Marketing Craftmanship

JULY 10, 2023

Providing all employees with basic marketing and sales skills can help your B2B firm to grow and succeed. Many B2B firms – in legal, accounting, technology, financial services and consulting disciplines – employ at least one rainmaker, typically a founding member, who brings in the lion’s share of new business.

B2B Sales 130

B2B Sales Cross-Selling Work Management B2B 130

SmartBrief - Marketing

JUNE 11, 2024

Another recent change has been the increase in visibility of forum sites in search results, particularly Reddit, something that’s been noted by digital marketers, SEO experts and regular users alike. The deal allows Google to use Reddit’s forums to train its AI products, such as Gemini and the recent AI Overviews.

SEO 103

SEO Google Training User-Generated Content 103

Oktopost

OCTOBER 26, 2023

Unlike other industries, the financial sector operates under the watchful eye of regulatory bodies such as FINRA, SEC, IIROC, FCA, and PRA, imposing strict guidelines on communication and transparency. In fact, 81% of socially engaged sellers in the financial services industry report increased business prospects. It’s a numbers game.

Marketing Management 125

Marketing Management Service B2B Thought Leadership Thought Leadership 125

Huptech Web

FEBRUARY 23, 2024

Google Business Profile—formerly known as Google Business Profile is a tool provided by Google—that allows business owners to create and manage their Google Business listing. A business listing appears when customers search for them either on Google Search or Google Maps. Is Google Business Profile Free?

Ideal Customer Profiles 52

Ideal Customer Profiles Profiling Optimization Google 52

Learn from the Pros

JUNE 12, 2024

Sales & Marketing Leaders, if you are looking for a competitive edge to keep your sales professionals top of mind and establish them as trusted advisors with their target audience, then a social selling strategy could be the answer. Selling always comes down to trust and building relationships. It’s yours free right here.

Planning 52

Planning Top of Funnel Marketing Management Customer Satisfaction 52

Seismic

APRIL 27, 2021

When I advise organizations on the pillars for a successful social engagement program, I emphasize the importance of advisor training and support. . My experience developing training strategies was born from trial and error. When we initially launched our social selling program with financial advisors, training was required.

Training 52

Training Paid Search Agency Marketing Management Opt-out 52

ScanmarQED

APRIL 18, 2024

At ScanmarQED, we empower brands and agencies with innovative marketing analytics solutions, driven by creativity and integrity. Additionally, our focus on incident response and business continuity underscores our dedication to maintaining the highest standards of security at all times.

Privacy Policies 52

Privacy Policies Marketing Management Guidelines Privacy 52

Marketing Insider Group

MARCH 18, 2020

When you know the potential pitfalls, you can avoid them and ensure that both your business and your employees reap the maximum benefits of a robust employee advocacy program. Don’t use your program purely as a marketing technique. Define goals and regularly measure results by tracking the metrics that are important for your business.

Effectiveness 227

Effectiveness Peer-to-peer Guidelines Thought Leadership 227

Trade Press Services Newsletter

AUGUST 3, 2023

Individuals and businesses are leveraging artificial intelligence (AI) to improve productivity, streamline operations, and enhance customer service. Should Marketers Use Artificial Intelligence to Generate Content? Artificial intelligence tools are only as good as the information they are trained on. ” The answer is…maybe.

Marketing AI 130

Marketing AI Copyright Ethics Content 130

Salesforce Marketing Cloud

DECEMBER 20, 2023

If you measured it today, how would your business score on AI transparency? These are our guidelines for responsible development. Use customer education campaigns to communicate your customer data use guidelines and the benefits of personalized recommendations. It helps to follow a framework. Looking for more AI success tips?

Marketing AI 111

Marketing AI Transparency Lead Ranking Ethics 111

Webbiquity

JULY 11, 2023

Social media influencers are no longer merely the darlings of consumer-focused marketing campaigns. Today, they have transcended those glittering confines and entered the lofty corridors of the B2B realm, bestowing their unique brand of persuasive charm on industry segments that have traditionally taken a more reserved marketing approach.

Marketing Management 191

Marketing Management B2B Marketing Planning B2B 191

SmartBrief - Marketing

JANUARY 22, 2024

AI is a transformative capability that has proliferated across the marketing technology stack, though most B2B marketers aren’t using it to its fullest potential. As B2B marketers gain a better understanding of AI’s capabilities, trust in these valuable solutions can grow.

Marketing AI 94

Marketing AI B2B Marketing Trends Planning 94

Salesforce Marketing Cloud

AUGUST 2, 2023

As businesses look for ways to serve customers more efficiently, many are realizing the benefits of generative AI. Let’s dig into how generative AI can help your business do more, and learn more about large language models. For example, “ what are LLMs and how can they help my business? What powers generative AI?

