Industrial Marketing Today

APRIL 20, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website Social Media and B2B Marketing Do Pair Well by Achinta Mitra on April 20, 2010 in B2B Lead Generation , Industrial Marketing Strategies , Social Media Marketing , Social Networking For a while, it was difficult to find hardcore data to make a business case for social media.

Social Media 60

Social Media Social Marketing B2B Marketing Web 2.0 60

Sharpspring

NOVEMBER 10, 2022

But starting a blog for your business isn’t a task to be taken on without forethought. And this is why many business blogs never deliver any noticeable results: They rank for random keywords that never bring any sales or leads. Clearly understand your primary reason for starting a business blog in the first place.

CMS Development 124

CMS Development Business Blogger Lead Scoring 124

Industrial Marketing Today

JUNE 24, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website Social Media with Email Marketing – is it the Super Combo? Can we deliver a powerful 1-2 punch by combining social media and email marketing? Do you have any good examples of social media used in email marketing?

Social Media 60

Social Media Email Marketing Social Marketing Web 2.0 60

Industrial Marketing Today

MAY 3, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website How to Make Your Business Blog Be All It Can Be by Achinta Mitra on May 3, 2010 in Industrial Marketing & Web 2.0 , Industrial Marketing Blog Remember the U.S. How about your business blog, is it all it can be for your industrial company?

Business Blogging 60

Business Blogging Web 2.0 Long Tail Marketing Business 60

Webbiquity

APRIL 10, 2018

84% don’t have visibility into sales partner opportunity pipelines, and just 21% have total control over their sales network and overall customer experience. 75% of B2B buyers use social media to support their purchase decision. Digital Media Stream ). Search, social, and live chat are the best ways to reach buyers.

Marketing AI 248

Marketing AI Enterprise Management Stats Marketing Management 248

Industrial Marketing Today

SEPTEMBER 27, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website Have Digital Marketing and Social Media Killed the Industrial Sales Job? And digital marketing and social media are as disruptive as they come. Every disruptive technology is known to cause major upheavals in any industry. Not so fast!

Social Media 60

Social Media Social Marketing Media Planning 60

Crimson Marketing

MAY 1, 2015

Increased competition: An increasing trend toward self-conducted research means that your content is battling for visibility and engagement, with visitors consuming ten pieces of third-party content for every one piece created by your business. .” The Buying Process is More Social. Social media influence is to the B2B buyer.

Peer-to-peer 100

Peer-to-peer Buy Process Top of Funnel 100

Webbiquity

OCTOBER 5, 2012

Both provide PR and social media professionals with extensive capabilities for tracking and growing media coverage of their organizations or clients. How to Write an Effective Business Blog (January 8, 2010). What are the best ways to use Twitter for business? What’s the Best Social Media Monitoring Tool?

PR 100

PR Stats Social Media Twitter 100

Webbiquity

AUGUST 23, 2011

The key is a balanced strategy of search engine optimization (SEO), social media, syndication and guest posting. So where does blog traffic come from, and how does this change over time? Looking at data from the Webbiquity blog, several trends are apparent. Social media is important. Post frequency matters.

Traffic 100

Traffic RSS Social Media Social Networks 100

Webbiquity

JUNE 16, 2015

Yet just 31% of Fortune 500 enterprises now maintain an official blog. • Make email a key component. While most content sharing efforts by marketers are focused on the “big four” social networks, most (72%) content sharing done by buyers is on “dark social”–primarily email and apps. •

Stats 100

Stats Content Marketing Enterprise Management Paid Search Agency 100

PureB2B

NOVEMBER 13, 2017

3 Social Media. Social media is one of the fastest growing marketing channels for B2B businesses. In fact , approximately 87% of B2B marketers today use social media to generate leads. LinkedIn is the top social network for B2B companies, where 44% of marketers get qualified leads.

Lead Generation 85

Lead Generation Sales Qualified Leads Advertising Channels Word of Mouth 85

Writing on the Web

JULY 9, 2010

will work with Dow Jones Local Media Group to make an exclusive online reputation management plan. By doing so, Dow Jones’ customers get the privilege of responding to blog posts, news and any mention of DJ in social networks. Dow Jones is several steps ahead of where some small businesses are.

Tips 100

Tips Ning BtoB Digg 100

Hubspot

MAY 23, 2013

And because business blogging is one of the most effective ways for marketers to consistently deliver content to their audiences -- and because it''s right in my wheelhouse as HubSpot''s blog manager -- I thought I''d share with you what I think the future of business blogging holds. The Content Marketing Deluge.

