Webbiquity

JUNE 13, 2023

This approach lets customers feel they are getting a better deal with your services. Mehdi Hussen is a SaaS marketing and organic growth consultant. He helps SaaS businesses drive organic growth and customer acquisition through SEO and data-driven content marketing strategies. Connect with him through Twitter or LinkedIn.

Loyalty 258

Loyalty Personalization Budget Programs Marketing Automation Services 258

Sword and the Script | B2B

AUGUST 8, 2023

SaaS companies have an average of 38 active cases studies that are between 500-1,000 words in both HTML and PDF format; here’s how they incentives customers, sales and customer success to solicit new case studies Case studies are a pillar of B2B marketing, particularly in technology circles like software-as-a-service (SaaS).

Case Studies 82

Case Studies Case Study Advertising Benchmark Paid Search Agency 82

Webbiquity

NOVEMBER 29, 2022

Your customer-facing employees who directly deal with shipping, billing, and other service issues play a critical role in building positive relationships with your buyers. Alain Glaeser is a software developer turned growth marketer and a no-code SaaS enthusiast. Train your employees. Online courses are available if budget is an issue.

Loyalty 314

Loyalty Lead Ranking Lead Scoring Budget Programs 314

FunnelEnvy

FEBRUARY 5, 2024

Many companies are re-evaluating their marketing strategies, from social media marketing to SaaS SEO strategy. From this point on, it will be all the more essential to acknowledge Google’s changes and the role of AI in powering on-page search engine optimization (SEO) and Pay-per-click (PPC) ads to boost SaaS website traffic.

Paid Content 62

Paid Content PPC Traffic SEO 62

Webbiquity

NOVEMBER 10, 2020

.” While there’s no reason to doubt these findings, a few caveats are important to note: The relative value of user reviews versus case studies is highest for relatively simple, low-cost (under four figures per certainly, under low five-figure purchases often) SaaS products versus enterprise software.

Enterprise Management 302

Enterprise Management Sales Management Work Management Marketing Management 302

Webbiquity

FEBRUARY 21, 2023

Influencer marketing has become a really big deal in a relatively short time. The Product BuzzGuru is a B2B SaaS solution for brands, agencies, and solo marketers to manage their campaigns with content creators on Instagram, YouTube, TikTok, and Twitch. billion in 2016 to $16.4 billion in 2022. Diversity saves and eliminate risks.

Paid Content 267

Paid Content Paid Search Agency Advertising Agencies Work Management 267

Conversica

JANUARY 19, 2021

There’s a lot to consider when shopping for Software-as-a-Service (SaaS). By intelligently automating redundant, albeit vital, communications, Conversational AI allows business professionals to focus on what they do best—like closing deals or building relationships with customers. Flexibility When You Want It, Quality When You Need it.

Conversion 52

Conversion Work Management CAN-SPAM Organic Leads 52

Webbiquity

MARCH 17, 2020

It’s imperative to automate marketing emails for B2C customers and even low-end B2B SaaS products, because the high-volume / low-cost model means each customer represents a very small share of overall revenue. The greater the value of a deal, the more money rests on its reliable fulfillment. Wrapping it all up.

B2B Sales 281

B2B Sales Automation Top of Funnel B2B 281

GrowPowerful

JULY 5, 2023

As a SaaS CEO, the second half of the year is a critical period for your business. In this blog post, we will explore the five crucial components that can help you achieve a successful second half. One Hell of an Offer: In today's competitive SaaS landscape, having an irresistible offer is essential.

Marketing Analytics Tools 52

Marketing Analytics Tools Word of Mouth Advertising Benchmark Customer Satisfaction 52

Only B2B

MARCH 6, 2024

While employing various marketing tactics brings you closer to your destination (closing deals). You create an informative blog post on “ The 5 Social Media Trends You Need to Know in 2024. Scenario 2: Lead Qualification Following the blog post download, you segment your leads based on their website traffic sources.

Lead Qualification 71

Lead Qualification Lead Ranking Lead Generation Lead Scoring 71

Webbiquity

FEBRUARY 28, 2023

Focus on Personalization Personalization is arguably even more important for B2B companies than their B2C counterparts, given that B2B vendors typically deal with a much smaller number of potential customers and much larger average transaction values. Her little white bunny tends to reply to your emails when she is on vacation.

eCommerce 274

eCommerce Marketing AI B2B Marketing Trends 274

KoMarketing Associates

NOVEMBER 12, 2019

SaaS marketing is fierce. SaaS marketers also tend to be intensely data-driven. So there’s little margin for error if you’re a B2B SaaS marketer: Your competitors are well-funded, learn fast, and track everything. B2B SaaS marketers who follow best practices can still absolutely find the leads they need.

Lead Ranking 140

Lead Ranking Lead Generation Lead Scoring Sales Qualified Leads 140

accelerate agency

SEPTEMBER 10, 2021

Do you have a great SaaS product, but you’re not sure how to sell it? . Like everything else, sales have gone online, and that’s especially true for the SaaS industry. Here’s what we’re going to cover: What Is SaaS Sales? What Is the SaaS Sales Process? SaaS Sales Cycles. The SaaS Sales Model. Newsletters.

