Martech Advisor

JANUARY 8, 2020

Measuring the return on investment (ROI) on your marketing activities may seem like a challenge despite the advent of marketing analytics tools. To understand the concept and make it easy for you, we have compiled a set of best practices, formulas, metrics, and calculators to help you effectively measure marketing ROI in 2020.

ROI 109

ROI Practices Cost Per Click Lead Ranking 109

Optinmonster

MAY 18, 2021

Do you want to set up a dedicated page for visitors who come from Twitter? By sending your Twitter crowd to a generic homepage, they’re less likely to be engaged. Instead, you can boost conversions, traffic, and followers by creating a Twitter landing page that shows who you are and what you do. And much more.

Landing Pages 79

Landing Pages Twitter Optimization Template 79

Onalytica B2B

OCTOBER 4, 2017

Measuring the success and ROI (return on investment) of marketing in general has been notoriously difficult. In addition to this we have the newly coined concept of dark social – how can you measure something being shared in private chats on LinkedIn, Facebook, Twitter or email? Industry Measurement Framework. DOWNLOAD NOW!

ROI 222

ROI Work Management Peer-to-peer Cost Per Thousand 222

Adobe Experience Cloud Blog

NOVEMBER 6, 2019

Email, although a conventional mode of marketing and communication, has weathered the storms of Twitter, Facebook, Slack, Mobile, and even RSS. On average, a mid-sized business would spend $9 to $1000 monthly on their email marketing needs if they self-manage their campaigns or $300-$500 monthly if they choose an agency.

Budget Programs 130

Budget Programs Email Marketing Campaigns Marketing Budget 130

Biznology

JULY 13, 2017

A recent survey of 200 retailers in the United States showed that online campaigns delivered better ROI than offline marketing initiatives for over 76% of the participants. According to an eMarketer report, American retailers spent nearly 80% of their marketing budget on offline campaigns in 2016. Event tracking.

Marketing Budget 132

Marketing Budget Campaigns Paid Search Agency Marketing & Strategy 132

Bannerflow

APRIL 25, 2022

The best social media campaigns are those that stay with you long after you’ve scrolled beyond the advert. A strong campaign leaps off the screen and supercharges your social channel performance by connecting with an audience at exactly the right moment. What is a social media campaign? What social media campaigns are featured?

Social Media 52

Social Media Advertisements Advertising Campaigns 52

Sprout Social

AUGUST 17, 2022

For starters, our platform keeps track of mentions, comments and keywords across multiple networks including Instagram, Facebook, Twitter and TikTok. These alerts can give you a head start on understanding your competitors’ positioning, promotions and campaigns. How could social media monitoring help you build better campaigns?

Social Media 125

Social Media Tools Campaigns Media 125

Adobe Experience Cloud Blog

FEBRUARY 1, 2019

Instead of simply promoting goods or services, marketers are spending colossal amounts of time researching, creating, managing, analyzing, and reporting on campaigns. Marketing campaigns of the future might look wildly different than today’s. Today, the term “marketing” encompasses a slew of interconnected tasks.

Marketing AI 134

Marketing AI Campaigns Marketing Management Word of Mouth 134

Sprout Social

FEBRUARY 6, 2017

Social media ROI is one of the most heavily debated topics in the online marketing world. Because measuring the effectiveness of social media marketing efforts isn’t as clear cut as, say, running a Google AdWords campaign. A separate study gives some insight as to why companies aren’t measuring their social media ROI.

Social Media 110

Social Media ROI Media Marketing Analytics Tools 110

KoMarketing Associates

AUGUST 6, 2019

B2B buyer personas provide a foundation for accomplishing the research and development of effective online marketing campaigns designed to achieve strategic marketing objectives. For online marketers, buyer personas can provide direction in the channel-specific campaign development. Increasing ROI? Third-Party Campaign Creation.

Buyer Personas 123

Buyer Personas Paid Content Online Marketing B2B Marketing 123

Excelsior Research

DECEMBER 5, 2021

Digital Campaign Overview: A blog about digital campaign. What are the Digital Campaigns and how they will benefit business owners? You may have noticed that there are times when you watch campaign ads relevant to the search terms. These ads are a part of Digital marketing campaigns. Digital Campaign Elements.

Campaigns 52

Campaigns Demand Generation Agencies Privacy Policies Terms and Conditions 52

Sprout Social

FEBRUARY 21, 2019

In this guide, we’ll review the benefits of social listening, specifically on Twitter, and how you can execute this for your own company. Value of social listening on Twitter. Using Twitter listening tools. Taking action from Twitter listening. Value of social listening on Twitter. Using Twitter listening tools.

Twitter 79

Twitter Eye-Tracking Keywords Work Management 79

Envy

AUGUST 18, 2020

Tens of thousands of dollars and a couple of months into the campaign you’re abruptly stopped in your tracks. In addition, as businesses are starting to realize the potential of personalized campaigns, ABM is quickly becoming the go-to strategy for B2B tech companies aiming to improve their marketing and sales alignment.

