11 Actionable Writing Tips [+Examples]
SEPTEMBER 1, 2014
When you’re a blogger, statistics are your best friend. Example: It’s a good idea to blog often since 92% of businesses that blog multiple times daily has acquired customers through their blog ( HubSpot ). Image source.
12 Great Examples That Prove the Power of Repurposing Content
NOVEMBER 14, 2016
So to inspire your repurposing efforts, I put together some benefits and examples below. One of my favorite tidbits of advice about content marketing comes from Social Triggers founder Derek Halpern, in a post on why bloggers fail. 12 Examples of Strategic Content Repurposing.
The Ultimate List of Websites Every Blogger Should Bookmark
SEPTEMBER 10, 2015
All bloggers have a number of websites that they visit every single day. What are some of the best websites that all bloggers should add to their bookmark bar? Check out 22 of the HubSpot blogging team's favorites below. 22 Websites Every Blogger Should Bookmark.
29+ Actionable Content Writing Tips [+Examples]
JUNE 29, 2016
Here are 29+ actionable content writing tips to help you, along with examples, statistics, and quotes. If you give them specific examples of what to do after reading your content, they’re less likely to go looking for more specific information on other sites. Source: Hubspot.
How the HubSpot Marketing Blog Actually Generates Leads (Hint: It's Not How You Think)
MARCH 16, 2016
Business blogging "best practices" instruct bloggers to include a relevant call-to-action at the bottom of every blog post. Over the years, I've spent a lot of time analyzing HubSpot’s Marketing Blog.
Want to Be a Better Blogger? Embrace Structure
JUNE 26, 2014
For example, if you''re writing a list post about the best restaurants in Boston, you''d want to restrict yourself upfront to a certain number of restaurants -- otherwise the list could go on and on and on. What is the first step you take as you begin writing a blog post?
Polish up your best content to drive content marketing value
grow - Practical Marketing Solutions
JULY 16, 2015
For a little over a week, I have been thinking about writing this post, but haven’t gotten around to it, and just a few days ago HubSpot’s Pamela Vaughan posted a blog that is literally the same thing I was planning to write. Add a real life example?
Dear HubSpot: My Mom Is the Only Person Reading My Blog
MAY 30, 2014
Dear HubSpot, I work for a company that has an extremely long sales funnel, in a field that almost every business uses, but nobody wants to talk about. Budding Blogger in Boulder. Hey folks, welcome to the second installment of this column.
10 Free Tools Every Business Blogger Should Bookmark
JUNE 12, 2012
As a business blogger , most of the tools you need to do your job live right up there in your noggin. Here are 10 free tools that will make you a better business blogger , and how to use them. 10 Free Tools Business Bloggers Should Bookmark.
20 B2B Marketers Losing their Brand on Pinterest
Digital B2B Marketing
FEBRUARY 21, 2012
Here are three of the better B2B marketing examples I found. Hubspot : In classic Hubspot style, Hubspot’s boards are all about content. It isn’t surprising to see Hubspot as an early adopter on Pinterest. Given the focus on Pinterest from marketing bloggers and press, it isn’t surprising to see Hubspot and Constant Contact, both focused on marketers, active on Pinterest. Pinterest is the marketing flavor du jour.
8 Reasons Even YOU Can Be a Kick-Butt Business Blogger
OCTOBER 25, 2012
Well the truth is, I know any one of you -- yes, even you -- can be an amazing business blogger. Most business bloggers can very rarely sit down to write a blog post without conducting some research along the way.
Rick Short Explains How to Turn Staff Into Prolific Bloggers
JUNE 30, 2009
Blog HubSpot TV Contributors Marketing Kit Internet Marketing Blog The HubSpot Inbound Internet Marketing blog covers all of inbound marketing - SEO, Blogging, Social Media, Landing Pages, Lead Generation and Analytics. Submit guest post ideas to rburnes[at]hubspot[dot]com.
34 (of the) Best Google+ Tips, Tactics and Guides of 2011
FEBRUARY 23, 2012
Kelli Shaver shows how to display your Google+ profile information on a WordPress site/blog, add the +1 button, and even use a Google+-inspired WordPress theme, with details about and illustrations of three examples. The Ultimate Google+ Cheat Sheet by HubSpot Blog. ** 5 STARS.