Enterprise Management 78

Enterprise Management Process Lead Ranking Work Management 78

SalesIntel

FEBRUARY 19, 2024

As a result, you might miss a good opportunity to close a deal. For instance, if you are an accounting SaaS service provider, who will be your target audience? All the companies that need SaaS services? Thus, wasting your efforts on all SaaS businesses will not work. It is important to create a winning sales experience.

Sales Management 95

Sales Management B2B Sales Top of Funnel Marketing & Strategy 95

Sana Commerce

OCTOBER 27, 2022

SaaS solutions were first introduced in the 1990s and were groundbreaking (if you can believe it!) These might sound like basic benefits now, and indeed, SaaS has come a long way since it’s early days. These might sound like basic benefits now, and indeed, SaaS has come a long way since it’s early days. What is SaaS?

Aggregators 64

Aggregators Cost Software Lead Ranking 64

Webbiquity

JANUARY 23, 2024

In software development, for example, that means prioritizing new features requested by existing users over new functionality that may (or may not) help win more new deals. Mehdi Hussen is a SaaS marketing and organic growth consultant. Show your customers that you listen to them and do your best to prioritize their satisfaction.

Customer Satisfaction 150

Customer Satisfaction Social Media Advertising Benchmark Acquisitions 150

SmartBug Media

MAY 24, 2021

So you’re a software-as-a-service (SaaS) company looking to perfect your digital marketing strategy? If you’re trying to make your strategy fit into a digital marketing strategy for any industry other than SaaS, you’re pretty much comparing apples with oranges. What makes the SaaS industry different from the rest?

Paid Search Agency 98

Paid Search Agency Marketing Strategy Marketing & Strategy Buyer Personas 98

Webbiquity

JULY 11, 2023

Craft an Irresistible Offer – Woo Them with a Great Deal Once you’ve pinpointed your industry experts, it’s time to make them a compelling offer. You’re dealing with esteemed professionals who value their time and reputation. That’s when you know you’ve hit the bullseye.

Marketing Management 191

Marketing Management B2B Marketing Planning B2B 191

Vidyard

JANUARY 25, 2018

APRIL 2020 UPDATE: We are not currently accepting guest submissions for the Vidyard Blog. Thank you for your interest in writing for the Vidyard Blog. Who is Vidyard’s Blog Audience? The Vidyard blog exists to educate anyone who wants to use video for their business. Thank you for your interest.

Guidelines 65

Guidelines Paid Search Agency Custom Publishing Budget Programs 65

accelerate agency

APRIL 12, 2023

Finding the right SaaS marketing strategy for your company may seem challenging, but in such a competitive environment, it’s crucial. It’s estimated that the total value of the worldwide SaaS market will hit $195 billion in 2023, up 17% from 2022. Here’s a quick look at what we’ll be covering: What is SaaS marketing?

Marketing Budget 52

Marketing Budget Paid Content Work Management Paid Search Agency 52

Zoominfo

MAY 17, 2018

A weighted pipeline approach involves careful analysis of opportunity stage and making predictions about which deals will close and how much each is worth. Think about it, how often do deals stall out while your sales team chases down key decision-makers? You’ll find that your reps become more realistic about their deals.

Forecasting 232

Forecasting Top of Funnel Peer-to-peer Work Management 232

SmartBug Media

JUNE 23, 2020

I’ve spent my career in B2B SaaS, both in-house and on the agency side, and there’s one thing I’ve learned: Our job is hard (yes, I said it!). SaaS marketers are increasingly being asked to connect their efforts back to revenue growth. How can SaaS marketers set themselves up for success and tie every effort back to revenue?

Marketing Attribution 97

Marketing Attribution ROI Top of Funnel Lead Ranking 97

Webbiquity

MARCH 31, 2022

Your B2B brand launch is a big deal. (So Integrate your PR plan with a blog or other content that can help drive credibility and trust among visitors. Influencer marketing is a bigger deal than you realize. This is especially common in the SaaS world—you see experts in the field recommending and endorsing products all the time!

Marketing Budget 291

Marketing Budget Enterprise Management Sales Management Work Management 291

accelerate agency

OCTOBER 21, 2020

Software as a service (SaaS) is a business model which is becoming ever more popular. Recent statistics forecast that the SaaS sector could be worth as much as $623 billion by 2023. If you’re a SaaS company, then, you’re certainly in a booming industry. You need a SaaS marketing strategy that works.

Paid Content 81

Paid Content Marketing Budget Work Management Paid Search Agency 81

SalesIntel

MAY 13, 2024

Whether it’s a blog post on streamlining sales processes or a template for forecasting sales numbers, make sure it delivers value. Constant follow-ups are a recipe for killing the deal. Celebrate Victories Internally: Landed a whale of a deal? You don’t have to connect with your audience everywhere all at once.

