Writing on the Web

AUGUST 3, 2010

What are the key elements to a custom blog header that work well for online content marketing? Your header contributes to your blog branding , and also helps readers decide if they want to stay and read or subscribe. For a reasonable fee, Suzanne can transform your blog and give it a whole new look with a custom header.

Marketing Websites 100

Marketing Websites Brand Identity Branding Digg 100

Webbiquity

JUNE 21, 2010

Here are five key benefits of blogging for businesses. Winning the business, particularly in the b2b world, is usually about doing the best job of solving the customer’s problem. Your blog is about something related but much larger: your expertise. Establish expertise and credibility. Share this on Facebook.

B2B Thought Leadership 100

B2B Thought Leadership Thought Leadership Business Digg 100

Writing on the Web

JUNE 16, 2010

It can be customized to look like a traditional website for any business, or you can get something customized specifically for your needs. There are a multitude of talented web people available for customizing it for your needs. Blog this on Blogger. Wordpress makes it easy for anyone to update their own site.

Marketing Websites 100

Marketing Websites Ning Digg Buzz 100

Webbiquity

APRIL 29, 2010

Custom Wordpress blog design checklist and walkthrough by The Design Cubicle. Brian Hoff provides a helpful checklist for custom blog designs listing all of the various elements to design and consider when working with a standard Wordpress template. Share this on del.icio.us. Post this on Diigo. Share this on Reddit.

Tools 100

Tools Tips SIC Best Practices 100

Writing on the Web

SEPTEMBER 3, 2010

Blog this on Blogger. Online Persuasion: Seeing Through the Eyes of Your Customers. Think about these things, then write a post to see if you get comments or reactions. Then get back to me and let me know. Subscribe to the comments for this post? Share this on del.icio.us. Share this on Facebook. Share this on FriendFeed.

Trigger Marketing 100

Trigger Marketing Digg Content Buzz 100

Webbiquity

JULY 6, 2010

The inaugural post on Webbiquity explains the concept of web presence optimization—how websites, blogs, SEM, SEO, interactive PR, content marketing, social networking, reputation management and social media can work together to make a company or individual omnipresent online for their targeted description or value statement. Tweet This!

RFP 100

RFP Paid Search Agency Advertising Agencies Digg 100

Webbiquity

JUNE 23, 2010

Though the ultimate objective of either a website or blog is ultimately to drive increased sales, the two platforms have fundamentally distinct characteristics. Here are six key differences between business blogs and websites. Blog: frequently updated content. Blog: industry and customer issues. Tweet This!

Enterprise Management 100

Enterprise Management Marketing Websites Marketing Management Tools 100

Writing on the Web

MAY 11, 2011

I just read a fabulous article over at The Content Factor and here’s what they wrote about why some professionals stop blogging and why they shouldn’t: It’s also fair to say that the “bloom is off the rose” when it comes to corporate blogging. Here’s hoping your next blog post will be an “ace!’

Digg 100

Digg Buzz Blogger Press 100

Writing on the Web

OCTOBER 4, 2010

For that matter, how can anything you write or say actually work to market your business and bring in potential customers? Here’s the content marketing version from Joe Pulizzi, Content Marketing Institute and Junta42 : “Your higher purpose is where your expertise and the needs of your customers meet.&# ~ Joe Pulizzi.

Content 100

Content Digg Buzz Blogger 100

Writing on the Web

SEPTEMBER 1, 2010

My background in psychology has been essential in learning how to write effective content for a business blog. Blog this on Blogger. Online Persuasion: Seeing Through the Eyes of Your Customers. Of course there’s a way to write about negative feelings, and still have a positive outlook, positive solutions.

Content Marketing 100

Content Marketing Trigger Marketing Digg Content 100

Writing on the Web

APRIL 11, 2011

But you run a business, maybe you’re a professional who offers services such as coaching, health care, financial planning, speaking? Here are some of the customers who say we’re great. According to these authors, when you produce great stuff, (blogs, videos, etc.) your customers will come to you. Compelling.

Rules 100

Rules Content Digg Custom Publishing 100

Writing on the Web

SEPTEMBER 22, 2010

Blog this on Blogger. Related posts: If Your Blog Writing Stinks… Content Marketing with Emotions: Write with Feeling. Online Persuasion: Seeing Through the Eyes of Your Customers. You will have to weave in social proof, statements from satisfied users, or examples and case studies. Subscribe to the comments for this post?

Urgency Marketing 100

Urgency Marketing Digg Content Case Study 100

Writing on the Web

APRIL 13, 2011

Or as the authors of Content Rules say, “Produce great stuff, and your customers will come to you. Produce really great stuff, and your customers will share and disseminate your message for you. Know your customers. Know your customers : I know content marketing for professionals and small businesses.

