SmartBug Media

AUGUST 27, 2020

The foundation of referral marketing is harnessing the viral word of mouth—friends telling friends about great products and services they use via social media and email.”. Bloggers/influencers. People trust the opinions and recommendations of their friends, colleagues, and peers. Some examples include: Search affiliates.

Trade Show 89

Trade Show Marketing Strategy Marketing & Strategy Cross-Selling 89

Navigate the Channel

JUNE 26, 2018

It was called word-of-mouth marketing. Most consumers today value opinions come from a breed of influencers who include bloggers, forum moderators, and product reviewers. Most consumers today value opinions come from a breed of influencers who include bloggers, forum moderators, and product reviewers.

Ad Building 56

Ad Building Word of Mouth Marketing Management Deliverability 56

Valasys

JUNE 6, 2019

The referrals & positive word-of-mouth interactions are imperative to the success of B2B marketers. Positive word-of-mouth does wonders if it comes from people who are experts in the field where the solution to the problems of the prospects lies, in the form of products or services.

Paid Content 63

Paid Content B2B Marketing Work Management Account Based Marketing 63

Chris Koch

OCTOBER 16, 2009

These marketers take a direct role in finding and supporting internal bloggers and in helping them develop content. But I’d like to hear your opinions. It can takes years to build enough word-of-mouth to build a marketing worthy audience for a blog. Incentives for bloggers. Onsite advantages: Built-in traffic.

B2B Thought Leadership 100

B2B Thought Leadership Blogger Thought Leadership Word of Mouth 100

Sprout Social

SEPTEMBER 20, 2016

Essentially what I found was that the companies that got deep with that disclosure—with opinions and feelings—had the biggest audiences, the most engagement and the most return. The majority of our clients have all come from word of mouth. So it’s word of mouth but from highly recognizable, sought after people.

Advertising Agencies 90

Advertising Agencies Paid Search Agency Social Media Ad Agencies 90

Sprout Social

APRIL 13, 2017

That’s not surprising when you consider consumers’ trust in brands has continued to decrease year-over-year, while their reliance upon and trust of word-of-mouth has increased. Recent Nielsen research found that word-of-mouth recommendations continue to outperform all other advertising types.

Social Media 94

Social Media Media Advertising Agencies Word of Mouth 94

Sprout Social

MARCH 8, 2017

Most social media managers prize their social media influencers because they can drive engagement and word-of-mouth communication to your brand at a higher rate than standard organic methods. Grilling bloggers who write for major recipe sites. What Are Social Media Influencers? Grill and barbecue pit builders.

Social Media 111

Social Media Media Peer-to-peer Work Management 111

B2B Memes

MARCH 11, 2011

Like Steve, she is an outspoken advocate of social media and an active blogger and Twitterer. As I mentioned, I use RD+B Twitter for straight reporting—little opinion. They strive to stand where the influencers are so they are recognized for their work, develop a reputation, and get word-of-mouth marketing.

Ethics 100

Ethics Social Media Media B2B 100

Integrated B2B

NOVEMBER 7, 2019

It’s basically word of mouth. Influencers like popular bloggers and Instagrammers are ideally the ones you want hashtagging and blogging about you. A major drawback of earned media is the loss of control of the messaging – it really does rely on someone else’s opinion being positive. Earned media. Owned media.

Paid Content 40

Paid Content Marketing Budget Media Word of Mouth 40

MLT Creative

APRIL 13, 2012

Opinions and recommendations from trusted digital alliances created a wave of action. This fascinating book explores how brands are identifying powerful bloggers , tweeters and YouTube celebrities to build brand buzz and increase sales. Sharing content and amassing followers, fans, friends and connections evolved into a daily endeavor.

Buzz 40

Buzz Word of Mouth B2B Advertising Agencies 40

Adobe Experience Cloud Blog

NOVEMBER 26, 2009

There are over 200 million blogs and 54% of bloggers post content or tweet daily. 34% of bloggers post opinions about products and brands. There are over 200 million blogs and 54% of bloggers post content or tweet daily. 34% of bloggers post opinions about products and brands. Generating word of mouth.

Salesforce.com 48

Salesforce.com Social Networks Peer-to-peer Effectiveness 48

Convince & Convert

APRIL 20, 2010

white paper from @jaybaer and @chrisbaggott [link] #blog #smm [link] arikhanson Bloggers: Does your blog have a long tail? new white paper from me and @chrisbaggott) – [link] /via @jaybaer [link] jeffespo RT @arikhanson: Bloggers: Does your blog have a long tail?

Long Tail Marketing 117

Long Tail Marketing Blogger Paper Content 117

Hubspot

JUNE 21, 2011

It is these specific “opinion leaders” that are trusted by their online communities who need to be identified. For business owners it is important to understand who influences their products and services, and to deal with these opinion leaders with authenticity and respect.