Enterprise Management 98

Enterprise Management Work Management Marketing Automation Services Ethics 98

Martech

JUNE 21, 2023

But let’s face it — the “publish and pray” era of content marketing is long gone. Decoding employee advocacy Employee advocacy isn’t just a fancy marketing term. These are not faceless masses but real people who engage more readily because they trust the source of the content.

Marketing & Strategy 128

Marketing & Strategy Marketing Strategy Content Marketing Paid Search Agency 128

Marketing Insider Group

SEPTEMBER 18, 2019

With the shifting world of marketing and the ever-increasing use of social media by brands, marketing advocacy strategies are imperative. One of the most important parts of advocacy marketing, besides your loyal customers, is your employees. First, What is Advocacy Marketing? How to Establish Advocacy Marketing.

Planning 197

Planning Paid Search Agency Work Management Guidelines 197

Content Standard

APRIL 23, 2024

Across industries and business models, marketing is essential to surviving and thriving. But marketing’s core mission—being the expert in the customer and evolving how to build brand preference and loyalty—remains vital. So why the recent flurry of headlines pronouncing the death of the CMO?

CMO 85

CMO Enterprise Management Planning Work Management 85

Martech

APRIL 3, 2023

Did you know that 91% of business buyers and 86% of consumers consider the company’s experience as important as its products and services? Fortunately, conversational marketing can help you create the kind of experience that modern buyers expect. Who is conversational marketing for?

Marketing Analytics Tools 122

Marketing Analytics Tools B2B Marketing Conversion Marketing & Strategy 122

Salesforce Marketing Cloud

MAY 12, 2023

If you’re asking whether you need to implement generative artificial intelligence (GAI) tools to support your business, you’re not alone. As a business decision maker, you need to understand GAI — and how it impacts your work with other companies and consumers. Companies continue to wonder how these tools will impact their business.

Marketing AI 52

Marketing AI Generation Copyright Business 52

Martech

SEPTEMBER 29, 2023

Marketers have long used technology and data to target their audiences effectively. How can marketers balance innovation and privacy? Layering AI on top of the immense amounts of data these platforms often contain about consumers, marketers suddenly have more power at their fingertips than ever.

Marketing AI 120

Marketing AI Ethics Work Management Marketing Management 120

Inbox Insight

MAY 31, 2024

With global forecasts predicting economic downturns, businesses, especially larger ones, faced tightened budgets affecting marketing efforts. According to Marketing Week , nearly half (47.7%) of marketing teams reported experiencing reduced budgets in the last 12 months, underscoring the need for marketers to adapt and innovate.

Lead Ranking 52

Lead Ranking Lead Generation Lead Scoring Trends 52

Navigate the Channel

JANUARY 22, 2024

rade shows are an integral part of the business world. Whether your company is preparing for a compact 10′ by 10′ booth or a sprawling 40′ by 50′ trade show exhibit space, the importance of training your booth staff cannot be overstated. This approach promotes a sense of equality and openness.

Trade Show 65

Trade Show Rules Impressions Barriers 65

EveryoneSocial

SEPTEMBER 29, 2020

Utilizing employee expertise can have a profound impact on marketing and sales. And utilizing employee expertise and employee-generated content can drive real brand awareness, business results, and internal innovation. In the world of content noise, standing out is key. Internal content that teaches others.

Business 98

Business Distribution Social Media Work Management 98

Martech

APRIL 12, 2024

For many CMOs and marketing organizations, programs are becoming powerful tools for aligning diverse initiatives and driving strategic objectives. Let’s explore the essential role of programs in product management, project management and marketing operations, bridging technical details with business priorities.

Budget Programs 99

Budget Programs Work Management Allocation Product 99

Salesforce Marketing Cloud

NOVEMBER 29, 2023

Whether you’re launching a channel to scale more efficiently, tap into new markets, or meet customer needs, this guide can help. This business model is also called indirect selling, because the company doesn’t have a direct connection to the end customer. Access to new markets. Built-in trust. Franchisees. Lower overhead.

Enterprise Management 111

Enterprise Management Work Management Advertising Channels Marketing Management 111

Martech

JUNE 22, 2023

Editor’s note: This is Part 2 of a four-part series on how AI will be infused into marketing automation platforms. Part 1, AI marketing automation: How it works and why marketers should care, is here. And yet, there’s an even more profound movement afoot: The infusion of AI into every marketing technology application.

