Martech

MAY 10, 2024

The carbon cost of clicks In 2022, fifty-five published a study (registration required) showing that the average media campaign generates 70 tons of CO2 emissions, or the equivalent of seven people’s carbon outputs in an average year. Reducing carbon emissions can come at a hefty cost to businesses, but doing nothing is not an option.

ROI 104

ROI Advertising Agencies Paid Search Agency Ad Frequency 104

Webbiquity

MAY 9, 2023

Goal-setting is the foundation of any successful social media (or any other type of) marketing campaign. These tips will help you identify tactics for achieving your social media marketing efforts, while the tools will help you gain valuable insights into your audience and measure the effectiveness of your campaigns.

Social Media 313

Social Media Social Marketing Planning Tips 313

Go Beyond SEO

MARCH 20, 2024

Choose Amplify Visibility to amplify your clinic’s visibility and drive impressive results. With years of experience working with plastic surgeons and clinics, Amplify Visibility has honed their skills in optimizing PPC campaigns specifically for the plastic surgery field. Their unique approach ensures maximum results and ROI.

Advertising Agencies 78

Advertising Agencies PPC Paid Search Agency Ad Agencies 78

Spiralytics

SEPTEMBER 11, 2023

This dynamic environment drives bidding costs up , impacting ad costs and highlighting the strategic importance of differentiating campaigns effectively. Costs can vary based on your campaign goals and the level of competition. The average cost per thousand impressions in the Philippines is ₱158 ($2.79).

Cost Per Thousand 125

Cost Per Thousand Cost per Lead Cost Per Click Cost 125

Martech

DECEMBER 6, 2023

Channel99, the B2B performance marketing platform, has launched its new “view-through” technology for digital campaigns. The technology uses a universal, cookie-free impression pixel that customers can add to digital campaign content to track reach, engagement and impact. A pixel to track campaign efficiency.

Campaigns 102

Campaigns Account Based Marketing B2B DemandBase 102

ClickZ

FEBRUARY 22, 2023

For example, you may want to know the number of impressions your ad received, the number of clicks it generated, or the conversion rate of those who saw your ad. This is even truer for more nascent platforms like TikTok which are still figuring out how to best track and attribute impressions, clicks, and conversions of their ads.

eCommerce 129

eCommerce Branding Brand Identity Marketing Analytics Tools 129

Sprout Social

JANUARY 24, 2024

Doing so enables you to benchmark your influencer campaigns against business goals, determine the ROI of your partnerships and pivot quickly based on what is and isn’t working. Generate 500 leads within the next month through influencer marketing campaigns. Not all social channels tell you both reach and impressions.

Paid Content 97

Paid Content Marketing Analytics Tools Advertising Agencies Marketing Budget 97

ScanmarQED

JANUARY 10, 2024

How do I optimize my digital campaigns in almost real-time? MTA is providing insights into how digital channels are contributing to a conversion both at campaign and ad level. The third option is then to rely on Facebook Attribution or what Facebook business manager reports about the performance of FB campaigns. Marcel: Yes.

Multi-Touch Attribution 105

Multi-Touch Attribution Marketing Budget Work Management Marketing Management 105

Oktopost

MARCH 31, 2024

With an impressive cohort of 2,700 advocates, Sarah dives into how she runs their successful advocacy program and how she plans to keep their momentum going throughout 2024. From finding the right balance of content to the types she creates, Sarah dives all in with the best practices you should implement for any advocacy program.

Budget Programs 92

Budget Programs Paid Search Agency Impressions Training 92

Martech

JUNE 15, 2023

It also provides up-to-date performance data in order to optimize campaigns on-the-fly. With more screens and more premium locations, brands have better opportunities to reach their target audiences and integrate DOOH into multi-channel campaigns. With better segmentation comes fewer wasted impressions and ad dollars.

Paid Search Agency 113

Paid Search Agency Optimization Ads Mobile Advertising 113

RebelMouse

FEBRUARY 20, 2024

Despite its substantial user base, the average effective cost per 1,000 ad impressions (eCPM) is $0.62. eCPM helps advertisers understand how much they're paying for every one thousand impressions of their ad. This is a valuable metric for understanding the effectiveness and profitability of a campaign. web traffic. What’s eCPM?

Cost Per Thousand 98

Cost Per Thousand Trends Impressions Advertisements 98

SocialPilot

MARCH 5, 2024

Facebook Insights gives tons of metrics needed to monitor your campaign performance and optimize the marketing on the platform further. Impressions Reach and impression are somewhat the same with a subtle distinction. How to Track Impressions? The total impressions are represented under the Viral tag. Agreed yet?

