Convince & Convert

APRIL 22, 2014

Unclaimed Baggage found a new way to engage bloggers and grow their brand, while earning their place as our outreach marketing example of the month. In an effort to promote their store organically, Unclaimed Baggage utilizes outreach marketing tactics in a stellar way. Let’s dive in and see how they worked with bloggers.

Outreach 159

Outreach Blogger Brand Identity Branding 159

Biznology

JULY 10, 2013

Yesterday’s Biznology® Webinar with Chris Abraham was all about blogger outreach and online engagement. Chris Abraham goes through a real case study for Mizuno Running. He also tells how to find the right online influencers, bloggers, and the social media savvy. Create a blogger-optimized news release.

Blogger 80

Blogger Outreach PR Public Relations 80

Convince & Convert

SEPTEMBER 18, 2014

» Social Media Case Studies bloggers campaign case study celebration community facebook influencers outreach social media twitter' The Beeday celebration was launched on September 8 th with a dedicated microsite, plus promoted Facebook posts and tweets. Read the whole entry. »

Social Media 143

Social Media Communities Microsite Case Study 143

Convince & Convert

AUGUST 17, 2014

Social media and PR bloggers have been talking about this topic for years, yet I don’t see pitches getting much better. » Social Media Case Studies influencer marketing influencer outreach influencer pitch PR PR 2.0 Today, I want to focus on one specific part of that session: how to pitch influencers.

PR 161

PR Public Relations Case Study Case Studies 161

Convince & Convert

MAY 28, 2014

In fact, outreach marketing focuses on the “one to one to many” approach where brands reach out to a handful of passionate fans, influencers, etc. However, for the most part, outreach marketing is not a philosophy that encourages at scale operations. What do you think about “mass nurturing” instead of mass outreach for your brand?

Word of Mouth 158

Word of Mouth Blogger Case Study Case Studies 158

Webbiquity

NOVEMBER 28, 2023

Offer case studies that resonate or facilitate meetings with current satisfied clients. With the aid of outreach tools , you can automate feedback collection post-sales interactions. Eduard Klein is an International Digital Growth Marketer, Blogger, and Entrepreneur with a global mindset.

B2B Sales 188

B2B Sales Webinar Metrics B2B Peer-to-peer 188

Martech

NOVEMBER 29, 2021

A number of ethical, white-hat link-building strategies can be used to accomplish this, including broken link building, guest posting, and outreach campaigns to show people your incredible content. Samples – Always ask for link samples and link-building case studies. 2) Outreach platform. 2) Outreach platform.

Link Building 106

Link Building Work Management Marketing Management Service 106

SmartBug Media

AUGUST 8, 2019

Generating publicity requires planning, consistent outreach, follow-up, and dedication. However, before beginning any press outreach, an excellent starting point for your media relations strategy is creating the right digital collateral packaged in the form of an electronic press kit. Case Studies. Case Studies.

Press 85

Press Digital Asset Management PR Case Studies 85

Whale Pages

APRIL 28, 2020

my hope is that today’s tutorial will make your affiliate outreach, onbarding and activation efforts much faster and easier. While many of the bloggers creating this “best of” content are affiliates, not all of them will be. So how can we narrow our search down further to filter only for bloggers who are affiliates?

Paid Search Agency 59

Paid Search Agency Companies Product Case Studies 59

Hubspot

MAY 27, 2020

Conduct guest blogging outreach. However, that's not always the case. Now that we've covered that, let's dive-deep into each step of the guest blogging process if you want to become a successful guest blogger for major publications. How to Become a Successful Guest Blogger. Find reputable guest blogging sites.

Lead Scoring 68

Lead Scoring Lead Ranking Blogger Ideal Customer Profiles 68

Oktopost

JUNE 14, 2021

For this reason, blogger outreach, niche edits (editing older published articles with anchor text, updated content, and links,) and content writing services are the bread and butter services offered by SEO firms. Case studies delving into a topic. Resource and tutorial pages. Podcasts and podcast sponsorships. and more.

Demand Generation Agencies 146

Demand Generation Agencies Demand Generation Lead Generation Paid Content 146

Navigate the Channel

JANUARY 3, 2023

These three issues plague all efforts to connect with journalists and influencers, but bad news releases create one giant case study in where communication goes wrong. Seek out digital-only publications and news sources (don’t forget the bloggers) and add them to your list. Think a sippy cup that tips over.) Online News Outlets.

Public Relations 65

Public Relations Contacts Tips Marketing & Strategy 65

SmartBug Media

JULY 10, 2019

In the B2B world, however, it is important to remember the size of the organization you are trying to reach because it can have many implications for the success of your outreach. When this comes up, it’s helpful to have a few case studies in your back pocket. Develop Tons of Content. Remap Your Sales Process.

