Webbiquity

MAY 21, 2015

If you were asked to name the top thought leaders in marketing today–the 10 marketers you’d definitely advise others to follow on social media–how would you proceed? She also hosts the highly popular weekly Viral Content Buzz Twitter chat. Carla Johnson is one of the top experts on enterprise content marketing.

Social Media 100

Social Media Social Marketing B2B Thought Leadership Media 100

markempa

JUNE 8, 2007

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. David also writes the Web Ink Now blog and has been named to the MarketingSherpa Viral Marketing Hall of Fame for the past two years in a row.

PR 120

PR Rules Lead Generation B2B Thought Leadership 120

Buzz Marketing for Technology

JANUARY 12, 2010

Ok so what does a humpback whale have to do with marketing? Mister Splashy Pants quickly became an internet meme, and later the subject of a TED talk by reddit co-founder, Alexis Ohanian. Advertising guru Russell Davies praised Greenpeace’s handling of the campaign as “one of the defining moments in New Media marketing.&#

Digg 100

Digg Advertising Agencies Buzz PR 100

Rev

JUNE 14, 2019

In a post on the D&B website sharing this news, Lattice is positioned as a ‘ leading AI-powered customer data platform, enabling B2B organizations to scale their account-based marketing and sales programs across every channel.’. Account-based marketing? Oh, hells yes. But what does this mean, really? Change is a given.

Acquisitions 122

Acquisitions Marketing AI B2B Marketing Work Management 122

Biznology

NOVEMBER 10, 2015

Pearson Education reached out to me to read and make make notes on Mike Moran’s and James Mathewson’s upcoming book, Outside-In Marketing. When I started, what I did was called viral marketing , buzz marketing , and new media. It looks like social media strategy is evolving into social marketing strategy.

Marketing Websites 80

Marketing Websites Wikipedia Work Management Blogger 80

Ambal's Amusings

SEPTEMBER 23, 2009

But, as Piersall writes in a post titled " Internet Fame Ain't All That ", it's also a good idea to sit back and look at whether all that buzz is actually producing anything concrete. Also, cutting down on personal PR doesn't mean you don't have to continue marketing your content. Check it out!

Content Marketing 100

Content Marketing Thought Leadership Content PR 100

Biznology

JANUARY 27, 2014

That means Search Engine Optimization (SEO), a methodology of strategies, techniques and tactics used to secure a high-ranking placement in the search results pages, is as essential means of marketing for anybody doing business on the internet. SEO and marketing is creating social buzz (especially with Google+ ).

SEO 80

SEO Forrester Wikipedia Keywords 80

Convince & Convert

MAY 12, 2010

May 12th, 2010 |Written By: Jay Baer | View Comments Tweet Guest post by Jennifer Maggiore, CEO of Maggiore Consulting, a multi-media lead generation firm and co-host of Locals Only: a Phoenix-based live Internet show. link] #SMM [link] Doktor Marketing Would You Try It With a Fox? It's mostly based on buzz and mass popularity.

Paid Search Agency 121

Paid Search Agency Advertising Agencies CAN-SPAM PR 121

Convince & Convert

SEPTEMBER 22, 2010

Social media marketing is all about potential audience. Social Supports Email in the Interactive Marketing Hub Indeed, email marketing and social media marketing are spiritually and procedurally similar. Email is all about actual audience. Approximately 25% of the time (on average) they will.

Social Media 137

Social Media Media Webinar Metrics Paid Search Agency 137

Webbiquity

SEPTEMBER 21, 2010

Online content aggregation is as old as the Internet itself, beginning with AOL. While the use of such technologies is limited only by the imagination, there are three types of entities that could clearly benefit from content aggregation tools: large brands/companies, online publishers and PR firms. Publishers want eyeballs.

Aggregators 100

Aggregators Blogger Media Curation 100

Hubspot

DECEMBER 14, 2010

This blog post is written in reaction to an earlier post “Why PR Doesn’t Drive Sales.” However, my view comes from a more "mature" perspective as I am probably 20 years older than Christine, and have been involved with PR my entire sales and marketing career. There’s no science behind PR success data.

PR 28

PR Paid Search Agency Advertising Agencies Planning 28

Biznology

AUGUST 8, 2016

90% of marketers say social media is important to their businesses. The numbers indicate almost all businesses now rely on social media for marketing, but less than half can measure if it’s working. Social media monitoring is the act of using a tool to listen and measure what is being said about a business or key topic on the internet.

Case Study 80

Case Study Case Studies Social Media Paid Content 80

Convince & Convert

JULY 26, 2010

He’s a former journalist turned PR guy and straight shooter at New Media Cowboy. Sales reps from traditional PR distribution services were even quoted as saying, “there’s a reason it’s free.&# – implying that it doesn’t perform well. I think pitchengine and its concept is going to rock PR world.

