The Forward Observer

OCTOBER 13, 2023

It also shows how to master content distribution across channels such as websites, blogs, email, and social media networks to maximize reach, engagement, and impact. Virji is a top-rated international keynote speaker featured in The Drum, The Next Web, Search Engine Journal , and AdWeek. Don’t know how to leave an iTunes review?

Planning 130

Planning Top of Funnel Content Marketing PPC 130

Thinkers360

MARCH 22, 2024

Here’s the Thinkers360 annual leaderboard for our top 50 B2B thought leaders, analysts and influencers you should work with in 2024 (Europe, Africa & Middle East). Frequently Asked Questions What specific criteria were used to select the top 50 thought leaders and influencers? Congratulations to all who participated!

B2B Thought Leadership 141

B2B Thought Leadership Work Management Thought Leadership B2B 141

Thinkers360

MARCH 8, 2024

Here’s the Thinkers360 annual leaderboard for our top 50 B2B thought leaders, analysts and influencers you should work with in 2024 (North America). Congratulations to all who participated! Salih, DBA Khatib & Alami PTE, Singapore / Heriot-Watt University Contact Ahmad M.

B2B Thought Leadership 126

B2B Thought Leadership Work Management Thought Leadership Enterprise Management 126

Kabbage

NOVEMBER 9, 2016

For marketers, it probably doesn’t come as a surprise that blogs are the second most used tactic for content marketing (behind social media content). But if you’re like me, then chances are you’re pretty selective with your blog subscriptions and visits. That’s exactly why we share a list of the top marketing blogs each year.

Advertising Agencies 226

Advertising Agencies Demand Generation Agencies Account Based Marketing Paid Search Agency 226

Hubspot

FEBRUARY 23, 2021

Now, with the rise of video and podcasts, it's blogging's turn to feel the heat. I reached out to marketers with backgrounds in product marketing, SEO, YouTube, podcasting, and more and asked them, " Are Blogs dead? In all fairness, this question surrounding blogs is not without reason. Here's what they said.

Paid Content 101

Paid Content Planning Work Management Paid Search Agency 101

Biznology

APRIL 28, 2017

Is it blogging? He was well-known in his field, consulted with top brands, and was popular on the lecture circuit. Yes, my client tried to blog. No, I didn’t say, “hire a freelancer to blog for you,” or “blog less frequently.”. What I did say was, “stop blogging.” And in this case, it wasn’t blogging.

Webinar Metrics 146

Webinar Metrics Long Tail Marketing Correlation Advertising Mediums 146

Thinkers360

MARCH 1, 2024

Here’s the Thinkers360 annual leaderboard for our top 50 global thought leaders and influencers on Education for 2024. Frequently Asked Questions What specific criteria were used to select the top 50 thought leaders and influencers? Congratulations to all our Education influencers who participated! Join us today !

Education 127

Education B2B Thought Leadership Thought Leadership Lead Ranking 127

Kabbage

NOVEMBER 9, 2016

For marketers, it probably doesn’t come as a surprise that blogs are the second most used tactic for content marketing (behind social media content). But if you’re like me, then chances are you’re pretty selective with your blog subscriptions and visits. That’s exactly why we share a list of the top marketing blogs each year.

Demand Generation Agencies 188

Demand Generation Agencies Advertising Agencies Paid Search Agency Account Based Marketing 188

Thinkers360

APRIL 7, 2024

Here’s the Thinkers360 annual leaderboard for our top 50 global thought leaders and influencers on Diversity and Inclusion for 2024. Frequently Asked Questions What specific criteria were used to select the top 50 thought leaders and influencers? Congratulations to all our Diversity and Inclusion influencers who participated!

B2B Thought Leadership 91

B2B Thought Leadership Thought Leadership Lead Ranking Lead Scoring 91

Only B2B

APRIL 24, 2024

In the demand generation, marketers use a mix of active strategies (webinars, email marketing, paid ads) and passive strategies (content marketing, SEO, podcasting, social media marketing) to capture prospects’ interest in making a purchase. Contribution to pipeline and sales impact. blog downloads, content offers).

Demand Generation Agencies 71

Demand Generation Agencies Demand Generation Inbound Marketing Top of Funnel 71

Thinkers360

MARCH 8, 2024

Here’s the Thinkers360 annual leaderboard for our top 50 global thought leaders and influencers on Business Continuity for 2024. Frequently Asked Questions What specific criteria were used to select the top 50 thought leaders and influencers? Congratulations to all our Business Continuity influencers who participated!

B2B Thought Leadership 124

B2B Thought Leadership Thought Leadership Lead Ranking Lead Scoring 124

SocialPilot

FEBRUARY 9, 2024

Stelzner He is the founder of the Social Media Examiner blog. His podcasts will provide you with tricks to boost your marketing skills and will keep you up-to-date about everything new in the world of social media marketing. Sharing today’s top marketing strategies with a community of 100k and growing.

Paid Content 93

Paid Content Paid Search Agency Social Media Social Marketing 93

Thinkers360

MARCH 22, 2024

Here’s the Thinkers360 annual leaderboard for our top 50 global thought leaders and influencers on Legal & IP for 2024. Frequently Asked Questions What specific criteria were used to select the top 50 thought leaders and influencers? Congratulations to all our Legal & IP influencers who participated! Join us today !

