Biznology

AUGUST 10, 2015

In addition to your buyers’ love for video, it is easy to understand why business video content marketing has been gaining momentum – the impact that video gives to every day sales and marketing results. In June 2014, Aberdeen Research published a study called “Analyzing the ROI of Video Marketing.” Two of the stats revealed.

Top of Funnel 80

Top of Funnel Buyer's Journey Video Marketing FAQ 80

Marketing Insider Group

DECEMBER 5, 2013

We’ve heard it time and time again: according to the Corporate Executive Board (CEB) almost 60% of the buyer journey is complete before prospects reach out to vendors. It may even hurt us in the buying process. Content marketing is the process of creating content that our customers actually want or need.

Content Marketing 100

Content Marketing Marketing Budget Marketing Budget Creation Content 100

LeadSquared

FEBRUARY 20, 2019

It’s not because automated email marketing isn’t effective, because countless studies certainly prove it’s worthwhile. You can use this data to personalize their experience, know how far they are in the buying cycle, and even help to align sales and marketing teams. #4 4 – Lead Management. 5 – Segmentation.

Top of Funnel 52

Top of Funnel Features Automation Marketing Websites 52

Valasys

AUGUST 19, 2019

According to a study conducted by Marketo & Forbes, 93% of the B2B companies affirmed that content marketing generates more leads than traditional marketing strategies. . Assimilating Case Studies into the Content Strategies: . Content Marketing Supplements & Strengthens the Omnichannel Lead generation Strategies.

Lead Generation 40

Lead Generation Top of Funnel Lead Ranking Sales Qualified Leads 40

NetLine

NOVEMBER 30, 2023

5 Steps B2B Marketers Should Take to Sync Up with the Buying Cycle In this post, we’ll look at the steps B2B marketers should take to align their sales content and assets with buyer activities and where they are in the buying cycle. Created using DALLE via ChatGPT.

B2B Sales 52

B2B Sales Intent B2B Marketing Digital Asset Management 52

KoMarketing Associates

APRIL 9, 2015

Key Takeaway #1: Blogs & Social Media Have Minimal Impact in the B2B Buyer Journey. In our 2014 survey, we learned that social media activity had minimal impact on the buying process and that left us both surprised and confused. Key Takeaway #2: Buyers Need Thorough Contact Information to Make Purchasing Decisions.

B2B 120

B2B Buyer's Journey Vendors Landing Pages 120

Heinz Marketing

SEPTEMBER 6, 2021

So all the things about putting buyer needs first, and really understanding the personas that you’re marketing to, and making sure that you are starting with value and benefit oriented messaging, and all of the tactics that have been used in the public sector, a lot of them transfer over.

Enterprise Management 101

Enterprise Management Work Management Marketing Management Paid Search Agency 101