Trending Articles

10 Social Media and Public Relations Tactics You Need to Know

B2B PR Sense

Social media and public relations might seem like an odd pair upon first inspection. One is a new strategy, just over a decade old, while the other spans decades, even centuries. Can public relations and social media really work together to bolster your business? Most definitely!

Making the Business Case for Data Management

Reachforce

You know that data is the foundation of all successful B2B marketing campaigns. You know you need data management in order to enable your sales initiatives. You know that it is 100% necessary for a best-in-class tech stack. marketing budget

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Why B2B Marketers Should Shift to a Conversational Voice and How To Do It

Marketing Insider Group

One of the biggest mistakes that B2B marketers make is thinking they sell to an entity rather than a person. B2B is certainly a different audience than B2C, but in the end, it’s people who make the decisions to buy your product or service.

Where Politics & Business Collide: Political Donations of B2B Decision Makers

DiscoverOrg

As the 2018 midterm election cycle heats up, demographic research and new insights about American voters has never been more in demand.

See the PureCloud call center in action

All cloud contact centers are not created equal. Register now for an upcoming live demo covering supervisor, admin, and agent experience in PureCloud!

Six Ways to Connect with Hard-to-Reach Business Buyers

Webbiquity

It’s a paradox of modern marketing that even with today’s ubiquitous high-speed wifi and cell connectivity, wide range of devices, and abundance of communication channels, business buyers seem harder to reach than ever.

Social Media CTAs: What We Learned from an Analysis of 10 B2B Companies

KoMarketing Associates

Everyone wants more results from social media. You probably do, too. So, how do we get there? Usually, we’ll post to our social media accounts more often. Or we’ll try to post more interesting content. We’ll study our analytics reports and maybe invest in better technology.

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3 Things You’ll Learn from Content Marketing Institute’s Latest B2B Brief

ScribbleLive

The end of 2018 is rapidly approaching, and with holiday festivities and temperature drops come summaries of trends that pushed our industry forward and predictions for the year ahead.

Get More Data from Your Leads With Your Lead Generation Forms

Reachforce

Every business wants to get more data, and even better, more accurate data, from the leads they've generated through their landing pages and forms. Other than improving lead generation efforts and increasing form fields , how can you increase data across the board? Big Data Marketing

The Value of Creativity for Live Events

Webbiquity

Guest post by Jennifer Kurland. Creativity comes from a place deep within. It is the spark that ignites imaginations and drives innovation. Creative minds break boundaries, take the abstract or mundane and transform it into something new, something that can change the world and our experience of it.

New Forecast Predicts Increase in Spend on Paid Search & Social Media Marketing

KoMarketing Associates

As marketers look to channels and tactics to achieve their key goals, new research suggests that they will be investing heavily in paid search and social media going forward.

7 Cold Calling Tactics You Aren't Using but Should Be

Cold calling isn‘t dead; neither is it on its deathbed. In fact, it’s one of the most effective ways to increase sales and drive revenue. Learn 7 preperation strategies to lessen your stress, and to become a better closer!

3 Forces Shaping The Future Of B2B Marketing

Marketing Insider Group

Many executives, particularly Chief Marketing Officers, are in constant pursuit of understanding changing buyer behaviors and markets. Which, for the most part, remains an elusive and challenging endeavor.

Consumer Loyalty - 5 Ways to Make Your Customers Fall in Love With You

Modern Marketing

Customer Experience

Ensuring Your Data Quality in Marketing Automation

Reachforce

When you're generating leads, working with prospects in your sales platform or CRM, and trying to close sales, understanding your customers and their customer data is essential to seal the deal. Bad data or messy data can really hamper your process.

Writer Roundtable: How Do People Really Feel About Working for Brands?

Contently

All the writers I know are experiencing an identity crisis. From widespread layoffs to the rise of content marketing jobs —which are starting to eclipse the more-familiar reporter, editor, and blogger job titles—it’s a confusing period for anyone who writes for a living.

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Best Practices for Selling to Government Agencies

The US government spends over $235 billion on goods and services each year. Because of this, selling your product or service to a government agency can be a great way to increase profits. A government buyer also offers consistency, at least for the duration of your contract. However, there are key differences between selling to a customer or business and selling to the government. MarketJoy VP of Customer Success, Curtis Bendt, has used his vast experience in sales industry to craft a list of best practices for selling to government agencies to give you a more specific idea of what the process involves. MarketJoy also provides you with several tips on how to increase your chances of success.

Report: Half of Marketers Do Not Fully Put the Customer First

KoMarketing Associates

While most marketers already know the importance of putting the customer first, not all of them are finding it easy to do so, according to new research.

