KoMarketing Associates

SEPTEMBER 4, 2018

With a little more attention, links built in these locations can add significant incremental value to an SEO campaign over time. If the organization’s description can be added to a profile or announcement about a community event or sponsorship being undertaken, look for an opportunity to add a website reference as well.

Link Building 156

Link Building B2B Marketing Ad Building B2B 156

Thinkers360

MARCH 8, 2024

More than just a list, Thinkers360 live and annual leaderboards are differentiated by our unique patent-pending algorithms that take a holistic measure of thought leadership and authentic influence looking far beyond social media so brands can find exactly the right experts for their niche. How can I get on the Thinkers360 list in the future?

B2B Thought Leadership 118

B2B Thought Leadership Thought Leadership Lead Scoring Lead Ranking 118

Thinkers360

FEBRUARY 16, 2024

More than just a list, Thinkers360 live and annual leaderboards are differentiated by our unique patent-pending algorithms that take a holistic measure of thought leadership and authentic influence looking far beyond social media so brands can find exactly the right experts for their niche. How can I get on the Thinkers360 list in the future?

B2B Thought Leadership 98

B2B Thought Leadership Thought Leadership Lead Scoring Lead Ranking 98

Hubspot

JUNE 28, 2021

There are a few things in life that can earn you that "official" status. Personalized email domains can be used for both your employees and the departments in your company. If you're a small business and don't anticipate a high volume of emails, you can start out with a forwarding custom email domain. Well, that's peak official.

Domain 99

Domain Godaddy Features Phishing 99

Thinkers360

FEBRUARY 9, 2024

More than just a list, Thinkers360 live and annual leaderboards are differentiated by our unique patent-pending algorithms that take a holistic measure of thought leadership and authentic influence looking far beyond social media so brands can find exactly the right experts for their niche. How can I get on the Thinkers360 list in the future?

B2B Thought Leadership 52

B2B Thought Leadership Analytics Lead Scoring Lead Ranking 52

Brandpoint

AUGUST 31, 2020

The (sometimes) hidden strategy behind content marketing Because it avoids shameless self-promotion and provides real, objective news and information readers can use, content marketing is worlds away from the constant claptrap of commercial messaging that tends to annoy today’s beleaguered consumers. That’s a good thing.

Paid Content 102

Paid Content Paid Search Agency Content Transparency 102

Hubspot

MARCH 12, 2018

My theory is that someone applied some math to this whole prospecting sales funnel-y thing and realized that spam is actually a decent prospecting method. Prospects are ignoring emails, and clicking the spam button. They're voting angrily with their mouse. They're giving us the virtual dial tone or the virtual door in our face.

Template 101

Template Work Management Marketing Automation Services Top of Funnel 101

Schubert B2B

JUNE 22, 2020

While they may seem like a B2B sales dream, they usually have strong moderation and SPAM rules that will get you ejected from the group the moment you try to promote a product or service. You can still reach the individuals in these groups by targeting relevant members with paid ads. Know Your Teleconferencing Software .

Advertising Agencies 62

Advertising Agencies Paid Search Agency Work Management B2B 62

SnapApp

AUGUST 22, 2017

An overemphasis on PR created brand perception rather than healthy demand. Today, we know this type of email content as SPAM. . The FTC instituted the CAN-SPAM regulations of 2003 , which dramatically cut down on chain email forwarding and helped reform the email inbox back into a usable, reliable space for business messaging. .

Content Marketing 90

Content Marketing Advertising Agencies Television marketing Paid Search Agency 90

Litmus

MARCH 19, 2020

Can you keep sending promotional emails or do you need to adjust your email program? You can access the full recording below, along with the slides —and read the Q&A below. We’ve put together this quick guide to email marketing during a crisis , highlighting our key takeaways that you can share with your team.

Webinar Metrics 96

Webinar Metrics Email Marketing Practices Planning 96

Chris Koch

JANUARY 22, 2010

And I haven’t encountered anyone else who can either, have you? To make ourselves feel a little more comfortable with this idea, we may need to categorize social media with something whose hazy ROI we’re more familiar and comfortable with: PR. We track the marketing mix (including PR) over time against trends in sales.

Social Media 100

Social Media ROI Lead Ranking RSS 100

LeadSquared

FEBRUARY 23, 2016

How we can use blogs and whitepapers for inbound marketing, and what kind of tool you suggest to curate in other places? Blogs and whitepapers are amongst the many formats of content (others include e-books, webinars and videos) that you can create as a part of your inbound marketing strategy. can be a good option.

