Webbiquity

APRIL 23, 2024

In B2B marketing, with the constant pressure to “do more with less,” optimizing return on investment (ROI) is crucial, especially regarding brand awareness. Image credit: Pixabay on Pexels You’ve probably seen studies and statistics on the enormous ROI (return on investment) that email marketing for B2B delivers compared to other tactics.

ROI 175

ROI Email Marketing B2B Marketing Marketing Automation Services 175

SendX

NOVEMBER 10, 2020

“Email marketing is dead!” That’s what some marketers would say. The pace of technology’s innovation as well as the number of resources that are available to marketers today is extraordinary. However, if there’s just one category that continues to perform really well, year after year, it’s email marketing.

Email Marketing 350

Email Marketing Planning Tips Paid Search Agency 350

Martech

MARCH 6, 2024

I know why many email marketers hesitate to send more messages and it has nothing to do with revenue. It’s because, once upon a time, someone on the email team set up a test to determine what would happen if the brand increased email frequency from one campaign per week to two. Your frequency planning depends on many factors.

Click Rate 115

Click Rate Budget Programs Case Studies Open Rate 115

SendX

MARCH 16, 2021

For your email marketing campaign, an infographic can be one of the best additions to boosting its effectiveness by manifold. Did you ever try to utilize infographics in an email marketing newsletter before? Receive millions of shares in social media How to use an Infographic in Your Email Marketing Campaign?

Email Marketing 289

Email Marketing Planning Practices Best Practices 289

SendX

DECEMBER 2, 2020

With email marketing softwares, a lot of variables like the number of subscribers, types of features, and number of emails influence the final bill. So in this guide, we have decoded the pricing structure of Campaign Monitor from plans, discount TL;DR? You can send unlimited emails with Unlimited and Premier plans.

Pricing 195

Pricing Price Campaigns Marketing Automation Services 195

Navigate the Channel

JULY 13, 2023

Email service provider Constant Contact is currently keeping data on some 200 million monthly emails sent by customers who use its platform, including open rates, click rates and bounce rates. In the second quarter, the overall average open rate for all industries was 34.46%. OK, we get it.

Email Marketing 120

Email Marketing Planning Paid Search Agency B2B Thought Leadership 120

Webbiquity

APRIL 18, 2024

Image credit: Mikael Blomkvist on Pexels This also applies, of course, to B2B marketing. Ideally, marketers focus their time on performing high-impact tasks that need our knowledge, expertise, and experience. So, why not let B2B marketing automation take care of the rest? What is B2B Marketing Automation?

Marketing Automation Services 163

Marketing Automation Services Ideal Customer Profiles Efficiency Marketing Automation 163

Act-On

APRIL 26, 2024

Marketing leaders are facing an unprecedented time with unprecedented demands: Wring every drop of value from generative AI. So let’s dive in — here’s what’s top-of-mind for these marketing leaders, along with some sage advice for their peers. Marketing — in this economy? Navigate ever-changing email privacy regulations.

Lead Ranking 191

Lead Ranking Privacy Marketing Automation Services Peer-to-peer 191

SendX

AUGUST 13, 2020

But with 450+ email marketing software available these days, which one do you choose & what criteria do you use to evaluate these? Pricing : To check if the pricing is based on the number of subscribers, emails you send, and which plan offers you drip email functionality. You can choose anyone depending on your goals and needs.

Budget Programs 195

Budget Programs Software Best Practices Template 195

KEO Marketing

DECEMBER 16, 2014

However, there is another critical area where mobile is having a major impact: email campaigns. When it comes to email, one of the most important metrics is the open rate, which of course tells you how many of your email recipients actually opened and viewed the message. email marketing keo marketing mobile marketing'

Open Rate 48

Open Rate Mobile Marketing Email Marketing Planning 48

Binary Demand

APRIL 29, 2024

Customization, streamlining, categorization, and more play considerable roles in optimizing B2B email marketing campaigns. However, the most accurate measure of success lies in tracking the results of implementing innovative strategies and campaigns. Selecting the right metrics for evaluating campaigns is pivotal.

Email Marketing 52

Email Marketing B2B Marketing Campaigns Planning 52

Vidyard

SEPTEMBER 20, 2016

For example: Influitive saw a click-through rate on its outbound email campaign that was 8 times higher than similar campaigns. Personalized video drove awareness of Marketo’s 2016 Marketing Nation® Summit and increased event registrations. open rate, 0.7% click-through rate and 4.5%

Open Rate 50

Open Rate Video Marketing Personalization Co-Registration 50

Vidyard

SEPTEMBER 20, 2016

KITCHENER, Ontario – September 20, 2016 – Today’s marketer knows that no matter how important their message may be, the biggest challenge is getting their audience’s attention and keeping them engaged once they have it. Personalized video drove awareness of Marketo’s 2016 Marketing Nation® Summit and increased event registrations.