Facebook 83

Facebook Cost Per Thousand Cost Per Click Ad Frequency 83

Sprout Social

OCTOBER 10, 2023

And with 79% of marketers describing influencer content as necessary for their customers’ experiences, brands need to be strategic to create campaigns that resonate. In this article, we’ll cite more data from our Q3 2023 Pulse Survey as we explore campaign types. What is an influencer marketing campaign?

Examples 124

Examples Campaigns Advertising Agencies Burn Rate 124

Martech

FEBRUARY 8, 2024

Advertisers using creative optimization for video ads now can include ads for audio channels in these omnichannel campaigns. They can produce audio assets for each variation in the ad campaign, or they can use generative AI production. An audio player integrated with Flight Control allows users to preview audio campaign assets.

Creativity 107

Creativity Paid Search Agency Campaigns Advertising Agencies 107

Choozle

NOVEMBER 14, 2023

When you restrict your paid search campaigns to the lower funnel, you are missing the vast majority of your potential customers. This approach expands your paid search KPIs beyond cost-per-conversion or conversion volume to optimize for awareness and consideration metrics, such as share of impressions and click through rates.

Top of Funnel 83

Top of Funnel Paid Content Paid Search Agency Funnel Advertising 83

Martech

MAY 2, 2024

Toast’s Digital Storefront and Marketing Suite lets restaurants create email marketing campaigns aligned with brand and marketing goals. It also automates marketing campaigns based on guest data. It measures impressions, reach and frequency on linear TV. Monocle is an AI-powered promotion platform.

Marketing AI 81

Marketing AI Ad Frequency SMS Work Management 81

Square 2 Marketing

NOVEMBER 23, 2023

Marketers can draw inspiration from the Thanksgiving tradition to create campaigns that leave a lasting impression. Much like the art of preparing a delicious Thanksgiving meal, successful marketing involves a careful blend of ingredients, a dash of creativity and a pinch of strategic planning.

Planning 100

Planning Marketing & Strategy Impressions Creativity 100

Bionic

OCTOBER 21, 2023

Given the B2B nature of this campaign, it seems LinkedIn would be a good platform for advertising. Spend Overview For this experiment, we created two campaigns each with a $10,000 budget. Impressions: Quantity vs. Cost LinkedIn took the lead with almost double the impressions (32,658) compared to Google Ads (17,218).

Paid Search Agency 85

Paid Search Agency Linkedin Analysis Ads 85

Martech

APRIL 12, 2024

Meta advertisers say the cost of running campaigns across its platforms has surged due to ongoing issues with its algorithm. Brands report sales and return-on-ad-spend have plummeted, while cost-per-click and cost per 1,000 impressions are up by a factor of three in recent months – with no explanation from Meta as to why.

Cost 95

Cost Advertisements Advertising Automation 95

Martech

MARCH 7, 2024

The topic centered around cybersecurity for marketers, specifically protecting pay-per-click campaigns from bots. Writer is probably the best LLM (generative AI content) provider of the bunch with an impressive client list to boot. To me, the most impressive technology I experienced was the event app itself. The B2BMX event app.

Marketing AI 88

Marketing AI Work Management Marketing Management Vendors 88

ClickZ

FEBRUARY 24, 2023

In this second installment of our series on the best channels, platforms, and strategies for success in ecommerce for 2023, we take a closer look at Meta’s impressive performance in digital advertising. Meta is the largest channel in Fospha’s analysis, making up an impressive 47% of the total spending.

Top of Funnel 124

Top of Funnel ROAS Digital Marketing Funnels Funnel Advertising 124

Valasys

APRIL 25, 2024

This approach enables marketers to target their desired audience with precision, optimize campaign performance in real-time, and achieve greater efficiency and cost-effectiveness. Real-Time Bidding (RTB): RTB is a core component of programmatic advertising, enabling advertisers to bid on ad impressions as they become available.

Advertisements 40

Advertisements Advertising Marketing AI Mobile Advertising 40

Martech

DECEMBER 7, 2023

Channeling the spirit of Oprah’s “Favorite Things,” I’ve put together a selection of innovative gift ideas designed to impress. Whether it’s editing a last-minute campaign graphic or reviewing metrics spreadsheets, the extra screen space can be a lifesaver.

Marketing AI 111

Marketing AI Work Management Marketing Management Personalization 111

Matchcraft

MARCH 7, 2023

Some of the key metrics to monitor and measure include: Impressions: The number of times your ad was displayed to users on YouTube. View Rate: The percentage of impressions that resulted in a view, calculated as views divided by impressions. Views: The number of times your ad was actually watched by users on YouTube.

Youtube 98

Youtube Paid Search Agency Advertising Agencies Ads 98

Navigate the Channel

OCTOBER 4, 2023

Activity Activity is what you’re doing to generate impressions, traffic, and conversions. Impressions Getting less tangible, but still important to gain traffic to drive to conversions is impressions. Impressions aren’t guaranteed to be seen by your audience, but is a measure of reach and intended exposure.

