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3 Tips On How To Save Money on Marketing Without Risking Performance

Go Beyond SEO

Most established consultants and coaches offer a free consultation or strategy session as a lead magnet. The information you learn in that consultation can open your eyes to options you haven’t considered, and make an overall difference in your business planning. Acquire Knowledge In Any Way Possible.

Planning 125
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Transform your B2B brand: 7 strategic insights

Martech

Here are seven critical lessons learned from my 15 years of experience guiding global B2B technology companies through rebranding initiatives, as an internal team member and external consultant. In addition to planning an external splash at a user conference, industry trade show or other relevant event, involve your employees.

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The 8 Best Real Estate Designations for Prestige and Expertise

Hubspot

They allow agents, brokers, property managers, and other people with a place in the real estate industry to show potential clients they have both a specialized understanding of different real estate niches and a commitment to professional development. Best for Seasoned Brokers. Accredited Land Consultant (ALC).

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How technology is streamlining processes in finance and insurance

ClickZ

One law firm has launched elearning courses during the lockdown, rather than holding face-to-face consultations or training days. Finance brokers and lenders can use APIs to offer faster quotes and fast-track loan completions. Simon Taylor, Founder of Get Indemnity (Insurance broker).

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Interview with Mark Schaefer

Onalytica B2B

Mark Schaefer – Keynote Speaker, Marketing Consultant, Author, Executive Branding Coach. Schaefer is a globally-recognized blogger, speaker, educator, consultant, and author who blogs at businessesgrow.com — one of the top marketing blogs of the world. Location: Tennessee, USA. Bio: Mark W. I am a huge Malcolm Gladwell fan.

P2P 164
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NAICS Code Directory for Sales and Marketing Teams

Zoominfo

Industry classification remains a foundational component to achieving ABM (account-based marketing) success. The North American Industry Classification System (NAICS) represents the standard for categorizing business operations by grouping them according to the processes used to produce goods or services. What are NAICS Codes?

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The Power of Strong Networks

Biznology

“One oft-cited reason why more female executives don’t advance to top management jobs is their lack of access to informal organizational and industry networks…But some female leaders do establish strong networks—and they win greater influence and more-senior positions as a result. What are they doing differently?”