Vidyard

FEBRUARY 19, 2020

Case study videos are powerful tools for businesses looking to attract new clients and drive revenue. By using video, you add a personal element that’s difficult to achieve with a traditional, text-based case study. When properly executed, a case study video showcases the value of your work and helps grow your business.

Case Studies 65

Case Studies Case Study Studies Video Marketing 65

Webbiquity

APRIL 10, 2018

Here are half a dozen insights from 27 B2B marketing stats facts compiled from recent studies, plus one key conclusion no B2B marketer will want to miss. And case studies are the type of content technical professionals value most. 1: A Spectacular Springtime of Stats, Facts and Insights About Digital Marketing. #2:

Marketing AI 248

Marketing AI Enterprise Management Stats Marketing Management 248

Webbiquity

JULY 18, 2023

This 46-page report is packed with stats and insights on all aspects of marketing from HubSpot and partners including Wistia and Litmus. While the entire study is worth a read, here are three key takeaways plus a few other points of interest from the State of Marketing report. ” Strange.

Marketing AI 246

Marketing AI Trends Planning Advertising Agencies 246

Convince & Convert

NOVEMBER 15, 2011

But it applies equally to the basket of case studies that are left for us each day by the sites that chronicle social’s advance. But in almost every case, you’re bringing a knife to a gunfight. Case studies should be used for ideation, not ratification. The Recalcitrant Social Media Cheerleader.

Case Studies 141

Case Studies Case Study Social Media Studies 141

Hubspot

SEPTEMBER 23, 2020

While our brands might be capable of reaching basic targets all on their own, pooling marketing resources, combining skill sets, and jointly creating campaigns with other non-competing companies could help us reach much broader audiences. 20 Co-Marketing Stats to Know in 2020. Marketers can learn a lot from Tony Stark. Ascend2, 2017 ).

Stats 101

Stats Advertising Agencies Paid Search Agency Planning 101

Sprout Social

JANUARY 27, 2020

In our internet-driven world, using social media to promote your brand is not just a good idea, it’s essential. Here’s five stats to get you fired up about social media marketing for your software company. . A strong brand identity and relevant, exciting and educational social content can turn leads into conversions. .

Social Media 98

Social Media Stats Software Social Marketing 98

Convince & Convert

MARCH 5, 2024

The Challenge of Building Customer Loyalty If you’re a brand leader today, it can feel like it’s harder than ever to build loyalty with customers. The stats are bleak: 71% of consumers switched brands at least once over the past year, hunting for better deals, better product quality, or better customer service among many other reasons.

Research 146

Research Loyalty Case Studies Communities 146

Unbounce

DECEMBER 10, 2018

To paint a picture of why load time is so essential , we’ve collected seven stats about page speed. We’re currently doing some original research of our own on this, but for now, read on to learn why slow and steady doesn’t win the digital marketing race and use these fast facts to make the case for speeding up your landing pages.

Stats 111

Stats Landing Pages Mobile Marketing Conversion Rate 111

Webbiquity

JUNE 16, 2015

– Case studies (65%). Brands that use shortened URLs with a “vanity domain” experience an average increased click volume of 25% compared to long URLs or generic URL shorteners. Brand awareness was the second-most-popular goal with 88% adding it to their top five, while 21% ranked lead generation as their No.

Stats 100

Stats Content Marketing Enterprise Management Paid Search Agency 100

KoMarketing Associates

NOVEMBER 6, 2014

There are so many good reports and surveys being conducted (* cough ) and truthfully, some of the stats surprise me. Today, I’m going to look at some of these more surprising stats and discuss what they really mean to marketers. For someone who doesn’t have a lot of extra time to go out and find those, it’s a fantastic resource.

Stats 120

Stats B2B Marketing B2B Lead Gen 120

Marketing Insider Group

MAY 10, 2023

As the name suggests, a digital agency focuses on marketing with digital content , pay-per-click ads, email, search engine optimization, social media, logos, branding, or web design. Well, what strategies do those marketers use to promote their own brand? A firm may concentrate on one of these areas or a combination.

Marketing Agencies 2 252

Marketing Agencies 2 Paid Search Agency Advertising Agencies Ad Agencies 252

Hubspot

APRIL 1, 2020

In fact, diversity is so important to innovation that HubSpot's CTO Dharmesh Shah took the main stage at INBOUND 2019 to make the case for it. 25 Stats About Diversity in the Workplace. General Stats. In a 2018 global study, 75% of companies said their workplaces were aiming to improve diversity at their companies.

