Vidyard

MAY 5, 2017

You got the necessary approvals, budget, and executive buy-in to start with video marketing for your brand. Video is going to be the game-changing tactic you use to capture the attention of your target audience, become more visible in search, and convert prospects throughout the funnel. You’re on the video bus.

Planning 160

Planning Video Marketing Marketing Strategy Marketing & Strategy 160

Vidyard

JUNE 15, 2020

Once your sales organization is sold on the idea of using video , it’s up to you to get everyone using—and succeeding with—it. Create Your Sales Rollout Plan for Video 1.1 Identify One or Two Initial Use Cases for Sales Videos 1.3 Resources for Sales Reps to Get Started Using Video 3. Contents 1.

Planning 91

Planning Video Marketing Effectiveness Case Studies 91

Contently

DECEMBER 6, 2022

If you have a complex funnel with a longer buying cycle, it’s likely you use a multi- or omni-touch attribution model. For example, you may use social media, newsletters, blogs, and videos as top-of-funnel content. Do you have a higher conversion rate after reading a case study, or are webinars more effective?

Multi-Touch Attribution 174

Multi-Touch Attribution Top of Funnel ROI Multi-Channel 174

Biznology

AUGUST 10, 2015

With the majority of research being done online, the use of business online video production is increasing every day because video helps decision makers get the information they need very quickly. In June 2014, Aberdeen Research published a study called “Analyzing the ROI of Video Marketing.” Customer testimonial videos.

Top of Funnel 80

Top of Funnel Buyer's Journey Video Marketing FAQ 80

Heinz Marketing

MAY 31, 2023

By Karla Sanders , Engagement Manager at Heinz Marketing In the fast-paced world of B2B marketing, businesses often face difficult times characterized by slowing win rates and longer buying cycles. These challenges can be particularly daunting, but they also present opportunities for growth and innovation.

B2B Sales 52

B2B Sales B2B Buying Cycle Sales Qualified Leads 52

Trade Press Services

SEPTEMBER 25, 2023

Chitwood provides a foundation for this understanding by acknowledging that all customers make five buying decisions in a precise, psychological order: About the salesperson About the company About the product or service About the price About the time to buy Decision #1: About the salesperson. Decision #5: About the time to buy.

Lead Ranking 52

Lead Ranking Buying Cycle B2B Sales Pricing 52

Zoominfo

JANUARY 11, 2021

The customer lifecycle is the journey your customer takes with your brand — from their first interaction with your content to renewing their annual subscription or buying additional products. What about the customer success manager who must ensure a flawless customer buying process? This slows the buying process.

Tips 130

Tips Work Management Gartner Top of Funnel 130

Zoominfo

JANUARY 11, 2021

The customer lifecycle is the journey your customer takes with your brand — from their first interaction with your content to renewing their annual subscription or buying additional products. What about the customer success manager who must ensure a flawless customer buying process? This slows the buying process.

Tips 130

Tips Work Management Gartner Top of Funnel 130

Martech

DECEMBER 19, 2023

If you use Google Docs, back up your computer to Google Drive, watch a YouTube video, log in to Google Analytics or use Google Meet, that inactive account won’t matter. One that is in rhythm with your buying cycle. In this business case, email activity was just one of the many channels and metrics involved.

Marketing & Strategy 106

Marketing & Strategy CAN-SPAM Opt-out Work Management 106

Vidyard

JUNE 15, 2020

Once your sales organization is sold on the idea of using video , it’s up to you to get everyone using—and succeeding with—it. Create Your Sales Rollout Plan for Video 1.1 Identify One or Two Initial Use Cases for Sales Videos 1.3 Resources for Sales Reps to Get Started Using Video 3. Contents 1.

Planning 65

Planning Video Marketing Effectiveness Case Studies 65

Webbiquity

APRIL 18, 2024

Image credit: Spiceworks Dynamic content enables you to tailor your messaging and content to each recipient’s specific interests, behaviors, and stage in the buying cycle. Automation helps you offer personalized content at scale. And this significantly increases the engagement and the likelihood of conversion.

Marketing Automation Services 163

Marketing Automation Services Ideal Customer Profiles Efficiency Marketing Automation 163

Adobe Experience Cloud Blog

FEBRUARY 11, 2020

In most cases, they’ve already made somewhat of an assessment about your products based on your digital platform. According to studies, 80 percent of B2B organizations say that customer’s expectations are higher because of what they experience as consumers. And the buying phase often requires their sign-off.

Lead Generation 174

Lead Generation Lead Ranking Ideal Customer Profiles Lead Scoring 174

ClickZ

OCTOBER 22, 2020

30-second summary: We provide five examples of enterprise-level providers of marketing automation solutions including industry case studies. Each of these companies are leaders in marketing automation, with enterprise businesses (and, in some cases, SMBs) benefiting from their platforms, solutions, and technology.

