Velocity Partners

NOVEMBER 22, 2023

They’ve been business model innovations. We already had smartphones, apps, maps, GPS, messaging, booking, ratings/reviews, CRM and content merchandising software. Uber, Airnbnb (et al) just combined them into new businesses. Uber, Airnbnb (et al) just combined them into new businesses. Into new kinds of businesses.

Lead Ranking 94

Lead Ranking Differentiation Work Management Marketing Management 94

Salesforce Marketing Cloud

MAY 2, 2024

Your company may be using generative AI to analyze vast datasets, shape business strategies, streamline interactions, and provide personalized responses to customers. Here, we’ll unpack the three compelling reasons choosing a pre-trained LLM may be the best choice for your business.

Training 98

Training Lead Ranking Paid Search Agency Business 98

Act-On

SEPTEMBER 25, 2023

Integrating your CRM and MAP Sales teams live and die by their CRM. A solid CRM – MAP integration requires two-way communication. Similarly, the marketing team should be able to see common CRM data like company size and deal status—because leads don’t stop engaging with marketing content once a sales conversation happens.

Marketing Automation Services 143

Marketing Automation Services Software Top of Funnel Process 143

Martech

MARCH 27, 2024

Leading CRM platforms like Salesforce, Dynamics, Zoho and HubSpot are introducing new AI features for autonomous chats, automatic campaign launches, product suggestions and sentiment analysis. They see the potential of AI to automate processes and enhance productivity but are cautious about using it with unreliable data.

Marketing AI 121

Marketing AI Marketing Management Lock-In CRM 121

Martech

APRIL 11, 2024

Much of the excitement about AI centers on the promise of increased productivity. In our zeal to harness the tech part of martech, the ops part of MOps and the automation part of marketing automation, MOps professionals have failed to accomplish the most important part of the equation — marketing. The rise of smart mobile devices.

Marketing AI 124

Marketing AI Work Management Effectiveness B2B Marketing 124

Act-On

APRIL 26, 2024

Marketing Campaigns Manager, advises that product teams should be included in lead scoring. Marketing Campaigns Manager, advises that product teams should be included in lead scoring. “If So loop in Product, because they will have those insights.” Designing a lead scoring model seems like a complex proposition.

Lead Ranking 194

Lead Ranking Lead Scoring Marketing Qualified Leads Ideal Customer Profiles 194

Navigate the Channel

JULY 24, 2023

Understanding Your Building Product Customer: A Data-Driven Approach As a seasoned professional in the realm of Building Product customer data, I’ve come to realize that one of the most challenging tasks in the business-to-business (B2B) environment is defining the customer accurately.

Product 65

Product Ad Building Planning CRM 65

Marketing Insider Group

AUGUST 4, 2020

What do Francis Bacon and Japanese manufacturers have in common? PDCA (plan-do-check-act) was initially introduced as a quality control system in manufacturing during the 1940s in Japan. You now know that PDCA was initially developed in the field of manufacturing. What is PDCA (Plan Do Check Act)? Steps in the PDCA Cycle.

Planning 352

Planning Lead Ranking Work Management Marketing Qualified Leads 352

Thinkers360

MARCH 8, 2024

Here’s the Thinkers360 annual leaderboard for our top 50 B2B thought leaders, analysts and influencers you should work with in 2024 (North America). Congratulations to all who participated! Join Enterprise Lite to work with all of these analysts and influencers!

B2B Thought Leadership 118

B2B Thought Leadership Work Management Thought Leadership Enterprise Management 118

ClickDimensions

OCTOBER 21, 2021

Thank you to Shannon Mullins , Chief Revenue Officer of Arbala Systems ; Microsoft MVP of Business Applications, for this guest blog post. The buying and selling process has been flipped on its head in the last 18 months, making it more important than ever that sales and marketing have visibility into other aspects of the business.

CRM 98

CRM Top of Funnel Practices Work Management 98

Lake One

AUGUST 14, 2023

You have dozens of opportunities to use tech and automation with a CRM for manufacturers to improve margins in your company. Lately, we’ve been using tech and automation to help manufacturers increase inefficiencies across their sales, marketing, and support functions. And that’s where Lake One can help.

Paid Search Agency 52

Paid Search Agency CRM Automation Ads 52

Act-On

APRIL 10, 2024

Senior manager visited your pricing page, downloaded a product comparison sheet, and watched a video demo? All you know about the person sitting across from you is their name, maybe what they do for a living, and that your cousin Susan thinks you might get along. I’d love to show you around my apartment. How inappropriate!

Lead Ranking 186

Lead Ranking Lead Scoring Marketing Qualified Leads Sales Qualified Leads 186

Martech

MARCH 4, 2024

Customer Lifetime Value (CLV): CLV is a measure of the total value a customer brings to a business over their entire relationship. By tracking CLV, businesses can understand the long-term profitability of their customers and make informed decisions on customer acquisition, retention, and loyalty strategies.