Inbound Marketing 52

Inbound Marketing FAQ Webinar Metrics Work Management 52

Albacross

JANUARY 19, 2018

And they’re not always the easiest pieces of software to wrap your head around either. The problem is that the needs of one company can often be very different to the needs of another.If The problem is that the needs of one company can often be very different to the needs of another.If Let’s dive in. Buzzstream. Woodpecker.co.

Account Based Marketing 40

Account Based Marketing Outreach Enterprise Management Work Management 40

Hubspot

JANUARY 26, 2012

One of these ways is to stop making sloppy pitching mistakes, which can be detrimental to the success of your pitch. We're sure these pitches went straight to the trash; learn from their mistakes so you can avoid the trash bin yourself. At the bottom, it read: This press release was sent through the Vocus PR platform.

PR 28

PR Examples Press Public Relations 28

Ambal's Amusings

DECEMBER 17, 2009

There’s a tremendous gap between lead generation and sales readiness for a complex sale that can be bridged with active nurturing programs. Buying committees are growing in number and the “aha” moment for marketers should be that influencers may not be able to say yes, but they can definitely derail the sale by saying no.

Marketing Automation Services 100

Marketing Automation Services Work Management Marketing Management B2B Thought Leadership 100

Moz

APRIL 18, 2019

We are back with our final part in the One-Hour Guide to SEO, and this week talking about why links matter to search engines, how you can earn links, and things to consider when doing link building. This is a link that Google can read, and it provides this information about what we do. Why are links important to SEO?

Link Building 68

Link Building SEO PageRank Ad Building 68

LeadSquared

OCTOBER 27, 2015

Radhakrishnan G founder and CEO of WebNamaste talk about online branding hacks that can effectively impact your business. For those of you who missed it, you can watch the recording here. If your budget doesn’t allow for that, you can try your hand at curated content. Monitor what they do closely and see if you can do it better.

Webinar Metrics 52

Webinar Metrics FAQ Practices Branding 52

Martech

JUNE 3, 2022

Global spending on email software is expected to climb from $4.5 Agencies in marketing, PR and advertising see a return of $42 for every $1 they spend on email, and businesses in retail, e-commerce and consumer goods are rewarded with $45 in revenue for each dollar spent. When it comes to technology, maturity can be a disadvantage.

Marketing Automation Services 141

Marketing Automation Services Enterprise Management Work Management Marketing Management 141

Hubspot

MARCH 4, 2015

You can also click the links below to jump to individual verticals: Real Estate. Software / Tech. If they''re posting more than once a week, real estate companies are more likely to publish to Twitter so they don''t spam their fans. If you’re selling strategy that promises not to spam fans and followers, don’t spam your own.

Social Media 28

Social Media Advertising Benchmark Media eCommerce 28

Directive Agency

JUNE 24, 2019

There are these screenwriting competitions that they have in Hollywood, and they’re mostly bogus, but they can give you a little recognition, and I actually placed third or fourth place in this screenwriting competition, which was a huge deal. They’re terrible to travel with on planes because you can’t pack them.

Work Management 40

Work Management Planning Marketing Management Peer-to-peer 40

Directive Agency

JUNE 24, 2019

There are these screenwriting competitions that they have in Hollywood, and they’re mostly bogus, but they can give you a little recognition, and I actually placed third or fourth place in this screenwriting competition, which was a huge deal. They’re terrible to travel with on planes because you can’t pack them.

Work Management 40

Work Management Planning Marketing Management Peer-to-peer 40

Content Standard

OCTOBER 22, 2016

Welcomed to the stage by the New England Gospel Choir, Handley started by telling us to find a crew that we can rely on. ” Handley talked about our collective history, and how we can build marketing programs to last, elevating marketing within our organizations. Where can B2B brands use Snapchat marketing?

Marketing Strategy 40

Marketing Strategy Marketing & Strategy B2B Marketing Work Management 40

Webbiquity

JANUARY 26, 2021

There were also other strands to weave in: online reputation management (ORM), media sharing (video on YouTube, podcasts on iTunes, photos on Flickr, presentations on Slideshare), and social public relations (PR). Reviews moved largely to a dozen or so top software review sites. WPO was a framework and acronym to bring it all together.

Paid Content 363

Paid Content Marketing AI Optimization Microsite 363

Schubert B2B

JULY 22, 2020

While they may seem like a B2B sales dream, they usually have strong moderation and SPAM rules that will get you ejected from the group the moment you try to promote a product or service. You can still reach the individuals in these groups by targeting relevant members with paid ads. Know Your Teleconferencing Software .

Advertising Agencies 20

Advertising Agencies Paid Search Agency Work Management B2B 20

Hubspot

JULY 30, 2013

But as SEO has evolved, a growing division has grown between those people in marketing who try to stay within Google’s guidelines (as best they can), and those who try to beat the algorithm. But there are still some people who think that the only way to get to the top of Google is through tricks, schemes, and spam.

