Bionic

JUNE 20, 2022

What’s been missing are tools that make it easy to source media from diverse suppliers while in the media planning and media buying process. Two New Tools to Find Black Owned Media. Bionic just unveiled two new tools to find Black Owned Media: A free, searchable catalog of advertising programs.

Media Plans 52

Media Plans Media RFP Paid Search Agency 52

ClickZ

DECEMBER 15, 2020

Brand communications must be tailored to multiple, fragmented audiences while media investments must be optimized and campaigns released to market quickly. AI is helping media planners to solve the complexities of media plan optimization in this fragmented world. Optimizing media plan laydowns for planners.

Media Plans 95

Media Plans Planning Media Ad Frequency 95

Bionic

JUNE 30, 2022

The latest upgrade to Bionic media planning software includes faster filters , faster picklists , faster deletes , and faster URL exports. Media Planners Feel a Need for Speed. As a media planner or media buyer, you have to move quickly. In this latest upgrade, you got a bunch more media planning accelerators.

Media Plans 52

Media Plans Media Click Rate Software 52

Bionic

JULY 14, 2021

Return on Ad Spend – or ROAS – is the most important KPI in media buying. However, few advertisers or agencies have a system in place to predict ROAS while media planning. Without ROAS, you can’t treat media as an investment nor truly optimize your media investment decisions.

ROAS 54

ROAS Media Plans Paid Search Agency Media 54

Bionic

AUGUST 11, 2021

Programmatic advertising brings media planning problems you don’t have with other media channels. Because rates and quantities are not known in advance, programmatic advertising creates unique challenges for media planners. This creates extra work (and risk of error) for media planners.

Media Plans 52

Media Plans Advertising Agencies Advertisements Advertising 52

Hubspot

APRIL 2, 2021

The answer is media buyers. That's where media buying comes in. Let's say you're an airline and your focus is impressions and awareness, rather than an immediate sale, you can buy a placement that is known to get cheap impressions," he said. Programmatic buy – The buying process is done using automated technology.

Buy 88

Buy Work Management Cost Per Thousand Marketing AI 88

Bionic

JUNE 3, 2021

For spots-based advertising media like television and radio, laying down spots by broadcast week is a critical piece of the media planning process. Bionic just added a new ad spots editor tool to speed up your media buying workflow. Automate Your Media Buying Workflow.

Paid Search Agency 52

Paid Search Agency Buy Ads Tools 52

Rain: The Growth Agency

APRIL 16, 2020

Your media planning strategies from February may or may not tell you much in April or May. Two months ago, you understood the marketplace and your business, competitors, media costs, results and even the season. KPI trends set the stage for the biggest decisions: whether to pull back media investment, hold steady or scale.

Media Plans 52

Media Plans Advertising Agencies Advertisements Advertising 52

Bionic

JULY 12, 2023

In the 4A’s Media Essentials course, we learned how to develop a modern media strategy and media plan, plus the latest trends in the digital media landscape. We Wanted to Know More About Media Planning and Media Buying I work on the Client Success team here at Bionic Advertising Systems.

Course 73

Course Media Media Plans Class 73

KoMarketing Associates

OCTOBER 20, 2020

At the bottom were media planning and buying (2.9) Media Planning and Buying’ and ‘Public Relations,’ meanwhile, also ranked as relatively low in importance for future marketing according to the respondent base.”. and grassroots and event marketing (2.8).

Social Media 256

Social Media Tactics Customer Surveys Social Marketing 256

Bionic

JULY 11, 2018

Bionic just released new software that enables you to build your own custom media planning system. You can now easily customize Bionic’s media investment management platform to meet the unique needs of your organization, your clients, and each of your campaigns. The ‘Standard Media Plan’ is Extinct.

Media Plans 40

Media Plans Work Management Media Ad Building 40

Convince & Convert

JUNE 13, 2014

“We can buy from anywhere, and prices are relatively the same,” he says. ” Customer service is evolving with the integration of social media. .” His expectations were admittedly low, but by blowing him out of the water with fast, helpful service, Google maintained a customer and gained his undying loyalty.

Social Media 142

Social Media Media Plans Service Planning 142

Bionic

MARCH 11, 2024

In today’s world of digital advertising, you have to work with many different ad platforms to deliver the placements in your media plan. As self-serve ad buying platforms became available, media buyers have increasingly had to log into these platforms to place their ads. What is the Swivel Chairing Problem?