17 Foolish Mistakes to Avoid as a Guest Blogger
MARCH 13, 2012
As a guest blogger, you need to have the skill sets of an SEO expert, a public relations professional, and obviously, a blogger , in order to be successful. Most guest bloggers do this as a result of having no (or a poorly crafted) guest blogging strategy. Connect with HubSpot
The 14 Best Content Planning and Research Tools
MAY 17, 2016
For example, almost no one looked for information about “content marketing” prior to early 2011, but interest really soared a couple of years later, with search volume tripling between December 2012 and January 2014. Showcase reviews: HubSpot, SnapApp. HubSpot.
9 Questions You MUST Ask Before Hiring a Freelance Blogger
MARCH 7, 2012
Many will hire an in-house blogger to create content and manage the blog's CMS. Others don't need a full-time employee(s) to manage their blogging needs, though, and will opt for a part-time, freelance blogger. Connect with HubSpot
Apparently It’s Now Safe (Again) to Use “Free” in a Subject Line
MAY 14, 2013
In follow-up to the recent 2013 Marketo Summit , the marketing team at ReachForce , a leading provider of B2B data services, sent a message to attendees (including this blogger) crowing about the success of their traffic builder campaign , an email that generated a 42.8%
How to Create an Infographic in an Hour, the Sexiest CTAs on the Web, and More in HubSpot Content This Week
SEPTEMBER 1, 2013
Last week , we tried a new type of weekly roundup featuring HubSpot content you may have missed. I don''t know about you, but Sunday is my day to catch up on life.
Tools that help generate blogging ideas
OCTOBER 7, 2015
Every blogger knows the challenge of finding topics to write about. Hubspot’s Blog Topic Generator. Hubspot’s generator came up with these great ideas. Once again, I gave it another whirl to show you some more examples of what this tool really can do.
The 16 Best Sites for Free Stock Photos and Videos
APRIL 25, 2017
License requirements (attribution, commercial use) vary, but you can use filters to limit your search, for example, only to “commercial” photos (images that can be used for commercial purposes). 12) HubSpot Free Stock Photos. ” — HubSpot. HubSpot.
A report from the epicenter of content marketing conferences
grow - Practical Marketing Solutions
SEPTEMBER 22, 2014
Over the past two weeks I had the pleasure and honor of speaking at two premier content marketing conferences: Content Marketing World in Cleveland and Hubspot’s Inbound conference in Boston.
Best Twitter Guides, Tips and Tools of 2010
JANUARY 31, 2011
Most bloggers tweet each of their posts only once. 8 Ways to Not Get ReTweeted by HubSpot Blog. Paul Chaney reveals the “unwritten rules for earning influence on Twitter, for example: “Don’t Follow Just to Pitch.
9 Criteria for Selecting a Social Media Monitoring Tool
MARCH 23, 2011
For example, a discussion of the latest developments in aerospace composites is probably more likely to happen on a niche engineering forum than on Facebook. A blogger raises a question about your company’s financial outlook. Social media monitoring tools are increasing essential for companies of all sizes as the explosion of social media content renders manual monitoring efforts hopeless. But how do you choose one?
New Breed of Web Metrics Can Help Marketing Executives Make Better Decisions
NOVEMBER 19, 2012
Every discipline within marketing and PR has its own tools, among them: Content development: CMS tools (WordPress, Joomla, HubSpot, 100s of others), Adobe CS, tools for creating infographics , etc.
Six Ways to Search-Optimize a Blog
DECEMBER 5, 2011
Nearly every industry has its own specific directories and syndication sites as well; for example, B2B Marketing Zone for B2B vendor and influencer blogs, and Social Media Informer for social media-related blogs. Again, you could use these techniques without having your own blog, but many bloggers are more likely to consider publishing a guest post from a fellow blogger (whose writing they can easily evaluate) than from an unknown corporate or agency contact.
Marketing Hall of Shame: HubSpot's Worst Marketing Mistakes, Revisited
JUNE 25, 2012
As a little marketing therapy on this fine Monday morning, last week the HubSpot marketing team sat down and relived some of HubSpot's most mortifying marketing mistakes, and of course thought it'd only be prudent to publish them for everyone to peruse through at their leisure.
5 Real-Life Examples of Awful PR Pitches
JANUARY 26, 2012
To help you, we've gathered 5 awful examples of real-life pitches to demonstrate what NOT to do in your media pitches. Example 1: It's Vocus' Fault! Example 2: Acting Casual. Example 3: Mail Merge. Example 4: Kind of a Stretch. Example 5: Press Releases.
