How To Build A Thriving Online B2B Community, According To Jennifer Susinski From HPE


They’ll even drive three hours to a fellow customer’s office just to help them set up the optimal IT environment—all based off interactions in HPE’s online B2B community. The post How To Build A Thriving Online B2B Community, According To Jennifer Susinski From HPE appeared first on Influitive. HPE SimpliVity’s advocates are known to do radical things. For example, take reference calls while on vacation. Or send s’mores to each other’s kids.

Are You Facing These 3 Community Building Challenges?

Higher Logic

Communities are becoming a staple for healthy organizations to reach and interact with their customers and members, but they can be hard to navigate. When Higher Logic Chief Community Officer, Heather McNair , began her career, there wasn’t a lot of information about community out there.


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Building Buy-In for an Online Community at Your Association

Higher Logic

You don't have to be a hypnotist or a master of persuasion to build support for an online community among your association’s board and executive team. Instead, you need to align your new online community with the mission and priorities of your association's leadership.

How Greenway Health builds customer reference champions with its advocate community – Q&A


These programs can help marketers easily build a pool of advocates willing to share their experiences or nurture new customers to be future reference champions. With automation intact, they can also help sales teams select the advocates who are most relevant to their […].

Intro to Customer Communities: 3 Ways a Branded Online Destination Builds Your Business

Higher Logic

Customer communities – what do they do for your business, really? Is a community a nice-to-have or a must-have? Michael Torok and Chris Detzel lead community efforts at their SaaS companies, Delphix and Imperva, respectively. Communities Grow Customer Retention.

Online Communities in 2020: Unlocking the Power of Community with Data

Higher Logic

Heather is Higher Logic’s Chief Community Officer. I’ve been involved in community management for around 13 years. Their research helps us power the things we do with data-driven decisions and enables organizations to feel confident about adopting communities.

The Ultimate Guide to Building a New Online Community

Higher Logic

The post The Ultimate Guide to Building a New Online Community appeared first on Higher Logic. Launching an online community can feel overwhelming – but these 9 steps will help you build a strong foundation for a new online community that will thrive.

Launching Your Online Community: 4 Tactics to Help Spread the Word

Higher Logic

The post Launching Your Online Community: 4 Tactics to Help Spread the Word appeared first on Higher Logic. How do you build hype around your community launch? Check out these tips to get people engaged with your new online community.

How Online Communities Help Teams Build a Culture of Collaboration

Higher Logic

Online communities have changed the way teams operate—and ultimately collaborate—regardless of size. And, by using an online community’s tailored tools and techniques, teams can come together in ways that acknowledge each member’s individual contribution while working together to meet the end goal. Help Collaboration Thrive. Online communities are incredibly effective at fostering collaboration.

Building Inclusive Online Communities

Higher Logic

How implicit bias affects communities. As a community professional, you are probably really good at reading people. The faster we move, the harder it is to see the ways unconscious bias impacts our work and plays out in our communities. You’ve all probably experienced two specific types of bias during your community tenure. In this scenario, it’s not uncommon for older members to leave a community when they feel that it is catering to a younger crowd.

Build Your Customer Journey Map With 7 Community Touchpoints

Higher Logic

So where do online communities come in? An online community , besides being the next wave of customer engagement , is the cross-functional tool or Swiss Army knife you need to support each step of your customer journey. Learn how to build your customer journey map with these seven online community touchpoints. Tip: Set up a personalized dashboard for new customers in the community so they can track their progress through onboarding.

Our Customer Reviews Make Higher Logic a G2 Leader in Online Community Management

Higher Logic

G2, the leading B2B technology review platform, released their Spring 2020 Grid Report, and we are excited to announce that we’ve been named a Leader in Online Community Management for the 4th consecutive quarter. Why Higher Logic is Ranked as an Online Community Management Leader.

What is a brand community and how to build a successful one

Sprout Social

If you’re looking for ways to strengthen your brand and have better conversations with your customers, you need to build a brand community. Brand communities rally your most loyal customers in one place, which is a massive win for any brand. What is a brand community?