Word of Mouth 28

Word of Mouth Opinions Communities Social Media 28

Convince & Convert

JULY 17, 2012

But if there is even the perception that a relationship is hidden, it’s both the brands and the advocates whose reputations are put to trial in the most important court in the world of social reputation, the court of public opinion. Disclosure as a Social Media Marketing Tool.

Social Media 127

Social Media Media Paid Search Agency Ethics 127

markempa

JULY 5, 2007

« Podcast: Interview with MarketingSherpas Anne Holland | Main | Early Stage Leads are too important for Sales People Alone » Off-Topic: On Selling Ideas in 1776 Fellow blogger Tom Pick, over at the The WebMarketCentral Blog tagged me to write something off topic, interesting, seasonal and non-work related this week.

Lead Generation 120

Lead Generation Generation B2B Thought Leadership Leads 120

Hubspot

JULY 18, 2014

So the millions (or hundreds) of bloggers that validated authorship will no longer see their lovely photo and Google+ circle count presented in search results. I’m NOT saying the authority or influence of a blogger doesn’t factor into search results. What you seek is trust, loyalty, and word of mouth.

Relevance 28

Relevance PageRank Word of Mouth SEO 28

Convince & Convert

FEBRUARY 5, 2010

I’m a big believer in humanization of your blog (in fact, it’s one of my 11 must-dos for serious bloggers ). A little too sterile, in my opinion. Just my opinion though… -Ralph [link] iFroggy Hey Jay, I voted for number 2, but I changed my mind. In my opinion, the more color the better! Hope that helps.

Paid Search Agency 109

Paid Search Agency Webinar Metrics PR Advertising Agencies 109

Convince & Convert

MAY 5, 2010

So, Lisa Beatty build JaneNation.com , a new opinion, information, and idea community just for women, that launched recently at the Marketing to Women conference. With free membership open to all women, JaneNation combines social networking with opinion collection.

Social Media 126

Social Media Advertising Agencies Paid Search Agency Media 126

Convince & Convert

JUNE 2, 2010

It’s as if your friends are sitting in your pocket at all times, waiting for you to ask their opinion. (I Instead of relying on Amazon or Netflix’s algorithm to tell you what book or movie you might enjoy, you can rely on the opinions of your friends. But the default view will be the opinions of your Facebook friends.

Social Media 134

Social Media Media Curation Webinar Metrics 134

Convince & Convert

APRIL 1, 2010

In my opinion, this is the difference between good or great. link] Opinion@Large Great topic/analysis. link] Opinion@Large Great topic/analysis. My opinion – very bad idea. My opinion – very bad idea. What is surprising is the lack of utilizing each resource to its capacity. Thanks for the read.

Social Media 120

Social Media Paid Search Agency Media Advertising Agencies 120

Convince & Convert

FEBRUARY 24, 2010

Always Be Marketing Marketing is real-time now, and consumer opinion and search-engine results can change literally in seconds. People use Twitter and FB and other social media sites to provide word of mouth advertising whether it be negative or positive, it is some time of feedback of a product.

Conference 116

Conference Organization Paid Search Agency PR 116

Convince & Convert

APRIL 28, 2010

Labeled “Mass Influencers&# this army of 29 million opinionated chatterboxes may very well be the key to your social media success. Same with the message board trolls, who are all too easy to overlook in favor of bloggers and Twitterers. population. It’s entirely possible she is a Mass Influencer.

Social Media 149

Social Media Media Webinar Metrics Marketing & Strategy 149

Convince & Convert

MARCH 10, 2010

With a comprehensive eBook featuring ideas and opinions from some of the best social media minds, concisely chronicling the state of social media today – and where we’re headed. So many of his points fit neatly into sound bites, that it seemed a natural – and relevant – forum for a conversation.

Social Media 117

Social Media Media Webinar Metrics Marketing & Strategy 117

Hinge Marketing

JUNE 30, 2021

Offline they involve, but aren’t exclusive to, mentions of your brand in print, on the radio, and through word of mouth. Before the world wide web, earned media meant unpaid publicity on print, TV, or radio, as well as word of mouth. Articles featuring you, your business, your analysis, opinions, links to your website.

PR 174

PR SEO Webinar Metrics Media 174

Hubspot

SEPTEMBER 19, 2016

The story of how I bought my mattress is a great example of social proof, which refers to the theory that people tend to adopt the opinions or actions of people they trust. 86% of female shoppers say they put the most trust in product recommendations from real people -- either industry bloggers or people they know -- more than celebrities.

