Webbiquity

MARCH 13, 2019

I did a website analysis and custom demonstration for a local IT recruiting company recently. Every month, HubSpot generates a few leads that turn into clients as a result of this activity. But, HubSpot generates a good portion of our traffic from search engines now. By Peter Caputa. This is a very successful company.

Social Media 204

Social Media Search Marketing Social Marketing Optimization 204

Optinmonster

FEBRUARY 21, 2024

But while simple, most bloggers don’t think to grow their traffic this way. For example, one of our pillar articles at OptinMonster is 30 Content Upgrade Ideas to Grow Your Email List. Once we’ve written a refreshed version of the older blog post, we’ll manually update the older post and move the publish date forward.

Paid Content 71

Paid Content Traffic Webinar Metrics Marketing & Strategy 71

Oktopost

JUNE 14, 2021

Potential customers rarely grow on trees. . For that reason, marketing teams function not unlike expert fishermen with a hook and line in the earliest stages of appealing to potential customers, using techniques known as demand generation and lead generation. From there, they may be developed into loyal customers.

Demand Generation Agencies 145

Demand Generation Agencies Demand Generation Lead Generation Paid Content 145

SmartBug Media

MAY 12, 2022

Have no fear—here are some of our favorite inbound marketing strategies to help you attract, engage, and delight your prospects and customers at each stage of their buyer’s journey. Here are some great backlink strategies via Backlinko : Publish "skyscraper" content. Become a source for reporters and bloggers.

Inbound Marketing 105

Inbound Marketing Marketing Strategy Marketing & Strategy Paid Search Agency 105

Hubspot

DECEMBER 23, 2020

Currently, personal pages don’t offer the same range of publishing tools. Step 2: Click on “Publishing Tools.”. In the left menu of your business Facebook page, click on “Publishing Tools." This will bring up a list of all published posts, as well as options to see your scheduled posts, drafts, and expiring posts.

Facebook 101

Facebook Work Management Budget Programs Marketing Management 101

Hubspot

MAY 27, 2020

Guest blogging is a content marketing tactic that involves writing and publishing one or more articles for other websites. Get more leads, users and even customers. Now that we've covered that, let's dive-deep into each step of the guest blogging process if you want to become a successful guest blogger for major publications.

Lead Scoring 69

Lead Scoring Lead Ranking Blogger Ideal Customer Profiles 69

Hubspot

APRIL 23, 2020

While LinkedIn has not explained what the Stories feature will look like or if it will be similar to the Student Voices feature, their announcements have led bloggers and publications to suggest that it will be similar to Story formats on Snapchat, Instagram, and Facebook Stories. Sharing videos of customer testimonials.

Linkedin 99

Linkedin Features Paid Search Agency Marketing & Strategy 99

Vidyard

JANUARY 24, 2022

Customer Engagement Lab 1.9 HubSpot Sales 4.10 Customer Engagement Lab For those who are easily bored by “traditional” business podcasts and corporate jargon, this one’s for you. Brought to you by PandaDoc and hosted by Travis Tyler, each Customer Engagement Lab episode is a rollercoaster in the best possible way.

Sales Management 124

Sales Management Top of Funnel B2B Thought Leadership Youtube 124

Hubspot

APRIL 21, 2020

Nowadays, it's not unheard of for businesses to have their own apps — in fact, 42% of millennial-owned businesses use their own apps to increase sales or provide an alternative platform for their customers to use their tools or services. In the example below, Todoist uses keywords like to-do lists and project planner. Image Source.

Paid Content 98

Paid Content Mobile Advertising Budget Programs Mobile Marketing 98

Hubspot

APRIL 7, 2023

Flexibility in Fixing or Adjusting a Product or Service Should a customer have an issue with a digital product, addressing their issue could be easier than addressing problems with a physical product. A physical product that doesn’t meet a customer’s needs could result in returns, recalls, or redistribution costs.

CMS Development 79

CMS Development Product Buyer Personas Industry CMS 79

Webbiquity

MAY 17, 2016

Pricing: $9 to $24 per month, plus custom pricing for enterprises. Pricing: free to $59 per month, plus custom pricing for enterprises. HARO (Help a Reporter Out) gives journalists and bloggers access to a database of sources for upcoming stories, and offers subject matter experts daily opportunities to secure valuable media coverage.

Planning 145

Planning Research Tools Best Practices 145

Hubspot

FEBRUARY 26, 2019

In 1997, Jorn Barger, blogger for Robot Wisdom, coined the term "weblog" , which was meant to describe his process for "logging the web" as he surfed the internet. A wiki is a collaborative space where anyone who visits the site can edit, share, or publish content -- Wikipedia is one of the most popular examples of this.