A Brief Timeline of the History of Blogging
SEPTEMBER 13, 2016
Welcome to the HubSpot Marketing Blog. Bloggers have dozens of platforms and formats available (fun fact: HubSpot has a blogging platform , too), and there's no longer a standard for what a blog is supposed to look like. 1998-2001: More resources for bloggers. Blogger, c.
Do Personal Passions Make You a Better B2B Blogger?
AUGUST 31, 2010
It’s a popular tactic among B2B bloggers to look at dry B2B topics through the prism of seemingly unrelated personal enthusiasms. But for lots of B2B bloggers, the logical connection is less important than the personal one. You don’t have to look very far to find plenty of examples. Consider, for instance, how these well-known blogs use figures from popular culture to illuminate B2B subjects: Hubspot and sports: “ Why I Would Hire Bode Miller as My Inbound Marketer.”.
24 (of the) Best Business Blogging Guides, Tips and Tools of 2011
JANUARY 16, 2012
Guidance for New Bloggers. 20 Common Mistakes Made By New Bloggers by Ink Rebels. 12 things every business blogger should know how to do by Ragan’s PR Daily. How to Be an Awesome Blog Commenter by HubSpot Blog. 21 Ways Bloggers Engage by Heidi Cohen.
3 Key Lessons For New Business Bloggers
MAY 27, 2010
My presentation was on blogging and social media and stressed three main points that are important to all new bloggers. 3 Key Lessons For New Business Bloggers 1. How To Leverage Blogs To Increase Search Engine Visibility View more presentations from HubSpot Internet Marketing.
The Beginner's Guide to Small Business Marketing Online
MARCH 6, 2017
When you create your website, make sure you implement Google Analytics or HubSpot Marketing Free (both of which are free products) so you can easily track who's looking at your site. To find a marketing agency, try looking through HubSpot's Agency Partner directory.
The One Thing That’s Better Than Knowing Your Customers
grow - Practical Marketing Solutions
SEPTEMBER 27, 2016
Current customers and potential customers who visit your site (a CRM like HubSpot can deduce this info for you). you can track manually or with a social CRM — example of Sprout Social below). Knowing your customers is a never-ending quest for most marketers.
How to Blog Consistently Without Burning Out
JANUARY 12, 2015
I am sure many bloggers have different tricks. You can use Tweetdeck desktop notifications or set up HubSpot Social Inbox email notifications to watch the news without interrupting your workflow. HubSpot customers, you can use Social Inbox for this, too.).
Should I Gate This Content? [Flowchart]
DECEMBER 12, 2014
question, for example. Bloggers have looked at the topic through various lenses -- from SEO to lead generation to channel-specific implications -- yet nobody appears to have written a simple “gate this, don’t gate that” prescription. We marketers seem to like rules. (
The 30 Best Content Curation Resources for Marketers and Business Pros
B2B Marketing Insider
JUNE 14, 2012
So here, I have curated my own list of the top sites of business and marketing information – some of which are great examples of content curation themselves. Hubspot (@ Hubspot ) – another one of the top resource for marketers.
Are You Screwing Up Your Twitter Images? 7 Do's and Don'ts to Live By
JULY 22, 2014
Let''s take JetBlue for example. Here''s an example of what a collage looks like: 14,000 already registered for the World''s Largest Webinar! — HubSpot (@HubSpot) April 8, 2014. For example, back in January, we ran the 30-Day Blog Challenge.
Six methods for smarter marketing segmentation
grow - Practical Marketing Solutions
JUNE 8, 2016
Here’s an example of automation triggers I use in ConvertKit (my ESP): [Source: ConvertKit ] 4. Figure out ways to automate time-consuming tasks ( HubSpot has the idea ). Here's an example of automation triggers I use in ConvertKit (my ESP): [Source: ConvertKit 4.
What’s the role of a content strategist?
DECEMBER 3, 2015
In fact, Hubspot and Moz have both published recent studies that suggest that if you’re serious about content marketing, you need to be publishing at least 2-3 times per week.
The 29 Best Social Media Monitoring Tools
FEBRUARY 13, 2017
They’re a textbook example of how to build a platform by doing one thing better than anyone else. Sample review: “This site lets you find out how many times a URL was shared, as well as the journalists and bloggers who shared it.”