Rules 100

Rules Content Digg Press 100

Writing on the Web

JULY 9, 2010

By doing so, Dow Jones’ customers get the privilege of responding to blog posts, news and any mention of DJ in social networks. Dow Jones is several steps ahead of where some small businesses are. Well, it wouldn’t look great if one of those got bought by an angry customer whose goal is to take down the company.

Tips 100

Tips Ning BtoB Digg 100

Writing on the Web

JUNE 29, 2010

But hang on, I need to clarify my ideas first… I know people who are still doing business without the Web, saying things like, “My clients don’t spend time surfing the Internet.&#. “I get all my customers from referrals.&#. “I’ve got a local business, I use Yellow Pages.&#. lead generation.

Ning 100

Ning Business Digg Buzz 100

Webbiquity

FEBRUARY 9, 2010

Somewhat surprisingly, increasing customer support quality and decreasing support costs were identified as the least important objectives, with only about a third of companies in the MarketingSherpa benchmarking study planning to target and measure these goals. Share this on del.icio.us. Post this on Diigo. Seed this on Newsvine.

Social Media 100

Social Media Social Marketing Marketing Strategy Marketing & Strategy 100

Writing on the Web

AUGUST 10, 2010

Blog this on Blogger. Online Persuasion: Seeing Through the Eyes of Your Customers. 6 Ways Blog Formatting Engages the Reader’s Brain. Blog Content: Are you personal… or all business? Does this make sense to you? (I’m I’m feeling a little insecure right now, of course…;-) !

Trigger Marketing 100

Trigger Marketing Digg Work Management Act-On 100

Writing on the Web

JULY 15, 2010

Customers rule. I sense that readers/ customers/ prospects are getting more educated and sensitive to Internet copywriting persuasion tactics. What does this mean to you and your business? Blog this on Blogger. Applied to copywriting and web design, marketers can improve click rates and results. They have antennae.

Content Marketing 100

Content Marketing Ning Work Management Content 100

Webbiquity

FEBRUARY 10, 2011

The Comprehensive Guide for a Powerful CMS using WordPress – Part one: 101 Techniques for a Powerful CMS using WordPress by Noupe Design Blog. ** 5 Stars. Code to Create Custom Share Buttons for Facebook, Twitter, LinkedIn & Delicious by B2B Online Marketing. 35+ Most Essential WordPress Tricks and Hacks by Artatm.

Auto Responder 100

Auto Responder Digg Best Practices RSS 100

Webbiquity

MAY 30, 2010

If your taste in custom 404 error pages runs more toward sweet than strange, then check out this collection of plump cartoon animals and other frilly stuff. Review of webmarketcentral.blogspot.com by Global Business Blog Reviews. This showed up in my Google Alerts one day; a two-paragraph review of my old blog.

Social Media 100

Social Media Social Marketing Paid Search Agency Advertising Agencies 100

Webbiquity

NOVEMBER 21, 2011

Over the last decade, business blogs have gone from being a novelty to a leading-edge practice to an essential element for any company seeking to optimize its presence on the web. Why are so many companies now embracing blogging? Why are so many companies now embracing blogging?

Business Blogging 100

Business Blogging CMS Development Work Management Marketing Management 100

Online Marketing Institute

NOVEMBER 7, 2010

Within the field of content marketing, content curation blends a mix of new content with the filtering and management of useful information streams from blogs and other RSS resources. it to ensure that it is relevant to the customer. Â Satisfied readers can turn into interested prospects and satisfied customers. Other stuff?

Curation 40

Curation Enterprise Management B2B Marketing Work Management 40

Hubspot

OCTOBER 19, 2010

Each time you publish a blog post you are increasing the indexed page volume of your site and the ability to rank for important keywords. You are also creating great link bait and engaging with your subscribers, customers, potential leads, industry professionals, etc. Spend 30% on Calls-to-Action and Landing Pages.

Marketing Mix 28

Marketing Mix Inbound Marketing Allocation Work Management 28

LeadSquared

OCTOBER 24, 2013

No will search for blog content about a product only. Website visitors read blogs which offer some value or solve their problems. Your blog content should be relevant to what your customers are looking for or offer solutions to their business problem/queries. This way your content will be easily discoverable.

Paid Content 52

Paid Content FAQ Webinar Metrics SEO 52

Webbiquity

JANUARY 8, 2010

A blog is not an ad, a traditional Web site or an online brochure. It is rather a place where your employees can speak to customers and prospects in their own unique voices. And, through comments, it is a place to have a conversation with your customers and prospects, informally and openly. Avoid being derivative.

