Buzz Marketing for Technology

MARCH 23, 2011

You want to target micro-segments where people think about buying auto insurance. We know that people buy auto insurance when they buy a car. A risk mitigation scenario is taking place that you can target with your media plan. And that media could be in the form of an advertisement or in the form of paid content.

Media 100

Media BtoB Paid Search Agency Social Media 100

Buzz Marketing for Technology

APRIL 6, 2011

And that’s the point Forrester was making in its report: measuring earned media and shifting resources from paid to owned media is what will empower your brand in today’s world – not hanging on to traditional media planning and buying strategies.

Planning 100

Planning Forrester Marketing & Strategy Analysis 100

Webbiquity

JULY 28, 2010

From there, Evans’ hour-a-day plan is laid out, starting with an exploration of the different forms of social content (blogs, video, podcasting etc.). consumer-generated media, touchpoint analysis, measurement and metrics, planning a campaign (ugh, social media campaign ?), Post on Google Buzz. Tweet This!

Social Media 100

Social Media Social Marketing Planning Media 100

Industrial Marketing Today

APRIL 28, 2010

With each style, he has provided a brief description, frequency of blog posts, ability to go viral (buzz index) and the level of difficulty. In the slideshow, Rohit shows you 25 different styles of blogging and when to use each one. There are examples and additional resources too. Get the free “Step-by-Step Guide to Website (re)Design” now.

Web 2.0 60

Web 2.0 Privacy Policies Buying Cycle RSS 60

Buzz Marketing for Technology

MAY 18, 2011

Simple task but hard to deliver in reality since there is no way to buy bargain basement priced media and get Madison Avenue results. There was also no way to gauge just how effective that media was with our target audience. I remember buying media on the Golf Channel because that’s what the CEO told me his friends’ watch.

Media 100

Media Focus Group Media Plans Pricing 100

Buzz Marketing for Technology

MARCH 16, 2011

If we know consumers attach certain keywords to our brand and that certain topics are becoming important to them, we can probably buy those words as search terms before they become expensive, and we can probably own them not only from a paid standpoint but also from a natural standpoint. Consumers today don’t search with long phrases.

Social Media 100

Social Media Optimization Media Stats 100

Convince & Convert

MAY 12, 2010

>> Would You Try It With a Fox [link] [link] jeff_molander They're saying no because “social media&# itself is a juvenile term being used to describe what is, thus far, a novelty in every sense. Social media has never been driven by function and purpose. It's mostly based on buzz and mass popularity.

Paid Search Agency 122

Paid Search Agency Advertising Agencies CAN-SPAM PR 122

Convince & Convert

SEPTEMBER 22, 2010

Consulting Speaking About Email jay@convinceandconvert.com Ear +1 602.616.1895 Book Me to Speak to Your Group About Social Media Upcoming Social Media Speaking Gigs ExactTarget Connections - September 14-16 - Indianapolis Coastal Social - September 29 - Baton Rouge American Automobile Association - October 6 - Orlando Facebook Success Summit - October (..)

Social Media 137

Social Media Media Webinar Metrics Paid Search Agency 137

Convince & Convert

AUGUST 16, 2010

Consulting Speaking About Email jay@convinceandconvert.com Ear +1 602.616.1895 Book Me to Speak to Your Group About Social Media Upcoming Social Media Speaking Gigs ExactTarget Connections - September 14-16 - Indianapolis Coastal Social - September 29 - Baton Rouge American Automobile Association - October 6 - Orlando Facebook Success Summit - October (..)

Newsletter 114

Newsletter Social Media Media Paid Search Agency 114

Convince & Convert

FEBRUARY 15, 2010

Google’s new Buzz technology recognizes this convergence, by treating email connections between us as the core atomic unit of the social Web, rather than newer, more ephemeral connections made on Twitter, Facebook or elsewhere.

Social Media 114

Social Media Media Webinar Metrics Paid Search Agency 114

Convince & Convert

SEPTEMBER 7, 2010

[link] UNcanny Insights From UnMarketing | Book Reviews | Social Media Consulting – Convince & Convert | Glenn Friesen [.] Heading over to buy it… Guest I really don’t want to be one of those people that trashes an author online but the thing I have never understood about Scott is the claims he makes all over the web.

