Google is a lying liar that lies
SEPTEMBER 2, 2014
The following list of Google lying liar lies all have exceptions to the rules. And, Google does make examples of bad actors. That’s all Google has and that’s really all you have when it comes to whether or not someone clicks on your content or not.
Google “mobilegeddon” starts today — are you prepared?
APRIL 21, 2015
You’re in luck if you’re on the East Coast: Google’s on PST. Rarely does Google actually warn up of an upcoming apocalypse — but they did this time : Starting April 21, we will be expanding our use of mobile-friendliness as a ranking signal. Blogger.
Defining Link Metrics that Impact SEO Link Building Development
APRIL 30, 2012
The goal being defining opportunities for outreach and understanding how we could assist in an effort to acquire high quality links. Link-Specific Metrics. These scores help evaluate future link opportunities and prioritize strategies. Link Building Search Engine Marketing Blog
Three Ways to Build Links in the Age of Google Penguin
AUGUST 6, 2012
Because the Google Panda algorithm rewards quality content above any other on-page signal, and the Seven C’s serve as a proxy for Panda’s content quality algorithm. Still, on-page factors are less important to Google ranking than links and social signals—how Google determines the relative importance and context of the page to other experiences on the web. The good news is linking appears to be every bit as important as it has ever been. Internal Links.
How (and Why) to Map Your Company’s Digital Landscape
MARCH 30, 2012
do they have a blog, how prominently is it featured, social bookmarking links, social media account links, etc.). • Twitter metrics (followers, following, frequency of tweets, general level of interactivity). Facebook / LinkedIn / Google Plus metrics (i.e.
Blogger outreach is earned media PR, isn’t it?
JUNE 26, 2012
My definition of blogger outreach has always been about acquiring earned media coverage from bloggers and online influencers. My definition–and my assumption–has always been that blogger outreach is public relations and not paid media.
The Human Approach to Link Building Outreach
JUNE 20, 2013
To be upfront and honest, I have never been an “email marketer,” worked in sales, or have extensively even used emailing as a strategy before link building. Without further ado, here are my main strategies for successful outreach for links – mainly for guest posting.
What Google Thinks about Influencer Marketing
APRIL 11, 2016
The influencer premise is simple: Leverage a cadre of celebrities, bloggers, and industry experts to post about your brand, and expect to boost leads, brand awareness, and customer loyalty. Google has issued new rules on how bloggers should behave when they have a relationship with a brand.
Rick Short Explains How to Turn Staff Into Prolific Bloggers
JUNE 30, 2009
My real challenge was getting my staff to warm to the concept of being a blogger. That was the voice of many of my bloggers at one time or another. Since my audience uses Google, and since Google "loves" blogs, I use blog platforms as my primary repository of content.
A Newbie’s Guide to Link Building
JULY 25, 2013
We have a few posts coming up in the near future about the role of anchor text in link-building, so let’s lay some groundwork. Here’s an excellent post by Maggie Walsh of Vertical Measures that explains the basics of link building, and introduces anchor text. Link Building: The Basics.
Guest Blogging is NOT Dead (And Matt Cutts Didn’t Say It Is)
JANUARY 22, 2014
The digital marketing blogs and media have lit up in the last couple of days with reports that “guest blogging is dead,” based on this post from Matt Cutts, the head of Google’s Webspam team. Those reasons existed way before Google and they’ll continue into the future.
5 Must-Watch Google Webmaster Videos for the B2B Marketer
NOVEMBER 15, 2013
Whether it’s Rand Fishkin from Moz, Wil Reynolds from SEER, or Danny Sullivan from MarketingLand, everyone has a favorite blogger. Personally, one of my favorite industry resources is Matt Cutts and his series of Google Webmaster Videos specifically.
SEO Basics for Small Business Professionals: 2 Steps Anyone Can Do
Writing on the Web
AUGUST 15, 2012
SEO involves doing things to increase your website’s rank on Google’s search engine results pages. Ultimately, we don’t know much about Google’s algorithm , but we do know that it rewards content that includes relevant keywords. Links.
