12 Great Examples That Prove the Power of Repurposing Content

Hubspot

So to inspire your repurposing efforts, I put together some benefits and examples below. One of my favorite tidbits of advice about content marketing comes from Social Triggers founder Derek Halpern, in a post on why bloggers fail. 12 Examples of Strategic Content Repurposing.

The Ultimate List of Websites Every Blogger Should Bookmark

Hubspot

All bloggers have a number of websites that they visit every single day. What are some of the best websites that all bloggers should add to their bookmark bar? Check out 22 of the HubSpot blogging team's favorites below. 22 Websites Every Blogger Should Bookmark.

Trending Sources

How the HubSpot Marketing Blog Actually Generates Leads (Hint: It's Not How You Think)

Hubspot

Business blogging "best practices" instruct bloggers to include a relevant call-to-action at the bottom of every blog post. Over the years, I've spent a lot of time analyzing HubSpot’s Marketing Blog.

The Business Blogger's Ultimate Guide to Mastering Lead Generation

Hubspot

For HubSpot's blog, we've found that banner CTAs that stand out from the rest of the page tend to perform the best. Link some of the keywords to relevant landing pages, as you can see in the first example below, which links to the landing page for our ebook on dynamic content.

How the HubSpot CMO Screens for Top Marketing Talent

Hubspot

At HubSpot, we like to use the acronym "DARC," which stands for digital, analytical, reach, and content: Digital means they live their lives online and are familiar and comfortable with blogging, social media, and the web in general. Can you give me an example?”

Dear HubSpot: My Mom Is the Only Person Reading My Blog

Hubspot

Dear HubSpot, I work for a company that has an extremely long sales funnel, in a field that almost every business uses, but nobody wants to talk about. Budding Blogger in Boulder. Hey folks, welcome to the second installment of this column.

20 B2B Marketers Losing their Brand on Pinterest

Digital B2B Marketing

Here are three of the better B2B marketing examples I found. Hubspot : In classic Hubspot style, Hubspot’s boards are all about content. It isn’t surprising to see Hubspot as an early adopter on Pinterest. Given the focus on Pinterest from marketing bloggers and press, it isn’t surprising to see Hubspot and Constant Contact, both focused on marketers, active on Pinterest. Pinterest is the marketing flavor du jour.

Brand 108

8 Reasons Even YOU Can Be a Kick-Butt Business Blogger

Hubspot

Well the truth is, I know any one of you -- yes, even you -- can be an amazing business blogger. Most business bloggers can very rarely sit down to write a blog post without conducting some research along the way.

Rick Short Explains How to Turn Staff Into Prolific Bloggers

delicious b2bmarketing

Blog HubSpot TV Contributors Marketing Kit Internet Marketing Blog The HubSpot Inbound Internet Marketing blog covers all of inbound marketing - SEO, Blogging, Social Media, Landing Pages, Lead Generation and Analytics. Submit guest post ideas to rburnes[at]hubspot[dot]com.

B2B Marketing Stats from HubSpot’s Marketing Data Box

Webbiquity

HubSpot last week released the Marketing Data Box , a 3.4 Trade mags are struggling to maintain their value as they compete with industry analysts putting more content online, independent bloggers, and of course B2B marketers themselves publishing more of their own original content.

17 Foolish Mistakes to Avoid as a Guest Blogger

Hubspot

As a guest blogger, you need to have the skill sets of an SEO expert, a public relations professional, and obviously, a blogger , in order to be successful. Most guest bloggers do this as a result of having no (or a poorly crafted) guest blogging strategy. Connect with HubSpot

9 Questions You MUST Ask Before Hiring a Freelance Blogger

Hubspot

Many will hire an in-house blogger to create content and manage the blog's CMS. Others don't need a full-time employee(s) to manage their blogging needs, though, and will opt for a part-time, freelance blogger. Connect with HubSpot

34 (of the) Best Google+ Tips, Tactics and Guides of 2011

Webbiquity

Kelli Shaver shows how to display your Google+ profile information on a WordPress site/blog, add the +1 button, and even use a Google+-inspired WordPress theme, with details about and illustrations of three examples. The Ultimate Google+ Cheat Sheet by HubSpot Blog. ** 5 STARS.

