Navigate the Channel

MAY 24, 2023

Launching a new product—even a well-researched B2B product—has grown more complex in large part because the responsibilities attributed public relations have evolved and technology has advanced. (We With PR incorporating elements such as podcasting, community platforms and influencer marketing, it can be a different path to launch.

Word of Mouth 65

Word of Mouth Product Marketing & Strategy B2B 65

Biznology

FEBRUARY 13, 2018

You can half-ass social media and only get in trouble when your Board realizes you’re doing a shitty job; however, influencer marketing is like movie production. Become rich in both product and cash. there was Abraham Harrison , my first digital PR agency. there was Abraham Harrison , my first digital PR agency.

Social Media 216

Social Media Social Marketing Marketing Strategy Marketing & Strategy 216

Webbiquity

NOVEMBER 8, 2011

Vocus and Cision are both powerful and popular PR monitoring and management systems. Both provide PR and social media professionals with extensive capabilities for tracking and growing media coverage of their organizations or clients. Capability to set up monitoring profiles for multiple keywords, topics, companies and products.

Work Management 100

Work Management Marketing Management PR Tools 100

Convince & Convert

AUGUST 18, 2010

But, under pressure from digital and advertising agencies each looking to be the driver of the social media express, PR firms are sometimes turning over inquisitional rocks that do not portray them as strategic caretakers of brands’ social presences. What’s the hot new trend in social media that we can bring to our clients?

PR 162

PR Social Media Paid Content Media 162

Biznology

JULY 26, 2016

Back in January I had the honor of being a guest on Shel Holtz ‘s premier PR podcast, For Immediate Release. It must have gone well because I was back on a panel of PR professionals yesterday , joining Shel, Zeno Group EVP Frank Eliason , and Cision SVP Heidi Sullivan. So why aren’t PR people doing it yet?

PR 80

PR Web 2.0 Blogger Public Relations 80

Biznology

JULY 12, 2016

A third of my practice at Gerris Corp is devoted to earned media influencer marketing (which I naïvely still call blogger outreach ) and guess what I’ve discovered over the past linear decade? There’s nobody online taken more for granted than bloggers. PR gets people and understands the value of keeping love alive.

Blogger 0

Blogger Advertorials Paid Search Agency Outreach 0

Hubspot

JULY 26, 2016

was as easy as two letters: PR. The PR job has changed dramatically in the last decade. The press release, once king of the PR world, has ceded the throne to the much younger, much more persuasive heir social media and her loyal advisor the brand ambassador. 2016 PR is social PR. 2016 PR is social PR.

PR 28

PR Advertising Agencies Blogger Dwell 28

Sprout Social

JANUARY 24, 2024

Our Q3 2023 Pulse Survey revealed 81% of US-based social marketers consider influencer marketing an essential part of their social media strategy. Here are ten important influencer marketing metrics based on insights from marketers, research studies and our Q3 2023 Pulse Survey. unique users in the UK. jxrdanhames m.A.A.d

Paid Content 96

Paid Content Marketing Analytics Tools Advertising Agencies Marketing Budget 96

Content Standard

JULY 14, 2015

As content marketers, we tell stories about our brands that people seek out. Our content serves as a destination, not a roadblock. How do we reach our audiences with noninvasive delivery strategies? However, many brands operate under the mentality that the only appropriate time to reach out to bloggers is during some PR push.

Blogger 40

Blogger Outreach Marketing & Strategy PR 40

Contently

JANUARY 3, 2019

As editor-in-chief, my resolution is to improve alignment between the sales and marketing teams at Contently. Our sales team evolved a lot in 2018, so to make sure we’re creating the right content to help them close deals , I want to set up a better system for us to communicate. We want to stand out in the crowd!

Work Management 165

Work Management Marketing Management Advertising Agencies Content 165

KoMarketing Associates

DECEMBER 14, 2015

REDEFINING THE ROI OF PR. “We We introduced a new program this year integrating our upper funnel PR programs with middle and bottom funnel inbound marketing. The result is that we can now tie PR to an ROI rather than be dependent only on nebulous findings like number of clips or impressions. SALES AND MARKETING ALIGNMENT.

Tactics 120

Tactics B2B Marketing Top of Funnel Effectiveness 120

Sword and the Script | B2B

APRIL 20, 2021

More than a proactive partner: an extension of your marketing and PR team. Check out our services.]. We had two other part-time (agency) resources that worked under my direction to help – plus access to a centralized creative team for design and technical assistance. And marketing lives and dies on momentum.

B2B Thought Leadership 70

B2B Thought Leadership Thought Leadership B2B Marketing Paid Search Agency 70

ClearVoice

JANUARY 14, 2020

” Even if you have a particularly good memory and a good team, it’s a big, time-consuming task to sort through thousands of anything. Creating link juice for reputable outlets is a good long-term SEO strategy, and may also get noticed by the SEO and/or editorial team at the publication. ' Figure out a better approach.

