Average Order Value: Definition, Formula, & 8 Ways to Skyrocket Your AOV
Optinmonster
MAY 30, 2024
For a quick example, let’s say you run an athletic apparel company. If most of your customers come to you for low-price individual items, such as socks or shorts, then your AOV will be low. Why AOV Matters AOV plays a vital role in understanding customer behavior and optimizing your pricing and marketing strategies.
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