B2B Thought Leadership 104

B2B Thought Leadership Thought Leadership Lead Ranking Lead Scoring 104

Webbiquity

NOVEMBER 10, 2020

Buyers now consistently rely on five top sources of information–yet vendors typically concentrate on only two of these. As shown in the Venn diagram below, there is a mismatch between the top information sources used by tech buyers and the top tactics B2B marketers focus on. Mismatched Content Type Priorities.

Enterprise Management 297

Enterprise Management Sales Management Work Management Marketing Management 297

Thinkers360

APRIL 14, 2024

Here’s the Thinkers360 annual leaderboard for our top 50 global thought leaders and influencers on Health & Safety for 2024. 50 Enrico Molinari CMO GovTech Innovation Manager | University Professor | Top 5 Global Fintech Influencer Contact Enrico Molinari Score: 31.33 Join us today ! 4 Dr. McKenna Score: 31.33

B2B Thought Leadership 77

B2B Thought Leadership Thought Leadership Lead Ranking Lead Scoring 77

ConvertKit

JANUARY 29, 2021

The advantages of building ebooks from blog content. Use your blog as a content testing platform. Tools and techniques for turning blog content into an eBook. If you’ve ever written a popular blog post that engaged readers , you have material. The advantages of building ebooks from blog content.

Lead Scoring 145

Lead Scoring Lead Ranking Course Press 145

Thinkers360

APRIL 28, 2024

Here’s the Thinkers360 annual leaderboard for our top 50 global thought leaders and influencers on Personal Branding for 2024. Frequently Asked Questions What specific criteria were used to select the top 50 thought leaders and influencers? Congratulations to all our Personal Branding influencers who participated! Score: 30.33

B2B Thought Leadership 52

B2B Thought Leadership Thought Leadership Lead Ranking Lead Scoring 52

Marketing Insider Group

JULY 11, 2023

Sure, it’s all important for your sales pipeline, but the truth is, your customers might not care. Because let’s face it, the shorter the buyer’s journey and sales process, the better for everyone involved. What The Content Marketing and Relationship Currency Facts Tell Us Use Blogging To Increase Credibility.

Ad Exchange 239

Ad Exchange High Quality Lead Landing Pages Content 239

Thinkers360

MARCH 16, 2024

Here’s the Thinkers360 annual leaderboard for our top 50 global thought leaders and influencers on Security for 2024. Frequently Asked Questions What specific criteria were used to select the top 50 thought leaders and influencers? Congratulations to all our Security influencers who participated! Join us today ! Score: 30.36

B2B Thought Leadership 91

B2B Thought Leadership Thought Leadership Lead Ranking Lead Scoring 91

Martech

JANUARY 26, 2023

In addition to speaking at many conferences, Darrell was named one of the Top Marketers in the US by Propolis 2022 and among the “Top Martech Marketers to Follow” in 2020 by Martech Alliance. I even had the IRS coming after my dad for sales tax that I failed to report properly.” He is also co-host of Ops Cast, a weekly podcast.

Enterprise Management 107

Enterprise Management Work Management Marketing Management Conference 107

Webbiquity

MAY 4, 2021

I should mention James is also the host of the All Things Video Podcast, which is a definite must-listen. And then also what role, if any, does the All Things Video podcast play as a content marketing tactic? Having said that, I do share insights from people on the podcast and I post on LinkedIn daily. Tom: It is. Buy, buy, buy.”

Work Management 287

Work Management Marketing Management Paid Search Agency Peer-to-peer 287

Webbiquity

DECEMBER 6, 2022

You can probably guess the top two social networks for B2B marketing pretty easily, but do you know which platform is #3? The Top Social Networks for B2B Marketing. Affiliate sales support independent publishing. According to the the study, only 55% of B2B marketers are creating blog content. It’s well worth a read.

Social Media 236

Social Media Allocation Social Marketing B2B Marketing 236

Zoominfo

JANUARY 15, 2019

This year, the ZoomInfo team published nearly 250 blog posts related to sales, marketing, recruiting, and business growth. It is our hope that our content helped spark your creativity, allowed you to discover something new, or made your life as a sales professional easier in some way. 12 Ways to Handle Sales Pressure.

Peer-to-peer 185

Peer-to-peer Cold Calling Zoominfo B2B Sales 185

Thinkers360

FEBRUARY 16, 2024

Here’s the Thinkers360 annual leaderboard for our top 50 global thought leaders and influencers on Supply Chain for 2024. Frequently Asked Questions What specific criteria were used to select the top 50 thought leaders and influencers? Congratulations to all our Supply Chain influencers who participated! Join us today !

B2B Thought Leadership 98

B2B Thought Leadership Thought Leadership Lead Ranking Lead Scoring 98

Martech

JANUARY 4, 2023

Here’s our list of the top B2B marketers to follow. Before that he was CMO of Privy — “#1 reviewed app for sales in the Shopify App Store,” and before that chief brand officer at Drift. He’s also an established speaker and co-host of the very popular “Sales Pipeline Radio” podcast. Blog: Matt on Marketing.

