Hubspot

MAY 23, 2013

And because business blogging is one of the most effective ways for marketers to consistently deliver content to their audiences -- and because it''s right in my wheelhouse as HubSpot''s blog manager -- I thought I''d share with you what I think the future of business blogging holds. The Content Marketing Deluge.

Business Blogging 28

Business Blogging Top of Funnel Paid Content Business 28

Hubspot

JUNE 8, 2012

Whether it’s Facebook or Twitter, LinkedIn or Google+, a company’s online presence and brand is often enhanced through engagement and interaction on such social media sites. New social networks are born every day. Trying to keep up with the latest social trends alone is overwhelming. Let's get to it.

Social Networks 28

Social Networks Paid Search Agency Word of Mouth Companies 28

Webbiquity

FEBRUARY 2, 2015

Social media is an integral component of any successful digital marketing strategy. With 74 percent of adults using social networking sites , the opportunity to increase your site’s online exposure to new customers cannot be ignored. Identifying the appropriate corporate persona and tone via social media.

Social Media 100

Social Media Social Marketing Media Business 100

Crimson Marketing

MAY 1, 2015

Increased competition: An increasing trend toward self-conducted research means that your content is battling for visibility and engagement, with visitors consuming ten pieces of third-party content for every one piece created by your business. Brand research: “Over 70% of B2B buyers use social media as a research tool.

Peer-to-peer 100

Peer-to-peer Buy Process Top of Funnel 100

Webbiquity

JUNE 16, 2015

Yet just 31% of Fortune 500 enterprises now maintain an official blog. • Make email a key component. While most content sharing efforts by marketers are focused on the “big four” social networks, most (72%) content sharing done by buyers is on “dark social”–primarily email and apps. •

Stats 100

Stats Content Marketing Enterprise Management Paid Search Agency 100

Webbiquity

AUGUST 23, 2011

Looking at data from the Webbiquity blog, several trends are apparent. This B2B blog isn’t necessarily representative of all blogs of course, but the trends likely aren’t much different for many business blogs. Six conclusions that can be drawn from this graph: It takes time to build a blog audience.

Traffic 100

Traffic RSS Social Media Social Networks 100

Writing on the Web

JULY 9, 2010

By doing so, Dow Jones’ customers get the privilege of responding to blog posts, news and any mention of DJ in social networks. Not everybody or every company has the resources to hire a third-party that monitors their online rep. Dow Jones is several steps ahead of where some small businesses are.

Tips 100

Tips Ning BtoB Digg 100

Hubspot

DECEMBER 29, 2011

To get the time, you'll have to lobby your boss for more resources, and that means convincing your boss that blogging is actually worth your time, your effort, and his money. This blog post (how meta is that?) 57% of businesses have acquired a customer through their company blog. So how do you go about doing that?

Business Blogging 28

Business Blogging Stats Business Inbound Marketing 28

Albacross

MARCH 19, 2019

Wordpress is one of the best platforms for your business blog. Your blog postings should be informative and educational providing content that your readers can relate with. Check out: Benefits of Blogging: 5 Reasons You Must Start a Blog Now. Social Networking.

Lead Generation 58

Lead Generation Lead Ranking Sales Qualified Leads Lead Scoring 58

PureB2B

NOVEMBER 13, 2017

Social media is one of the fastest growing marketing channels for B2B businesses. In fact , approximately 87% of B2B marketers today use social media to generate leads. LinkedIn is the top social network for B2B companies, where 44% of marketers get qualified leads. 5 Word of Mouth / Referral Marketing.

Lead Generation 86

Lead Generation Sales Qualified Leads Advertising Channels Word of Mouth 86

Webbiquity

APRIL 10, 2018

Engineers view Google as the most valuable content resource, followed by vendor websites. They are also more likely to do business with a company that regularly produces up-to-date content. 7: 12 Solid Stats Surrounding Social Networking (Plus Four Timely Tips). #8: Content Marketing Institute ).

Marketing AI 248

Marketing AI Enterprise Management Stats Marketing Management 248

Webbiquity

MARCH 20, 2018

The original term “weblog” was shortened to just “blog” a year later, and that term was named Merriam-Webster’s word of the year in 2004. Business blogging is now commonplace. Three-quarters of B2B marketers and 61% of their B2C counterparts use blogs as part of their social media content.

Stats 0

Stats Paid Content Business Blogging Ad Frequency 0

Webbiquity

OCTOBER 5, 2012

Both provide PR and social media professionals with extensive capabilities for tracking and growing media coverage of their organizations or clients. How to Write an Effective Business Blog (January 8, 2010). Helpful advice on choosing a blogging platform, authors, topics and frequency for an effective business blog.

PR 100

PR Stats Social Media Twitter 100

PureB2B

NOVEMBER 13, 2017

Social media is one of the fastest growing marketing channels for B2B businesses. In fact , approximately 87% of B2B marketers today use social media to generate leads. LinkedIn is the top social network for B2B companies, where 44% of marketers get qualified leads. 5 Word of Mouth / Referral Marketing.

