Convince & Convert

JANUARY 4, 2024

It’s no surprise that these social media platforms are requiring us to develop independent strategies for our brand. What most brands want is to reach as many people as possible right? In the world of marketing, it seems as though trendy content is what sells, is what’s important, and is what will make a brand “go viral.”

Trends 146

Trends Lead Scoring Lead Ranking Brand Identity 146

Martech

MAY 25, 2023

Ideas like: There’s value in having a holistic view of the customer. Give up on the 360-degree view of the customer because the cost of attempting to achieve it will become unmanageable. ” Especially, said Bloom, given the enormous technical, regulatory and privacy issues associated with the 360-degree view.

Gartner 108

Gartner Lead Ranking CMO Conference 108

Sprout Social

JANUARY 11, 2024

Brand awareness is like a mental shortcut. You see a logo, hear a jingle or spot a particular color and instantly particular brand associations spring to mind. How exactly do you quantify the impact of your brand in people’s minds? They capture the subtle yet significant impressions your brand leaves. tangleteezer

Brand Identity 110

Brand Identity Branding Aggregators Marketing Analytics Tools 110

Vision Edge Marketing

MARCH 8, 2022

They developed an app thinking that this would reinforce their brand promise and commitment to customer service. Installing mirrors with larger fields-of-view also help. In business, addressing the customer-centric blind spot requires both turning our heads and widening our view. But what is it really?

Marketing Management 172

Marketing Management Paid Search Agency B2B Sales Planning 172

illumin

APRIL 11, 2024

As TikTok gained momentum, a notable shift occurred with users providing candid recommendations for products and brands within their content. More specifically, the brand took TikToks from a few content creators showing off the drinkware products and authentically recreated the video posts as Social CTV ads.

Barriers 127

Barriers Brand Identity Branding Content 127

Martech

MARCH 20, 2024

Revisiting your why will guide your rebrand and the development of your messaging framework, including your brand story. Work with outside experts If you’re changing the company name, work with a branding agency. Always emphasize value Branding is a promise of value that tells people why they should do business with a company.

Enterprise Management 117

Enterprise Management Work Management Marketing Management Brand Identity 117

Marketing Insider Group

MARCH 2, 2023

“Marketing is no longer about the stuff that you make but about the stories you tell.” – Seth Godin Brand Storytelling has been an integral part of human communication since the beginning of time. In marketing, storytelling involves creating a narrative around a brand in order to engage customers, evoke emotions, and inspire action.

Storytelling 222

Storytelling Brand Identity Branding Paid Search Agency 222

Vision Edge Marketing

APRIL 11, 2023

Building a brand is like building a house. When you have an authentic brand, you have the foundation for building trust and loyalty with your customers, employees, and partners. But, without authenticity, your brand is like a house of cards, ready to come tumbling down at the slightest gust of wind.

Loyalty 198

Loyalty Brand Identity Branding Ad Building 198

Contently

MARCH 2, 2023

Brands realize this, and as a result, nine out of 10 marketers who leveraged short-form video in 2022 plan to continue doing it in 2023. TikTok is probably the best-known platform for brand videos. It’s a good bet that your brand’s next customers are among those two billion. They are not in “buying mode.”

Relevance 152

Relevance Brand Identity Branding Verticals 152

illumin

DECEMBER 2, 2021

But with so many brands competing for consumer dollars, their promotional efforts have to be on point. The Most Viewed Video Ads for Black Friday […]. The post Most Viewed Video Ads: Black Friday and Cyber Monday 2021 appeared first on AcuityAds Inc.

Ads 98

Ads Video Marketing Promotion Brand Identity 98

Sprout Social

JANUARY 23, 2024

We will unpack how your brand can use these examples to spark your own scroll-stopping creative ideas—while maximizing your budget and doing more with less. We help you envision how social can increase your brand’s awareness, foster community engagement and grow the bottom line. million views, 230,000 likes and 787 comments.

Brand Identity 111

Brand Identity Branding Communities Viral Marketing 111

Navigate the Channel

NOVEMBER 6, 2023

In a competitive marketplace where analytics and conversion rates rank high among digital marketing tools, many businesses put the idea of branding on the back burner. Because it’s a relatively slow process, traditional branding is often overlooked in favor of the instant-gratification of PPC campaigns, Facebook ads, and AdWords.