Planning 65

Planning Cost per Lead Classified Ads Advertising Agencies 65

Launch Marketing

SEPTEMBER 13, 2023

One powerful approach to do so is through top-notch pay-per-click (PPC) campaigns. These can be intimidating at first, but when planned and executed correctly, can yield some impressive results, such as boosting brand awareness by nearly 80% and doubling website traffic. Download our free Digital Marketing Guide now.

Conversion Rate 127

Conversion Rate PPC Paid Search Agency Cost Per Click 127

Martech

OCTOBER 12, 2023

In the old world of TV advertising, accurate attribution was all but mythological, so much so that many marketers seem to be under the impression that the same is true for newer solutions like connected TV. Without dependable attribution, brands can’t accurately measure the success of their campaigns.

Advertising Agencies 118

Advertising Agencies Emarketing Validation Touchpoints 118

Engagio

MAY 31, 2023

Are we truly creating something remarkable that will evoke an emotional response and leave a lasting impression? Having spent years working with various companies, I have come to realize that merely completing campaigns and producing collateral won’t cut it anymore. But is that enough?

Work Management 108

Work Management Advertising Agencies Marketing Management DemandBase 108

Liveintent

JULY 17, 2023

Working out of multiple platforms can slow your team down, and not having a full view of your campaigns in your reports can cause errors to slip through. Needing to hardcode ads can be a drain, especially without the ability to optimize and strategically plan your direct-sold email campaigns.

Paid Search Agency 62

Paid Search Agency Ads Forecasting Advertising Agencies 62

Martech

DECEMBER 5, 2023

billion impressions between September 2022 and January 2023. The average number of websites and apps used for campaigns by the 21 marketer study participants was an astounding 44,000. The data analyzed in the report is based on log-level data, a detailed record of everything about an impression.

Studies 90

Studies Paid Search Agency Ads Correlation 90

SmartBrief - Marketing

FEBRUARY 6, 2024

This is a start towards the idea of thinking of Super Bowl ads as one (admittedly huge) touchpoint in a full-funnel, omnichannel campaign that engages target audiences everywhere they’re active in relevant, meaningful ways. Pretty impressive for a life-size Pop-Tart. #4: Laugh at yourself Pop-Tarts again paves the way in this regard.

Marketing Budget 80

Marketing Budget Lead Ranking Lead Scoring Paid Search Agency 80

ScanmarQED

FEBRUARY 27, 2024

Marketers are then not able to evaluate impartially the effect of marketing campaigns on these platforms and instead must rely on the data reported by the platforms themselves – which again is problematic because of the double-counting of conversions (as Meta, Google, TikTok may claim the same conversion).

Multi-Touch Attribution 59

Multi-Touch Attribution Lead Ranking Allocation Touchpoints 59

Martech

OCTOBER 4, 2022

FuboTV reports they saw ad impressions increase 25% year-over-year for campaigns that were transacted using Unified ID 2.0. faster than the impressions available on the streaming service. Performance and spend increases. On the publisher side, the company reports that advertiser spend as increased by 61.5 year-over-year.

Cost per Acquisition 104

Cost per Acquisition Paid Search Agency Ads ROAS 104

Martech

NOVEMBER 28, 2023

This increases ad campaign efficiency by eliminating wasted impressions. In 2024, advertisers will continue to craft compelling narratives and memorable campaigns that resonate with viewers — especially during a market slowdown. Advertisers can now deliver highly targeted ads to specific households or even individual viewers.

Marketing AI 85

Marketing AI Advertisements Advertising Trends 85

Liveintent

MAY 30, 2023

This dashboard provides visibility into your available and booked impressions across your email inventory at the media group, publisher, template, ad slot, and package level. The forecasting tool also offers information around the composition of your impressions, showing attributes like Age, Gender, Device Type, and Location.

Forecasting 62

Forecasting Work Management Impressions Paid Search Agency 62

Hubspot

NOVEMBER 26, 2020

But, when you're launching digital campaigns, you want to be sure you're maximizing your efforts — and your profits — by boosting your ad's impression share. Your impression share tells you how well your ad is performing compared to its total potential audience, and boosting it can help increase engagement as well as profit.

Impressions 101

Impressions Lead Scoring Lead Ranking Ad Frequency 101

illumin

APRIL 9, 2024

So, what makes a successful over-the-top ad campaign? Marketers need to invest in unique and interesting campaigns that use strong storytelling and impactful visuals. Ads should be engaging and leave a lasting impression. Like with all advertising, strong creatives are at the heart of success.

Advertising Agencies 105

Advertising Agencies Cable Advertisements Advertising 105