Marketing Insider Group

FEBRUARY 19, 2020

Consumer brands fall all over each other to get celebs to endorse their brands – or better yet – star in one of their ads. But employee branding takes influencer marketing to a whole new level. Expertise matters even more when it comes to brands that sell to other businesses – B2B companies. We’ve all seen them.

Brand Identity 328

Brand Identity Branding Paid Search Agency Marketing & Strategy 328

Marketing Insider Group

JUNE 23, 2021

However, more and more often, internet users are turning to video for entertainment, new information, and engagement with brands. That is why having a successful video production strategy is so important in your brand storytelling. A good video marketing campaign can bring attention to your brand and traffic to your site.

Storytelling 330

Storytelling Video Marketing Product Tips 330

Content Standard

APRIL 16, 2024

With organic search re-emerging as a cornerstone strategy for CMOs, top brands are harnessing AI to accelerate their search engine optimization (SEO) efforts and bring more efficiency to a traditionally cumbersome and resource-intensive practice. This article explores how AI can streamline the process without sacrificing quality or strategy.

Marketing AI 99

Marketing AI SEO Lead Scoring Lead Ranking 99

The Marketing Blender

JANUARY 17, 2024

There’s a lot of confusion around employer branding, talent branding, and even culture branding in today’s B2B world. ALL of these terms are pointing to the same thing, which is how your brand is perceived by YOUR PEOPLE. The audience for all these forms of branding is your current and future team members.

Brand Identity 52

Brand Identity Branding High Quality Lead B2B Marketing 52

Martech

OCTOBER 23, 2023

Downturns can hit industries unexpectedly, causing brands to reevaluate strategies, especially when it comes to marketing and media buying. As media agency experts, it’s up to us to apply the wisdom and lessons learned to help brands stay the course and emerge successfully. A slowdown doesn’t necessarily mean pulling the plug.

Advertising Agencies 122

Advertising Agencies Paid Search Agency Brand Identity Branding 122

KoMarketing Associates

JUNE 30, 2021

For brand building purposes, for example, marketers are less focused on generating leads and more concerned about showcasing customer satisfaction. As Salesforce explains in their State of Marketing 2020 report: “Marketers aren’t just tacking on metrics — they are being more strategic about where in the customer journey to scrutinize them.

Lead Generation 223

Lead Generation Sales Qualified Leads Lead Ranking Marketing Qualified Leads 223

Zoominfo

JULY 15, 2019

A term like “brand activation” is almost guaranteed to inspire skepticism among modern marketers. But, we’re here to tell you this: brand activation is much more than an industry buzzword. In the past, it was merely considered a bonus if a brand resonated with its audience on a personal level. Enter, brand activation. .

Activities 246

Activities Brand Identity Branding Sample 246

Stevens & Tate

OCTOBER 26, 2023

In today’s competitive marketplace, establishing a strong brand identity is essential for businesses looking to stand out and connect with their target audience. One powerful tool that can help achieve this is story branding. Successful brand stories also incorporate emotional appeals, authenticity, and a sense of purpose.

Brand Identity 80

Brand Identity Branding Marketing Management Advertising Agencies 80

ClickZ

MARCH 16, 2023

Some brands believe that consumers simply aren’t loyal anyway and constantly battle for more reach, stand out, and new customers. Apple reigns as the most valuable brand of our time, achieving a valuation into the trillions by selling more to its existing user base. But the idea that there is no loyalty is a limiting one.

Paid Content 131

Paid Content Brand Identity Branding Paid Search Agency 131

Content Standard

MARCH 12, 2024

We have the opportunity—and responsibility—to become trusted voices in this environment. So long as you play where you have the perceived right to, there is no reason that your brand cannot form a larger, more loyal audience than any media publication. Your brand’s professional expertise and specialized knowledge is at a premium.

Media 96

Media Brand Identity Branding Storytelling 96

Zoominfo

OCTOBER 5, 2021

A term like “brand activation” is almost guaranteed to inspire skepticism among modern marketers. But, we’re here to tell you this: brand activation is much more than an industry buzzword. In the past, it was merely considered a bonus if a brand resonated with its audience on a personal level. Enter, brand activation.

Activities 130

Activities Brand Identity Branding Sample 130

Hubspot

MARCH 19, 2022

However, a results-obsessed environment can quickly become unhealthy, particularly if your team feels the pressure to hit a certain number by any means possible. Creating a healthy, effective goal-driven sales environment is vital for long-term success and employee satisfaction. But first — what is a goal driven sales environment?