Social Media 115

Social Media Media Paid Search Agency Peer-to-peer 115

Convince & Convert

AUGUST 2, 2010

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Facebook 122

Facebook Paid Search Agency Webinar Metrics Advertising Agencies 122

Buzz Marketing for Technology

OCTOBER 28, 2008

Targeted ad insertion radically changes the medium – no longer by “slots” you buy an “audience” based on geographic, demographic, and viewing behavior segmentation.

Broadcasting 100

Broadcasting Planning CMO Advertising Mediums 100

Online Marketing Institute

JANUARY 4, 2011

SEF June 9, 2010 Community activity stream Most read Tag cloud Pop-out the activity stream to keep a real- time feed of what ClickZs community is saying, reading and sharing.

Paid Content 40

Paid Content Paid Search Agency Marketing Websites B2B Thought Leadership 40

Convince & Convert

JULY 5, 2010

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Paid Search Agency 117

Paid Search Agency PR Advertising Agencies Word of Mouth 117

Buzz Marketing for Technology

APRIL 28, 2009

Social media’s upfront costs are very little and we actually use money within my team to experiment with it so we get A) get a better understanding of the technology and B) start to understand how we can use it and measure the results along with all the other media we have. My response - Content.

Lead Nurturing 100

Lead Nurturing Bandwidth Demand Generation Agencies Buying Cycle 100

Convince & Convert

JUNE 29, 2010

link] sadie harris Cognitive Surplus – Use Social Connectivity to Change the World [link] [link] Ian Greenleigh “1. More people making stuff (100 million bloggers can’t be wrong) 2.

RSS 119

RSS Paid Search Agency Advertising Agencies PR 119

Convince & Convert

AUGUST 24, 2010

We absolutely realize it could be interpreted as if we’re trying to “buy&# votes with Make-A-Wish Foundation as the conduit. That said, we figured if we’d have to be asking people to vote anyway, we’d rather try to do so to benefit some other people – not just us. But that’s not the intention at all.

Paid Search Agency 111

Paid Search Agency PR Advertising Agencies Word of Mouth 111

Convince & Convert

JULY 27, 2010

Consulting Speaking About Email jay@convinceandconvert.com Ear +1 602.616.1895 Book Me to Speak to Your Group About Social Media Upcoming Social Media Speaking Gigs ExactTarget Connections - September 14-16 - Indianapolis Coastal Social - September 29 - Baton Rouge American Automobile Association - October 6 - Orlando Facebook Success Summit - October (..)

Paid Search Agency 117

Paid Search Agency Blogger Advertising Agencies PR 117

Convince & Convert

FEBRUARY 24, 2010

6 things you need 2 incorporate into your social media plan. 6 things 2 incorporate in your social media plan [link] [link] Nate Riggs I'm really excited to speak with @jaybaer on a Skype Session today. link] [link] Rick Rosario Word RT @Eric__Torres: Marketing isn't about campaigns, its always on.

Conference 116

Conference Organization Paid Search Agency PR 116

Convince & Convert

FEBRUARY 11, 2010

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Social Media 114

Social Media Media Webinar Metrics Paid Search Agency 114

Convince & Convert

MAY 4, 2010

Consulting Speaking About Email jay@convinceandconvert.com Ear +1 602.616.1895 Book Me to Speak to Your Group About Social Media Upcoming Social Media Speaking Gigs ExactTarget Connections - September 14-16 - Indianapolis Coastal Social - September 29 - Baton Rouge American Automobile Association - October 6 - Orlando Facebook Success Summit - October (..)

Social Media 117

Social Media Enterprise Management Media Webinar Metrics 117

Convince & Convert

MAY 11, 2010

You can survey your customers, although that’s not always the best approach because the questions are not fresh in their minds – they’ve already made their buying decision. Or that a company will be doomed if it does not entertain some form of social media management program. To really do so.

FAQ 139

FAQ Top of Funnel Paid Search Agency Social Media 139

Convince & Convert

JUNE 17, 2010

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Twitter 126

Twitter Paid Content Paid Search Agency PR 126

Convince & Convert

SEPTEMBER 14, 2010

Is it good enough to just say “here is our product, go buy it?&# Where do you fit in going about understanding the customer wants, needs and desired outcomes, and adapting your offer accordingly? and hope for a.02 02 conversion rate – I don’t think so! through a new channel.

Social Media 124

Social Media Work Management Marketing Management Media 124

Convince & Convert

MARCH 4, 2010

Very thoughtful [link] School of Tourism Tourism/Hospitality bloggers take note, blog success is a 'slow march, not a mad dash': [link] [link] Kyle Bailey RT @Tourismstudents: Tourism/Hospitality bloggers take note, blog success is a 'slow march, not a mad dash': [link] [link] camberley Great advice!