Enterprise Management 133

Enterprise Management Marketing Automation Services Marketing Management Marketing Automation 133

Biznology

FEBRUARY 3, 2017

Before I get to the list, I’d like to invite you all to join me at the next Biznology webinar I’m giving in March, 10 Inspiring Case Studies of Digital Transformation. This would not only benefit the organization but also, be a massive help to consumers looking to buy cookies.

Paid Content 80

Paid Content Paid Search Agency Planning Advertising Agencies 80

NuSpark Consulting

APRIL 29, 2017

In the 2016 State of Account-Based Marketing (ABM) Study from Sirius Decisions, key findings showed more than 50 percent increase in the number of B2B companies practicing ABM. In some cases, actions can be carried out simultaneously, while in other instances you’ll find there are co-dependencies to consider. #1: Implementing ABM.

Account Based Marketing 159

Account Based Marketing Ideal Customer Profiles Budget Programs Enterprise Management 159

Webbiquity

APRIL 10, 2018

Here are half a dozen insights from 27 B2B marketing stats facts compiled from recent studies, plus one key conclusion no B2B marketer will want to miss. Simplifying and personalizing the buying process is now the key differentiator. It’s not your imagination: B2B buying cycles are getting longer and more complex.

Marketing AI 248

Marketing AI Enterprise Management Stats Marketing Management 248

NuSpark Consulting

FEBRUARY 18, 2016

This is an extreme case, of course, but it illustrates what happens when we put an offer out there without considering its appropriateness to the mindset of the prospect. So, in other words, we’re talking about where they are in the buying cycle. Buying Cycle Stages. You get the drift. In what stage are they?

Marketing Websites 100

Marketing Websites Buying Cycle Marketing Analytics Tools Sales Qualified Leads 100

PureB2B

JUNE 9, 2022

These ‘lead magnets’ can take the form of video or written content, and luckily, they’re not all that difficult to create. A 5-minute video or short e-book solving problems that your audience are facing should be enough to capture their attention. For example, use customer success stories as case studies.

Demographics 62

Demographics Personalization Campaigns Funnel Advertising 62

Madison Logic

NOVEMBER 15, 2023

WATCH VIDEO The Challenge Effective account-based marketing is all about identifying the right accounts and buying committee personas, activating a unified multi-channel strategy, and measuring and optimizing your approach in real time.

Account Based Marketing 52

Account Based Marketing ABM Efficiency Allocation 52

Webbiquity

SEPTEMBER 7, 2010

Understanding that not every lead is ready to buy right away, but that it’s less costly to convert an existing lead than to generate a new one, you may be asking yourself, “ I need to do lead nurturing right—where do I start?”. Ask yourself and answer these questions: Do I understand my buyers’ buying cycle?

Lead Nurturing 100

Lead Nurturing Sales Qualified Leads Buying Cycle Lead Management 100

Only B2B

NOVEMBER 15, 2021

Subscribers, email sign up, and social media followers, for example, may all be found in many types of material, such as: Whitepapers and video series for training Expertise interviews on important subjects Ebooks Blogs Webinars Newsletters Case Studies Corporate Decks. Multichannel Marketing. Source: Salesforce.

Lead Ranking 118

Lead Ranking Marketing Qualified Leads MQL Work Management 118

The Effective Marketer

MARCH 22, 2012

There are over 20 presentations available, ranging from Social CRM and Lead Generation, to Case Studies and Sales Enablement. Buying cycle control (you need to facilitate the buying process and understand what is required of you as a result). The Customer Buying Cycle Framework. Web anthropologist.

Demand Generation 100

Demand Generation Lead Ranking Demand Marketing Qualified Leads 100

The Marketing Blender

JULY 19, 2022

When you’re in the business of marketing B2B products or services, it’s crucial to create a B2B marketing funnel that will guide potential customers through the buying process. A well-constructed funnel will help qualify leads and precisely target those who are most likely to buy from you. Sales Follow-Up.

Top of Funnel 98

Top of Funnel Marketing Funnels B2B Marketing Ad Building 98

Tomorrow People

NOVEMBER 16, 2018

You can really understand their pain points, where they are in the buying cycle, and how to solve their problems. We expect to continue to utilize short and simple case studies. One type of video we have produced is the ‘explainer video’. Some content is more important than others.

Trends 166

Trends Content Marketing Advertising Agencies Software 166

Anyword

OCTOBER 4, 2021

In such cases, you can use software, such as Anyword , that allows AI to write in the language as per agency niche. According to a study by Nielsen , most people are four times more likely to buy when referred by someone they know. You can network with different authors for a change. Ask for referrals. You can do the same.