Effectiveness 82

Effectiveness Cold Calling Lead Ranking Work Management 82

Martech

SEPTEMBER 22, 2023

Hate speech on social media can significantly damage brands advertising on those platforms, according to a new study. The survey experiments examined how user-generated hate speech posted on social media would impact social media users’ opinions of social media websites and apps, and the brands that advertise on them. Why we care.

Social Media 111

Social Media Studies Media Brand Identity 111

Tomorrow People

MARCH 30, 2021

Essential aspects of building a lasting and impactful brand. Brand is the subject of countless books, articles, webinars, talks, courses, podcasts, and any other form of media you choose to think of. Everybody knows the importance of having a strong brand strategy, but it remains a tough job to achieve. What is a brand strategy?

Webinar Metrics 156

Webinar Metrics Brand Identity Branding Marketing & Strategy 156

PureB2B

MAY 20, 2021

In today’s current sales and marketing environment, proactively reaching out to prospective clients and leads can feel like a daunting task. Interruption marketing is also known as “push” marketing because it puts your brand in front of people who may or may not be looking for it, putting it up for everyone to see.

B2B Marketing 62

B2B Marketing Cold Calling Planning Ideal Customer Profiles 62

PureB2B

MAY 20, 2021

In today’s current sales and marketing environment, proactively reaching out to prospective clients and leads can feel like a daunting task. Interruption marketing is also known as “push” marketing because it puts your brand in front of people who may or may not be looking for it, putting it up for everyone to see.

B2B Marketing 62

B2B Marketing Planning Cold Calling Paid Search Agency 62

Tiecas

FEBRUARY 21, 2024

In the industrial sector, the focus often falls heavily on driving lead generation, with branding seen as a secondary concern. Think of it this way: your brand is what sets you apart, defining your unique story and the distinct value you offer. This understanding is the bedrock of your manufacturing branding.

Sales Qualified Leads 97

Sales Qualified Leads Lead Generation Lead Ranking Marketing Qualified Leads 97

Martech

FEBRUARY 4, 2022

NFTs using blockchain technology have caught fire in the last year, inspiring big brands like Taco Bell and Burger King. Luxury brand Balmain recently teamed up with Mattel’s iconic Barbie to promote a new clothing line and to auction off Balmain x Barbie NFTs. This makes NFTs a cool tool for brands.”. Processing.Please wait.

Brand Identity 129

Brand Identity Branding Marketing & Strategy Paid Search Agency 129

Pam Didner

SEPTEMBER 16, 2020

Brand Marketing. Understand how different formats of content are used online or in virtual conference calls in the current environment. Brand Marketing. It’s hard to demonstrate the brand’s equity or value to sales unless your brand is global and highly recognized by the mass population. VP of Marketing or CMO.

Sales Management 103

Sales Management Paid Search Agency Top of Funnel Account Based Marketing 103

Sprout Social

JUNE 7, 2023

But an ever-crowded space filled with brands and creators means your relevancy is always at risk. When a brand experience is consistently good, it champions powerful brand recall, turns customers into advocates and builds credibility that ultimately increases your repeat business. What is brand experience?

Work Management 114

Work Management Marketing AI Brand Identity Branding 114

Webbiquity

MAY 17, 2022

The evolving work environment has especially impacted business-to-business (B2B) organizations, as in-person interactions are often pivotal to success. Most salespeople were trained for in-person sales, making some of their training obsolete in their new work environments. Creating a Productive Work Environment.

Organization 305

Organization B2B B2B Sales Training 305

Martech

JUNE 30, 2022

The Multichannel Brand Impact study measured video ad effectiveness for brand goals in native environments against other environments. That number dropped to 50% on social platforms and 51% in a video platform environment. Still a potent source of brand impact for marketers. Favorability.

Social Media 97

Social Media Studies Video Marketing Word of Mouth 97

Zoominfo

SEPTEMBER 26, 2018

The recruiting landscape is now a candidate-driven and highly competitive environment. As a result, the strategies recruiters use for candidate sourcing now mirror the tactics marketers use to attract customers—the main overlap being branding. If you’re new to employer branding, today’s blog post is for you. Let’s get into it!

Ad Building 250

Ad Building Brand Identity Branding Zoominfo 250

SmartBrief - Marketing

JANUARY 21, 2024

Our focus on making everything we produce bigger, faster and more profitable has led us to prioritize material gain and brand or corporate status over our objectives as a society. Let’s examine four ways that brands can echo the approach of Nike and others to embrace purposeful profits. What if we start doubting how we do things?

