Sprout Social

MAY 19, 2021

Most consumers expect brands and companies with a social media presence to interact with their customers in meaningful ways. As social continues to evolve, the ways audiences engage with brands will grow alongside it. Choose a brand over the competition (77%). Recommend a brand (76%). Check out River Island , for example.

Ideal Customer Profiles 133

Ideal Customer Profiles Brand Identity Branding Customer Satisfaction 133

ViewPoint

MARCH 19, 2018

“But why,” she asked, “do I need to master deep digital analytics? I have people to do that and we get website stats. The director of marketing, 20 years into her career, was confronted with a bewildering cornucopia of reports, making her heretofore creative life difficult. It wasn’t an easy conversation.

Marketing Management 197

Marketing Management Analytics Budget Programs Marketing Automation Services 197

SalesIntel

NOVEMBER 24, 2021

Buyer intent data is becoming an increasingly effective and powerful analytical tool for B2B marketing leaders. This allows for hyper-targeted sales and marketing strategies that can significantly improve a company’s sales revenues. . On average, our clients experience a 300% increase in their marketing ROI. Get Started.

Buyer Intent 52

Buyer Intent Intent Stats Enterprise Management 52

Schubert B2B

MAY 26, 2023

Any business operating in a B2B market needs to give themselves every advantage possible. If a business isn’t investing in digital marketing, then it may as well not exist for the vast majority of potential customers. Let’s discuss why digital marketing is important for B2B. What is Digital Marketing?

Paid Content 62

Paid Content B2B Marketing Planning B2B 62

Marketing Insider Group

OCTOBER 27, 2020

This article discusses how you can create an effective post-event follow up strategy to sustain the momentum created during your virtual event, and nurture your leads through the sales funnel. Apart from creating excitement, this can also help in boosting your brand awareness on social media. Be Swift with Post-Event Communication.

Lead Scoring 289

Lead Scoring Lead Ranking Tips Leads 289

Martech

DECEMBER 29, 2023

And, it makes sense — brands stand to capture more business by stacking similar promotions to capitalize on Black Friday. Despite the impressive numbers, these stats don’t necessarily spell out long-term success. The reality is that sales events and interruptive discount-related marketing do not create sustainable consumer connections.

Top of Funnel 92

Top of Funnel Trust Marketing Digital Marketing Funnels Loyalty 92

Strategic-IC

NOVEMBER 10, 2020

Account-Based Marketing (ABM) is an increasingly popular presence in B2B marketing today. In the past, key account marketing was used by larger companies to target a select handful of major accounts. What is Account Based Marketing? Account-based marketing is thinking of the account as a market of one.

Account Based Marketing 62

Account Based Marketing ABM Stats Top of Funnel 62

Zoominfo

MAY 20, 2021

Email is the OG digital marketing tool. While it might seem basic and a little bit boring, email is actually the most advanced medium of communication between marketers and their ideal customers. You’ll get high ROI According to Campaign Monitor , email marketing generates $38 for every $1 spent, which computes to a 3,700% ROI.

Email Marketing 130

Email Marketing Enterprise Management CTR Webinar Metrics 130

Webbiquity

NOVEMBER 3, 2020

Simple cost-saving strategies can go a long way in reducing spending on everything from day-to-day operations to business marketing. According to stats from Zapier’s Q3 2020 Automation Confidence Survey , 30% of employees say automation software saves their company money, and 44% say it saves time. Market Smarter.

Marketing Budget 242

Marketing Budget Marketing AI Work Management Budget Programs 242

Contently

SEPTEMBER 11, 2017

A common mantra at Content Marketing World, the aggressively orange extravaganza held in Cleveland every September, is that marketers need to think more like journalists. But for the past year, I’ve been a journalist trying to think more like a marketer. I’ve spent the past year trying to up my marketing fluency.

Top of Funnel 164

Top of Funnel Funnel Advertising Content Marketing Digital Marketing Funnels 164

Only B2B

JUNE 9, 2020

Telemarketing must always be an indispensable part of your marketing strategy. Telemarketing is a time-tested marketing medium that delivers diverse functions. This is achieved by making your brand/business more discoverable online, in search engines and social media platforms. Lead Generation Stats. Did you know?

Telemarketing 118

Telemarketing Sales Qualified Leads Effectiveness Lead Scoring 118

ClearVoice

JANUARY 26, 2024

Heck, not all marketing people are content people. Marketing is the tip of the spear for driving growth and new customer acquisition. Even in mature businesses, it’s tempting to funnel a lot of budget into short-term, paid campaigns for quick wins. They want to be informed and educated about brands, products, and services.

Paid Content 92

Paid Content Top of Funnel Work Management Marketing Management 92

Martech Advisor

JANUARY 21, 2020

Yoli Chisholm, VP of Marketing at Sprinklr, explains her 2020 predictions for the marketing technology landscape. It was a decade where the customer reshaped the buyer’s journey, and digital spend outpaced traditional channels. Learn More: The Future is Interactive Content: 5 Predictions for Marketers in 2020.

