How To Build A Thriving Online B2B Community, According To Jennifer Susinski From HPE


They’ll even drive three hours to a fellow customer’s office just to help them set up the optimal IT environment—all based off interactions in HPE’s online B2B community. The post How To Build A Thriving Online B2B Community, According To Jennifer Susinski From HPE appeared first on Influitive. HPE SimpliVity’s advocates are known to do radical things. For example, take reference calls while on vacation. Or send s’mores to each other’s kids.

Social Media Community Management Tips


Looking for tips to optimize your brand’s community management for social media? We all know that building up your social media presence is a great way to improve brand awareness, create trust with your customers and increase your digital footprint.


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How to Build a Brand Community for your B2B Business


It turns out that creating a brand community for your B2B company can give you that type of mouthwatering ROI. . B2B businesses need to foster a strong spirit of community to serve their clients and customers better. What is a Brand Community? Salesforce Community Cloud.

Are You Facing These 3 Community Building Challenges?

Higher Logic

Communities are becoming a staple for healthy organizations to reach and interact with their customers and members, but they can be hard to navigate. When Higher Logic Chief Community Officer, Heather McNair , began her career, there wasn’t a lot of information about community out there.

Introducing the 2020 Community Movers + Shakers

Higher Logic

Online communities are powerful. Not only are they complex solutions for complex organizational problems, but communities can create real lasting friendships, powerful professional connections, and loyal brand advocates. Meet the Community Movers + Shakers.

[Announcement] Build Faster, Bypass AdBlockers, & Join a Thriving Community


Our team continues to build on the OptinMonster plugin. Doing so helps new users navigate their OptinMonster dashboard so they can begin generating leads more quickly. Before wrapping up, we wanted to mention how encouraged we’ve been by our growing online community.

Building Buy-In for an Online Community at Your Association

Higher Logic

You don't have to be a hypnotist or a master of persuasion to build support for an online community among your association’s board and executive team. Instead, you need to align your new online community with the mission and priorities of your association's leadership.

The Ultimate Guide to Building a New Online Community

Higher Logic

The post The Ultimate Guide to Building a New Online Community appeared first on Higher Logic. Launching an online community can feel overwhelming – but these 9 steps will help you build a strong foundation for a new online community that will thrive.

Online Communities in 2020: Unlocking the Power of Community with Data

Higher Logic

Heather is Higher Logic’s Chief Community Officer. I’ve been involved in community management for around 13 years. Their research helps us power the things we do with data-driven decisions and enables organizations to feel confident about adopting communities.

Goodish Show [S1E4]: Building an Online Community in 2021

Goodish Agency

For the 4th episode of the Goodish Show we discussed the power of a strong online community. We were joined by Tom Norman , the CEO & founder of Kickstart Your Community. During our show we discussed the value of a strong brand community and of social media groups in general.

Intro to Customer Communities: 3 Ways a Branded Online Destination Builds Your Business

Higher Logic

Customer communities – what do they do for your business, really? Is a community a nice-to-have or a must-have? Michael Torok and Chris Detzel lead community efforts at their SaaS companies, Delphix and Imperva, respectively. Communities Grow Customer Retention.

Build Your Customer Journey Map With 7 Community Touchpoints

Higher Logic

So where do online communities come in? An online community , besides being the next wave of customer engagement , is the cross-functional tool or Swiss Army knife you need to support each step of your customer journey. Learn how to build your customer journey map with these seven online community touchpoints. Tip: Set up a personalized dashboard for new customers in the community so they can track their progress through onboarding.

Building Inclusive Online Communities

Higher Logic

How implicit bias affects communities. As a community professional, you are probably really good at reading people. The faster we move, the harder it is to see the ways unconscious bias impacts our work and plays out in our communities. You’ve all probably experienced two specific types of bias during your community tenure. In this scenario, it’s not uncommon for older members to leave a community when they feel that it is catering to a younger crowd.