Ideal Customer Profiles 114

Ideal Customer Profiles Account Based Marketing ABM ROI 114

Buzz Marketing for Technology

JUNE 10, 2015

This week I moderated another Social Media Today webinar as part of their Best Thinker webinar series, this time on the topic of Way Beyond Listening: Integrating Listening Into Your Platform for ROI. We discussed nine ways companies have found to connect social media to revenue and ROI.

ROI 100

ROI Lead Gen Lead Ranking Lead Scoring 100

Convince & Convert

JUNE 7, 2017

As marketing technology has improved over the last few years, marketers have fallen back on uninspired tactics like formulaic outbound emails and lackluster drip campaigns. According to the Alterra Group , 97 percent of marketers claimed it led to a better ROI than other marketing tactics. B2B companies have an attention problem.

Account Based Marketing 149

Account Based Marketing Campaigns Paid Search Agency Planning 149

Binary Demand

JUNE 19, 2023

Furthermore, it enables businesses to optimize their marketing spending and increase their ROI, making it a critical component of B2B prospecting. It assists in creating effective campaigns aimed at attracting and establishing relationships with prospective customers that lead to B2B sales-qualified leads.

Lead Generation 52

Lead Generation Enterprise Management Sales Qualified Leads ROI 52

Marketing Insider Group

MAY 17, 2023

Take a look and discover a winning strategy for your next digital marketing campaign. Instead, it asks sincere and thought-provoking questions that focus on the human element in its HubSpotLife Twitter posts. Email Marketing: Kate Spade Email marketing is still one of the top digital marketing examples with an excellent ROI.

Examples 64

Examples Campaigns Paid Search Agency Lead Ranking 64

Adobe Experience Cloud Blog

MAY 24, 2018

Ready to take your digital marketing campaigns to the next level? Have you been Googling for examples, templates, and/or case studies of great digital marketing campaigns? And when you’re spending money to run digital campaigns, every dollar spent needs to be targeted wisely for the most ROI. Sadly, it won’t. Scott Minor.

Campaigns 134

Campaigns Planning Paid Search Agency Sample 134

Zoominfo

MAY 20, 2021

Customers have become highly accustomed to using email when communicating with a brand, and email performance is a critical factor in the success of digital marketing campaigns. You’ll get high ROI. According to Campaign Monitor , email marketing generates $38 for every $1 spent, which computes to a 3,700% ROI.

Email Marketing 264

Email Marketing Enterprise Management CTR Webinar Metrics 264

Adobe Experience Cloud Blog

JUNE 21, 2016

Author: Aleece Germano As a digital marketer, you might be asking yourself this question: “Where’s my (social) ROI?” When it comes to attributing ROI to a top-of-funnel social media strategy, the challenge is often in having access to enough data points to correctly understand its impact on revenue. Measure Your ROI.

Multi-Touch Attribution 101

Multi-Touch Attribution ROI Top of Funnel Social Marketing 101

Mailmunch

FEBRUARY 23, 2021

The Return on Investment or ROI is an important element in choosing marketing strategies and approaches that best fit your marketing goals. Your marketing efforts will be greatly influenced by how seriously you take ROI and how well you implement it as a means of ensuring business growth through marketing. . What is mass marketing?

ROI 53

ROI Top of Funnel Marketing Budget Marketing & Strategy 53

Hubspot

MARCH 5, 2019

Nowadays, 75% of B2B businesses and 65% of B2C businesses use Twitter for marketing purposes -- which means Twitter outranks YouTube, Instagram, and Snapchat in terms of popularity among businesses. Undoubtedly, the popularity of Twitter for business makes the platform a crowded place. How to Buy Twitter Followers Fast.

High Quality Lead 73

High Quality Lead Twitter Buy Paid Search Agency 73

Convince & Convert

DECEMBER 4, 2015

More specifically, I’m talking about Twitter advertisements. We know that Twitter holds some (if not a good deal of) credence with brands and companies across the country when it comes to paid outreach. But when you invest in Twitter ads, are you really getting the most bang for your buck? highlight to tweet).

Twitter 98

Twitter Paid Search Agency Ads Word of Mouth 98

Vidyard

MARCH 23, 2021

Learn more about the importance of measuring your videos’ performance against preset goals, as well as how to use your audience’s video metrics to determine if your videos are earning a return on investment (ROI). Measure Your Video Marketing ROI 6. Setting Goals to Help Determine the ROI of Video Marketing 7.1

Video Marketing 65

Video Marketing ROI Analytics CTR 65

Vidyard

JULY 12, 2021

Today’s digital marketing campaigns are really targeted at all users because the numbers of all users on social media channels are up and rising. Digital marketers are embracing that and using user-generated content in their campaigns. Get the Guide Marketers are finding both satisfaction and ROI from social media video campaigns.

