Survey: 50% of Marketers Have No Plans to Use AI in Their Existing Strategies
KoMarketing Associates
APRIL 21, 2020
In 2020, respondents predict that they will use AI for advanced customer segmentation, media selection and buying, smart customer engagement, scaling marketing efforts, and to reset objectives based on results. Marketers’ Current Use of AI. Previous data indicates that they are still learning to utilize this form of martech.
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