Top of Funnel 105

Top of Funnel Digital Marketing Funnels Marketing Automation Services Funnel Advertising 105

Optinmonster

FEBRUARY 11, 2024

The stats are clear: 20% of businesses never make it past the first year , and a whopping 50% don’t make it to year five. You’ll know the best growth hacks to beat those stats and create a strong, growing business by the end. Best of all, email marketing is affordable. How can you avoid becoming one of those?

Paid Content 84

Paid Content Webinar Metrics Marketing Automation Services Marketing & Strategy 84

Choozle

AUGUST 25, 2021

You’ve got a few good digital advertising campaigns all set up to run through Black Friday, so you must be good to go, right? This strategy is largely overlooked, yet vital to your digital advertising plan if you want to reap even more of the monetary benefits from the biggest eCommerce holidays of the year. Not so fast! Time matters.

Advertisements 58

Advertisements Advertising Marketing & Strategy Funnel Advertising 58

Inbox Insight

SEPTEMBER 10, 2020

New technologies like AI, automation and IoT devices are changing the way that brands connect with their customers and clients. And this means that marketing departments are searching for new solutions to help them stand out. The marketing professionals we surveyed. Reading time: 5 minutes. Tapping into the IFP community.

Marketing Management 86

Marketing Management Marketing Automation Services Research Planning 86

ClickZ

JUNE 3, 2020

30-second summary: There’s no doubt that brands will be judged for a long period on the basis of their sensitivity and approach towards the COVID-19 situation. 21% of marketers pulled creatives to prevent looking insensitive. Marketers prepared to pivot strategy to fit the changing environment. 42% of marketers pulled print ads.

Paid Search Agency 116

Paid Search Agency Spending Advertising Agencies Marketing Budget 116

Brightedge

MAY 16, 2021

Reading one of the best marketing books listed below is likely to change and improve the way you market. While there are many classic marketing books that could make a best-books list, the recommended reading list below focuses only on marketing books published within the last 5 years.

Marketing AI 142

Marketing AI Planning Paid Search Agency Enterprise Management 142

Sprout Social

JANUARY 4, 2021

Every new year brings opportunities for marketers to try new things, improve upon their old strategies and pitch ideas that have never been brought to the table before. Inspiration for your social media marketing pitch. At the same time, they’ll need to find ways to stand out from their competition in the saturated digital space.

Social Media 122

Social Media Social Marketing Campaigns Planning 122

Golden Spiral

MARCH 24, 2022

I once read a stat that said: “You’re more likely to get bitten by a shark than click on a display ad.”. They help you reach the masses, retarget and build brand awareness for a fairly low cost. Even if someone does not click, you’re still getting your brand in front of them. Watched a video on YouTube ?

Paid Search Agency 62

Paid Search Agency Ads Work Management Landing Pages 62

The Lead Agency

APRIL 14, 2024

Tired of trend lists that don’t apply to the unique challenges of B2B marketing? B2B marketing can be complicated; buyer journeys are messy. You’re researching, comparing, and have just now landed on the relevant, tangible information that will actually help you get better B2B marketing results.

Work Management 62

Work Management Paid Content B2B Marketing Trends 62

ClickZ

JANUARY 20, 2020

30-sec summary: 60% of Instagram users say they have discovered products through the platform and have been more open to purchasing them – this makes it essential for ecommerce businesses to get serious about their Instagram marketing. More stats, tips, tools and their combinations that can benefit Instagram marketing for ecommerce.

eCommerce 141

eCommerce Marketing & Strategy Marketing Strategy Planning 141

Oktopost

FEBRUARY 12, 2020

If you do, you’ll remember that branding and marketing have mattered since the very first days of prehistoric commerce. The speed, and information density, of ecommerce has helped us learn more about the art and science of marketing than anything that has come before. What is Recruitment Marketing?

Paid Search Agency 108

Paid Search Agency Advertising Agencies Planning Top of Funnel 108

KoMarketing Associates

FEBRUARY 16, 2017

Thanks to the digital age we live in today, it’s very easy for brands to get their messages out via free marketing channels like blogs or social media. Years ago, early adopters of these platforms reaped the benefits of what were relatively untapped markets. Getting new contacts into the sales funnel.

Promotion 120

Promotion CPC Cost Per Click Top of Funnel 120

Moz

JANUARY 14, 2020

The annual study provides KPI benchmark data which allow digital marketers analyze their 2019 performance and plan their 2020. There have been over twenty international digital marketing awards won by a spread of participant websites in the last three years. Let’s count down to the strongest correlation in the study: 4.