Webinar Metrics 132

Webinar Metrics Marketing & Strategy Paid Search Agency Blogger 132

Convince & Convert

MAY 13, 2010

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Social Media 154

Social Media Media Webinar Metrics Marketing & Strategy 154

Convince & Convert

FEBRUARY 10, 2010

Consulting Speaking About Email jay@convinceandconvert.com Ear +1 602.616.1895 Book Me to Speak to Your Group About Social Media Upcoming Social Media Speaking Gigs ExactTarget Connections - September 14-16 - Indianapolis Coastal Social - September 29 - Baton Rouge American Automobile Association - October 6 - Orlando Facebook Success Summit - October (..)

Social Media 129

Social Media Email Marketing Social Marketing Paid Search Agency 129

Convince & Convert

JULY 26, 2010

Consulting Speaking About Email jay@convinceandconvert.com Ear +1 602.616.1895 Book Me to Speak to Your Group About Social Media Upcoming Social Media Speaking Gigs ExactTarget Connections - September 14-16 - Indianapolis Coastal Social - September 29 - Baton Rouge American Automobile Association - October 6 - Orlando Facebook Success Summit - October (..)

Social Media 115

Social Media SEO Marketing Websites PR 115

Convince & Convert

JUNE 7, 2010

This is the overarching theme: [link] [link] tbjbuzzient RT @jaybaer: Delivering Happiness Delivers Indeed [link] [link] tbjbuzzient RT @jaybaer: Delivering Happiness Delivers Indeed [link] [link] Joe Sanchez RT @jaybaer: Should you buy the new book from @zappos – "Delivering Happiness"?

Social Media 119

Social Media Media Webinar Metrics Marketing & Strategy 119

Convince & Convert

JUNE 24, 2010

One of the local Twitterati here had Chris Brogan up to Maine for a social media conference, and I caught it on UStream. I'd buy a book from him. Heck, I'd even buy a lithium powered weed whacker from him if he endorsed it. He was personable and funny, a real likable guy. Take a look at Zappos.

Social Media 122

Social Media Paid Content Media Webinar Metrics 122

Convince & Convert

JUNE 22, 2010

You often are buying in part because of the service and personnel of the company in question. For whom is it more important to have a humanizing social media presence? link] La cultura corporativa es clave en el éxito de una campaña #SMM [link] Buzz Mkt Turismo RT @tcreativo: ¿Crees o no crees en #SocialMedia?

Social Media 132

Social Media Media Paid Search Agency Budget Programs 132

Convince & Convert

FEBRUARY 19, 2010

Consulting Speaking About Email jay@convinceandconvert.com Ear +1 602.616.1895 Book Me to Speak to Your Group About Social Media Upcoming Social Media Speaking Gigs ExactTarget Connections - September 14-16 - Indianapolis Coastal Social - September 29 - Baton Rouge American Automobile Association - October 6 - Orlando Facebook Success Summit - October (..)

Social Media 115

Social Media Media Paid Search Agency PR 115

Convince & Convert

APRIL 20, 2010

Which is closer to buying, a consumer searching for “flat panel TV&# or a consumer searching for “26 inch 720p flat panel TV.&# ? Because of the specificity, it’s much easier to achieve a top 10 search engine ranking for long tail searches, and higher rankings = higher conversions.

Long Tail Marketing 117

Long Tail Marketing Blogger Paper Content 117

Convince & Convert

MAY 27, 2010

The More Things Change, The More Things Change | Social Media Marketing | [link] [link] Tena Hartwig great post featuring @bulbstorm! The More Things Change, The More Things Change | Social Media Marketing | [link] [link] DJ Waldow Mr. Baer – How about Constant Contact buying Nutshell Mail?

Paid Search Agency 124

Paid Search Agency Social Media PR Advertising Agencies 124

Martech

APRIL 27, 2022

Media planning. Marketing analytics provides historical data which can be used to make better media planning decisions. You can use results from past campaigns to inform ad creative, media mix, and test new channels. Create audiences and build customer personas.

Marketing Attribution 131

Marketing Attribution Paid Content Marketing Analytics Tools Analytics 131

Convince & Convert

JULY 20, 2010

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Social Media 142

Social Media Media Webinar Metrics Marketing & Strategy 142