Community-Based Marketing Empowers Your Customers


Community-based marketing offers a fresh angle to stir up your marketing mix, allowing B2B marketers to capture attention in a new way while ramping up brand loyalty among prospects and customers. What Is Community-Based Marketing? Why Try Community-Based Marketing?

Why Building Community Matters (and How to Get Started)

Marketing Insider Group

As an ecommerce owner, it’s up to you to develop and launch marketing strategies that help your target audience better understand what problem you’re addressing, what solutions you’re offering, and why it should matter to them. The post Why Building Community Matters (and How to Get Started) appeared first on Marketing Insider Group. Your products don’t sell themselves.

7 Tips for Engaging Your Audience with a Virtual Event Community

Higher Logic

During the plethora of free webinars and events happening right now, how can you help your virtual event stand out from the crowd? To counter this, try adding an unexpected element: community engagement. Engagement helps you accomplish your larger goals for the virtual event.

12 Examples of Thriving Communities for Online Community Builders to Learn From

Higher Logic

We’re always talking about building community and how engaged communities can have an undeniable impact on our organizations. However, sometimes the concepts behind an online community can feel a bit abstract. Aren’t communities built in person?

39 Online Community Stats You Should Know in 2019

Higher Logic

The Community Roundtable annually releases the The State of Community Management Report, and it’s chock-full of timely online community stats to help inform your strategies in the year ahead. Community is increasingly recognized as a valuable and effective way to create complex organizational change, and The Community Roundtable’s research has backed up and lead that effort by finding hard data and facts. Benefits of Community for Your Organization.

2020 Tips: Community Management for Social Media


Looking for tips to optimize your brand’s community management for social media in 2020? We all know that building up your social media presence is a great way to improve brand awareness, create trust with your customers and increase your digital footprint.

How Brands Can Build Online Communities That Aren’t Lame


“We just really need to build a community around _.” On Wednesday, the PandaConf stage was the de facto home to those who had actually built communities. During our discussion, they revealed some secrets that could help marketers and entrepreneurs develop online communities in 2017 and beyond. Individual users, not Nextdoor employees, are the ones tasked with starting each neighborhood community.

Online communities are the best thing about the internet


Recently, all I hear when it comes to virtual online communities on the radio, the internet, or TV is how passionate, intimate, and persistent online communities are either: 1) bubbles within which all the denizens are echo chamber zombies or 2) they’re traps for naïfs and nerds who are one kind word away from being radicalized into violent extremism. It started when I cared about building my brand. There are two kinds of communities: inherited and found.

What I Mean By “Community”


by Heidi Melin | Tweet this We talk a lot about community at Eloqua. So often I get asked, “What is the Eloqua Community?”. Our community of Topliners , where global marketers come to share and inspire? In our always on, networked world community can’t live in a bubble. Communities grow organically, around all the people you touch. When a fellow CMO asks me, “How did you build the Eloqua Community?”,

How Building an Offline Community Can Help Your Online Marketing


Online communities can create meaningful connections that lead to long-term relationships -- but if you only have conversations online, you risk losing that personal touch. If you want to have more personal interactions with your customers, it might be time to add a human touch to your marketing by turning email flows and comment chains into offline communities. Align your offline community with your company’s mission. What do you want to achieve with your offline community?

The Importance of Language for Your Community

Higher Logic

I recently read Trevor Owens’ book, Designing Online Communities , which looks at the design process for web communities from a cross-disciplinary perspective. He discusses how psychology, sociology, history, linguistics and other fields of study can influence and inform our thinking about online communities. Owens showcased the value of taking time to think about and develop a language for an online community. Developing a shared language builds community.