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Apparently It’s Now Safe (Again) to Use “Free” in a Subject Line

The Point

In follow-up to the recent 2013 Marketo Summit , the marketing team at ReachForce , a leading provider of B2B data services, sent a message to attendees (including this blogger) crowing about the success of their traffic builder campaign , an email that generated a 42.8%

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How to Create an Infographic in an Hour, the Sexiest CTAs on the Web, and More in HubSpot Content This Week

Hubspot

Last week , we tried a new type of weekly roundup featuring HubSpot content you may have missed. I don''t know about you, but Sunday is my day to catch up on life.

FAQ 25

The 14 Best Content Planning and Research Tools

Webbiquity

For example, almost no one looked for information about “content marketing” prior to early 2011, but interest really soared a couple of years later, with search volume tripling between December 2012 and January 2014. Showcase reviews: HubSpot, SnapApp. HubSpot.

Tools that help generate blogging ideas

Biznology

Every blogger knows the challenge of finding topics to write about. Hubspot’s Blog Topic Generator. Hubspot’s generator came up with these great ideas. Once again, I gave it another whirl to show you some more examples of what this tool really can do.

Tools 52

A report from the epicenter of content marketing conferences

grow - Practical Marketing Solutions

Over the past two weeks I had the pleasure and honor of speaking at two premier content marketing conferences: Content Marketing World in Cleveland and Hubspot’s Inbound conference in Boston.

Marketing Hall of Shame: HubSpot's Worst Marketing Mistakes, Revisited

Hubspot

As a little marketing therapy on this fine Monday morning, last week the HubSpot marketing team sat down and relived some of HubSpot's most mortifying marketing mistakes, and of course thought it'd only be prudent to publish them for everyone to peruse through at their leisure.

Best Twitter Guides, Tips and Tools of 2010

Webbiquity

Most bloggers tweet each of their posts only once. 8 Ways to Not Get ReTweeted by HubSpot Blog. Paul Chaney reveals the “unwritten&# rules for earning influence on Twitter, for example: “Don’t Follow Just to Pitch.

9 Criteria for Selecting a Social Media Monitoring Tool

Webbiquity

For example, a discussion of the latest developments in aerospace composites is probably more likely to happen on a niche engineering forum than on Facebook. A blogger raises a question about your company’s financial outlook. Social media monitoring tools are increasing essential for companies of all sizes as the explosion of social media content renders manual monitoring efforts hopeless. But how do you choose one?

Tools 67

Six Ways to Search-Optimize a Blog

Webbiquity

Nearly every industry has its own specific directories and syndication sites as well; for example, B2B Marketing Zone for B2B vendor and influencer blogs, and Social Media Informer for social media-related blogs. Again, you could use these techniques without having your own blog, but many bloggers are more likely to consider publishing a guest post from a fellow blogger (whose writing they can easily evaluate) than from an unknown corporate or agency contact.

New Breed of Web Metrics Can Help Marketing Executives Make Better Decisions

Webbiquity

Every discipline within marketing and PR has its own tools, among them: Content development: CMS tools (WordPress, Joomla, HubSpot, 100s of others), Adobe CS, tools for creating infographics , etc.

The 16 Best Sites for Free Stock Photos and Videos

Webbiquity

License requirements (attribution, commercial use) vary, but you can use filters to limit your search, for example, only to “commercial” photos (images that can be used for commercial purposes). 12) HubSpot Free Stock Photos. ” — HubSpot. HubSpot.

5 Real-Life Examples of Awful PR Pitches

Hubspot

To help you, we've gathered 5 awful examples of real-life pitches to demonstrate what NOT to do in your media pitches. Example 1: It's Vocus' Fault! Example 2: Acting Casual. Example 3: Mail Merge. Example 4: Kind of a Stretch. Example 5: Press Releases.

A Brief Timeline of the History of Blogging

Hubspot

Welcome to the HubSpot Marketing Blog. Bloggers have dozens of platforms and formats available (fun fact: HubSpot has a blogging platform , too), and there's no longer a standard for what a blog is supposed to look like. 1998-2001: More resources for bloggers. Blogger, c.

Do Personal Passions Make You a Better B2B Blogger?