Business Blogging 100

Business Blogging Adsense RSS Effectiveness 100

Online Marketing Institute

JUNE 30, 2009

Website Grader Badge Connect with Us HubSpot on Facebook HubSpot on Twitter InboundMarketers LinkedIn Group ProMarketers Facebook Group Subscribe to Blog RSS Want to share your Inbound Marketing advice with the community? It also delivers our customers a sophisticated source of support. Bottom line -- I wanted a win: win scenario.

Blogger 40

Blogger RSS Inbound Marketing Internet Marketing 40

Hubspot

JANUARY 2, 2013

The first place I always start when evaluating a business' marketing is figuring out where the heck all their site traffic, leads, and customers come from. There are sites like StumbleUpon, Digg, Delicious, Squidoo, even HootSuite that might be bucketed under here! But now, that is all changing. 4) Email Marketing.

Traffic 28

Traffic Marketing Websites Work Management PPC 28

Convince & Convert

JUNE 15, 2010

A major component of answering those questions effectively is understanding in which social outposts your customers are concentrated. Because there really is no benefit in beating your customers to the punch. Companies should follow, not lead, their customers across the social Web. What do I do?”

Social Media 155

Social Media Ideal Customer Profiles Paid Content Media 155

Online Marketing Institute

MARCH 24, 2011

Know Thy Audience Your blog content should appeal first and foremost to your customers and potential customers. link] 11 Pro Tips for Better Business Blogging | Accounting and Small Business /Beverly Shares [.] 11 Pro Tips for Better Business Blogging. From Mashable [.]

Business Blogging 40

Business Blogging Tips Business Classified Ads 40

Convince & Convert

MARCH 4, 2010

Yet, in much of my social media consulting work corporate blog owners are invariably most interested in total visits and RSS subscribers. It's important to educate businesses about the different permutations of business blogging, and measurement is going to part of that. Mark, you're spot on!

Webinar Metrics 132

Webinar Metrics Marketing & Strategy Paid Search Agency Blogger 132

Convince & Convert

MARCH 23, 2010

Most blogs aren’t visually aggressive enough in the promotion of RSS, and very few do a good job at emphasizing the opportunity to subscribe via email (as 40% of C&C subscribers do). If you think your blog could improve in any of these five areas, would you give it a shot and let us know how it worked out in the comments?

Social Media 120

Social Media Media Webinar Metrics Marketing & Strategy 120

Webbiquity

JULY 12, 2010

If not possible, then responsibility should rest with an executive in marketing, PR, product management or customer service. In all but the smallest companies, there are often multiple individuals tweeting, networking and even contributing to the company blog. Who else will be involved? Subscribe to the comments for this post?

Social Media 100

Social Media Media B2B Thought Leadership Marketing & Strategy 100

Webbiquity

JULY 26, 2010

Pricing Based on Customer Expectations , May 26, 2010. Should You Use Foursquare for Your Business? CK’s B2B Blog ( SMS Mobile Marketing Mix Audience ). B2B, Buzz & Brand ROI: Creating Customers That Create (MORE!) B2B Social Media: Why Do Business Professionals Use Social Media? Business Blogging.

B2B Thought Leadership 100

B2B Thought Leadership B2B Marketing Advertorials Thought Leadership 100

Webbiquity

SEPTEMBER 3, 2013

Rachel Butts supplies a tutorial on how to use the Display Widgets plugin to “display different widgets on different pages, thus allowing you to have custom sidebars on your WordPress site.” ” She also offers tips for using the plugin, such as to customize the sidebar menu based on the page your visitor is viewing.

CMS Development 100

CMS Development Tips Digg Work Management 100

Webbiquity

AUGUST 30, 2010

Okay, so you understand the benefits of business blogs , and you’re ready to make the commitment to developing and maintaining a blog for the long haul. The next question is: where should I put the blog? There are five common options: Free hosting on a blogging platform site. by SEO Inc Blog.

CMS Development 100

CMS Development Enterprise Management Marketing Websites Domain 100

Online Marketing Institute

MARCH 24, 2011

Corporate websites are often little more than interactive brochures that display basic information and describe what the business offers. “A blog has the flexibility to produce content easily, syndicate that content through any medium using RSS, and convert that audience into customers.&#

Paid Search Agency 40

Paid Search Agency Companies Mobile Advertising Advertising Agencies 40

B2B Marketing Zone Posts

NOVEMBER 2, 2010

Social CRM: Curb Your Enthusiasm , October 7, 2010 If you’re a marketer in a medium-to large-sized B2B company, you’re almost certainly using customer relationship management (CRM) software to track your customers and prospects. But I think there are 3 more ROIs out there where you can build a great business case with Social Media.

B2B Marketing 40

B2B Marketing Enterprise Management Planning Work Management 40