Lead Ranking 90

Lead Ranking Allocation Churn Rate Lead Scoring 90

Webbiquity

OCTOBER 16, 2018

It’s a paradox of modern marketing that even with today’s ubiquitous high-speed wifi and cell connectivity, wide range of devices, and abundance of communication channels, business buyers seem harder to reach than ever. All of that said, business people do still have problems to solve. Banner ads? Send (Lumpy) Direct Mail.

Marketing Automation Services 245

Marketing Automation Services Trade Show Advertising Agencies Verticals 245

Zoominfo

MARCH 6, 2021

For instance, types of customer segmentation in B2B marketing might include industry, business size and location, and technology stack. Marketers might create a customer segment based on website activity, such as visits to a product page or watching customer success videos. What Are Key Segments in Marketing? Behavioral Segmentation.

Segmentation 204

Segmentation Account Based Marketing Lead Scoring Lead Ranking 204

Zoominfo

APRIL 29, 2022

They often set policy standards and may be a CRM manager, marketing operations professional, Salesforce administrator, or even an outside partner. They may work closely with business development teams to ensure data growth, enrichment, and accuracy. For go-to-market teams, data is critical to staying competitive, but not just any data.

Work Management 130

Work Management Marketing Management Marketing Automation Services Zoominfo 130

Thinkers360

MARCH 22, 2024

Here’s the Thinkers360 annual leaderboard for our top 50 B2B thought leaders, analysts and influencers you should work with in 2024 (Europe, Africa & Middle East). Congratulations to all who participated! Join Enterprise Lite to work with all of these analysts and influencers!

B2B Thought Leadership 140

B2B Thought Leadership Work Management Thought Leadership B2B 140

Salesforce Marketing Cloud

MAY 9, 2022

How is it possible that Salesforce can help my business in even more ways? We release hundreds of new products, features, and enhancements three times a year, and many of them are free! There are lots of innovations this cycle that can help transform your business. The Summer ’22 Release preview is here! What’s in it for me?

ROI 97

ROI Work Management Marketing Management CRM 97

KoMarketing Associates

MAY 25, 2022

This is probably why there are thousands of tips, strategies, webinars, and guides telling you how to generate more leads for your B2B business. >” Instead of targeting the main keywords for your business, look for longer-tail keywords that indicate high buyer intent. . Does Google Ads Work for B2B? .

Lead Generation 265

Lead Generation Paid Search Agency Google Ads 265

Zoominfo

JULY 5, 2023

At the recent Forrester B2B Summit North America, ZoomInfo founder and CEO Henry Schuck sat down with leaders from Smartsheet, Sendoso, and BlueOcean to talk about the practical ways ZoomInfo has helped them optimize productivity and align their sales and marketing goals.

Marketing Analytics Tools 130

Marketing Analytics Tools Zoominfo Ideal Customer Profiles Marketing & Strategy 130

Webbiquity

MAY 5, 2020

With a background in business and medical technology sales, Orrin Broberg understood the challenge well. The Product. The platform is a tool for sales professionals targeted at large enterprise manufacturing and medical device marketing and sales teams. That’s the core problem he and Scott Olson set out to solve.

CMS Development 176

CMS Development Enterprise Management Work Management Marketing Automation Services 176

Thinkers360

MAY 19, 2024

Here’s the Thinkers360 annual leaderboard for our top 50 thought leading companies on artificial intelligence for 2024. Congratulations to all our artificial intelligence thought leaders, analysts and influencers who participated! Want to be on this list or know others who should be on this live and annual leaderboard? Join us today !

Marketing AI 67

Marketing AI Lead Ranking Lead Scoring Enterprise Management 67

Martech

SEPTEMBER 18, 2023

Founded in Berlin, Germany in 2008, the company started a European business-focused division five years ago. A: Outside of regulated industries, like schools, municipalities and government, the majority of organizations where we find the most need are manufacturing, production, construction and agriculture services.

Marketing Automation Services 119

Marketing Automation Services Ideal Customer Profiles Top of Funnel Marketing Automation 119

Brandpoint

JULY 14, 2023

Social media has transformed the way businesses engage with their target audience, and manufacturing companies are no exception. However, for manufacturing companies, quantifying the return on investment (ROI) of social media efforts can be complex. Focus on what you want to achieve. Generating leads and driving conversions.

Social Media 62

Social Media ROI Multi-Touch Attribution Paid Search Agency 62

Martech

JANUARY 26, 2024

Sectors like software development and IT services, fintech, ads and marketing, hardware manufacturing, construction and health care. Generating revenue growth is the ultimate goal for any B2B founder. While many other metrics matter, revenue is what enables success. Do you know what drives revenue growth?