How Online Communities Help Teams Build a Culture of Collaboration

Higher Logic

Online communities have changed the way teams operate—and ultimately collaborate—regardless of size. And, by using an online community’s tailored tools and techniques, teams can come together in ways that acknowledge each member’s individual contribution while working together to meet the end goal. Help Collaboration Thrive. Online communities are incredibly effective at fostering collaboration.

Launching Your Online Community: 4 Tactics to Help Spread the Word

Higher Logic

The post Launching Your Online Community: 4 Tactics to Help Spread the Word appeared first on Higher Logic. How do you build hype around your community launch? Check out these tips to get people engaged with your new online community.

Social Media Community Management Tips


Looking for tips to optimize your brand’s community management for social media? We all know that building up your social media presence is a great way to improve brand awareness, create trust with your customers and increase your digital footprint.

Our Customer Reviews Make Higher Logic a G2 Leader in Online Community Management

Higher Logic

G2, the leading B2B technology review platform, released their Spring 2020 Grid Report, and we are excited to announce that we’ve been named a Leader in Online Community Management for the 4th consecutive quarter. Why Higher Logic is Ranked as an Online Community Management Leader.

What is a brand community and how to build a successful one

Sprout Social

If you’re looking for ways to strengthen your brand and have better conversations with your customers, you need to build a brand community. Brand communities rally your most loyal customers in one place, which is a massive win for any brand. What is a brand community?

7 Tips for Engaging Your Audience with a Virtual Event Community

Higher Logic

During the plethora of free webinars and events happening right now, how can you help your virtual event stand out from the crowd? To counter this, try adding an unexpected element: community engagement. Engagement helps you accomplish your larger goals for the virtual event.

12 Examples of Thriving Communities for Online Community Builders to Learn From

Higher Logic

We’re always talking about building community and how engaged communities can have an undeniable impact on our organizations. However, sometimes the concepts behind an online community can feel a bit abstract. Aren’t communities built in person?

Why Building Community Matters (and How to Get Started)

Marketing Insider Group

As an ecommerce owner, it’s up to you to develop and launch marketing strategies that help your target audience better understand what problem you’re addressing, what solutions you’re offering, and why it should matter to them. The post Why Building Community Matters (and How to Get Started) appeared first on Marketing Insider Group. Your products don’t sell themselves.

39 Online Community Stats You Should Know in 2019

Higher Logic

The Community Roundtable annually releases the The State of Community Management Report, and it’s chock-full of timely online community stats to help inform your strategies in the year ahead. Community is increasingly recognized as a valuable and effective way to create complex organizational change, and The Community Roundtable’s research has backed up and lead that effort by finding hard data and facts. Benefits of Community for Your Organization.

2020 Tips: Community Management for Social Media


Looking for tips to optimize your brand’s community management for social media in 2020? We all know that building up your social media presence is a great way to improve brand awareness, create trust with your customers and increase your digital footprint.

Life After Jive-x: Choosing a New Home for Your Customer Community

Higher Logic

If you’re a Jive-x customer, you know Khoros has given your external community platform an official end-of-life date: December 2020. As you decide on a new platform for your customer community, I think your journey will mirror mine. Community Structures Align.

10 Community management tools to engage with your audience

Sprout Social

Community management is just one piece of the puzzle. And, just like with every piece of social media management , your community managers need the proper tools to see success. What is community management? Tweetdeck is a community management platform specifically for Twitter.

Online communities are the best thing about the internet


Recently, all I hear when it comes to virtual online communities on the radio, the internet, or TV is how passionate, intimate, and persistent online communities are either: 1) bubbles within which all the denizens are echo chamber zombies or 2) they’re traps for naïfs and nerds who are one kind word away from being radicalized into violent extremism. It started when I cared about building my brand. There are two kinds of communities: inherited and found.