SMB 67

SMB Planning Marketing Plans Allocation 67

Optinmonster

SEPTEMBER 30, 2022

The X%, in this case, could be anything: people who are your customers benefiting from your services or people who aren’t your customers and, therefore, missing out on something cool. For example, you can use this email subject line and highlight a blog post if you’re reaching out to a blogger to build backlinks. Hey, [name].

Urgency Marketing 87

Urgency Marketing Open Rate Case Studies Click Rate 87

Convert

JANUARY 18, 2021

I’ll outline my step-by-step process — from opportunity research to contact outreach. My backlink building approach has largely consisted of two parts: content research and target outreach. In my case, I started by making a list of search categories I thought people who “might” use our product. Why Backlinks?

Outreach 119

Outreach Case Study Case Studies Research 119

Sprout Social

JANUARY 27, 2020

Beyond the saturation of beauty bloggers, retailers, foodies and entertainers, there’s plenty of space for marketers to achieve impactful marketing goals for their software businesses. Testimonials and case studies that highlight customer success build trust and favorability among new leads. Not convinced?

Social Media 100

Social Media Stats Software Social Marketing 100

accelerate agency

AUGUST 15, 2021

We do this by employing strategic content, SEO, outreach, and link building. . Look for SEO agencies that have case studies that fit with your company’s needs. . Look at past performance: This requires you to look at case studies and online reviews. Why is SEO important for B2B?

Paid Search Agency 98

Paid Search Agency SEO Companies Branding 98

Hubspot

OCTOBER 23, 2015

This is cold outreach, and, for better or for worse, it has its purpose. I’ve identified five elements of the perfect cold outreach email, as well as expert examples to go along with each one. 5 Outreach Elements Used By The Pros. Here’s the exact script: What I love about this outreach email from Brian is that it is relevant.

Outreach 28

Outreach Case Studies Case Study Newsletter 28

Biznology

NOVEMBER 8, 2012

And bloggers , of course, need to know what words their audiences use to describe their pain points. If you’re interested in the case study, please read on. Case Study: US Open Marketing. Earned: Press releases, blogs, organic search, social outreach, Facebook, Twitter. IBM sponsors the event.

Keywords 80

Keywords Paid Search Agency Digital Asset Management Enterprise Management 80

Valasys

FEBRUARY 13, 2020

So much so that the famous author, speak & blogger Seth Godin describes it as the “ only marketing left.” The social proliferation of the brands is often a cumulative result of competitive benchmarking, tracking & optimization of the outreach. How to Build Brand Authority with Content Marketing?

Content Marketing 64

Content Marketing Ad Building Brand Identity Branding 64

NuSpark Consulting

NOVEMBER 19, 2012

Even the top professionals in the field work to stay ahead of Google; what of article submission services, what of social signals and bookmarking, how do I attract bloggers to pick up client articles, and on and on. Guest blog research and outreach can be a job all in itself, which is why I employ s specialist for this task.

SEO 100

SEO Planning Blogger Content Marketing 100

Biznology

SEPTEMBER 23, 2014

The Outreach Marketing Virtual Summit 2014 , sponsored by GroupHigh , happens today. My presentation is titled Blogger Outreach Case Study: How I Activated Hundreds of Bloggers for Mizuno Running. Long Tail Blogger Outreach. It’s free, it’s web-based, virtual, and lasts all day.

Long Tail Marketing 80

Long Tail Marketing Case Studies Case Study Outreach 80

Biznology

NOVEMBER 10, 2015

Reputation management is much hotter than ever, search engine optimization (SEO) is no longer considered snake oil, and blogger PR and social marketing. Too many people in this game have been burnt themselves by the surprised cat named Google, Blogger, Influencer, Twitterati, ending up scratched, bitten, and shamed.

Marketing Websites 80

Marketing Websites Wikipedia Work Management Blogger 80

Digital B2B Marketing

MARCH 15, 2012

Last week, I made the case for a new definition of inbound marketing , or as Michael Brenner ( @brennermichael ) called it in the comments, a “call to arms” for inbound marketers. The new definition: Inbound marketing is marketing focused on being found through the recommendation of others and delighting everyone that finds you.

Inbound Marketing 100

Inbound Marketing Budget Programs Blast Campaigns Marketing & Strategy 100

Biznology

JANUARY 17, 2011

Let me explain and let me introduce myself because Mike has offered me the opportunity to be a blogger here, so I thought I would put everything into context and perspective. Instead, I threw myself and my agency into blogger outreach and social media marketing. That's my goal as blogger here. Don't believe me?