CMS Development 119

CMS Development Content Marketing Media Planning 119

Lenny's Newsletter

SEPTEMBER 5, 2023

Each week I tackle reader questions about building product, driving growth, and accelerating your career. PR can work, but rarely does. No one wants to pay attention to you if you’re there just to pitch your product. Art by Natalie Harney. Let’s jump right into it. That’s why they work.

Ideal Customer Profiles 112

Ideal Customer Profiles CPO B2B Startups 112

Biznology

JANUARY 5, 2016

A couple Sundays ago I met up with Joseph Thornley , Lynette Young , and Shel Holtz on video Skype to record episode 15 of Shel’s industry-trusted and industry-respected PR podcast, For Immediate Release , AKA the FIR Podcast. Have PR practitioners benefitted? Lynette heads up the ClaimWizard digital marketing products and team.

Work Management 80

Work Management Marketing Management Skype Public Relations 80

Webbiquity

SEPTEMBER 26, 2023

“The Land of 10,000 Lakes” (Per our license plates yes, but actually it’s closer to 12,000.) Their team also offers design and decor design consulting to help planners create fun, functional, fashionable events. Yes, but only for seven months out of the year. Sometimes eight. Paul , Minnesota.

Enterprise Management 62

Enterprise Management Marketing Management Advertising Agencies Paid Search Agency 62

Optinmonster

MAY 11, 2023

This content isn’t directly promotional, but it’s meant to get people interested in the brand’s products and services. Start Your Own Blog Bloggers were some of the first online businesses and they knew how to promote themselves. Most bloggers will include a link to your website if you create a guest post for them.

Paid Content 78

Paid Content Promotion Marketing Websites Webinar Metrics 78

Biznology

NOVEMBER 10, 2015

Hell, I don’t even know if anyone refers to any of it as digital PR or social media marketing. Reputation management is much hotter than ever, search engine optimization (SEO) is no longer considered snake oil, and blogger PR and social marketing. Content Marketing is the New Website Content.

Marketing Websites 80

Marketing Websites Wikipedia Work Management Blogger 80

Walker Sands

NOVEMBER 19, 2020

Sam sat with us to share how he sees tech media handling the crisis, how coverage has changed, and what PR professionals should expect when they engage reporters during this tense time. To add the PR perspective, VP Kelly O’Brien joined the conversation, hosted by Manny Veiga. The issue they face is one of shelf space.

Media 52

Media PR Paid Search Agency Advertising Agencies 52

Webbiquity

MARCH 13, 2019

If we’re on a demo and I’ve done my research, I can usually just show these people how many people are searching for their product and services at Google and which keyword phrases to focus on first in order to start generating some of that traffic. This makes it easy for our readers to share our content on these sites.

Social Media 206

Social Media Search Marketing Social Marketing Optimization 206

NuSpark Consulting

NOVEMBER 19, 2012

Even the top professionals in the field work to stay ahead of Google; what of article submission services, what of social signals and bookmarking, how do I attract bloggers to pick up client articles, and on and on. It’s more than SEO, it’s old-school PR. Examples: Product Comparison. Take advantage of Google Authorship.

SEO 100

SEO Planning Blogger Content Marketing 100

Webbiquity

NOVEMBER 5, 2013

In 2011, I teamed up with Tom Pick (@ TomPick ) and his Webbiquity blog to unveil the first annual #Nifty50 Awards. Our goal in designing these awards was to honor the top 50 women and top 50 men in social media. Last year , we narrowed our focus to honor the top 50 men and top 50 women engaging on Twitter on behalf of the tech sector.

Twitter 100

Twitter Blogger Thought Leadership Social Media 100

Webbiquity

NOVEMBER 5, 2013

In 2011, I teamed up with Tom Pick (@ TomPick ) and his Webbiquity blog to unveil the first annual #Nifty50 Awards. Our goal in designing these awards was to honor the top 50 women and top 50 men in social media. Last year , we narrowed our focus to honor the top 50 men and top 50 women engaging on Twitter on behalf of the tech sector.

Twitter 100

Twitter Blogger Thought Leadership Social Media 100

SmartBug Media

JULY 10, 2019

At the heart of every inbound marketing strategy, the intent is the same: we’re looking to reach best-fit personas for our brand and nurture them with helpful content until they are shouting our brand name from the rooftops. Different personas and decision-making team. Develop Tons of Content.

SMB 67

SMB Planning Marketing Plans Allocation 67

Convince & Convert

JULY 9, 2013

Most of us are familiar with the concept of influencer marketing, i.e., marketing to a select group of individuals — such as journalists, bloggers, consultants, or industry analysts — who influence your buyers’ decisions. Chances are that if industry influencers think we’re worth checking out, our target audience will too.

