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Email Marketing vs. Social Media: Is There a Clear Winner?

Optinmonster

Like email, you can use social media to reach your target audience. Here are some interesting stats on email usage : 99% of email users check their inbox every day. Here are the stats. According to stats, Gmail tops the list. Similarly, the average email deliverability rate is 85.7%. This is a 138.2%

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What’s Your Reputation? Time to Get Serious About Email Deliverability

The Mx Group

Poor email deliverability is a serious issue that can undermine all the effort you put into an email campaign. And unfortunately, the stats are rough. A full 20% of marketing emails never make it to their intended inbox, according to ReturnPath’s 2017 Deliverability Benchmark Report.

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Navigating new spam policies: A guide to effective cold email outreach

Martech

Since February, Google and Yahoo’s new spam policy updates have shaken things up for businesses using cold email outreach. With a tight threshold of 0.3%, even one spam mark in 300 emails can raise flags. We apply the Forderly spam word checker to pinpoint and rectify spam triggers in real time. Intent data.

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Top 10 Best Email Deliverability Software Systems for 2021

Valasys

But what if you don’t know how to improve your email deliverability rates? You can improve your chances by comparing the email marketing platforms in the market right now, described in the blog. What is Email Marketing & Why Do You Need the Modern Email Deliverability Software Systems?

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Hard Bounce vs. Soft Bounce: What’s the Difference?

Litmus

Dealing with spam filters can be tricky. Using spam filter testing tools is a great start to understanding your delivery and deliverability performance, but it’s important to see what happens after the send, too. It could be bouncing because: Too many people have marked your emails as spam. Enter: the bounce.

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The Best Email Deliverability Guide Ever

Act-On

Part 1: Mission Inbox-able Email deliverability isn’t yet a buzzword on the lips of every digital marketer out there. Or getting stuck in SPAM folders, never to fulfill their destiny? Email deliverability is an entire strategic element of email marketing that you need to consider. Email Deliverability: What is it, anyway?

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3 Steps to Increasing Email Deliverability Performance

distribion

With those stats, you can see why brands of all sizes have adopted email marketing as part of their distributed marketing mix, just as you have. The fact is, email deliverability rates are dropping, and what you send and who you send to could be to blame. Step One: Learn What to Look For. Reporting basics.