Business Blogging 28

Business Blogging Top of Funnel Paid Content Business 28

Hubspot

JUNE 8, 2012

Whether it’s Facebook or Twitter, LinkedIn or Google+, a company’s online presence and brand is often enhanced through engagement and interaction on such social media sites. New social networks are born every day. Trying to keep up with the latest social trends alone is overwhelming. Let's get to it.

Social Networks 28

Social Networks Paid Search Agency Word of Mouth Companies 28

Online Marketing Institute

DECEMBER 1, 2010

Whether it’s a webinar or a multi-day conference, leveraging social media can help event organizers extend an event’s visibility, attendance and pre-event conversations. The blog can even extend beyond the conference and be used as a year-round source of information.

Social Media 40

Social Media Event Marketing Social Marketing B2B Marketing 40

PureB2B

NOVEMBER 13, 2017

3 Social Media. Social media is one of the fastest growing marketing channels for B2B businesses. In fact , approximately 87% of B2B marketers today use social media to generate leads. LinkedIn is the top social network for B2B companies, where 44% of marketers get qualified leads.

Lead Generation 62

Lead Generation Sales Qualified Leads Webinar Metrics Word of Mouth 62

Hubspot

DECEMBER 29, 2011

To get the time, you'll have to lobby your boss for more resources, and that means convincing your boss that blogging is actually worth your time, your effort, and his money. This blog post (how meta is that?) 57% of businesses have acquired a customer through their company blog. So how do you go about doing that?

Business Blogging 28

Business Blogging Stats Business Inbound Marketing 28

Webbiquity

MAY 10, 2011

The “ROI of social media&# (or lack thereof) is a hot, and still hotly contested, topic. I summarized arguments from both sides a few months ago in The Social Media ROI Debate. It can influence your prospects to buy from you, but doesn’t normally lead straight to a purchase.

ROI 100

ROI Generation Advertising Agencies Case Studies 100

Webbiquity

MARCH 20, 2018

The original term “weblog” was shortened to just “blog” a year later, and that term was named Merriam-Webster’s word of the year in 2004. Business blogging is now commonplace. Three-quarters of B2B marketers and 61% of their B2C counterparts use blogs as part of their social media content.

Stats 0

Stats Paid Content Business Blogging Ad Frequency 0

Industrial Marketing Today

APRIL 28, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website A Blogging Style to Call Your Own by Achinta Mitra on April 28, 2010 in Industrial Marketing Blog , Industrial Marketing Strategies , Social Media Marketing Creating a blog is not too difficult but building an active community around it is.

Web 2.0 60

Web 2.0 Privacy Policies Buying Cycle RSS 60

Adobe Experience Cloud Blog

AUGUST 23, 2010

Combining traditional B2B marketing and using new and creative options, business marketing becomes more than just dry marketing of the same old technologies and services. Let's look at a few areas it pays to be creative: Business Blogs - To traditional marketers, a business blog is not worth the time and effort.

Creativity 48

Creativity B2B Marketing B2B Marketo 48

Industrial Marketing Today

AUGUST 17, 2010

Keep in mind your marketing content may exist in various forms and formats; company website, blog, email campaigns, press releases, marketing collateral and social networks. Since each has their own questions, concerns and interests, one needs to develop content around those specific issues.

Optimization 60

Optimization Web 2.0 Planning Buying Cycle 60

Industrial Marketing Today

SEPTEMBER 29, 2009

Home Marketing Matters About Contact B2B Marketing Store Company Website 101 Tips from 50 Small Business Bloggers by Achinta Mitra on September 29, 2009 in Industrial Marketing Blog , Industrial Websites , Social Media Marketing I came across an incredible blog post recently that I think every small business owner should read.

Small Business Marketing 60

Small Business Marketing Blogger Web 2.0 Tips 60

Industrial Marketing Today

APRIL 26, 2010

However, to be successful with social media, you have to provide real value and that usually comes from great content. Paul Dunay in his blog post, “4 C’s of B2B Marketing” has defined this very nicely.

Marketing Budget Creation 60

Marketing Budget Creation B2B Marketing Web 2.0 Marketing Budget 60

Industrial Marketing Today

SEPTEMBER 13, 2010

You would be wasting a lot of time and resources unless and until that happens because passive reading will not move your prospects to the next stage of the buy cycle. Source: Frost & Sullivan ) Peer referrals: This is primarily social media marketing or the online version of word of mouth marketing (WOM).

Buying Cycle 60

Buying Cycle Marketing Automation Services Peer-to-peer Web 2.0 60

Industrial Marketing Today

AUGUST 3, 2010

However, accurately defining and measuring customer engagement in complex business or industrial sales is still elusive. You can read his entire blog post here. What happens if you have neither the budget nor the resources for sophisticated metrics? This is a little more involved than I can explain in this blog post.