Ideal Customer Profiles 117

Ideal Customer Profiles Profiling Enterprise Management Work Management 117

Madison Logic

JULY 6, 2023

Previously seen as a technology confined to science fiction stories, statistics reveal that an increasing number of companies are now incorporating AI into their business operations. In 2022, 35% of businesses worldwide reported using AI technology in some capacity—an increase of four percentage points from 2021. Let’s find out.

Advertising Mediums 52

Advertising Mediums Research Account Based Marketing SMB 52

Thinkers360

MARCH 31, 2024

Here’s the Thinkers360 annual leaderboard for our top 50 B2B thought leaders, analysts and influencers you should work with in 2024 (APAC). Congratulations to all who participated! Join Enterprise Lite to work with all of these analysts and influencers! Want to be on this list or know others who should be on this live and annual leaderboard?

Work Management 144

Work Management B2B Thought Leadership Thought Leadership Enterprise Management 144

Salesforce Marketing Cloud

NOVEMBER 9, 2023

Accurate sales forecasts keep your leaders happy and your business healthy. And how do CRM systems forecast revenue? How is forecasting better with CRM vs. other methods? How is forecasting better with CRM vs. other methods? Building a sales forecast is both an art and a science. Why is sales forecasting important?

Forecasting 59

Forecasting Ad Building Work Management Marketing Management 59

Salesforce Marketing Cloud

MARCH 13, 2023

Skill up your sales team, fast Our new four-part video series, Simply Put, pulls back the curtain on the rock-star sales team at manufacturer Armstrong Steel. Watch now At Armstrong Steel — where we sell and manufacture steel buildings — we’re doing everything we can to get ready for new kinds of selling.

Training 98

Training Cold Calling Keywords Thought Leadership 98

Optinmonster

MAY 8, 2023

Want to know how to start an online business? You don’t need lots of money or even the most unique business idea ever imagined. This ultimate guide will walk you through planning your online business from just a dream to launching and growing. What is an Online Business? We’re here to help!

Paid Content 64

Paid Content Work Management Marketing Management Business 64

Oktopost

MARCH 2, 2020

Now, once more, if you are in manufacturing, you’re probably thinking: “Ok, but that’s for b2b software buyers – of course that’s online. What about manufacturing?!” However, that is not the only reason manufacturing brands should adopt digital marketing.

Top of Funnel 137

Top of Funnel Digital Marketing Funnels Paid Search Agency Buyer Personas 137

SmartBug Media

SEPTEMBER 28, 2020

Today’s marketplace is filled with innovative solutions in the form of products, services, and technologies. In order to build a sustainable business, generate new customers, and retain existing customers, companies must invest in a solid marketing strategy. This includes companies operating in the manufacturing industry.

Sales Qualified Leads 96

Sales Qualified Leads Paid Search Agency Marketing Automation Services Buyer Personas 96

Zoominfo

AUGUST 1, 2023

While it’s undeniable that generative AI is already changing how businesses engage with the world, sales and marketing leaders are quickly realizing that AI alone isn’t the solution to all their problems. Speaking at GTM Partners’ Leaders Summit on Generative AI , Schuck advised business leaders to make data integrity a top priority.

Marketing Analytics Tools 130

Marketing Analytics Tools Generation Zoominfo B2B 130

Zoominfo

JANUARY 11, 2021

Yet the people who actually might be interested in buying your product or service also play a big role in your target market. A customer profile is a document that outlines specific characteristics of who is interested in purchasing your product or service. What is a Customer Profile?

Ideal Customer Profiles 162

Ideal Customer Profiles Profiling Enterprise Management Work Management 162

SmartBug Media

MARCH 6, 2024

Connecting systems in the digital world is a top priority for businesses. It starts with understanding a core business need. HubSpot’s integration capabilities continue to expand through the Operations Hub , but they don’t represent every platform a business could want to link to HubSpot. How do people work?

Enterprise Management 64

Enterprise Management Work Management Hubspot Marketing Management 64

Salesforce Marketing Cloud

FEBRUARY 14, 2024

Then your business might be a good candidate for customer service automation. Be clear about everything that needs to happen for the service process to be considered complete, and be sure to identify how the service process aligns with your overall business goals. Are your service agents drowning in mundane daily tasks?

Work Management 98

Work Management Automation Service Customer Satisfaction 98

Salesforce Marketing Cloud

JANUARY 25, 2024

Picture this: You see an ad online for a product you really, really want — so you take it as a sign from the universe to treat yourself. Proper inventory management allows companies to keep track of all their products as they’re received, stocked, ordered, and shipped. How frustrating. Here’s everything you need to know.

Work Management 59

Work Management Marketing Management Fulfillment Merchandising 59