Studies 69

Studies Correlation Marketing Websites Top of Funnel 69

ClickZ

JULY 19, 2019

Here are the key stats you need to know and what to do next. Key stats include: Prime members worldwide saved more than one billion dollars throughout Prime Day. In fact, Amazon is currently the third-largest digital advertising platform in the US after Google and Facebook. Source: Bloomberg.

Amazon 96

Amazon Advertisements Advertising Funnel Advertising 96

KoMarketing Associates

JUNE 1, 2017

Amobee’s recent report “ Different Generations, Different Standards ” looked at how marketers are investing in various video formats to reach out to their target audiences. How are you already seeing marketers/agencies incorporate some of the newer video formats (360-degree, etc.)? Is it widespread or still emerging?

Advertising Agencies 120

Advertising Agencies Video Marketing Paid Search Agency Top of Funnel 120

Martech

APRIL 29, 2022

“We all know that companies are being challenged to rethink how they engage with increasingly connected, empowered, and discerning customers,” said Veda Kumarjiguda, senior product marketing manager at Salesforce, in her presentation at The MarTech Conference. Relevant content for each marketing channel.

Personalization 74

Personalization SMS Advertising Funnels Digital Marketing Funnels 74

Bannerflow

JULY 30, 2020

Return on investment, or ROI, is the buzzword of pretty much any sales, marketing, or business article. Whether you’re a B2B or B2C marketer, there’s no doubt that this is the measure you hang your hat on time after time. How much data can you collect and how can you best use that data to serve personalised, data-driven marketing?

Creativity 98

Creativity ROI Paid Search Agency Advertising Agencies 98

Golden Spiral

MARCH 14, 2019

If you’re a B2B company, concern yourself with two types of digital ads: Pay-per-click (PPC) ads: PPC ads , a.k.a. Digital display ads: These ads display on websites throughout the Internet based on your interests and website visit history. They help you reach the masses, retarget and build brand awareness for a fairly low cost.

Paid Content 91

Paid Content Paid Search Agency Top of Funnel Ads 91

Hubspot

JULY 6, 2021

We live in a digital era, and people are still checking their emails daily, so strong email marketing strategies are essential, especially for Black-owned businesses. When thinking about creating the best email marketing strategies, make sure you are authentic and tell your community your story. Myers adds, "Be vulnerable.

Email Marketing 101

Email Marketing Marketing & Strategy Marketing Strategy Planning 101

Porch Group Media

JANUARY 12, 2023

Email is one of the most effective digital marketing channels for customer retention, while also serving as the foundation of the marketing-to-sales funnel for many marketers across industries. Inactive subscribers can take a toll on your email marketing campaigns. However, 22.5% Poor Segmentation.

Deliverability 52

Deliverability CAN-SPAM Opt-out Opt-in 52

SnapApp

JANUARY 15, 2019

Demand generation marketers, in particular, have a patchwork of myths to work through. As explained in one of our of recent blog posts, 5 Skills Every Demand Generation Marketer Should Master , “Demand generation is the umbrella under which all other customer acquisition and early funnel efforts find their footing.”.

Demand Generation Agencies 99

Demand Generation Agencies Demand Generation Top of Funnel Webinar Metrics 99

ClearVoice

DECEMBER 3, 2019

Everywhere you turn — blogs, emails, landing pages, social media posts, ads, videos, websites, ebooks — a shiny button or punchy one-liner calls to you like a siren from the digital sea. Learn More” and “Get Started” are slapped onto a piece of content and marketers call it a day. Education (top of funnel). Got reviews?

Top of Funnel 83

Top of Funnel Buyer Personas Dwell Digital Marketing Funnels 83

SalesIntel

FEBRUARY 16, 2022

From compelling social media ad campaigns to mobile apps, making a digital product stand out is getting tougher by the day. Thanks to the evolving digital horizon, selling software, leveling its investments, and profiting from it isn’t that simple now. . But one solid tool among these ever-changing digital dynamics is email marketing.

Paid Search Agency 52

Paid Search Agency Email Marketing Marketing & Strategy Marketing Strategy 52

SalesIntel

FEBRUARY 16, 2022

From compelling social media ad campaigns to mobile apps, making a digital product stand out is getting tougher by the day. Thanks to the evolving digital horizon, selling software, leveling its investments, and profiting from it isn’t that simple now. . But one solid tool among these ever-changing digital dynamics is email marketing.

Paid Search Agency 52

Paid Search Agency Email Marketing Marketing & Strategy Marketing Strategy 52

Oktopost

SEPTEMBER 4, 2020

When it’s time to launch a B2B marketing campaign on social media, LinkedIn seems like the obvious platform of choice. There’s no mystery why B2B marketers keep flocking to it – it simply works. For savvy B2B marketers, it is an opportunity to explore a channel typically used by their B2C counterparts. billion users.

Linkedin 150

Linkedin Facebook Cost Per Click B2B Thought Leadership 150