Advertisements 86

Advertisements Advertising Work Management Order 86

NuSpark Consulting

DECEMBER 29, 2013

Keep in mind these considerations: You’re really buying impressions with display. Since many display networks sell inventory on a CPM basis, you should be buying based on targeting and efficiency. The contradiction then is between buying display to brand, and having networks optimize based on clicks. Assume clicks are a bonus.

Click Rate 100

Click Rate Display Buy Cost Per Thousand 100

Bionic

OCTOBER 21, 2023

Advertising Context The goal of this advertising initiative is to drive website engagement for our software product, Bionic for Agencies , which is SaaS software used by advertising agencies for media planning and media buying. I was curious to know how LinkedIn Advertising performs against Google Ads.

Paid Search Agency 85

Paid Search Agency Linkedin Analysis Ads 85

Customer Experience Matrix

FEBRUARY 21, 2013

This reflects both greater market interest and, perhaps even more important, expansion of the product to connect directly with ad buying platforms. Users can pick the level they prefer and have the system generate an optimal media plan. The company has grown rapidly in recent years.

Buy 120

Buy Allocation Media Ad Exchange 120

Bionic

DECEMBER 9, 2022

As you’re media planning and media buying , you lay down your spots on a delivery calendar, which includes flight dates, spot counts, weekparting, and dayparting. Your media plan might also include ratings, GRPs, reach, frequency, and other expectations. Now, those scoundrels have nowhere to hide.

Paid Search Agency 84

Paid Search Agency Ads Advertising Agencies Ad Frequency 84

Bionic

SEPTEMBER 27, 2023

Disconnected Excel-powered naming conventions are disconnected from your media planning and media buying processes. As a result, it requires a lot of re-keying back and forth between media plan, spreadsheet, and various ad servers and platforms. It’s built right into your media plan.

Automation 86

Automation Campaigns Paid Search Agency Advertising Agencies 86

Bionic

OCTOBER 14, 2022

Many advertisers have goals to allocate a specified portion of their media budget to purchase advertising media from under-represented groups as part of their Diversity, Equity, and Inclusion (DEI) initiatives. Unfortunately, media planners lack media planning tools that enable them to track and make progress against DEI these goals.

Budget Programs 78

Budget Programs Media Allocation Paid Search Agency 78

Bionic

JUNE 10, 2023

Omnichannel Media Planning and Media Buying As advertising budgets splinter into more and more pieces, it’s more important than ever to have an omnichannel media plan view of your entire media budget across all media channels. I’d appreciate your help with this!

Advertising Agencies 52

Advertising Agencies Spending Advertisements Advertising 52

KoMarketing Associates

FEBRUARY 11, 2021

was digital marketing and social media. At the bottom of the list were media planning and buying (2.9) At the top of the list (5.3) Direct marketing and sales (4.6), copywriting and design (4.1) and public relations (3.1) were also on the list. and grassroots and event marketing (2.8).

Social Media 219

Social Media Marketing Report Social Marketing Planning 219

Bionic

MARCH 17, 2024

Data Incarcerated in Excel Spreadsheets Many ad agencies, especially smaller ones, still rely heavily on Excel spreadsheets for media planning and media buying data. When you add lines to your media plan, you’ve been using an AI-powered media recommender. Stay tuned… there’s much more to come!

Paid Search Agency 70

Paid Search Agency Marketing AI Advertising Agencies Ad Agencies 70

Martech

APRIL 19, 2024

Dig deeper: Why marketers should care about consumer privacy The decline of high-quality data and its impact on media planning The market is facing sweeping declines in accessible, high-quality data. These challenges have profoundly impacted media planning and buying.

Paid Search Agency 112

Paid Search Agency Privacy Advertising Agencies Multi-Touch Attribution 112

NuSpark Consulting

JUNE 8, 2013

Ok one Google product; Doubleclick is an ad management platform that allows me to plan display campaigns, research demographics of sites, upload banner ads, traffic banners to websites, networks, and exchanges, and measure clicks and conversions. I use it to buy display, video, social ads, and mobile ads, amny times on a CPA basis.

Paid Content 100

Paid Content Marketing Automation Services Inbound Marketing Doubleclick 100

Martech

JANUARY 26, 2024

The new AI layer will initially address five core areas: Media planning, buying and optimization. With Omnicom making moves to raise its digital game, there’s an interesting trend here, arguably paralleling the way in which consultancies like Accenture and Merkle have done so much to bring tech capabilities in-house.