Community-Based Marketing Empowers Your Customers


Community-based marketing offers a fresh angle to stir up your marketing mix, allowing B2B marketers to capture attention in a new way while ramping up brand loyalty among prospects and customers. What Is Community-Based Marketing? Why Try Community-Based Marketing?

What I Mean By “Community”


by Heidi Melin | Tweet this We talk a lot about community at Eloqua. So often I get asked, “What is the Eloqua Community?”. Our community of Topliners , where global marketers come to share and inspire? In our always on, networked world community can’t live in a bubble. Communities grow organically, around all the people you touch. When a fellow CMO asks me, “How did you build the Eloqua Community?”,

How Building an Offline Community Can Help Your Online Marketing


Online communities can create meaningful connections that lead to long-term relationships -- but if you only have conversations online, you risk losing that personal touch. If you want to have more personal interactions with your customers, it might be time to add a human touch to your marketing by turning email flows and comment chains into offline communities. Align your offline community with your company’s mission. What do you want to achieve with your offline community?

Community-Driven Content: 3 Ways to Tap Customer Convos


Today’s technology can help you piggyback on your network’s networks with community-driven content that amplifies the voices of your partners and customers. That’s where community-driven content comes in. A Community-Driven Campaign Framework.

How to Build Marketing Resiliency With Technology


To build resiliency, your business must understand the current environment in which you’re working to generate leads and guide the buying process. Better data helps you create the high-impact content your customers are searching for and want to engage with.

Build 230

The Quantified Community

Higher Logic

Many people think that the Holy Grail for community managers is proving a community’s ROI. The Holy Grail for community managers isn’t proving ROI -- sometimes when you’re starting out, it’s negative -- it’s improving the value of your community to ultimately increase ROI. How do you increase your community’s value? Rachel Happe, Principal and Co-Founder of The Community Round Table , shared these five points during her 2015 Super Form keynote speech: 1.

15 Tips to Help Successfully Move Your Community to a New Platform

Higher Logic

No matter the reason for the change, anyone who has grown an online community to maturity can tell you that the thought of moving that community to a new platform is enough to keep a person up at night. There are logistical and personal challenges to migrating an entire community, like: What if engagement totally dies? What if we lose all the activity from our old community when we transition? We’re here to help you meet your goals while avoiding these pitfalls.

Higher Logic Acquires Socious: Building Better Communities Together

Higher Logic

We’ve been busy here at Higher Logic - last September we announced our spot as a Leader in the inaugural IDC MarketScape : Worldwide Online Communities 2016 Vendor Assessment, as well as our new investment and partnership with JMI Equity. JMI Equity invested in Higher Logic, giving us capital, guidance, the ability to do acquisitions, and access to many of the things we need to keep improving and evolving our community platform for customers. Stronger communities all together.

3 Ways Online Communities Help Software Companies Drive Revenue

Higher Logic

Why Community Should Be Part of Software Companies’ 2019 Strategy. With the cost to build software going down, the barrier to entry is much lower. Software companies are now more focused than ever on building long-term customer relationships, which is why they continue to invest in customer-centric teams that advance the relationship beyond a customer’s initial purchase period. Online communities enable you to: Learn more about your customers’ needs.

What Burning Man's 10 Principles Can Teach You About Building Community

Higher Logic

The Burning Man organization has been an active community for 32 years and counting, and it’s a community unlike any other I’ve had the pleasure of being a part of. Whether you’re a community builder or a community member, online or in person, I truly believe we could all stand to learn a thing (or ten) from how the Burning Man community operates. The Ten Principles: Clearly Define Your Community Expectations. It’s something every community wrestles with.

Start Showing ROI For Your B2B Community In 4 Easy Steps


If you were to ask a group of community managers what keeps them up at night, you’d likely hear the same two or three concerns at the top the list: engagement , lack of resources and, of course, ROI. Proving ROI and understanding how to measure the success of your online community are not only important in order to satisfy the C-suite, but also critical to the long-term viability of your program. The problem is, many B2B community managers are unsure about how to get started.