Social Media 80

Social Media SEO Advertising Agencies Media 80

Convince & Convert

NOVEMBER 15, 2013

This week: From ExactTarget , a free set of case studies called The Power of Digital Marketing. They also handle blogger outreach and social press. Huge thanks to our amazing sponsors for helping us make this happen. Please support them; we couldn’t do it without their help!

Paid Search Agency 139

Paid Search Agency Advertising Agencies Multi-Channel Television marketing 139

GreenRope

MAY 28, 2020

Medium offers bloggers an Import function so you can import your posts from the authoritative link (your blog), so you do not risk any SEO repercussions. Share your blog posts, company culture, case studies, customer stories, and more, but do not always include a hard sell. Medium is another great place to republish blog posts.

Marketing Budget 52

Marketing Budget Budget Programs Marketing Budget Creation Planning 52

Outbrain

JANUARY 27, 2019

Case studies, research, surveys – we are constantly surrounded by amazing insights. What you’ll take away: This first-time-ever YoastCon will be focusing on SEO and WordPress challenges, tips for bloggers, AI in search, knowledge graph, Progressive WordPress, AMP and more. February 7-8, 2019. Nijmegen, Netherlands.

Conference 40

Conference Paid Search Agency SEM Co-Registration 40

Convince & Convert

JANUARY 26, 2012

According to the Indianapolis Super Bowl Host Committee , Klout was used to help identify the participants, and the list was augmented manually with known local bloggers, gadflies, and connectors. I’m sure Wal-Mart will gladly publish their blogger outreach criteria. Maybe a Wiki? Ridiculous.

Outreach 122

Outreach Social Media Wiki Paid Search Agency 122

Webbiquity

DECEMBER 1, 2020

This presentation from Twin Cities Startup Week starts with clarification of how B2B influencer marketing works (and how it differs from the B2C type), ends with a case study, and in between details a dozen key do’s and don’ts for achieving success. The Outreach. But be very careful using tools for outreach.

Enterprise Management 278

Enterprise Management B2B Marketing Work Management Marketing Management 278

Single Grain

DECEMBER 29, 2020

There are a number of incredible SaaS bloggers who not only write for business owners, entrepreneurs and startups, but who are business owners, entrepreneurs and startups. Here are the top 16 SaaS bloggers that all businesses should follow for the most up-to-date, advanced and useful business techniques that will help you grow your business.

Blogger 119

Blogger Business Blogging Sales Management Enterprise Management 119

ClearVoice

MARCH 26, 2020

A communications agency is just that, a team of copywriters, bloggers, journalists, photographers, videographers, designers and anyone else who is ready to communicate your business’s values through content. Think of these folks as the masons forming the foundation for your marketing outreach. Communications or media agency.

Advertising Agencies 71

Advertising Agencies Paid Search Agency Ad Agencies Top of Funnel 71

Content Standard

MAY 8, 2018

These are, in the vast majority of cases, not to do with timely offers or indeed new product functionality, but emotional platforms. Recent studies show that ratio has pulled to 50:50—and while those 10 extra percentage points on activation might not seem like a lot, think of it in practice.

Top of Funnel 71

Top of Funnel ROI Planning Content Marketing 71

Adobe Experience Cloud Blog

OCTOBER 3, 2012

by Dayna Rothman We’d like to welcome Justin Gray as a guest blogger in today’s post. Those stories don’t have to be dry case studies – they can be short videos or profiles, whimsical and often comical insights into how our services impact marketers’ lives. He is the CEO and chief marketing evangelist at LeadMD.

Marketing Automation Services 48

Marketing Automation Services Marketing Automation Automation Marketing Management 48

MLT Creative

APRIL 29, 2011

May 9-11 , Confab: The Content Strategy Conference Minneapolis, MN: The conference will consist of real-world case studies, hands-on workshops, and the industries’ best. May 10-11 , Customer Response Summit Hollywood, FL: Learn how corporate America is responding to emerging customer response channels through social media, web 2.0

Advertising Agencies 40

Advertising Agencies B2B Marketing WOM Web 2.0 40

Convince & Convert

APRIL 23, 2014

Image via StuffParentsNeed.com Yesterday, I posted on a stellar event that Unclaimed Baggage put together to appeal to local bloggers and earn some authentic coverage for their brand. Tiffany is one of the bloggers who attended the event that Unclaimed Baggage hosted. Read Char-Broil’s case study here if you want to learn more.

Blogger 162

Blogger Case Studies Case Study Outreach 162

Biznology

NOVEMBER 29, 2011

Over the last five years that Abraham Harrison has been pitching bloggers on behalf of clients, we have learned a thing or two about how best to reach bloggers, how to engage them, how to get them to carry our client’s message to their readership. In other cases, the names of Abraham Harrison team members fit the bill.

Blogger 80

Blogger Domain Outreach Microsite 80