Advertising Agencies 98

Advertising Agencies Paid Search Agency Ad Agencies Adwords 98

Vidyard

JULY 22, 2014

Online video has quickly become a critical way to connect with audiences, deliver a memorable content journey, and convert prospects through the buying cycle. Like a great video asset, Ignite is sure to engage, educate, entertain and inspire. Can I get a heck yeah?! Enough Already, Let’s Do This!

B2B Marketing 50

B2B Marketing Video Marketing B2B Thought Leadership B2B 50

Buzz Marketing for Technology

NOVEMBER 21, 2012

Posted in Buying Cycle Conversion Conversion Optimization Customer Customer Experience Personalization Strategy. And it’s obvious why: buying cycles are longer, buyer mentalities are different, and products typically require more investigation before a purchase. 4) Employ deeper search and sort capabilities.

B2B Marketing 100

B2B Marketing B2B Buying Cycle Paid Search Agency 100

Vidyard

JULY 16, 2014

While you might be using marketing automation to track prospects’ interaction with text-based assets on your website, you’re likely not leveraging video engagement data inside leads’ contact records. Maybe you’d like to target all the prospects who watched 60% of your explainer video on your homepage, for example.

Lead Ranking 50

Lead Ranking Marketing Qualified Leads Contacts Video Marketing 50

ViewPoint

APRIL 24, 2013

Below, you can read highlights from our discussion or use the links to start the video from different parts of the conversation. Click to start video at this point — Higher Revenue Targets Despite Uncertain Economy. Analysis of Buying Cycles and Stakeholders. Lead Generation — Don''t Just Turn Up the Volume.

Marketing Management 120

Marketing Management Forecasting Transparency Case Studies 120

Inbox Insight

AUGUST 30, 2020

A small percentage (7%) said they are buying in high volume, with 20+ purchases in a typical business year. This shows great buying power from marketing departments that are looking to elevate their success and increase conversions. Only a small 7% of people said they handled buying decisions alone. How many people are involved?

Work Management 98

Work Management Marketing Management Research Allocation 98

SalesIntel

APRIL 15, 2024

Research by Gartner shows that the typical B2B buying process involves six to ten decision-makers. This often results in a more intricate and extended buying process. Closing substantial deals with large decision-making teams results in protracted sales cycles.

Enterprise Management 52

Enterprise Management Ideal Customer Profiles Marketing Management Top of Funnel 52

SalesIntel

APRIL 15, 2024

Research by Gartner shows that the typical B2B buying process involves six to ten decision-makers. This often results in a more intricate and extended buying process. Closing substantial deals with large decision-making teams results in protracted sales cycles.

Enterprise Management 52

Enterprise Management Ideal Customer Profiles Marketing Management Top of Funnel 52

Adobe Experience Cloud Blog

SEPTEMBER 15, 2014

Author: Evy Wilkins When marketers were first experimenting with video, there was a mad rush to produce as much of it as possible – companies of all sizes invested tremendous resources into all sort of video assets. Align Video Marketing with Your Funnel. Use Video to Expand Your Reach & Create Awareness.

Top of Funnel 48

Top of Funnel Video Marketing B2B Marketing B2B Thought Leadership 48

KoMarketing Associates

JULY 12, 2018

If 1-on-1 demos won’t work with your business model, another option is a landing page walk-through with screenshots instead of a video format. Prospects that have gotten that far in the buying cycle are likely to be extremely interested in the product and want to see how it can work for them specifically.

Work Management 154

Work Management CMS Development B2B Marketing Marketing Management 154

Marketing Interactions

OCTOBER 5, 2022

Given the use case, what dimensions of value are important to your customer? Just as your marketing programs nurture net-new buyers across lengthy buying cycles, retention programs must kick in after onboarding and continue across the customer lifecycle. Rather than breaking the status quo, you want to strengthen it.

Ideal Customer Profiles 62

Ideal Customer Profiles B2B Marketing Enterprise Management Work Management 62

6sense

OCTOBER 27, 2016

The first blog of our two-part series tackled the marketing use cases of predictive intelligence. We discussed how predictive-powered account-based digital advertising and account-based lead generation allows B2B marketing teams to target audiences in active buying cycles, improve conversion rates and optimize how they budget.

Top of Funnel 48

Top of Funnel Lead Ranking Buying Cycle Telemarketing 48

Scoop.it

MARCH 26, 2019

Case studies. Essentially, content that keeps high-value prospects educated, engaged and moving through the sales cycle. All these insights are valuable in preparing, creating and curating the right information for your sales reps from the start, and all the way to the close, of the buying cycle. Sales scripts.

Curation 59

Curation Top of Funnel Case Studies Case Study 59