Marketing Automation Services 105

Marketing Automation Services Marketing AI Marketing Automation Work Management 105

Sprout Social

AUGUST 21, 2023

AI has actualized dreams of increased efficiency, with many brands already leveraging AI marketing over the past few years. In this article we’ll define what AI ethics are, why brands should be concerned and the top ethical issues facing marketers, including job security, misinformation and algorithmic bias.

Marketing AI 88

Marketing AI Ethics Work Management Marketing Management 88

Martech

JUNE 6, 2022

Deciding whether your company needs an enterprise-level email marketing platform calls for the same evaluative steps involved in any software adoption, including a comprehensive self-assessment of your organization’s business needs and resources, staffing, management support, and financial resources. Can we invest in staff training?

Enterprise Management 110

Enterprise Management Email Marketing Marketing Management Planning 110

Marketing Insider Group

NOVEMBER 20, 2019

Never is this misuse more evident than in its marketing results. Four years ago, I suggested that businesses should remember why they exist: “ to solve a customer problem , and that the solution to that problem was born of insights gleaned from talking to potential customers.”. Engaging your employees through trust. Here’s how.

Paid Search Agency 245

Paid Search Agency Companies Demographics Marketing & Strategy 245

Salesforce Marketing Cloud

JANUARY 22, 2024

For many content marketing teams, last year started with “What the heck is generative AI?” and ended with “Okay, how can we use this to improve our business?” At Salesforce, 2023 was the year our content marketing team started playing around with generative artificial intelligence (AI). Brainstorming.

Marketing AI 59

Marketing AI Content Marketing Paid Search Agency Copyright 59

Webbiquity

OCTOBER 1, 2019

According to a Content Marketing Institute survey , 93% of B2B marketers use email to deliver content. However, 55% of content marketing teams are small and often have just one person creating content for an entire organization. How to generate more leads for your email marketing plan.

Email Marketing 213

Email Marketing Sales Qualified Leads Lead Scoring Lead Ranking 213

Salesforce Marketing Cloud

DECEMBER 5, 2023

But are you prepared to build AI apps that your business is asking for or are your teams’ hands tied with systems integrations? Talk with your business partners. This will give you a good sense of how much effort is involved, who needs to be involved from the business, and whether you have enough resources.

Work Management 122

Work Management Marketing Management Ad Building Ethics 122

Salesforce Marketing Cloud

AUGUST 7, 2023

Build trustworthy generative AI Understand the five guidelines Salesforce uses to build trusted generative AI, including accuracy and safety, for our customers, users, and beyond. These robots roaming the floors at some Salesforce offices do not take random photos of people or have access to personal information.

Marketing AI 98

Marketing AI Privacy Lock-In Guidelines 98

Sprout Social

DECEMBER 6, 2023

You’d be hard-pressed to find healthcare marketers that don’t understand the value of social media for healthcare , according to Jill Florence, Director of Enterprise Sales at Sprout Social. Familiarize your team with this protocol by co-creating HIPAA compliance training programs that feature social media education.

Social Media 97

Social Media Enterprise Management Work Management Marketing Management 97

Marketing Insider Group

MARCH 17, 2020

When it comes to the employment side of a business, ROI depends on two key factors: Recruiting, onboarding, and training costs for new employees. That transformation only happens when you trust them enough to make critical decisions for your business. And, of course, your marketing team. That’s huge. That’s huge.

Activities 255

Activities ROI Customer Satisfaction Guidelines 255

ANNUITAS

FEBRUARY 3, 2020

They don’t even start with asking about their business’ pain points or priorities. With the competition in the market and the increase in personalization, knowing your buyer is more important than ever. What’s caused you to be in the market for this product/solution? What sources do you trust? Where we should be.

Peer-to-peer 173

Peer-to-peer Work Management Marketing Management Sales Qualified Leads 173

Convert

AUGUST 14, 2023

As such, AI is being trained by people to usurp the human-ness of people. This is practically unavoidable since the potential market AI can capture is almost the entire breadth of humanity. The World’s First AI Run Business: ChatGPT as CEO A Portuguese startup, AIsthetic Apparel, sells T-shirts with AI-generated designs by Midjourney.

Marketing AI 52

Marketing AI Ethics Business Privacy 52

Salesforce Marketing Cloud

SEPTEMBER 23, 2021

1 core value: trust. Between constantly changing COVID-19 vaccine guidelines, test requirements, and mask policies – plus regional differences in everything from governance to cultural expectations – it became clear that we needed a simple way to manage all the complexity. The result: safety everyone could trust. Learn more.

Planning 98

Planning Marketing Management Personalization Ethics 98