Brand Identity 123

Brand Identity Branding Tips ROAS 123

illumin

FEBRUARY 16, 2021

Love is all around in this edition of Most Viewed Video Ads, spotlighting the importance of friendship, health, and self-care. Brands used Valentine’s Day as an opportunity to establish greater brand […]. The post Most Viewed Video Ads: Love is in the Air appeared first on AcuityAds Inc.

Ads 98

Ads Video Marketing Advertisements Advertising 98

Sprout Social

JANUARY 24, 2024

Let’s explore the layers of influencer-brand partnerships so you can build and nurture successful collaborations—and create content worthy of interrupting your audience’s scrolling time. What is an influencer-brand partnership? Several had never been on a brand trip before.

Brand Identity 103

Brand Identity Branding Advertising Agencies Paid Search Agency 103

illumin

APRIL 1, 2020

The post-game Most Viewed Video Ads top 10 is a slightly different list compared to the pre-game, with some advertiser's disappearing completely off the list (RIP Mr. Peanut, seriously this time). The post Most Viewed Video Ads: Brands Celebrate International Women’s Day appeared first on AcuityAds Inc.

Ads 52

Ads Video Marketing Brand Identity Branding 52

ClickZ

MARCH 16, 2023

Some brands believe that consumers simply aren’t loyal anyway and constantly battle for more reach, stand out, and new customers. Apple reigns as the most valuable brand of our time, achieving a valuation into the trillions by selling more to its existing user base. But the idea that there is no loyalty is a limiting one.

Paid Content 131

Paid Content Brand Identity Branding Paid Search Agency 131

Content Standard

APRIL 16, 2024

With organic search re-emerging as a cornerstone strategy for CMOs, top brands are harnessing AI to accelerate their search engine optimization (SEO) efforts and bring more efficiency to a traditionally cumbersome and resource-intensive practice. This article explores how AI can streamline the process without sacrificing quality or strategy.

Marketing AI 98

Marketing AI SEO Lead Scoring Lead Ranking 98

Martech

SEPTEMBER 22, 2023

Hate speech on social media can significantly damage brands advertising on those platforms, according to a new study. The survey experiments examined how user-generated hate speech posted on social media would impact social media users’ opinions of social media websites and apps, and the brands that advertise on them. Why we care.

Social Media 114

Social Media Studies Media Brand Identity 114

Kevin Indig

OCTOBER 30, 2023

View the performance of all the keywords, new and lost keywords, zero-click keywords, along with winners and losers (by impressions, clicks, CTR, and positions). You’re surely aware of brand searches. The difference: brand combination searches can be powerful signals of relevance for generic keywords.   Keywords.

Brand Identity 106

Brand Identity Branding CTR API 106

ATAK Interactive

DECEMBER 22, 2020

Taking a stand and writing with a point-of-view takes courage. In our previous video, we’ve talked about content and needing to write with a point-of-view. And I think writing with a point-of-view is something that’s really, really scary to a lot of people. It can be simple brand values, it can be operational values.

Paid Search Agency 122

Paid Search Agency Work Management Advertising Agencies Ad Agencies 122

Sprout Social

JUNE 27, 2023

In a world where star ratings can make or break a brand, review analysis is your north star. It gives you deep insights from customer feedback so you can uncover trends, make targeted improvements to your business and build a richer brand management strategy. Only then will you get the most comprehensive view of your audience.

Ideal Customer Profiles 128

Ideal Customer Profiles Brand Identity Branding Customer Satisfaction 128

Sprout Social

MARCH 25, 2024

The short-form video format has quickly become a favorite of both brands and consumers. We’ll also talk about the value of using Reel hashtags for Instagram and share tips for finding the best hashtags for your brand. This not only gets you more exposure, but also positions your brand as relevant and up-to-date. Let’s dig in.

Brand Identity 90

Brand Identity Branding Eye-Tracking Viral Marketing 90

B2BMarketing.net

APRIL 16, 2024

Yet, it’s precisely this gap that offers an unprecedented opportunity for collaborative intelligence, the teamwork between human and machine, to bring B2B brands closer to their customers, making them more fiercely human than ever. The emphasis on the human is, in my view, needed more than ever.