7 Situations Where Customer Communities Improve Customer Experience

Higher Logic

When executed with proper planning and resources, a customer community can have a tangible impact on key business performance indicators, including ticket deflection, revenue generation, and customer satisfaction. According to Aberdeen Research , firms with online communities: Enjoy 5.4x

15 Tips to Help Successfully Move Your Community to a New Platform

Higher Logic

No matter the reason for the change, anyone who has grown an online community to maturity can tell you that the thought of moving that community to a new platform is enough to keep a person up at night. There are logistical and personal challenges to migrating an entire community, like: What if engagement totally dies? What if we lose all the activity from our old community when we transition? We’re here to help you meet your goals while avoiding these pitfalls.

The Quantified Community

Higher Logic

Many people think that the Holy Grail for community managers is proving a community’s ROI. The Holy Grail for community managers isn’t proving ROI -- sometimes when you’re starting out, it’s negative -- it’s improving the value of your community to ultimately increase ROI. How do you increase your community’s value? Rachel Happe, Principal and Co-Founder of The Community Round Table , shared these five points during her 2015 Super Form keynote speech: 1.

4 Community Managers, 25 Community Building Questions Answered [WEBINAR RECAP Part 2]

Higher Logic

Last week, we shared advice from four of our community managers about challenging scenarios you might encounter in your community (and their recommendations on how to solve them). Starting a Community. Do you have general recommendations for starting a community from scratch? If there are already multiple communities doing what you want to do, figure out a way to make yourself different by courting a different segment of a market or doing something new.

Community-Driven Content: 3 Ways to Tap Customer Convos


Today’s technology can help you piggyback on your network’s networks with community-driven content that amplifies the voices of your partners and customers. That’s where community-driven content comes in. A Community-Driven Campaign Framework.

3 Ways Online Communities Help Software Companies Drive Revenue

Higher Logic

Why Community Should Be Part of Software Companies’ 2019 Strategy. With the cost to build software going down, the barrier to entry is much lower. Software companies are now more focused than ever on building long-term customer relationships, which is why they continue to invest in customer-centric teams that advance the relationship beyond a customer’s initial purchase period. Online communities enable you to: Learn more about your customers’ needs.

Feel the Email Community Magic at Litmus Live Week 2020


Our Litmus Live conferences are well-loved in the email community. And yes, the email community magic will be going strong! Network and have fun with community-building events and games. Say hello to the Litmus team and see how we can help you make email better.

Higher Logic Acquires Socious: Building Better Communities Together

Higher Logic

We’ve been busy here at Higher Logic - last September we announced our spot as a Leader in the inaugural IDC MarketScape : Worldwide Online Communities 2016 Vendor Assessment, as well as our new investment and partnership with JMI Equity. JMI Equity invested in Higher Logic, giving us capital, guidance, the ability to do acquisitions, and access to many of the things we need to keep improving and evolving our community platform for customers. Stronger communities all together.

How to Build Marketing Resiliency With Technology


To build resiliency, your business must understand the current environment in which you’re working to generate leads and guide the buying process. Better data helps you create the high-impact content your customers are searching for and want to engage with.

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Life After Jive-x: Choosing a New Home for Your Customer Community

Higher Logic

If you’re a Jive-x customer, you know Khoros has given your external community platform an official end-of-life date: December 2020. As you decide on a new platform for your customer community, I think your journey will mirror mine. Community Structures Align.

The Power of a Brand Community in 2021

Goodish Agency

With the rise of various social media engagement groups, more and more brands are starting to create their own brand communities. They’re realizing that these community members will be their main stakeholders who will help to promote their brand and increase their brand engagement.

What Burning Man's 10 Principles Can Teach You About Building Community

Higher Logic

The Burning Man organization has been an active community for 32 years and counting, and it’s a community unlike any other I’ve had the pleasure of being a part of. Whether you’re a community builder or a community member, online or in person, I truly believe we could all stand to learn a thing (or ten) from how the Burning Man community operates. The Ten Principles: Clearly Define Your Community Expectations. It’s something every community wrestles with.

Six Tips for Building Trust and Humanizing Your Brand


Here are six key practices for building trust in your brand. It can help you reach more customers, boost your conversions, and most importantly, build trust. Answering questions is another vital way to build trust. Build a community.

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