SEO 28

SEO Buyer Personas Paid Search Agency Keywords 28

Convince & Convert

SEPTEMBER 21, 2010

On-going monitoring: What are people saying about your brand and how can you use that information to either repair your reputation or identify opportunities? How can your brand participate in this space most effectively? How much can you afford to spend on the tool? • Fourth – what are the operational/resource concerns?

Social Media 158

Social Media Media Paid Content Work Management 158

Sprout Social

APRIL 28, 2022

There’s no shortage of software out there. And so corporate communications tools represent the software and apps that stakeholders use to manage the interactions above. These tools can be put into two buckets based on their respective audiences — internal and external. PR and media tools. The problem?

Budget Programs 89

Budget Programs Enterprise Management Tools Work Management 89

Hubspot

DECEMBER 7, 2012

When it comes to marketing, the same can be said for your attitude toward analytics. As a CMO, cultivating a data-driven marketing team can drive more insightful marketing decision-making and thus, better results. But an over-emphasis on metrics can actually lead to the opposite. The consequences ain't pretty.).

Marketing Budget 28

Marketing Budget Work Management Marketing Management Paid Search Agency 28

Optinmonster

APRIL 12, 2024

We know it’s not always easy to stay up to date, but you can’t relax when it comes to SEO. If you’re new to SEO marketing, it can feel very overwhelming. If you’re a beginner at SEO, reading about it can feel overwhelming. Google has automated software called search bots or spiders. What Is SEO?

Paid Content 91

Paid Content Lead Ranking SEO Lead Scoring 91

seo.co

JANUARY 19, 2022

As search engines and other crawling software become more sophisticated, they can find and index links faster than ever before. You can certainly ramp up what was curated historically, but just not too quickly. Link velocity can also be enhanced through different frameworks, such as social media marketing.

Paid Content 115

Paid Content PageRank SEO Lead Scoring 115

Digital B2B Marketing

NOVEMBER 7, 2013

Fake follower sites can reportedly tell if you followers are real or fakes and fakes are a sign that you have been buying followers. Twitter Favorite Spam. But as you can see below, it can end up reflecting poorly on you in multiple ways. Reachforce does not look like your typical spamming, fly-by-night operation.

Twitter 100

Twitter Reachforce Demand Generation Agencies B2B Marketing 100

Litmus

SEPTEMBER 9, 2021

Is there anything you can do to drive a higher return? Software & technology: 36:1. Marketing, PR, & advertising agency: 42:1. How can you get even more from the almighty email dollar? Put live content into action (while you can) to help increase email ROI by 107%. Absolutely. ROI by industry.

ROI 144

ROI Email Marketing Advertising Agencies Budget Programs 144

WebMarketCentral

JULY 14, 2008

This research is excellent for finding new sites for PR, direct advertising buys or blogger outreach. In addition, you can mix in "research" type questions that can be used to collect information for later production of a research report / thought-leadership piece. A CEO isn't going to download your whitepaper.

Enterprise Management 20

Enterprise Management Work Management Marketing Management B2B Marketing 20

TrustRadius Marketing

APRIL 26, 2021

While there are more serious lessons to learn from last year, we can all agree on one thing that needs to stay in the past—the annoying business jargon! “Think outside the box” can mean almost anything outside of “do what we’ve already done.” It’s safe to say that 2020 was a terrible year for most people. Was #16 in 2020).

Business 133

Business Bandwidth Digital Transformation Work Management 133

Webbiquity

DECEMBER 14, 2017

Companies can send useful, informative content (with some product promotion mixed in) through an email newsletter to their list of opt-in subscribers, or better yet, send slightly different content to different segments of that list. You can assess the following metrics: Email newsletters that people are subscribing to.

Newsletter 223

Newsletter Effectiveness Business Opt-out 223

seo.co

DECEMBER 17, 2020

. + Introduction – What Are Spam Backlinks. + How Spam Backlinks Can Harm SEO Rankings. + How to Use Moz Spam Analysis to Test Your Links. Other Spam Backlink Checkers. Traditional spam links are most often attributed to the 3-P industries: Porn, Pills & Poker. What are spam backlinks?

SEO 111

SEO CAN-SPAM Lead Scoring Lead Ranking 111

DealSignal

MARCH 7, 2023

With the right data, you can seize control and reach your goals, despite the hurdles caused by the pandemic. By publishing informative content such as blogs, guides, and whitepapers, you can attract visitors who are genuinely interested in the topics you discuss. It’s a secret weapon most sales and demand gen leaders aren’t maximizing.

B2B Sales 52

B2B Sales Marketing Automation Services Top of Funnel B2B Marketing 52