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Marketing to the 50+ crowd: A booming opportunity

Martech

Ogilvy’s 2030 Forecast asserts 60+ is the fastest-growing and wealthiest consumer class, representing a lucrative “silver economy” for product and service brands. This will also help build awareness with the soon-to-be 50+ audience who may not subscribe to cable television. This is especially true in large urban centers.

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Novelty: The Storytelling Element Your Brain Craves

Contently

When I was a sophomore in high school, my entire physics class aced the quiz on hand-cranked electricity. That’s because the previous week, our eccentric teacher Captain Bob let me demonstrate the science by strapping two jumper cables to my eyelids and electrocuting myself in front of the entire class.

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Flip yourself into leadership with exponential growth publishing

Biznology

The Internet reaches you by cable and wirelessly by WiFi and your mobile phone. Examples of today’s disruption opportunity: the middle class decline. The middle class is another example. The rewards were systematically delivered to elites, leaving the middle class and its children behind.

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How To Win the Streaming Wars? It’s Now About Subscriber Management

Salesforce Marketing Cloud

When the final season of Game of Thrones premiered in 2019, the longtime cable behemoth saw a surge in new subscribers for its HBO Max service. With the rise of digital exercise platforms, many have moved away from the ritual of going to the gym at a scheduled time to take a class with their favorite instructor. Take, for example, HBO.

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The TV Is No Longer a TV

Chris Koch

I am in the vanguard of cord cutters, a small but growing group of cable TV subscribers who have decided to ditch the cable box in favor of a variety of geeky devices that serve up entertainment through an internet connection. Between 2008 and 2013, 5 million (or 5%) of US cable subscribers cut the cord, with 1.3% In the U.S.,

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Sophisticated advanced TV buying, targeting, and measurement made simple with Digilant

Digilant

Streaming now tops broadcast TV and cable TV. Digilant is committed to finding, building, and providing solutions and capabilities that help our clients succeed, while also providing world-class support. This should come as no surprise, as the average American household now has 22 connected devices.

Buy 52
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Sophisticated advanced TV buying, targeting, and measurement made simple with Digilant

Digilant

Streaming now tops broadcast TV and cable TV. Digilant is committed to finding, building, and providing solutions and capabilities that help our clients succeed, while also providing world-class support. This should come as no surprise, as the average American household now has 22 connected devices.

Buy 52