Stats 93

Stats Gartner Thought Leadership Click Rate 93

Zoominfo

MAY 20, 2021

Customers have become highly accustomed to using email when communicating with a brand, and email performance is a critical factor in the success of digital marketing campaigns. That statistic alone offers an incentive for brands to take a closer look at their email marketing strategy and to maximize return.

Email Marketing 264

Email Marketing Enterprise Management CTR Webinar Metrics 264

Contently

FEBRUARY 18, 2020

It’s our job to gives sales as many ingenious tools as possible to help them do their job—whether that’s a cool calculator, interactive assessments, case study videos, a compelling pitch deck, or, I don’t know, maybe an interactive educational course. How to Show the ROI Content Marketing Has On Your Brand.

Top of Funnel 218

Top of Funnel ROI Content Marketing Case Study 218

EveryoneSocial

JANUARY 15, 2019

Important Employer Branding Statistics to Know. Looking for interesting and relevant employer branding statistics? Below, you’ll find the very best stats that not only apply to HR and recruiters but your company as a whole. A big reason employer branding is so important today is it’s the business identity of your company.

Statistics 89

Statistics Paid Search Agency Companies Brand Identity 89

Sprout Social

OCTOBER 25, 2022

What does it take to build brand awareness? Today, we have brand mascots faking forbidden romances, sponsored dance challenges and internet beefs over—ironically enough— chicken sandwiches. Building a memorable brand takes some big swings but you have to walk before you can run. What is brand awareness? Our advice?

Brand Identity 125

Brand Identity Branding Marketing & Strategy Eye-Tracking 125

Contently

NOVEMBER 3, 2021

When a brand is behind a story, there’s bias involved. I treat every story as a valuable source of information for readers—and a valuable gateway to a brand.” Whether I’m penning a reported piece, ghostwriting, or composing a blog post for a brand, there are a few fact-checking measures I always take.

Content Marketing 216

Content Marketing Content Case Studies Viral Marketing 216

Contently

JULY 6, 2017

One of my earliest assignments was for Nabisco, which became one of the first brands to launch a corporate web site. The internet has come a long way since then, but websites are still essential homes for brands. That’s a missed content opportunity for too many brands. Three brands stood out when it came to cohesion.

Brand Identity 162

Brand Identity Branding Best Practices Broadcasting 162

Porch Group Media

OCTOBER 29, 2019

Email Marketing Stats and Trends. respondents check their personal email account more than 10 times a day, and it is by far their preferred way to receive updates from brands. Consumers expect to have relationships with their favorite brands and want to feel recognized and appreciated. . More than 50 percent of U.S.

Stats 45

Stats Email Marketing Trends Trigger Marketing 45

ClearVoice

JANUARY 26, 2024

So whether you’re here because you’re a content person looking to enhance your business case for more content dollars or because a content person wants you to understand their perspective on why content is (still) queen, you’ve come to the right place. At ClearVoice, we understand that not all people are content people.

Paid Content 92

Paid Content Top of Funnel Work Management Marketing Management 92

KoMarketing Associates

DECEMBER 8, 2021

Their journey often loops and repeats steps multiple times, like this: The number of channels and repeating loops creates more opportunities than ever for buyers to fall out of the journey — costing brands millions in lost sales. This is a crucial stat in the validation stage because it means users are coming directly to your website.

Top of Funnel 244

Top of Funnel Buyer's Journey Advertising Benchmark B2B 244

nDash

NOVEMBER 3, 2021

This is the most common question we get here at nDash, and one that we’ve successfully answered for thousands of brands. If you need help budgeting for your specific brand, be sure to create an account on nDash and contact our customer success team. Case Studies. Let’s get started…. **. Blog Posts. Prices (average).

Top of Funnel 98

Top of Funnel Case Study Case Studies Work Management 98

SalesIntel

NOVEMBER 24, 2021

With SalesIntel ’s Intent Data powered demand generation solutions, brands can create campaigns with a significantly higher return on investment. Precisely identifying the kind of people interested in key products can help the firm shape its brand identity according to the aesthetics and demographics of the target buyers. Get Started.

Buyer Intent 52

Buyer Intent Intent Stats Enterprise Management 52

Marketing Insider Group

OCTOBER 15, 2019

As it happens, a study presented during the event showed that $1.3 Various studies have been done on employee advocacy that led to some interesting insights. . The research on employee advocacy is clear: employee content gets 8x more engagement than brand channel content. It does make sense.

Activities 209

Activities Marketing Agencies 2 Paid Search Agency Case Studies 209

Sword and the Script | B2B

MARCH 26, 2024

The takeaway here is that prospects respond better to brands that set out to inform rather than sell. Comment: This finding has shown up in the study in prior years as well. Comment: It’s important to realize these stats could go either way. 43% said it “offers concrete guidance and case studies.”