Ideal Customer Profiles 52

Ideal Customer Profiles Ad Building Lead Ranking Lead Scoring 52

Optinmonster

SEPTEMBER 11, 2023

He had seen the power of well-timed popups on his popular blog, WPBeginner , and he wondered if that could be turned into a solution for other smart marketers and business owners to use. Back in January, we had decided to build OptinMonster as a Software-as-a-Service (SaaS) product. That meant it could run on any kind of website.

Trigger Marketing 105

Trigger Marketing Planning Intent Template 105

SalesIntel

JANUARY 24, 2024

When it comes to Software as a Service (SaaS), optimizing your sales funnel is what will make or break your sustained growth and success. One key metric to always be on top of and responding to is sales efficiency—a measure of how effectively your company converts resources into closed deals. What is Sales Efficiency?

Efficiency 40

Efficiency Top of Funnel Lead Ranking Allocation 40

Zoominfo

JULY 3, 2020

Are they a non-profit, a B2C company, another SaaS, etc? Pipeline/Deals influenced by data #zoominfo — ZoomInfo (@ZoomInfo) April 27, 2011. However, you can also begin to: Create targeted social media campaigns Construct highly relevant and personalized emails Write timely and topical blog posts Implement A/B testing.

Account Based Marketing 195

Account Based Marketing Zoominfo ABM Budget Programs 195

Top Rank Marketing

FEBRUARY 26, 2024

The tech boom has led to stifling competition and there’s frequently a great deal of parity (at least on the surface) between different offerings. One example of a creative tech campaign from TopRank’s portfolio is the “Fruitful Work” campaign we partnered on with SaaS provider Smartsheet. Contact us today.

Advertising Agencies 122

Advertising Agencies Paid Search Agency Ad Agencies Allocation 122

SendX

SEPTEMBER 8, 2020

We went on a mission to collect all the Cyber Monday Deals happening in the SaaS world. Everything (well, almost) has been compiled and the top SaaS Cyber Monday Deals of 2019 have been chosen! Cyber Monday 2019 SaaS Deals? Deal - 40% OFF (save $1200+) across all annual plans. ? Want to try it out?

Marketing Automation Services 195

Marketing Automation Services Work Management Marketing Management Paid Search Agency 195

Heinz Marketing

JUNE 22, 2023

This blog will guide you on how to build the skeleton of a flexible and more nuanced committee. Perhaps you are a company who provides a SaaS and you’re asking yourself how you would differentiate a TDM from a BDM? (or Case by Case Example Once again, let’s say you have a SaaS that you are trying to pitch to your accounts.

Buy 107

Buy Ideal Customer Profiles Work Management Verticals 107

Webbiquity

FEBRUARY 5, 2021

Depending on the complexity and deal size for your product, your prospect’s decision making process can often be long and unpredictable. Dhruv Patel is an entrepreneur and co-founder of SalesHandy , a sales engagement platform that helps sales professionals book more meetings and close more deals. Deliver results earlier in the cycle.

B2B Sales 260

B2B Sales Top of Funnel Conversion Peer-to-peer 260

Sword and the Script | B2B

JULY 18, 2023

There’s been no shortage of surveys and stats in B2B marketing; here’s a look at some of the more interesting ones from the first six months of 2023 Apart from this blog, I produce a separate monthly email newsletter that curates articles and blog posts across marketing communications. Strong brands help close B2B sales deals.

Planning 52

Planning Statistics B2B Marketing Top of Funnel 52

accelerate agency

SEPTEMBER 10, 2021

Do you have a great SaaS product, but you’re not sure how to sell it? . Like everything else, sales have gone online, and that’s especially true for the SaaS industry. Here’s what we’re going to cover: What Is SaaS Sales? What Is the SaaS Sales Process? SaaS Sales Cycles. The SaaS Sales Model. Newsletters.

Enterprise Management 52

Enterprise Management Process Paid Content Lead Ranking 52

Scoop.it

DECEMBER 1, 2022

Delivering a lot of value to customers with your SaaS product is almost a guarantee for users to stick around after their trial ends. . So what can you do to make customers experience the value of your SaaS product faster? So what can you do to make customers experience the value of your SaaS product faster? Let’s check it out.

Marketing Automation Services 90

Marketing Automation Services Planning Trigger Marketing Ideal Customer Profiles 90

Vision Edge Marketing

APRIL 12, 2022

All of these Software as a Service (SaaS) solutions have one thing common. Without these two elements, your SaaS solution will face an uphill battle for market traction and adoption. . You don’t need dozens of people to demo the product, qualify the prospect and then close the deal.

Enterprise Management 186

Enterprise Management Work Management Marketing Management Product 186

Zoominfo

AUGUST 5, 2021

Our research suggests that the events of 2020 have made SaaS customers more demanding than ever. Your reps are going into an environment where they’ll have to answer a lot of questions to get stakeholders to buy in and close a deal successfully. Sales engagement: Excellent for sales teams chasing high-volume but low-value deals.

Top of Funnel 130

Top of Funnel Webinar Metrics Work Management Marketing Automation Services 130