B2B Memes

It’s a popular tactic among B2B bloggers to look at dry B2B topics through the prism of seemingly unrelated personal enthusiasms. But for lots of B2B bloggers, the logical connection is less important than the personal one. You don’t have to look very far to find plenty of examples. Consider, for instance, how these well-known blogs use figures from popular culture to illuminate B2B subjects: Hubspot and sports: “ Why I Would Hire Bode Miller as My Inbound Marketer.”.

3 Key Lessons For New Business Bloggers

Hubspot

My presentation was on blogging and social media and stressed three main points that are important to all new bloggers. 3 Key Lessons For New Business Bloggers 1. How To Leverage Blogs To Increase Search Engine Visibility View more presentations from HubSpot Internet Marketing.

24 (of the) Best Business Blogging Guides, Tips and Tools of 2011

Webbiquity

Guidance for New Bloggers. 20 Common Mistakes Made By New Bloggers by Ink Rebels. 12 things every business blogger should know how to do by Ragan’s PR Daily. How to Be an Awesome Blog Commenter by HubSpot Blog. 21 Ways Bloggers Engage by Heidi Cohen.

How to Blog Consistently Without Burning Out

Hubspot

I am sure many bloggers have different tricks. You can use Tweetdeck desktop notifications or set up HubSpot Social Inbox email notifications to watch the news without interrupting your workflow. HubSpot customers, you can use Social Inbox for this, too.).

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The One Thing That’s Better Than Knowing Your Customers

grow - Practical Marketing Solutions

Current customers and potential customers who visit your site (a CRM like HubSpot can deduce this info for you). you can track manually or with a social CRM — example of Sprout Social below). Knowing your customers is a never-ending quest for most marketers.

Should I Gate This Content? [Flowchart]

Hubspot

question, for example. Bloggers have looked at the topic through various lenses -- from SEO to lead generation to channel-specific implications -- yet nobody appears to have written a simple “gate this, don’t gate that” prescription. We marketers seem to like rules. (

The Beginner's Guide to Small Business Marketing Online

Hubspot

When you create your website, make sure you implement Google Analytics or HubSpot Marketing Free (both of which are free products) so you can easily track who's looking at your site. To find a marketing agency, try looking through HubSpot's Agency Partner directory.

The 30 Best Content Curation Resources for Marketers and Business Pros

B2B Marketing Insider

So here, I have curated my own list of the top sites of business and marketing information – some of which are great examples of content curation themselves. Hubspot (@ Hubspot ) – another one of the top resource for marketers.

Are You Screwing Up Your Twitter Images? 7 Do's and Don'ts to Live By

Hubspot

Let''s take JetBlue for example. Here''s an example of what a collage looks like: 14,000 already registered for the World''s Largest Webinar! — HubSpot (@HubSpot) April 8, 2014. For example, back in January, we ran the 30-Day Blog Challenge.

Six methods for smarter marketing segmentation

grow - Practical Marketing Solutions

Here’s an example of automation triggers I use in ConvertKit (my ESP): [Source: ConvertKit ] 4. Figure out ways to automate time-consuming tasks ( HubSpot has the idea ). Here's an example of automation triggers I use in ConvertKit (my ESP): [Source: ConvertKit 4.

What’s Your Content Cadence?

grow - Practical Marketing Solutions

Let’s use this post as an example of my point: Who is the person I am picturing in my head as I write this? Brooke Ballard is an in-the-trenches digital marketer & owner at B Squared Media , blossoming blogger, and co-host of @ReadySetPodcast.

Content Marketing Strategy: A Comprehensive Guide for Modern Marketers

Hubspot

Here's what I mean, using the "infographic generator" example above for demonstrations. For what it's worth, HubSpot's CMO recommends the latter : "T he best way to help your sales team is to build brand awareness and create content that generates a lot of leads over time. Blogger.

Top Marketing Blogs You Should Be Reading

Radius

HubSpot’s Marketing Blog. Why should I read it: HubSpot has an army of writers, partners, guest bloggers, and influencers that all contribute across a wide range of topics every day. Content is everywhere these days.

Top Marketing Blogs You Should Be Reading

Radius

HubSpot’s Marketing Blog. Why should I read it: HubSpot has an army of writers, partners, guest bloggers, and influencers that all contribute across a wide range of topics every day. Content is everywhere these days.