B2B Thought Leadership 89

B2B Thought Leadership Thought Leadership Studies B2B 89

Digital Marketing World Forum

FEBRUARY 4, 2020

At the same time, brands that manage to present themselves as purposeful, authentic and “real” are yielding record results. The latest studies speak for themselves: micro-influencers have been shown to generate up to 7x more engagement than macro-influencers, and generating 22.2x The answer might just lie in micro-influencers.

Brand Identity 62

Brand Identity Branding Ad Building Case Studies 62

Marketing Insider Group

FEBRUARY 24, 2021

A decade ago, brands were still in traditional outbound models, using advertising to win over customers. Let’s look at some stats: WordPress, the most popular content management system (CMS), reports that users produce 70 million new posts a month. Brands Want to Win the Ranking Game.

Lead Ranking 279

Lead Ranking Lead Scoring CMS Development Content Marketing 279

Zoominfo

MAY 20, 2021

Customers have become highly accustomed to using email when communicating with a brand, and email performance is a critical factor in the success of digital marketing campaigns. That statistic alone offers an incentive for brands to take a closer look at their email marketing strategy and to maximize return.

Email Marketing 130

Email Marketing Enterprise Management CTR Webinar Metrics 130

Marketing Insider Group

SEPTEMBER 16, 2019

If you make a case without supporting it with data, sadly it will just be a case of unsupported marketing claims.”. And no, companies don’t necessarily need to have years of academic study and scientific research skills behind their survey efforts. To start, tailor the questions to your potential audience.

Relevance 191

Relevance Research Opinions Content 191

Marketing Insider Group

AUGUST 13, 2020

To show you how we do it, we’re presenting you with our case study. Then I search for the keyword and assess the top 10 results, looking at their angle and any stats, research, and universal key points. Content marketing is a long-term game, and something every brand should focus on to generate more organic traffic.

Traffic 274

Traffic Cost Per Click Organization Lead Scoring 274

EveryoneSocial

SEPTEMBER 28, 2021

Think about all the times a friend, family member, or co-worker recommended a product or service to you and how that may have influenced your buying decision or perception of a brand. We compiled a list of 30+ word-of-mouth marketing statistics to help you better grasp the influence it can have on both your brand and revenue.

Word of Mouth 98

Word of Mouth Statistics WOM Paid Search Agency 98

Sprout Social

SEPTEMBER 21, 2023

For brands, combing through influencer media kits can be stressful. Through these presentations, creators essentially pitch themselves for potential collaborations with brands. These presentations are a snapshot of a creator’s personal brand and track record. However, YouTube is more of a hub for digital creators.

Media 88

Media Viral Marketing Case Studies Youtube 88

SnapApp

FEBRUARY 28, 2018

As a B2B marketer, you’re faced with a number of branding challenges — from explaining what it is that you actually do , to making less-than-exciting (cough *boring*) industries sound intriguing. Marketers today do more than just shape campaigns and figure out how to market products and brands. . Why Personal Branding Matters.

Paid Search Agency 106

Paid Search Agency Personalization B2B Thought Leadership Ad Building 106

sagefrog

NOVEMBER 14, 2023

The key to thriving is a multifaceted marketing strategy that aligns with your brand’s core values and resonates with your target audience. In Sagefrog’s 2024 B2B Marketing Mix Report , we found that B2B marketers’ top objectives for the year ahead are brand awareness, lead generation, client retention, and sales support.

Ideal Customer Profiles 52

Ideal Customer Profiles Paid Content Webinar Metrics Marketing Strategy 52

Bannerflow

NOVEMBER 29, 2018

Cart abandonment is an issue facing many brands in the age of online purchasing. But with the right tools and an effective strategy, travel brands can reduce their own abandonment rates and gain a greater return on investment (ROI) for their advertising. The stats do not inspire confidence when compared to other industries either.

Brand Identity 56

Brand Identity Branding Mobile Advertising Display 56

ClickDimensions

FEBRUARY 15, 2023

That is a lot of information to take in at once, however, what these stats show is that SMBs are the life force and foundation of the business world. These past few years have led to drastic ups and downs within the SMB world, so let us take a deep dive into some hardcore SMB stats, landscape predictions, and changes in 2023.

SMB 95

SMB Marketing Automation Services Stats Loyalty 95

Golden Spiral

MARCH 10, 2022

Your case studies are not reports of past success. 52% of B2B buyers cited case studies as a key factor in their decision to buy. 52% of B2B buyers cited case studies as a key factor in their decision to buy. Case studies are your most powerful reviews. A Story to Tell. A Statistic to Cite.

Word of Mouth 62

Word of Mouth Case Study Case Studies Stats 62