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Building a Great B2B Loyalty Program to Prevent Churn

Marketing Insider Group

We know how valuable loyal customers are. They’re five times more likely to make a purchase, five times more likely to forgive mistakes and seven times easier to upsell.1 In the B2B landscape existing customers are even more vital.

How Relevant Content and Closed-Loop Analytics Can Up Your Content Game

Act-On

Are you ready to create content that makes you stand out from the competition? Learn how closed-loop analytics and relevant content can up your game. Content Marketing Reports & Analytics

Collision Course; Marketing Can’t Achieve Customer Centricity On Its Own

Modern Marketing

For marketers and customer service professionals, customer experience has always sat at the very core of their role in driving greater value for organisations.

Course 170

How B2B Marketing is Changing in 2018

Gain exclusive insights on priorities, tactics, and challenges from SMB Marketing Leaders.

When it comes to generating leads, do virtual events make sense for B-to-B marketers?

Sales Lead Insights

Think of a conference or tradeshow conducted online with presenters, exhibitors and attendees exchanging information and networking from the convenience of their computers. These “virtual events” can benefit all parties. Attendees don’t have to travel, or even leave their offices.

B to B 130

Survey: Marketers Plan to Increase the Scale of Contextual Targeting

KoMarketing Associates

When marketers have the choice of directing their campaigns toward the right person or the right place, new research suggests that context is becoming more of a priority. This is according to statistics from the “An Insider’s Look at Media, Brand Safety and Partnerships” report from Sizmek.

Target 170

Perfecting Your Digital Call-To-Action (With Examples!)

Marketing Insider Group

Let’s face it, a digital call-to-action is needed if you want your audience to take the next step. Traditional content can certainly have a call-to-action (and often does). However, a digital call-to-action is arguably the most important factor when it comes to your online messaging.

5 Ways to Use Webinars to Convert More Leads into Customers

Act-On

Are you ready to shake up your content marketing strategy by implementing webinars? These 5 tips will help you host webinars that convert more leads. Lead Generation Webinars

Tips 130

Paradigm of Strategic Value-Based Discounting for the B2B Industry

Competition has increased to new levels of intensity and organizations have begun to look for new ways to acquire customers. Discounted pricing is a strategic tool, which when used correctly can drive a variety of business goals, from marketing through to sales strategy

6 Ways Using Innovative Technologies can Drive Growth

Biznology

Growing a business is no easy feat. You will be confronted with hurdles along the way, but the obstacles should not be a reason for you to give up. There are many things that can help you to achieve business growth. Among others, one of the most important is the use of innovative technologies.

Skype 112

How to Use Intelligence to Outsmart Your Competitors

Measure Up Marketing

Be in the Know About the Competitive Field. Years ago, I competed in triathlons. Before each season, my husband, Mark (who also doubled as equipment manager and cheerleader), would ask, “What’s your idea of success this year?” The answer this question guided our race choices.

How to Educate Your Colleagues on the Power of B2B Content Marketing

KoMarketing Associates

At KoMarketing, one of our core services is B2B content marketing, so, as you can imagine, we are all on the same page when it comes to the power of content and its importance to B2B organizations across industries.

Storytelling in the Age of the Connected Customer

Marketing Insider Group

How content with a focus on experiences and emotional marketing can keep customers connected and create advocates for your brand. Today’s healthcare landscape is rapidly changing.

Aging 190

The Sales Enablement Handbook

In the sphere of sales, it helps to get your definitions down. You might have thought sales operations and sales enablement are the same thing - but there are important differences. Both have the objective of improving sales performance, and although there is some overlap, they do this in different ways.

How to Create Content that Generates Brand Awareness and Helps You Reach More Leads

Act-On

Do you want to improve your marketing ROI? Here are a few tips of how to create content to improve brand awareness and reach more leads. Brand Marketing Lead Generation

Help 130

Why Marketers Are Embracing Live Videos

Biznology

Nowadays, a great variety of brands are trying to gain the upper hand over their competitors by using a new marketing platform – live online videos. What is the reason for the popularity of these online videos in various industries?

Video 124

Oracle Attains Highest Score for Current Offering and Strategy Categories in The Forrester.

Modern Marketing

Forrester Research recently evaluated 6 top Marketing Automation Platforms in The Forrester Wave™: B2B Marketing Automation Platforms, Q4 2018 and we’re exceptionally pleased to share that Oracle is a leader in their assessment.

Should I Design My Demand Gen Landing Pages for SEO?

The Point

Recently, a client raised objections to our agency hosting their campaign landing pages on a marketing automation platform, since doing so would require that the pages reside on a subdomain (info.companyname.com) vs. on the client’s core domain (companyname.com). The client’s reasoning was that by residing on their main site, the landing pages would help support that website’s SEO domain authority and thus improve search rankings.

The Account-Based Marketing Playbook

Account-Based Marketing is a strategy, not a solution.