Social Media 115

Social Media SEO Marketing Websites PR 115

Convince & Convert

AUGUST 16, 2010

link] Marketing 150 Via @jaybaer [link] Blastoff for My New Social Media Newsletter [link] TimWeaver How will this be different or an adjunct to those of us who read your blog, FB and follow you on Twitter? Ive founded 5 companies, and spent 15 years running digital marketing agencies. I'm really looking forward to this, Jay!

Newsletter 114

Newsletter Social Media Media Paid Search Agency 114

Webbiquity

NOVEMBER 29, 2010

I understand you don’t want Wikipedia to devolve into a collection of marketing brochures. That does not mean, however, that any sentence which could possible be construed in a positive light constitutes “marketing&# and deserves to be stricken from the pure environment of Wikipedia. It’s an over-used PR buzzword.

Wikipedia 100

Wikipedia Thought Leadership Wiki Blogger 100

Biznology

AUGUST 13, 2013

Social media marketing and digital PR consultants spend too much time paddling and not enough time surfing. Let me explain: it’s my opinion that social media and digital marketing strategists spend so much time paddling ahead of the breaking wave that they never benefit from the ride.

Social Media 80

Social Media Media First-Mover Advantage PR 80

Convince & Convert

JULY 5, 2010

I have recruited a posse of incredibly smart social media, digital marketing, and public relations thinkers to entertain and inform you while I’m learning how to pay with colored money, and my son attends hockey camp. Wonderful community-building strategy!

Paid Search Agency 116

Paid Search Agency PR Advertising Agencies Word of Mouth 116

Content Standard

AUGUST 31, 2015

Social media takeovers have been around for a while, but these days, more companies are trying out the tactic to sharpen their influencer marketing strategy. By handing over the social media reins to an outsider, brands are hoping to build buzz and a bit of a content cache—and the gimmick seems to be working.

Social Media 40

Social Media Social Marketing Media Advertising Agencies 40

Convince & Convert

AUGUST 2, 2010

More from Convince and Convert You Are Pissed Off at the Wrong Guy Taking Consumer Reviews Viral with Facebook Are you spending enough on digital marketing? Convince and Convert Recommends Facebook Vs. Twitter (The Arkayne Blog) 7 Ways to Market Your Business on Facebook – Free Ebook (Danny Brown) Facebook Pisses Off Users.

Facebook 122

Facebook Paid Search Agency Webinar Metrics Advertising Agencies 122

WebMarketCentral

JULY 9, 2007

There are a number of online tools and methods to spread word of mouth online, but a key one is interactive PR. So what is interactive PR exactly? WebMarketCentral now includes a more complete guide with links to related web marketing strategies. But in short, interactive PR is about rethinking your PR strategy.

Word of Mouth 20

Word of Mouth PR Buzz Web 2.0 20

Convince & Convert

JUNE 29, 2010

Thank goodness for the internet! The internet is the new extension of our central nervous systems. link] Hot In Marketing Cognitive Surplus – Use Social Connectivity to Change the World | Book Reviews | Social Media Consulting – Con. Ive founded 5 companies, and spent 15 years running digital marketing agencies.

RSS 118

RSS Paid Search Agency Advertising Agencies PR 118

Webbiquity

AUGUST 5, 2010

How to Never Run Out of Blog Topics to Write About by Internet Marketing for Business Owners. Ten Must Read Tips to Start a Small Business Blog by TopRank Online Marketing Blog. Marketing Your Blog: 10 Essential Tips You Should Know by Hongkiat. SEO’s Magic Bullet by PR 20/20.

Business Blogging 100

Business Blogging Tips PageRank Business 100

Convince & Convert

JULY 21, 2010

A recent presentation at the PRSA Counselors Academy, by Michael Lasky , Partner and Chair of the Public Relations Law Practice at the law firm of Davis & Gilbert in NY, provided a wake up call to those in attendance about how the law is slowly creeping into the social landscape and why responsible marketers had better pay attention.

Social Media 155

Social Media Paid Content Media Advertising Agencies 155

Convince & Convert

FEBRUARY 15, 2010

Social Media is Email Without the Database Because social communication feels more authentic and timely in most cases, email marketers must fully embrace testing, personalization and optimization to boost relevancy for recipients. Follow/fan/friend is just opt-in – and all you've done is agreed to be sent direct marketing.

Social Media 114

Social Media Media Webinar Metrics Paid Search Agency 114

Lenny's Newsletter

SEPTEMBER 5, 2023

PR can work, but rarely does. My approach was to inundate the market with content—write interesting content, post on Hacker News, post on Twitter, etc.) Get press Three startups I looked at had meaningful success with early PR. Normally PR is a terrible channel. That’s why they work. and see who signs up.”

