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How B2B Marketers Can Dominate Branded Keyword Search Engine Results

KoMarketing Associates

Branded keywords represent search queries that include the organization’s brand name or various product and brand-related information. How often do you review brand-based keyword search performance? They may not all be favorable for your organization either. Site Navigational Architecture.

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20 Useful Google Search Operators for Content Marketers [Cheat Sheet & Use Cases]

Optinmonster

” Savvy content marketers use search operators when researching keywords , competitors, and blog post headlines or when checking SEO health. Minus (-) Want to exclude a specific keyword from the search results? The 1st result is for the Jaguar car brand, which is not what I want to see. Put a minus sign in front of it.

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E-A-T vs. YMYL: What You Need To Know for SEO and Content Marketing

Marketing Insider Group

Looking at SEO as only keywords doesn’t provide you with the big picture. Google released its Search Quality Evaluator Guidelines in response to a leaked version published online. The first component grades the writer or domain with the question, “Is the author an expert?”. Customers are the star, not your brand.

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SEO for site acquisitions

Biznology

What’s your strategy with the acquired domain? Both domains (your primary domain and the acquired domain) will rank for important keywords and drive qualified referrals to your content. Prioritize the keywords that map best to the acquired site’s content. Target keywords rank well for both sites.

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Deep Dive on SEO: How to Improve Your Domain Authority Score

ClearVoice

How powerful is your domain name? The overall power of your domain name is referred to as “domain authority.”. From Google’s perspective, domain authority is like your website’s reputation as a thought leader, and it depends on three general factors: size, age and popularity. How to determine your domain authority score.

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Do You Need to Choose an SEO Agency in Your Area?

Marketing Insider Group

Search queries are rarely one keyword. Most keywords have low volume for searches. percent of keywords have 10 monthly searches or fewer. Basically, that means that less than 10 percent of the keywords you’re targeting have more than a few searches, which means there is even more competition for those high-volume keywords.

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An Ultimate Guide to Social Media Influencers: From Why to How?

SocialPilot

So, when these same influencers promote any relevant brand’s product or service, they are likely to try them. I’ve found influencer marketing dramatically expands our brand’s reach and authenticity. Did the efforts that Luke and I made benefit our brand in any way? But first, let’s start from the basics.