Social Media 151

Social Media Social Marketing Video Marketing Media 151

Martech Advisor

DECEMBER 19, 2019

There are a few social media campaigns that go viral and make a real impact on society. We handpicked 20 social media campaign ideas to give you an edge when planning your social strategy for 2020. A well-planned social media campaign helps brands create awareness, build a community, and drives sales. 👍👍 #WinWin.

Social Media 118

Social Media Campaigns Media Top of Funnel 118

Webbiquity

MAY 25, 2021

I think and talk and work a lot on the “big four” of the social networking world: Facebook, LinkedIn, Twitter, and YouTube. Same thing for Instagram with photos and now, of course, all content formats: TikTok, Facebook, Twitter, they all follow that same playbook. And the value of an email marketing campaign has come back into fashion.

B2B Marketing 334

B2B Marketing Practices B2B SMS 334

DealSignal

SEPTEMBER 2, 2020

That means maximizing the ROI of every dollar spent. Email marketing: the most affordable, scalable channel When it comes to ROI, email marketing packs a powerful punch. According to one popular report, every $1 spent on email marketing generates $38 in revenue , and 59% of marketers say it’s their biggest source of ROI.

Paid Content 52

Paid Content Advertising Channels ROI Paid Search Agency 52

DealSignal

APRIL 12, 2018

With so much at stake, you need to look at every opportunity for driving ROI from the events that your company participates in, and that starts with effective pre-event campaigns. The post How Pre-event Campaigns Help You Maximize Attendee Engagement & ROI appeared first on DealSignal. Event List Enrichment.

ROI 40

ROI Campaigns Marketing Budget Creation Marketing Automation Services 40

Adobe Experience Cloud Blog

OCTOBER 5, 2017

The event did not produce the return on investment (ROI) you had anticipated. In this blog, I’ll give you 13 marketing tactics to boost your event ROI before, during, and after your events. You can include information about the event on your website and promote it via LinkedIn, Twitter, and Facebook. Add Some Marketing Magic.

Tactics 134

Tactics ROI Planning B2B Thought Leadership 134

DealSignal

SEPTEMBER 2, 2020

That means maximizing the ROI of every dollar spent. When it comes to ROI, email marketing packs a powerful punch. According to one popular report, every $1 spent on email marketing generates $38 in revenue , and 59% of marketers say it’s their biggest source of ROI. Why email generates high ROI.

Paid Content 52

Paid Content Advertising Channels ROI B2B Marketing 52

Adobe Experience Cloud Blog

FEBRUARY 12, 2018

KPIs of course, are the values used by marketing and social media teams to measure the performance of your social media campaigns. The only way to make sure that you’re achieving the best results from your campaigns is by tracking the right social media metrics—outside of the “ vanity metrics ” like follower count and likes.

Social Media 134

Social Media ROI Social Marketing Media 134

Marketing Insider Group

AUGUST 11, 2023

Twitter: Real-time Engagement and Trending Conversations Explore how Twitter’s rapid-fire nature enables businesses to engage with audiences in real time and leverage trending topics for visibility. Cross-Promotion: Utilize social media to enhance and promote other marketing initiatives, such as email campaigns or events.

Social Networks 179

Social Networks Business Work Management Social Media 179

Navigate the Channel

NOVEMBER 6, 2023

Because it’s a relatively slow process, traditional branding is often overlooked in favor of the instant-gratification of PPC campaigns, Facebook ads, and AdWords. Utilizing social media ad campaigns can help with promotional efforts by streamlining your target audience and expanding your content’s reach.

Branding 123

Branding Brand Identity Tips ROAS 123

Valasys

JUNE 13, 2019

A report by socilabreaks.com states that 56% of the marketers think they are unable to track the Return on Investment (ROI) from their social media endeavors & 58% of the businesses measure ROI just in terms of engagement viz. Steps to Measure Social Media ROI. likes, shares & comments. Source: HubSpot).

ROI 56

ROI Social Marketing Work Management B2B Marketing 56

Webbiquity

JANUARY 24, 2019

There are several reasons why marketers may want to partially automate their social media campaigns. Studies show that users on platforms like Twitter and Pinterest maximize their engagement when brands post as many as 15 tweets or 11 pins per day. Automation, in this case, merely refers to the execution of the campaign.

Marketing Automation Services 236

Marketing Automation Services Social Media Marketing Automation Social Marketing 236

Marketing Insider Group

JANUARY 4, 2021

The great thing about marketing is that you can test out new approaches before you launch a campaign. It builds trust, spotlights your thought leadership, and delivers measurable ROI (return on investment). Twitter makes sense, as well. Email marketing remains one of the best ways to create ROI. Focus on Organic SEO.

Growth Marketing 359

Growth Marketing Marketing & Strategy Marketing Strategy Marketing Automation Services 359