Ideal Customer Profiles 112

Ideal Customer Profiles CPO B2B Startups 112

Convince & Convert

SEPTEMBER 7, 2010

UNderstandable One of the most commendable aspects of this book is Stratten’s gift for boiling down a marketing principle to its simplest form. UNderstandable One of the most commendable aspects of this book is Stratten’s gift for boiling down a marketing principle to its simplest form.

Social Media 115

Social Media Media Paid Search Agency Peer-to-peer 115

Convince & Convert

JUNE 3, 2010

Sorry Works Contrast that with the guts and class (and good crisis management sense, despite having zero PR counsel) shown by umpire Jim Joyce in the immediate aftermath of his blown call, robbing Armando Galarraga of a rare perfect game. A coven of PR practitioners. That’s how much we are wired to forgive. Billions of dollars.

Social Media 157

Social Media Media PR Webinar Metrics 157

Convince & Convert

JULY 27, 2010

Before Permission Marketing , how much audience did Seth Godin have? I don’t have the chops to write Mike Corak’s piece on the role of language in content marketing. Josh Lysne contributed a social marketing management process (and companion document) that I’d never seen. It will pay off. link] [link] John D.

Paid Search Agency 117

Paid Search Agency Blogger Advertising Agencies PR 117

Convince & Convert

FEBRUARY 11, 2010

introduced an application-geared Internet. “The mainstream gaming market will always be native. It’s generally easier for marketers to garner excitement for a native app, though this will change over time. link] blur Marketing [link] Is It Curtains for the App Store? You know what’s not a good idea?

Social Media 114

Social Media Media Webinar Metrics Paid Search Agency 114

Contify

NOVEMBER 18, 2018

It is one of the most popular services for tracking the Internet. We undertook a detailed study to evaluate how effective Google Alerts are for tracking companies (that’s a core component of our market intelligence offering at Contify). News websites: Google is a parasite in the intestines of the internet.

Work Management 60

Work Management Google CMS Development Enterprise Management 60

Convince & Convert

AUGUST 24, 2010

Drive Results with Content Marketing &# can be voted for here. Meanwhile, we’re hitting the road to present the core concepts of The Now Revolution to businesspeople and marketers everywhere. If you’re feeling particularly frisky, I’d love for you to vote for my other two panels while you’re in the mood.

Paid Search Agency 111

Paid Search Agency PR Advertising Agencies Word of Mouth 111

Webbiquity

NOVEMBER 23, 2010

Now I routinely trade updates and information with smart marketers and other interesting people across North America as well as in the UK, Belgium, France, Germany, South Africa, India, Thailand, Malaysia, The Philippines, Australia, New Zealand, Brazil and elsewhere. Social media makes marketing more fun. Post on Google Buzz.

Social Media 100

Social Media Media Peer-to-peer B2B Thought Leadership 100

Convince & Convert

SEPTEMBER 14, 2010

As marketers, we need to reach our customers where they are and social media’s potential in that regard is unquestionable. But marketers have always reached out to communities in many forms, and each new medium has taken its turn as Holy Grail for customer influence. To paraphrase Tina Turner , we don’t need another acronym.

Social Media 123

Social Media Work Management Marketing Management Media 123

Convince & Convert

JUNE 17, 2010

Let me hear about it: View Comments | Subscribe To This Blog | Sign Up For Our Newsletter Share This Post: Similar Posts That You Might Enjoy: 7 Surprising Statistics About Twitter in America Why Social Supports Email in the Interactive Marketing Hub Are You Suffering From Premature Calculation? Roberts @njmirolo Always fun!

Twitter 126

Twitter Paid Content Paid Search Agency PR 126

Convince & Convert

MAY 4, 2010

link] [link] Hot In Marketing Social Media's Internal Impact – An Interview with Phil Simon | Internal Social Media | Social Media Consultin. Im a tequila-loving, hype-free social media strategy consultant, speaker, and author that works with major corporations and PR firms to harness the awesome power of the social Web.

Social Media 117

Social Media Enterprise Management Media Webinar Metrics 117

Convince & Convert

MAY 25, 2010

Here are the highlights: A Colossal Opportunity According to Forrester research, from 2009 – 2014, the average annual growth rate in digital marketing expenditures in the U.S. will range from 11% (the relatively mature email marketing), to 34% (social media). Direct mail? Note that I didn’t include Web design. Embrace Math.

Paid Search Agency 124

Paid Search Agency Online Marketing Advertising Agencies Ads 124

Convince & Convert

MAY 13, 2010

I think Charlene Li may have coined this one) The goal of social media is to turn customers into a volunteer marketing army. Social media isn’t inexpensive, it’s different expensive. (I I use this a lot. Activate your fans, don’t just collect them like baseball cards. It’s not viral unless it is.

Social Media 153

Social Media Media Webinar Metrics Marketing & Strategy 153