Marketing Analytics Tools 119

Marketing Analytics Tools B2B Marketing Enterprise Management B2B 119

Heinz Marketing

MAY 26, 2021

If you’re looking to grow your knowledge of sales, marketing, and customer success principles, HubSpot Academy is a great place to start. They offer free online training in subjects like Email Marketing, Digital Advertising, Business Analytics, Graphic Design, Sales Enablement, and more. Happy Learning!

Resources 133

Resources B2B Thought Leadership Hubspot Thought Leadership 133

Marketing Insider Group

MAY 12, 2021

It’s not a sales pitch. Content marketing can be creating things like blog articles, thought leadership content, videos and vlogs, e-books, webinars, and more. Businesses that have a content marketing strategy can generate up to three times more sales leads than traditional marketing. Understanding Content Marketing.

Work Management 281

Work Management B2B Marketing Marketing Management Budget Programs 281

Marketing Insider Group

NOVEMBER 10, 2020

Podcasts have exploded in popularity for good reason. You can listen to a podcast at your desk, in the car, during exercise, and anywhere else you can get away with wearing headphones. Binge five podcasts in one sitting or listen to five minutes at a time: the choice is yours. Marketers have a variety of great podcast options.

Conference 230

Conference Resources Peer-to-peer Paid Search Agency 230

Contently

JANUARY 26, 2023

Content marketing is the broad strategy for moving customers through a sales funnel from top to bottom using different kinds of information at the top, middle, and bottom to achieve different goals. With thought leadership, brands build trust with potential customers and expand reach at the top of that funnel.

Thought Leadership 194

Thought Leadership Top of Funnel Peer-to-peer Digital Marketing Funnels 194

Content Standard

DECEMBER 14, 2023

A Content Disrupted podcast with Dusty DiMercurio, Senior Director of Industry and Portfolio Marketing at Autodesk. Access this and more Content Disrupted episodes on Apple Podcasts , Spotify , or Google Podcasts. Follow and subscribe to Content Disrupted on Apple Podcasts , Spotify , or Google Podcasts.

Top of Funnel 88

Top of Funnel Enterprise Management Account Based Marketing Marketing & Strategy 88

FunnelEnvy

DECEMBER 26, 2023

Conversion Rate Optimization (CRO) is one of the top goals for B2B marketers. It can feel overwhelming to keep track of everything, and even the most seasoned marketers fall prey to the top mistakes in B2B lead generation CRO. If budgets are tight, a synergistic combination of organic and smart blogging is an excellent place to start.

Lead Generation 123

Lead Generation Lead Ranking Generation Ideal Customer Profiles 123

The Lead Agency

APRIL 14, 2024

Top 9 B2B Digital Marketing Trends of 2024 The key to B2B marketing in 2024 is to optimise our efforts, measure performance, and do it again to tighten that loop even further. Podcasting is not new, but B2B businesses are starting to see new ways to utilise this old marketing tactic. INsight’s B2B insurance news podcast.

Work Management 62

Work Management Paid Content B2B Marketing Trends 62

ClearVoice

OCTOBER 14, 2022

From blog posts to videos and podcasts and everything in between, content marketers evolve year over year, creating the types of content consumers are looking for. To get you started, we’ve compiled the top content marketing statistics of 2022. Top Content Marketing Challenges. Blog Content Statistics.

Kentico 98

Kentico Statistics Paid Search Agency Content Marketing 98

Zoominfo

NOVEMBER 12, 2018

Podcasts have captured the attention of millions and millions of listeners in recent years, more than earning their title as the modern-day radio. The success of podcasting is due, in part, to the convenience and pervasiveness of the modern smartphone. As with any popular new medium, businesses are jumping on the podcast bandwagon.

Business 223

Business Zoominfo Advertising Mediums Broadcasting 223

Zoominfo

OCTOBER 3, 2018

In recent months, we’ve featured the subject of podcasting throughout several blog posts—from podcasting best practices to lists of our top podcasts to listen to. To round out this series, we’re shifting away from sales and marketing and moving on to recruiters and HR professionals. 5. Hire Up Podcast.

B2B Thought Leadership 150

B2B Thought Leadership Thought Leadership Zoominfo Resource Management 150

Oktopost

JULY 6, 2022

Adam Clarke, Head of Marketing at Zest, on the Radically Transparent podcast. Listen to the podcast: Or catch us on Apple Podcasts , Spotify, or YouTube. He stopped by the Radically Transparent podcast to disclose how challenging it can be as a marketing leader to keep up with the advances of technology. Episode Summary.

Positioning 125

Positioning Organization Peer-to-peer Burn Rate 125

Thinkers360

MARCH 15, 2024

Here’s the Thinkers360 annual leaderboard for our top 50 B2B thought leaders, analysts and influencers you should work with in 2024 (Latin America). Congratulations to all who participated! Dang Contact Anh T. International Keynote Speaker Quiñones & Partners Group S.A.

B2B Thought Leadership 61

B2B Thought Leadership Thought Leadership Work Management Digital Transformation 61