Marketing & Strategy 160

Marketing & Strategy Marketing Strategy Advertising Agencies Content 160

ClearVoice

JUNE 17, 2019

Many other professional content marketers were asked for their own definition for this LinkedIn post , and came up with all sorts of other takes, from the pragmatic… “Content marketing means educating your consumers about your product and your industry in a comprehensive and compelling way,” said Elizabeth Pop Nikolov of Venveo.

Paid Content 92

Paid Content CMS Development Paid Search Agency Advertising Agencies 92

Marketing Insider Group

AUGUST 6, 2015

The ability to remain in touch with the progression of marketing technology, and to capture it effectively through blogging initiatives, requires that agencies adapt their traditional content production methods to produce social engagement and social capital. Automating social media and PR is one way of doing this. Data visualization.

Marketing Management 100

Marketing Management Marketing & Strategy Marketing Strategy Advertising Agencies 100

KEO Marketing

NOVEMBER 18, 2015

And while those tactics remain valuable today, PR isn’t just about getting coverage anymore. Let’s look at three different ways social media is making PR more exciting and dynamic than ever before. The result of these two-way conversations is a more human, more responsive PR that is built upon ground-level interaction.

Public Relations 48

Public Relations Social Media Media PR 48

Hubspot

JANUARY 27, 2020

And it's being told you're not a team player for having some doubts about a recent 'win.'. And it's rampant in our internal meetings, blog posts, and presentations.". Success theater can also show up in our industry-wide narratives. We just want to curb it to the point where it doesn't poison productivity.

Multi-Touch Attribution 100

Multi-Touch Attribution Lead Ranking Case Studies Case Study 100

Hinge Marketing

OCTOBER 17, 2019

The reputations that we develop and manage are vital to the success of our businesses and fragile. . In fact, we define “brand” as the product of your visibility and your reputation. It can provide reporters, bloggers, and industry experts with the information they need to expose you to their readers. The work is done for you.

Work Management 48

Work Management Marketing Management Service Media 48

Atomic Reach

JANUARY 3, 2019

Considering how ad-heavy our world is today, it is likely that you have. If you are looking for some expert takeaways on content marketing, take a look at our list of influential content marketers you should be following. Jeff Bullas - Influencer, Author, and Blogger. Lee Odden is an avid blogger, talented speaker, and author.

Paid Content 112

Paid Content Paid Search Agency Advertising Agencies Content Marketing 112

Convince & Convert

JULY 27, 2010

First of all, tremendous thanks to the incredible team of guest bloggers who did an amazing job keeping the content fresh, and the conversation lively. Whether it’s blog posts, video blogs, Powerpoint presentations, podcasts, haiku, or graffiti art, practice makes the production process easier. Visits are up.

Paid Search Agency 117

Paid Search Agency Blogger Advertising Agencies PR 117

Hubspot

APRIL 5, 2018

We spoke with agency thought leaders and experts about a number of these problems in our monthly webinar series. Scott , President at Omerge Alliances , talks about best product positioning strategies for building the desired client base. Identifying the right PR tools to accelerate the process is very vital.

Advertising Agencies 76

Advertising Agencies Paid Search Agency Ad Agencies Work Management 76

ClearVoice

MARCH 26, 2020

This is achieved by a team of strategists, project managers and creatives taking a calculated approach to identifying the needs of the brand’s audience, creating content that resonates, and evaluating resulting online performance through rigorous reporting and analysis of assets and trends within the brand’s niche.

Advertising Agencies 71

Advertising Agencies Paid Search Agency Ad Agencies Top of Funnel 71

Hubspot

OCTOBER 18, 2013

In many ways, the world of PR has become a lot like the world of marketing automation: regardless of your question, one tactic is always the answer. Alright, here''s how to change how you think about PR, your company, and how the two relate. Our business is B2B. Write a press release. Hired a new executive? Be remarkable.

PR 28

PR Press Public Relations Startups 28

Contently

OCTOBER 16, 2018

From widespread layoffs to the rise of content marketing jobs —which are starting to eclipse the more-familiar reporter, editor, and blogger job titles—it’s a confusing period for anyone who writes for a living. Some of the uninitiated seemed concerned that a content marketing job meant writing product descriptions or advertising copy.

Work Management 167

Work Management Brand Identity Branding Paid Search Agency 167

Online Marketing Institute

JUNE 30, 2009

Subscribe to our RSS Feed Subscribe via Email Your email: Learn Inbound Marketing Inbound Marketing Software Learn how HubSpot can help turn your business into an inbound marketing machine. It also delivers our customers a sophisticated source of support. My real challenge was getting my staff to warm to the concept of being a blogger.

Blogger 40

Blogger RSS Inbound Marketing Internet Marketing 40