How to Nimbly Adapt Content Strategy to Google’s Upcoming Changes
JUNE 12, 2013
Did you know Google’s search algorithm changes 500 or 600 times a year? Back in February 2011, Google introduced their Panda update, which affected around 23% of websites, devastated a number of small businesses, and changed the fact of SEO as we know it. Identify and Fix Broken Links.
Nofollow Tags: What They Are and Why They Matter
FEBRUARY 19, 2016
Have you ever heard web experts or SEOs talk about nofollow links? The nofollow link makes that possible by telling a search engine that a link does not have value. That’s content that exists only to give context for advertising, or a link. Many types of link spam exist.
The Biggest SEO Blunders of All Time
JUNE 19, 2014
Spoiler alert: The worst that could happen is Google lands a direct hit on your search rankings with a flying roundhouse kick, your PageRank drops to 0, and you eventually get featured in a blog post (like this one) that''s filled with examples of companies that broke the rules and paid the price.
Is Author Rank Really Relevant?
JULY 18, 2014
By now, you’ve read about the latest Google-induced confusion-fest. This was one of the accounts of the carnage: Google’s John Mueller has announced that Google is making a major change in the search results around authorship. Don’t buy links.
The Six Signs of an Authoritative Blog
grow - Practical Marketing Solutions
JANUARY 23, 2013
Identifying authoritative bloggers may be an essential way to grow your audience and promote your business. Cranking out articles one after another and submitting them to several blogs at random to quickly build tons of links overnight is not guest blogging.
The Trouble with Klout
SEPTEMBER 6, 2011
If Google did that, Congress would be holding hearings. Except that Klout doesn’t currently monitor blogs, other than those on Google’s Blogger service. In her interview with Schwartzman, Berry described Klout as “[Google] PageRank for people.
The Insidious Nofollow Tag: An SEO Rant
FEBRUARY 14, 2010
The nofollow tag was misguidedly inflicted upon the online world by Google in 2005. Blog readers and bloggers were well aware of the immense problem. If it’s there for any reason other than Pagerank sculpting (e.g. But today, Akismet solves the link spam problem on blogs.
Maximize Blog Traffic with Top 27 SEO Plugins
JUNE 20, 2014
There is also a Premium version, which includes support and Google Webmaster integration. Automatic title optimization, dynamic keyword and meta tag generation, and Google Analytics support are just some of the features. Broken Link Checker. Google XML Sitemaps.
Top 4 SEO Tips for Small Business Blogs on a Shoestring Budget
Writing on the Web
JUNE 19, 2013
This will help you to develop referral traffic, cultivate thought leadership, and garner authoritative and quality links. These platforms create a meeting point for bloggers and blog owners looking for guest blogs, so you can easily identify quality opportunities.
100+ Blog Directories and RSS Sites for Promoting Your Blog
OCTOBER 25, 2010
The two keys to search success are great content and links. Assuming you’ve already got great content, there are many places to get links (e.g. social networking profiles, social bookmarking sites, other bloggers). Not only do they provide valuable links, they can also supply direct traffic and help build your RSS subscriber list. link]. link]. Google. Post on Google Buzz. Over time, the top source of traffic for most blogs is search.
Post-Hummingbird Search: An (Almost) A-Z Glossary of Winning at SEO
JANUARY 15, 2014
Barely a month went by without a significant update to Google’s algorithm. For a detailed review of what Google changed this past year, we recommend Google’s 2013 Algorithm Updates: A Look Back. Authority: Google’s PageRank is gone forever!
How Savvy Inbound Marketers Get Results From Guest Blogging
APRIL 25, 2012
This is a guest post written by Bamidele Onibalusi, a professional freelance writer, copywriter, and guest blogger. Most people guest blog for referral traffic and subscribers, but I guest blog for inbound links; for good reason, too. 3) Google.
What's the Deal With Guest Blogging? Deconstructing Matt Cutts' Post
JANUARY 24, 2014
On January 20, Google''s Matt Cutts blogged about " The decay and fall of guest blogging for SEO." If anyone is using guest blogging as their primary way to gain inbound links, they''re abusing the system. "If How to Implement Links in Content.