Product 81

Product Brand Identity Branding Allocation 81

Zoominfo

JUNE 6, 2022

A focus on branding. Optimizing your employer brand can have a direct effect on your ability to attract and retain top talent. What is an Employer Brand? An employer brand refers to a company’s identity and reputation as an employer. Why is it Important to Have an Employer Branding Strategy? Here’s how.

Ad Building 130

Ad Building Brand Identity Branding Multi-Channel 130

The Marketing Blender

JANUARY 23, 2024

In the competitive job market of today, employer branding has become a critical component in attracting and retaining top talent. Employer branding is the image or perception of your company as a great place to work in the minds of current employees and active and passive job seekers.

Brand Identity 52

Brand Identity Branding High Quality Lead Sales Qualified Leads 52

Martech

MARCH 10, 2022

Big clients, from a list that includes Pizza Hut, Duracell and Bombay Sapphire, are asking Mehta how to get their brands involved in VR experiences and launch activations on what’s been recently referred to as the metaverse. Brands are all at different stages, either advanced or they just want to get into it,” said Mehta. Decentraland.

Advertising Agencies 102

Advertising Agencies Brand Identity Branding Paid Search Agency 102

Marketri

MARCH 6, 2024

Having a sense of urgency around moving plans forward, monitoring the external environment, and thinking about how to be better has kept my mind churning a good 12+ hours a day and even on the weekends. Marketri’s brand was more important. Entrepreneurship isn’t a quality-of-life choice. It needs to be a passion. I’ve learned a lot!

Ad Building 118

Ad Building Tips Brand Identity Branding 118

sagefrog

NOVEMBER 27, 2023

Employer branding has boomed in the last few years—and it’s certainly here to stay. But others kept hiring, leaning on new employer branding tactics to find the right people who could make their company stronger. Don’t have a formalized employer brand? Not sure if your current employer brand is as effective as it should be?

Brand Identity 52

Brand Identity Branding Ad Building Marketing & Strategy 52

Martech

JANUARY 12, 2022

Respondology, a solution which provides automated protection for brands or individuals on social media platform, has announced an extension of its capabilities to Twitter. Brands which post publicly on these sites risk responses that can create precisely the kind of toxic environment brands seek to avoid.

Twitter 114

Twitter Brand Identity Branding API 114

Martech

AUGUST 6, 2021

Ad measurement and authentication platform DoubleVerify has introduced new enhancements to its CTV brand safety offering, reflecting the growth of CTV and the hurdles marketers face when adding the channel to their mix. Brand risks on CTV. Linear TV is traditionally more mainstream and brand safe than the anything-goes digital space.

Brand Identity 109

Brand Identity Branding Ad Exchange Advertising Agencies 109

Integrated B2B

NOVEMBER 11, 2019

As a copywriter, there were some tools and resources I naturally gravitated to more, like Brand Asset Management (BAM) in the BBN Navigator , the world’s only integrated B2B marketing toolset. The post Honing creative skills in a multicultural environment appeared first on IntegratedB2B by cylindr.

Creativity 70

Creativity Advertising Agencies Peer-to-peer Paid Search Agency 70

Stevens & Tate

MAY 13, 2020

Your audience may change, your products or services may change, your message may change, and your branding may change. In some cases, as we’re seeing today amidst a world that’s staying at home during a pandemic, the business environment changes. The marketing environment has changed drastically.

Paid Search Agency 76

Paid Search Agency Buyer Personas Companies Webinar Metrics 76

Martech

JANUARY 6, 2022

Blockchain technology and NFTs aren’t going anywhere, and some big brands have already dipped their toes in and demonstrated that they can generate real engagement. The digital landscape has expanded to include 3D AR and VR environments. Blockchain’s benefits for identity.

Work Management 117

Work Management Marketing Management Brand Identity Branding 117

Martech

JULY 29, 2022

Under Armour’s Curry Brand sneakers are moving as fast in the metaverse as they do on the court. While NBA three-point king Stephen Curry extended his legacy with a fourth league title (and fourth Finals MVP) this spring, hoops fans took to the metaverse to score special Curry Brand NFTs, called “NF3s.”. Curry Brand NF3 basketball.

Brand Identity 120

Brand Identity Branding Advertising Agencies Paid Search Agency 120

Liveintent

AUGUST 3, 2022

Before 2020, direct-to-consumer (D2C) brands were booming, disrupting traditional retail markets with targeted, direct-to-consumer digital tactics. D2C brands typically have lean marketing teams with leaner budgets predominantly dedicated to rapid growth. This is when and why many D2C brands start to see a plateau in their growth.

Top of Funnel 118

Top of Funnel Brand Identity Branding Advertising Agencies 118