Open Rate 50

Open Rate Video Marketing Personalization Co-Registration 50

Vidyard

SEPTEMBER 20, 2016

For example: Influitive saw a click-through rate on its outbound email campaign that was 8 times higher than similar campaigns. Personalized video drove awareness of Marketo’s 2016 Marketing Nation® Summit and increased event registrations. open rate, 0.7% click-through rate and 4.5%

Open Rate 50

Open Rate Video Marketing Personalization Co-Registration 50

Optinmonster

JANUARY 24, 2024

Hello there, fellow email marketers! Let’s talk about how to measure email marketing success. Despite the rumors of email marketing dying , it remains an integral part of any effective digital marketing strategy. But how do we gauge the effectiveness of your email marketing?

Email Marketing 84

Email Marketing Planning Open Rate Click Rate 84

Stevens & Tate

SEPTEMBER 26, 2023

Email marketing is an affordable and effective tool to help your rand stay in touch with customers to ensure more revenue. In fact, studies show that robust email marketing strategies have an ROI of about 4400%. If your email marketing performance is subpar, there are several strategies you can implement to ensure better results.

ROI 100

ROI Email Marketing Marketing Strategy Marketing & Strategy 100

Anyword

MARCH 14, 2024

In the dynamic realm of digital marketing, every word you publish carries weight, poised to make or break your brand’s online presence. More than just comparing different categories of content, Anyword enhances decision-making by letting you select the metrics that define success for your campaign.

Advertising Benchmark 98

Advertising Benchmark Lead Scoring Lead Ranking Comparison 98

Optinmonster

APRIL 4, 2024

Are you looking for the best Mailchimp alternatives to supercharge your email marketing ? Mailchimp is one of the most popular email marketing services, but its popularity doesn’t make it the one-stop solution for all digital marketers. Also, consider how much time they’ll have to devote to email marketing.

Enterprise Management 62

Enterprise Management Email Marketing Marketing Automation Services Work Management 62

Marketing Insider Group

APRIL 12, 2021

Recent research shows email open rates dropped in 2020. You don’t just need people opening your emails: you need them receiving, opening, reading, and finding value in them. However, if you want to get the most from your email marketing, your deliverability matters most of all.

Deliverability 362

Deliverability CAN-SPAM Business Click Rate 362

Litmus

SEPTEMBER 20, 2022

Email marketing is complex, and with over 300,000 potential renderings for an email, there’s no shortage of factors that can impact how your emails will actually look once they’ve hit your subscriber’s inbox. So: what should email marketers have on their pre-send email checklists? How to get Litmus’ Ultimate Email Marketing Checklist

Deliverability 105

Deliverability CAN-SPAM Privacy Protection Churn Rate 105

Navigate the Channel

JULY 12, 2023

Email is one of the most measurable tactics a building materials or construction company marketer can employ. But how you measure your success, or compare it others, can be squishy if you’re not sure what metrics matter and how to improve them if they indicate limitation in your email marketing plan. Math is fun!

Advertising Benchmark 65

Advertising Benchmark Email Marketing Privacy Protection Ad Building 65

Litmus

MARCH 27, 2024

Even with increasing data privacy regulations , marketers are finding new ways to measure and track their campaign’s success–including better methods to evaluate audience engagement. Knowing how many subscribers are using Dark Mode—and in which email clients—helps you better plan how much time to spend designing for Dark Mode.

Ideal Customer Profiles 96

Ideal Customer Profiles Click Rate Copywriting Newsletter 96

Litmus

APRIL 18, 2024

Email marketers need to consider not only crafting, designing, and developing individual emails but also strategy, planning, operations, and deliverability—and of course, coordinating these efforts with the rest of your team. That’s why the MVP of any email marketing team is an integrated marketing tech stack.

Email Marketing 97

Email Marketing Marketing Automation Services Work Management Planning 97

SmartBug Media

APRIL 18, 2023

If you’re running an e-commerce business , chances are you're already using some form of email marketing to communicate with your customers. But how do you know if your email drip campaigns are performing as well as they could be? Why Are Drip Emails Essential for E-Commerce Email Marketing? Let's dive in!

Campaigns 98

Campaigns Advertising Benchmark Click Rate Open Rate 98

ClickZ

JULY 4, 2020

In fact, PCW’s CFO pulse survey shows that 50% of CFOs plan to accelerate automation and new ways of working. Our Pulse Survey finds that 44% of marketing leaders are maintaining their marketing budgets. 42% of marketing leaders are increasing spend on marketing technology. Region-wise email marketing stats.