Examples 28

Examples Press User-Generated Content Ideal Customer Profiles 28

Convince & Convert

MAY 11, 2010

At the end of the day, however, a great product and great customer service is still what will keep your clients coming back despite the notion by some social media gurus (certainly not Mr. Baer) that positive word of mouth (or “buzz&# ) was created by social media. Listening is the first step. Of course, that's another post.

FAQ 139

FAQ Top of Funnel Paid Search Agency Social Media 139

Convince & Convert

AUGUST 10, 2010

In targeting your content and reaching out for coverage from bloggers, tweeters, etc… David, Scribnia [link] Bret Simmons rt @jaybaer Why Influence Mining is the Next Gold Rush – [link] [link] Tink Why Influence Mining is the Next Gold Rush [link] [link] jaybaer I agree – and thanks for the comment.

Paid Content 134

Paid Content CRM Paid Search Agency Social Media 134

Convince & Convert

MARCH 23, 2010

I think first-time bloggers get enamored with the concept of “design.&# This is really really helpful, especially for an aspiring blogger like me. It's good to know that different people from different parts of the globe can exchange opinions on certain topics like this one. 5 ways to fix it. 5 ways to fix it.

Social Media 120

Social Media Media Webinar Metrics Marketing & Strategy 120

Convince & Convert

JUNE 24, 2010

So in my opinion it is more the live experience which will help to sell and share. Maybe sampling and demos on location will fit better. Here in The Netherlands we used to have salesmen in shopping malls and marketplaces who demonstrate the product live.

Social Media 122

Social Media Paid Content Media Webinar Metrics 122

Convince & Convert

JUNE 3, 2010

Check out @jaybaer's What BP Can Learn from Umpire Jim Joyce [link] [link] DogWood Beds RT @pawspix: Saying sorry = courage… RT @jaybaer: [link] The PR secret BP can learn from an umpire. jefflogden You are so right, Jay.

Social Media 157

Social Media Media PR Webinar Metrics 157

Convince & Convert

APRIL 15, 2010

To be on the same list (much less on top) with bloggers for whom I have tremendous respect and admiration ( Valeria Maltoni , Lee Odden , David Meerman Scott , and many others) is a real affirmation for what I’m trying to do. Thank you to everyone who reads Convince & Convert. Second, huge thanks to Joe and his team for the honor.

Paid Content 125

Paid Content Content Marketing Paid Search Agency Planning 125

Optinmonster

NOVEMBER 14, 2022

Once that’s in place, drive traffic to the landing page from your social media accounts, email signature, and word of mouth. For example, this blogger includes a message suggesting referrals at the end of every email. Surveys let visitors feel important and that their opinion matters to you. Send Good Emails.

Paid Content 83

Paid Content Webinar Metrics Ad Building Marketing & Strategy 83

Convince & Convert

JULY 14, 2010

Earlier today I commented on a somewhat counter opinion to yours that you might find interesting. " /by Mike Cassidy [link] [link] Scott Carson RT @smallbiztwit: Social Media is the Servant of Strategy Not the Master [link] [link] Mark Moreno Mike, I am not a jump on the bandwagon guy who comments just to add Twitter followers.

Social Media 136

Social Media Webinar Metrics Media Marketing & Strategy 136

Hubspot

FEBRUARY 10, 2012

You have the right to share your opinions in your content, but avoid definitive statements that just plain aren't true. In other words, bloggers who make an endorsement are required to disclose their connection with the seller of the product or service. How to Abide: Don't abuse your freedom of speech in your content.

Paid Content 28

Paid Content Privacy Policies Advertising Agencies Telemarketing 28

Convince & Convert

APRIL 6, 2010

Kennedy RT @jaybaer: Build Your Brand a Social Content Ladder in 5 Steps [link] [link] Patty Farmer RT @shellykramer: RT @jaybaer: Build Your Brand a Social Content Ladder in 5 Steps [link] [link] Dennis Baker RT @jaybaer: Build Your Brand a Social Content Ladder in 5 Steps [link] [link] Opinion Watch Build Your Brand a Social Content Ladder in 5 Steps (..)

Paid Content 145

Paid Content Ad Building Brand Identity Branding 145

Convince & Convert

JUNE 22, 2010

Most B2B companies have fewer customers, so the opinions of each are magnified. Never Heard Of It This is of course a situation that is most acute in B2B, where White Horse found that 60% of companies either have low executive interest in social media, or have modest interest but a lack of education. This makes no sense.

Social Media 132

Social Media Media Paid Search Agency Budget Programs 132

Convince & Convert

MAY 26, 2010

Are people empowered to share their opinions? * Are people empowered to share their opinions? * I think about these things about social media as well — * Are we making a difference? * Do people like this? * How can we add value to this topic? * Are we messaging this the right way? * Are people 'getting it'?

Social Media 135

Social Media Media Paid Search Agency Video Marketing 135