B2B 60

B2B Marketing Analytics Tools Web 2.0 Buying Cycle 60

Industrial Marketing Today

JUNE 19, 2010

Nothing happens until your site visitors and blog readers take some kind of an action after reading your content. Personas do matter in B2B content marketing You would be wasting your scarce resources if you pumped out marketing content without first having a clear and complete understanding of the personas of your B2B buyers.

Relevance 60

Relevance B2B Marketing CMS Development Buying Cycle 60

Industrial Marketing Today

JANUARY 26, 2010

It goes well beyond just cutting costs, today, it is more about accountability, analytics and engaging customers and prospects by using free or inexpensive social media tactics. Embrace social media: Yes, the jury is out on making a business case for social media but ignore it at your own peril.

Rules 60

Rules Marketing Websites Web 2.0 Buying Cycle 60

Industrial Marketing Today

APRIL 21, 2010

. – an industrial and business-to-business (B2B) marketing communications company in Houston, Texas. Search This Site Browse Industrial Marketing Topics B2B E-Mail Marketing B2B Lead Generation B2B Marketing Collateral B2B Marketing Videos B2B Media Planning Content Marketing Industrial Marketing & Web 2.0 Resources

Budget Programs 60

Budget Programs Education Marketing Budget Lead Scoring 60

Industrial Marketing Today

APRIL 22, 2010

Search This Site Browse Industrial Marketing Topics B2B E-Mail Marketing B2B Lead Generation B2B Marketing Collateral B2B Marketing Videos B2B Media Planning Content Marketing Industrial Marketing & Web 2.0 Resources Copyright © 2010 Tiecas, Inc. All Rights Reserved. Privacy Policy | Site designed by AMAInteractive a div.

Distribution 60

Distribution Web 2.0 Lead Ranking Privacy Policies 60

Webbiquity

MARCH 15, 2016

This final installment covers some fascinating though sometimes contradictory and confusing stats about business blogging and the value of marketing. For example, what percentage of businesses maintain company blogs? 9 Business Blogging Stats and Facts. 2: 47 Superb Social Media Marketing Stats and Facts. #3:

Stats 100

Stats Business Blogging Enterprise Management Paid Search Agency 100

Industrial Marketing Today

MAY 7, 2010

Despite all the hype surrounding social media in B2B marketing, 50% of the marketers said they didn’t blog, 49% don’t use Twitter and 25% don’t use LinkedIn. Resources It not just driving revenues for the company, 44% of marketers said their own compensation was tied to sales. Copyright © 2010 Tiecas, Inc.

Lead Generation 60

Lead Generation Sales Qualified Leads Web 2.0 B2B Marketing 60

Industrial Marketing Today

JUNE 15, 2010

The client uses their in-house resources to regularly update the site content without spending more money on our professional marketing services. In all three instances, we brought additional value to the table by working together with the client and their in-house resources instead of fighting it. Resources All Rights Reserved.

CMS Development 60

CMS Development Marketing Websites Work Management Web 2.0 60

Industrial Marketing Today

JULY 14, 2010

Instead, I found something on Media Curation, which I thought was close enough: Media Curation is the emerging trend toward creating media content using a mix of machine and human resources. Next, I came across a blog post written back in September of 2009 by Rohit Bhargava of Influential Marketing Blog.

Curation 60

Curation RSS Web 2.0 Content Marketing 60

Webbiquity

OCTOBER 16, 2012

Though social media marketing is now used in about 90% of companies, techniques, platforms and best practices continue to evolve. Is blogging coming back or trailing off? What will likely be the hot trends in social media over the next couple of years? Social Media Stats and Demographics.

Paid Content 100

Paid Content Social Media Stats Social Marketing 100

Industrial Marketing Today

MAY 14, 2010

Community/Customer forums – forums have been around a lot longer than social media and have proven to very effective for engaging the engineering community. Expertise blogs – starting your own company blog to showcase your internal experts is a great way to differentiate yourself from the competition.

Webinar Metrics 60

Webinar Metrics Marketing & Strategy Marketing Strategy Product 60

Industrial Marketing Today

MAY 21, 2010

A B2B blog is the perfect online tool to accomplish that. If you are still not sure about the benefits of using a business blog, head over to HubSpot and read these articles: 6 Reasons Every Small Business Should Be Blogging… Are You Missing the Boat? That’s all you need for now.

Web 2.0 60

Web 2.0 Buying Cycle B2B Blogger 60