Lead Generation 62

Lead Generation Sales Qualified Leads Webinar Metrics Word of Mouth 62

Webbiquity

MARCH 15, 2016

This final installment covers some fascinating though sometimes contradictory and confusing stats about business blogging and the value of marketing. For example, what percentage of businesses maintain company blogs? 9 Business Blogging Stats and Facts. 6: 49 Noteworthy Social Networking Stats and Facts. #7:

Stats 100

Stats Business Blogging Enterprise Management Paid Search Agency 100

Adobe Experience Cloud Blog

AUGUST 23, 2010

Combining traditional B2B marketing and using new and creative options, business marketing becomes more than just dry marketing of the same old technologies and services. Let's look at a few areas it pays to be creative: Business Blogs - To traditional marketers, a business blog is not worth the time and effort.

Creativity 48

Creativity B2B Marketing B2B Marketo 48

Industrial Marketing Today

AUGUST 17, 2010

Keep in mind your marketing content may exist in various forms and formats; company website, blog, email campaigns, press releases, marketing collateral and social networks. Since each has their own questions, concerns and interests, one needs to develop content around those specific issues.

Optimization 60

Optimization Web 2.0 Planning Buying Cycle 60

Industrial Marketing Today

APRIL 20, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website Social Media and B2B Marketing Do Pair Well by Achinta Mitra on April 20, 2010 in B2B Lead Generation , Industrial Marketing Strategies , Social Media Marketing , Social Networking For a while, it was difficult to find hardcore data to make a business case for social media.

Social Media 60

Social Media Social Marketing B2B Marketing Web 2.0 60

Industrial Marketing Today

APRIL 28, 2010

With each style, he has provided a brief description, frequency of blog posts, ability to go viral (buzz index) and the level of difficulty. There are examples and additional resources too. It is definitely worth watching and it may just inspire you to find your own blogging style. Resources All Rights Reserved.

Web 2.0 60

Web 2.0 Privacy Policies Buying Cycle RSS 60

Industrial Marketing Today

JUNE 24, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website Social Media with Email Marketing – is it the Super Combo? The Gender Gap in Social Networking Have Digital Marketing and Social Media Killed the Industrial Sales Job? Resources Copyright © 2010 Tiecas, Inc. All Rights Reserved.

Social Media 60

Social Media Email Marketing Social Marketing Web 2.0 60

Industrial Marketing Today

SEPTEMBER 29, 2009

Click here to read 101 Tips from 50 Small Business Bloggers. B2B Lead Generation Using a Business Blog Variety of Content is the Key in the Early Stages of the Industrial Buy Cycle Content Auditing and Mapping it to the Industrial Buy Cycle Is Your Industrial Website Still Just a Business Card? Resources

Small Business Marketing 60

Small Business Marketing Blogger Web 2.0 Tips 60

Industrial Marketing Today

JUNE 15, 2010

The client uses their in-house resources to regularly update the site content without spending more money on our professional marketing services. In all three instances, we brought additional value to the table by working together with the client and their in-house resources instead of fighting it. Resources All Rights Reserved.

CMS Development 60

CMS Development Marketing Websites Work Management Web 2.0 60

Industrial Marketing Today

SEPTEMBER 13, 2010

You would be wasting a lot of time and resources unless and until that happens because passive reading will not move your prospects to the next stage of the buy cycle. Leave a Comment { 1 trackback } Have Digital Marketing and Social Media Killed the Industrial Sales Job? This white paper aims to change that perception of them.

Buying Cycle 60

Buying Cycle Marketing Automation Services Peer-to-peer Web 2.0 60

Industrial Marketing Today

MAY 21, 2010

A B2B blog is the perfect online tool to accomplish that. If you are still not sure about the benefits of using a business blog, head over to HubSpot and read these articles: 6 Reasons Every Small Business Should Be Blogging… Are You Missing the Boat? That’s all you need for now.

Web 2.0 60

Web 2.0 Buying Cycle B2B Blogger 60

Industrial Marketing Today

APRIL 22, 2010

B2B Lead Generation Using a Business Blog Variety of Content is the Key in the Early Stages of the Industrial Buy Cycle Content Auditing and Mapping it to the Industrial Buy Cycle Is Your Industrial Website Still Just a Business Card? Resources Copyright © 2010 Tiecas, Inc. All Rights Reserved. of Tiecas, Inc.

Distribution 60

Distribution Web 2.0 Lead Ranking Privacy Policies 60

Industrial Marketing Today

JUNE 19, 2010

Nothing happens until your site visitors and blog readers take some kind of an action after reading your content. Personas do matter in B2B content marketing You would be wasting your scarce resources if you pumped out marketing content without first having a clear and complete understanding of the personas of your B2B buyers.