Wiki 101

Wiki Top of Funnel Lead Scoring Lead Ranking 101

Hubspot

OCTOBER 13, 2020

This post is a part of Made @ HubSpot, an internal thought leadership series through which we extract lessons from experiments conducted by our very own HubSpotters. Now, customers have a wealth of options available online 24/7. The way people shop has radically changed. so your brand stays top of mind. language learning apps”).

SERP 67

SERP Lead Scoring Lead Ranking Enterprise Management 67

Hubspot

JUNE 4, 2019

Whether you’re a blogger, social media marketer, or paid marketer -- you have a healthy relationship with the landing page. The splash page might also present an ad, which the publisher benefits from, if the user clicks on the ad. Image source: HubSpot. You know them, you love them, you lay awake late at night thinking of them.

Landing Pages 101

Landing Pages Top of Funnel Campaigns Work Management 101

Hubspot

JULY 29, 2019

Take a look at HubSpot’s Integrations and Applications Marketplace to see some of the integrations that work with your HubSpot software. Platforms create a centralized location for the tools and applications we use to grow our businesses, reach our customers, and collaborate with our teams. Platform Business Model Examples.

Work Management 77

Work Management Marketing Management Contingency Planning Business 77

Hubspot

MARCH 3, 2020

This is the type of marketing that brick-and-mortar businesses use to reach potential customers on the web. Source: HubSpot via Google ). If you're having trouble coming up with geo-targeted content, consider highlighting customer success stories and case studies. Be a guest blogger, talk to and about (positively, of course!)

Long Tail Marketing 69

Long Tail Marketing SERP Keywords Mobile Marketing 69

Hubspot

JUNE 6, 2017

Because these folks -- like bloggers and social media personalities -- build a following over a long period of time by producing interesting, quality content, people begin to trust them. One of the easiest way to expose your brand to potential customers is to get it into the hands of the influencers it listens to. 2) Sponsored Posts.

Blogger 101

Blogger Skype Advertising Agencies Lead Ranking 101

Webbiquity

OCTOBER 18, 2010

Which SEO tools should be part of every blogger’s arsenal? What characteristics do successful bloggers share? Avoid dumb mistakes that even smart bloggers make? 10 SEO Tools Every Blogger Must Use by Daily SEO Tip. 10 SEO Tools Every Blogger Must Use by Daily SEO Tip. How can you get more links to your blog?

Business Blogging 100

Business Blogging Tips Blogger Peer-to-peer 100

Mailmunch

MAY 13, 2021

The more advanced packages will allow you Advanced Segmentation, Behavioral Targeting , and Customer Journey Builder. Their premium subscriptions include Newsletter Templates, the ability to use Custom Domains and Pop-up Promotions, and Custom Templates. This includes emails, social media posts, and blog publishing.

Marketing Automation Services 59

Marketing Automation Services Enterprise Management Work Management Marketing Management 59

Hubspot

MAY 31, 2018

Once you’ve chosen a template and theme, take the time to customize it. Imagine your website is your only chance to have a full conversation with a potential customer. Once you’re ready, click “Publish”, and your site is ready for use. First, I’d suggest clicking “Themes” beside “Customize” on your dashboard on the left.

CMS Development 101

CMS Development Marketing Websites Landing Pages Domain 101

Exo B2B

MAY 30, 2019

But what served as a catalyst in 2009 is when we discovered that some blogs were dealing with marketing (like ClickZ and HubSpot for example). Yes, Blogger and WordPress existed, but they were light years away from what we know today. Each of our five bloggers had a specialty and a field of expertise their own.

Marketing AI 45

Marketing AI B2B Thought Leadership Blogger Thought Leadership 45

Hubspot

APRIL 25, 2019

You’ll see this example throughout the piece. HubSpot Tip : Use tools like Merchant Words and Simple Keyword Inspector to research potential keywords and their search volume. Include content submitted by real customers — and make note of that on the image. Product Title. This is an Amazon product I actually purchased.

Amazon 100

Amazon Paid Content Marketing & Strategy Marketing Strategy 100

Martech Advisor

FEBRUARY 10, 2020

A content management system (CMS) is a software platform that enables users to add, publish, modify, and manage website content without requiring users to have specialized programming knowledge. Many CMS software allows you to add third-party extensions that offer additional features to customize these SEO attributes at scale.

CMS Development 62

CMS Development Enterprise Management Marketing Management Marketing Automation Services 62

Vidyard

JULY 25, 2018

You can use them as a guiding light when you need to take a step back from your publishing strategy. In this post, we’ll look at examples and lessons from a wide variety of accounts including, National Geographic, Tom Hanks, HubSpot and The Rock. Let’s dig in. Quality isn’t objective. How often is too often?

Social Media 94

Social Media Ad Building Branding Brand Identity 94

Hubspot

MARCH 6, 2017

If you've already officially launched your small business, here are the most important things you'll need to begin leveraging inbound marketing and acquiring new customers from organic search: Website. This is where you will show who you are, what you offer, where you are, and how a potential customer can get in touch with you.