Paid Search Agency 92

Paid Search Agency Ideal Customer Profiles Acquisitions Marketing Management 92

Bionic

OCTOBER 10, 2022

Digiday just announced Bionic has been selected as a finalist in the “Best Marketing Automation Platform” category of the 2022 Digiday Technology Awards for the launch of our media planning + buying platform. The Digiday Technology Awards recognize the technology modernizing media and marketing. Media Planning.

Marketing Automation Services 52

Marketing Automation Services Paid Search Agency Advertising Agencies Budget Programs 52

Choozle

MARCH 27, 2024

This explosion of options has revolutionized media planning. This ongoing fragmentation in CTV results in inefficiencies in ad buying, negotiation challenges, and campaign management and measurement complexities across various platforms. With so much on the line, advertisers need to get it right. Why Go it Alone?

Advertising Agencies 84

Advertising Agencies Cost Per Thousand Advertisements Advertising 84

Bionic

APRIL 22, 2021

It also upgrades your media team with a modern, integrated, complete media workflow system. Strata, founded in 1984 then acquired by Comcast in 2005 and rebranded as Freewheel for Agencies, provides media buying workflow automation. It lacks tools such as media plans, flowcharts, and financials.

Work Management 52

Work Management Advertising Agencies Paid Search Agency Multi-Channel 52

Outbrain

JANUARY 25, 2021

The post 5 Digital Marketing Trends That Are Changing the Way Advertisers Buy Media appeared first on English (US). to get an insider look at all of the trends for 2021, and a view of Outbrain like you’ve never seen before. Register for Unveil.

Trends 41

Trends Advertisements Advertising Buy 41

Bionic

FEBRUARY 19, 2021

A Complete Media Planning and Buying System. This new software completes your media buying workflow by adding powerful ordering, vendor bill reconciliation, and payment tools. For a big media plan, creating all the insertion orders can days. Below is an overview of the new tools.

Budget Programs 65

Budget Programs Vendors Order Terms and Conditions 65

Bionic

DECEMBER 31, 2021

. “Tres Comas” Media Planning Tool. Ad Spots Media Buying Tool. In June, you a new tool for laying down broadcast media spots in your media plan. In July, you got a new tool for calculating Return on Ad Spend directly within your media plan. Media KPIs That Matter.

ROAS 52

ROAS Advertising Agencies Paid Search Agency Broadcasting 52

Bionic

NOVEMBER 1, 2021

It seems the main reason advertisers are not measuring the most important Media KPIs is a matter of convenience. Unfortunately, many advertisers rely on spreadsheets and antiquated media buying systems that cannot track the most important media KPIs. Bionic enables you to estimate conversions while media planning.

ROAS 85

ROAS Media Advertising Agencies Paid Search Agency 85

NuSpark Consulting

JULY 13, 2017

This facilitates a more efficient advertising strategy with higher conversion rates, which requires the involvement of fewer team members in the media planning. Media Planning and Buying. There are two types of programmatic ad buying: direct, premium programmatic advertising (PPA) and real-time bidding (RTB).

Display 173

Display Advertisements Advertising Marketing AI 173

Oktopost

JANUARY 25, 2024

When you capture social signals such as follows, likes, and engagement using a social media management platform and blend them with marketing automation, you’re not just collecting data – you’re empowering your sales teams with valuable insights into real people and their readiness to buy.

Social Media 70

Social Media Top of Funnel Webinar Metrics B2B Thought Leadership 70

Martech

OCTOBER 13, 2023

Performance really matters for advertisers, so any time there are silos between media planning, media buying and measurement, we believe this undermines value creation for all parties involved,” said Jason Kunkel-de Cesero, AdQuick’s vice president, demand and analytics. It’s not that you saw it on TV. AR and out-of-home.

Advertising Agencies 123

Advertising Agencies Paid Search Agency Top of Funnel Multi-Channel 123

Convince & Convert

NOVEMBER 24, 2015

Why the shift in PR and marketing timelines means an opportunity to cut out the media middleman and reach your audience directly. Why authentic employee advocacy is an important part of any company’s social media plan. “You don’t have to exclusively go through the media to get your information out there.”

PR 317

PR Rules Social Marketing Skype 317

Industrial Marketing Today

JUNE 8, 2010

Even though her article is about the B2B buy cycle in general, it is a perfect follow up to my earlier post “Deconstructing the Four Stages of the Industrial Buy Cycle.” She has focused on identifying the problem and providing a 5-step solution to shorten the buy cycle. What is the key to shortening the buy cycle?

Buying Cycle 60

Buying Cycle Buy Work Management Marketing Management 60