Brand Identity 45

Brand Identity Branding B2B Ethics 45

Convince & Convert

DECEMBER 15, 2023

Every week listeners get to hear directly about what is working, what is failing, and how different brands are adapting to the ever-changing nature of social media. Iconic beauty brand Glossier swears by this approach, and it has served them well. What other brands peak their interests? What else is important to them?

Rules 151

Rules Planning Brand Identity Branding 151

Content Standard

APRIL 22, 2024

Brand bonding isn’t just a buzzword; it’s a science that any marketing team can master. She is renowned for her ability to spearhead innovative strategies, catalyze growth, and deepen consumer engagement for iconic and rising brands. Episode Highlights: [02:55] What is Brand Bonding? —

CMO 77

CMO Brand Identity Branding Storytelling 77

Martech

OCTOBER 23, 2023

Downturns can hit industries unexpectedly, causing brands to reevaluate strategies, especially when it comes to marketing and media buying. As media agency experts, it’s up to us to apply the wisdom and lessons learned to help brands stay the course and emerge successfully. A slowdown doesn’t necessarily mean pulling the plug.

Advertising Agencies 122

Advertising Agencies Paid Search Agency Brand Identity Branding 122

Sprout Social

OCTOBER 19, 2020

Luckily we’ve put together this comprehensive guide on what YouTube hashtags are, why they’re important and how to properly use them to increase video views. While many brands may organize their videos into various playlists, hashtags can help categorize your videos in a similar way. Create your own branded hashtags.

Youtube 133

Youtube Video Marketing Keywords SEO 133

illumin

FEBRUARY 29, 2024

Anyone can upload anything onto the site, and some creators, while large, may not share content that fully aligns with your brand. Brands need to take the time to watch the content on which they’re advertising and to recognize the essential relationship between brand and creator. However, there is a relationship between the two.

Youtube 105

Youtube Advertisements Advertising Brand Identity 105

SEMrush

JANUARY 26, 2021

Learn how to use YouTube keyword research to gain views and build your brand.

Youtube 130

Youtube Keywords Research Ad Building 130

Contently

NOVEMBER 12, 2020

Let’s just say it: Most branded content isn’t very good. Along the way, I’ve probably consumed more pieces of branded content than anyone else. A detrimental representation of their brand. Content is the primary way that consumers have that crucial first impression with your brand. I should know.

Allocation 218

Allocation Brand Identity Branding Paid Search Agency 218

illumin

DECEMBER 1, 2020

This year, the most successful brands have embraced digital channels and offer free shipping or “click-and-collect” options to intrigue their consumers. The post Most Viewed Video Ads: Black Friday 2020 appeared first on AcuityAds Inc.

Ads 93

Ads Video Marketing Advertising Channels Campaigns 93

Convince & Convert

JANUARY 4, 2024

It’s no surprise that these social media platforms are requiring us to develop independent strategies for our brand. What most brands want is to reach as many people as possible right? In the world of marketing, it seems as though trendy content is what sells, is what’s important, and is what will make a brand “go viral.”

Trends 78

Trends Lead Scoring Lead Ranking Brand Identity 78

Martech

MARCH 11, 2024

This article explores how conventional martech infrastructure alienates most potential buyers and suggests steps to adapt tools and strategies for better long-term brand affinity and demand generation. And for 95% of our future customers, a better brand experience. Brand association. Brand affinity. Stop stalking people.

Efficiency 104

Efficiency Marketing Automation Services Lead Ranking Brand Identity 104

Martech

NOVEMBER 12, 2021

On Tuesday, Facebook published its Q3 2021 transparency reports, including reports on its most widely viewed content and community standards enforcement. The top 20 most widely viewed posts. content views. content views. The top three most widely viewed posts from Q3 2021. of all U.S. of all U.S. Image: Facebook.

Facebook 109

Facebook Transparency Communities Marketing Report 109

illumin

APRIL 7, 2022

Brands like Pizza Hut and Buffalo Wild Wings zeroed in on their target audience by emulating […]. The post Most Viewed Video Ads: March Madness 2022 appeared first on AcuityAds Inc. but which advertisers were also able to claim March Madness victory in 2022?

Ads 52

Ads Video Marketing Advertisements Advertising 52

Drew Neisser

MAY 12, 2023

As you’ll learn, synergy between Sales and Marketing is about a synergy between consistency and spontaneity, brand and individual style, art and science.

B2B Sales 52

B2B Sales B2B CMO Planning 52