Relevance 60

Relevance B2B Marketing CMS Development Buying Cycle 60

Industrial Marketing Today

AUGUST 3, 2010

You can read his entire blog post here. What happens if you have neither the budget nor the resources for sophisticated metrics? Let me instead direct you to an excellent blog post by Dave Chaffey where he has explained his ten recommended advanced segments for Google Analytics. The trick is to learn how to use all its power.

B2B 60

B2B Marketing Analytics Tools Web 2.0 Buying Cycle 60

Industrial Marketing Today

MAY 7, 2010

B2B Lead Generation Using a Business Blog Variety of Content is the Key in the Early Stages of the Industrial Buy Cycle Content Auditing and Mapping it to the Industrial Buy Cycle Is Your Industrial Website Still Just a Business Card? Resources Copyright © 2010 Tiecas, Inc. All Rights Reserved. of Tiecas, Inc.

Lead Generation 60

Lead Generation Sales Qualified Leads Web 2.0 B2B Marketing 60

Industrial Marketing Today

APRIL 21, 2010

B2B Lead Generation Using a Business Blog Variety of Content is the Key in the Early Stages of the Industrial Buy Cycle Content Auditing and Mapping it to the Industrial Buy Cycle Is Your Industrial Website Still Just a Business Card? Resources Copyright © 2010 Tiecas, Inc. All Rights Reserved. of Tiecas, Inc.

Budget Programs 60

Budget Programs Education Marketing Budget Lead Scoring 60

Industrial Marketing Today

JANUARY 26, 2010

Make sure there are well-established guidelines for employees to participate in social networks. Many of my industrial clients have in-house resources to maintain and update their company websites. Resources It is not about you: Shift the focus from you to them. It is all about the customer and not you and your company.

Rules 60

Rules Marketing Websites Web 2.0 Buying Cycle 60

Industrial Marketing Today

APRIL 30, 2010

Marketers need to create a process for content planning that helps them maximize the return from their investments in developing the content resources that fuel their online marketing programs. If a video you used in a blog post relates, pull it through to the landing page for that content. Designing content for 1X use is wasteful.

Planning 60

Planning B2B Marketing Emarketing B2B 60

Industrial Marketing Today

MAY 18, 2010

B2B Lead Generation Using a Business Blog Variety of Content is the Key in the Early Stages of the Industrial Buy Cycle Content Auditing and Mapping it to the Industrial Buy Cycle Is Your Industrial Website Still Just a Business Card? Resources Copyright © 2010 Tiecas, Inc. All Rights Reserved. of Tiecas, Inc.

B2B Marketing 60

B2B Marketing Web 2.0 Planning Demand Generation Agencies 60

Industrial Marketing Today

JULY 14, 2010

Instead, I found something on Media Curation, which I thought was close enough: Media Curation is the emerging trend toward creating media content using a mix of machine and human resources. It’s a way for organizations to further their role as a resource to their audience. There is no doubt that content curation is here to stay.

Curation 60

Curation RSS Web 2.0 Content Marketing 60

Industrial Marketing Today

MAY 11, 2010

B2B Lead Generation Using a Business Blog Variety of Content is the Key in the Early Stages of the Industrial Buy Cycle Content Auditing and Mapping it to the Industrial Buy Cycle Is Your Industrial Website Still Just a Business Card? Resources Copyright © 2010 Tiecas, Inc. All Rights Reserved. of Tiecas, Inc.

Sales Cycle 60

Sales Cycle Lead Ranking Marketing Qualified Leads B2B Sales 60

Industrial Marketing Today

MAY 5, 2010

. – an industrial and business-to-business (B2B) marketing communications company in Houston, Texas. B2B Lead Generation Using a Business Blog Variety of Content is the Key in the Early Stages of the Industrial Buy Cycle Content Auditing and Mapping it to the Industrial Buy Cycle Is Your Industrial Website Still Just a Business Card?

Sales Cycle 60

Sales Cycle Web 2.0 Buying Cycle Privacy Policies 60

Buzz Marketing for Technology

JULY 22, 2008

It would be interesting to see a social network map that depicted individuals not just as dots (nodes) but with their six circles. This could show what people value in others in their networks/communities, and what they offer, and how that effects both their popularity and the strength of the community as a whole. Is it useful?

Lead Ranking 100

Lead Ranking Peer-to-peer Enterprise Management Guerilla Marketing 100

Industrial Marketing Today

APRIL 26, 2010

B2B Lead Generation Using a Business Blog Variety of Content is the Key in the Early Stages of the Industrial Buy Cycle Content Auditing and Mapping it to the Industrial Buy Cycle Is Your Industrial Website Still Just a Business Card? Resources Copyright © 2010 Tiecas, Inc. All Rights Reserved. of Tiecas, Inc.

Marketing Budget Creation 60

Marketing Budget Creation B2B Marketing Web 2.0 Marketing Budget 60