Top 5 Mistakes to Avoid on Your Company Blog
MARCH 24, 2011
Mashable recently asked Karr, internet marketing experts, and small business bloggers about the most common mistakes that companies make when starting a blog — and how to avoid them. Failure to Link Links should be an integral component of anything that calls itself a blog.
An Exhaustive Guide to Exceptional Guest Blogging
MAY 5, 2013
Guest blogging is a remarkable tool for earning backlinks to your company’s website, a component that Google and other major search engines use heavily to determine the rank of your content. Don’t just google “guest posts.”
Inbound Marketing the Way God Intended
OCTOBER 18, 2011
This commonly-held belief, that earned inbound marketing is well-nigh impossible, has caused “fickle and unreliable” bloggers and influencers to be avoided in place of predictable but artificial inbound marketing. Image via Wikipedia.
SEO & Blogging = a Match Made in Heaven?
MAY 26, 2014
A listing near the top of Google can deliver more traffic than banner ads, email, and print media combined! Companies with 51+ website pages get 48% more traffic, and those that publish 15+ blog posts monthly get 5x more traffic than non-bloggers. More inbound links.
12 SEO Experts Weigh In on SEO 2014 Predictions
JANUARY 3, 2014
2014 will be the year of the Google “Tiger” update – a new algorithm update that Google will claim impacts 5% of sites and is designed to improve overall search quality. AuthorRank will behave much like PageRank, but it will be tougher for spammers to manipulate.
5 Excellent Productivity Tips For Google Reader
Buzz Marketing for Technology
JUNE 27, 2008
Google Tutor. Your how-to guide for Google with Google tutorials, tips for using Google and advice. 5 Excellent Productivity Tips For Google Reader. There are no doubts about the fact that Google Reader is the best browser based RSS reader available. Master the Google Reader Keyboard Shortcuts. Google Reader provides some awesome keyboard shortcuts which let you save a lot of time while reading feeds. Google Reader. Google Reader ç??å°?æ??å·§
4 Easy Ways of Subscribing to Feeds in Google Reader
Buzz Marketing for Technology
JUNE 27, 2008
Google Tutor. Your how-to guide for Google with Google tutorials, tips for using Google and advice. 4 Easy Ways of Subscribing to Feeds in Google Reader. Google Reader is a very popular online tool for reading RSS feeds. As a result, the number of ways to get a new feed in to Google Reader has multiplied. The Google Reader folks have created â??bundlesâ?? and share them with your friends in Google Reader. Google Reader. Google.
Google and the Parable of the Turkey
JULY 22, 2008
The stock market can be brutal when a company fails to meet earning expectations, such as it was last week when Google's stock price fell by 10% despite a 35% increase in earnings. Like the farmer's hungry children, investors are demanding that Google squeeze more out of its turkeys. Before this analogy goes any further, I just want to make it clear that I love Google. Consider how much knowledge Google potentially has about its advertisers.
SEO for Alternative Content Types, Part 2: Optimizing Video for SEO
JUNE 8, 2015
Google is number one, YouTube is number two, which is of course owned by Google, and that doesn’t even count situations where a video shows up in a traditional search engine results page. And part of putting the audience first is to think like a Google or Bing engineer.
Online Marketing News in 2009: The Year’s Hottest Events
Modern B2B Marketing
DECEMBER 15, 2009
MySpace and Facebook sign real-time search deals with Google. Google Announces New Offerings in Real-Time, Mobile and Social Search. Technorati release their state of the blogosphere - shows that most bloggers are just hobbiest and number one use of Twitter is to promote blogs. Google Removes Page Rank from the Webmaster Tools. FTC Cracks Down on Blogger Payola, Celebrity Tweets. Brightcove by Google - $500-$700 million. reCapture by Google.
SEO Rant: The Insidious Nofollow Tag
OCTOBER 15, 2009
The nofollow tag was misguidedly inflicted upon the online world by Google in 2005. Blog readers and bloggers were well aware of the immense problem. But, to be charitable, the nofollow tag is to the world of web links what "let's just be friends" is to romantic relationships.