Marketing Budget 131

Marketing Budget Email Marketing Allocation Marketing & Strategy 131

Binary Demand

JUNE 12, 2023

[ps2id id=’overview’ target=”/]Email continues to dominate B2B marketing, but a generic approach isn’t enough. With its broad reach, affordability, and personal touch, B2B email marketing is essential for making a lasting impact on your audience. Let’s dive in! billion and is projected to reach USD 17.9

Email Marketing 98

Email Marketing B2B Marketing Conversion B2B 98

Binary Demand

JUNE 12, 2023

[ps2id id=’overview’ target=”/]Email continues to dominate B2B marketing, but a generic approach isn’t enough. With its broad reach, affordability, and personal touch, B2B email marketing is essential for making a lasting impact on your audience. Let’s dive in! billion and is projected to reach USD 17.9

Email Marketing 98

Email Marketing B2B Marketing Conversion B2B 98

G2M Solutions

MARCH 26, 2023

Of course, those three little words are deceptively simple But with some clear thinking and planning it's perfectly possible, to maintain and indeed increase your email nurture open rates. Nurture emails play a specific role in marketing. If only it was that easy. Deliver the right information at the right time."

Campaigns 87

Campaigns Ad Building Open Rate Planning 87

Only B2B

JUNE 18, 2021

Are you seeking for valuable email marketing statistics to get ahead in 2021? Businesses use sundry marketing techniques to reach a wider audience and make more sales. One of such techniques is email marketing. So, here we will be sharing the valuable Email Marketing stats for every business to consider. Billion By 2024.

Statistics 127

Statistics Email Marketing Planning Stats 127

Litmus

OCTOBER 4, 2023

However, reviewing something as significant as your marketing program can be daunting. An email reporting template provides an outline and place to share your email marketing status, recent wins, and lessons. After you’ve spent countless hours in the weeds of an email marketing initiative, you might want to forget it and move on.

Template 102

Template Budget Programs Click Rate Lead Scoring 102

SmartBug Media

APRIL 10, 2023

SMS marketing is equally effective and engaging—and brands are taking note. More and more companies are embracing SMS marketing to engage with customers where they’re already most active. At least 70 percent of consumers subscribed to SMS marketing in 2022, and that number is already on the rise this year.

SMS 98

SMS Marketing Strategy Marketing & Strategy Planning 98

Optinmonster

JANUARY 18, 2024

Does your SaaS business have a free trial marketing strategy? Lincoln Murphy of Sixteen Ventures warns that anything less than a 25% free-to-paid conversion rate means your marketing isn’t working. The good news is that even a small increase in your free-to-paid conversion rate can lead to a big revenue boost.

Conversion Rate 89

Conversion Rate Conversion Examples Marketing Analytics Tools 89

Navigate the Channel

JANUARY 5, 2024

In marketing, success is often determined by the ability to adapt and stay ahead of the curve. To thrive in this ever-evolving landscape, marketers must make a commitment to consistent daily actions that foster growth and fresh thinking. Staying informed allows marketers to gain valuable insights into emerging trends and technologies.

Planning 65

Planning Allocation Terms and Conditions Top of Funnel 65

Optinmonster

MARCH 2, 2021

Are you interested in learning how email marketing analytics can be used to improve your bottom line? Email marketing can be one of your best sources of revenue. And yet, many marketers leave tons of sales on the table by not optimizing their email marketing strategy. Right now, a 17% open rate is just a metric.

Analytics 92

Analytics Email Marketing Webinar Metrics ROI 92

Litmus

AUGUST 3, 2021

When Apple Mail users opt in to that, it prevents email senders from seeing who opens, time of open, geolocation data, and the specific device used. As you might have already guessed, it will have major repercussions for email marketing. Get a 7-day free trial of the Plus plan and start using Email Analytics.

Privacy Protection 108

Privacy Protection Privacy Open Rate Deliverability 108

Launch Marketing

MAY 19, 2021

Emails are a useful and direct way for B2B organizations to share information with customers and prospects and can be effectively used to market products/services, share new content, announce the latest company news, promote upcoming events and much more. With email marketing comes email marketing performance. Download it now.

Email Marketing 143

Email Marketing Practices B2B Marketing CTR 143

Martech

MARCH 28, 2024

43% found AI tools to be most impactful in marketing, helping with creating content (48%), data analytics and reporting (45%) and learning how to do things (45%). Seedtag’s Contextual TV is an AI-driven advertising solution for connected TV (CTV) that aims to enhance ad strategies and campaigns with privacy compliance and effective targeting.

Marketing AI 59

Marketing AI Marketing Management Marketing Analytics Tools Eloqua 59