Small Business Marketing 101

Small Business Marketing CMS Development Advertising Agencies Paid Search Agency 101

Kabbage

NOVEMBER 9, 2016

Why should I read it: HubSpot has an army of writers, partners, guest bloggers, and influencers that all contribute across a wide range of topics every day. They also feature real-world examples of companies doing interesting things with demand generation, all of which can be conveniently found in their weekly newsletter.

Advertising Agencies 226

Advertising Agencies Demand Generation Agencies Account Based Marketing Paid Search Agency 226

Whale Pages

APRIL 28, 2020

” Written By Simon Alcott: Published March 12th, 2020 | Updated March 12th, 2020. Take Convert kit for example. To help make this tutorial easy to follow let’s use a concrete example. While many of the bloggers creating this “best of” content are affiliates, not all of them will be. to learn more.

Paid Search Agency 59

Paid Search Agency Companies Product Case Studies 59

Kabbage

NOVEMBER 9, 2016

HubSpot’s Marketing Blog. Why should I read it: HubSpot has an army of writers, partners, guest bloggers, and influencers that all contribute across a wide range of topics every day. What do they talk about: Content marketing, social media, influencer marketing, and customer experience. Social Media Blogs. Buffer Blog.

Demand Generation Agencies 188

Demand Generation Agencies Advertising Agencies Paid Search Agency Account Based Marketing 188

SmartBug Media

NOVEMBER 6, 2018

The concept of blogging was introduced in 1994, when a college student wanted to publish his writing online. Business blogging is a great way to connect with your customers by sharing relevant, timely information that they’re interested in. To create your buyer personas, start by interviewing a handful of current customers.

Business Blogging 73

Business Blogging Traffic Organization Buyer Personas 73

Hubspot

JULY 6, 2020

For instance, let's say you work for a small company and want to publish two blog posts a week on your company's blog. Rather than paying an in-house blogger to write full-time for your brand, you might consider hiring a freelancer to write those two posts per week, which is undeniably cheaper than the alternative. That's fine!

Work Management 101

Work Management Marketing Management Paid Search Agency Advertising Agencies 101

ClearVoice

APRIL 30, 2020

When marketers think of a “lead generation tool,” they likely think of some of the popular, full-suite sales and marketing tools today, such as Salesforce, HubSpot, and Marketo. HubSpot does also offer live chat and phone support if you get stuck. Outbound lead generation tools. Email marketing tools. OptinMonster.

Lead Generation 95

Lead Generation Marketing Automation Services Budget Programs Lead Scoring 95

ClearVoice

SEPTEMBER 10, 2020

For example, one of my content marketing brand clients publishes a health-focused magazine. Customer stories. 2 examples of first-person content. Now, let’s look at a few examples of this type of writing to see how it can be appealing to readers, like you. Behind the scenes is a pharmacy delivery service.

Opinions 114

Opinions Branding Brand Identity B2B Thought Leadership 114

Marketing Insider Group

OCTOBER 2, 2020

There was some great content published this past week, specifically in the content marketing industry. At Marketing Insider Group, we are seeing a huge shift out of paid promotion and into increasing traffic and leads from our customer’s website. Enjoy these top content marketing posts of the week! By Stephanie Stahl.

B2B Thought Leadership 48

B2B Thought Leadership Content Marketing Thought Leadership Content 48

Hubspot

MAY 27, 2010

My presentation was on blogging and social media and stressed three main points that are important to all new bloggers. 3 Key Lessons For New Business Bloggers 1. It is also pictures, video’s, top 10 lists and answering your customers/prospects most frequently asked questions. Connect with HubSpot :

Blogger 28

Blogger Business Webinar Metrics Hubspot 28

Hubspot

JUNE 20, 2018

An email list is a collection of email addresses that a business can create by engaging with potential customers through lead-generating campaigns. For example, we've created quite a few free tools, like Marketing Grader , to gather email addresses. We added calls-to-action (CTAs) on our Facebook page for HubSpot Academy below.

Top of Funnel 78

Top of Funnel Landing Pages Opt-out Opt-in 78

Online Marketing Institute

JUNE 30, 2009

Blog HubSpot TV Contributors Marketing Kit Internet Marketing Blog The HubSpot Inbound Internet Marketing blog covers all of inbound marketing - SEO, Blogging, Social Media, Landing Pages, Lead Generation and Analytics. Submit guest post ideas to rburnes[at]hubspot[dot]com.

Blogger 40

Blogger RSS Inbound Marketing Internet Marketing 40

Hubspot

NOVEMBER 2, 2018

However, you have the option to also upgrade your WordPress.com account and buy a custom domain from a third-party provider (meaning your URL will look like this: www.mywebsite.com). Wordpress.org is ideal if you want full power over customizing and controlling your website. How to Choose Between WordPress.org or WordPress.com.

CMS Development 101

CMS Development Marketing Websites Godaddy Domain 101