KoMarketing Associates

JANUARY 31, 2017

While much of what I wrote still remains true, the tools and resources continue to evolve and improve. In this article, I’ll detail eight resources I find essential when tackling competitive analysis and uncovering opportunities to better aid our client’s SEO programs; particularly those in B2B markets. SimilarWeb.

Analysis 120

Analysis Online Marketing Resources B2B Marketing 120

Webbiquity

OCTOBER 17, 2023

Somewhat surprising: the top challenge identified, by far, is a shortage of resources (talent, time, and budget: 44.4%). Per the report, “Social media and community building (17.8%) overtook blogs (14.7%) as the most popular type of content marketing.” CPM) compared to brand awareness campaigns ($0.34

Social Media 311

Social Media Stats Marketing Report Paid Search Agency 311

SalesIntel

JUNE 9, 2023

Inaccurate data can lead to wasted time and resources and damage the credibility and effectiveness of marketing and sales campaigns. Let’s Compare: SalesIntel vs. Cognism Want to see it broken down visually? Comparing Cognism’s Pricing Plan appeared first on SalesIntel. Want to see it broken down visually?

Pricing 52

Pricing Price Planning Marketing Automation Services 52

KoMarketing Associates

APRIL 16, 2015

In this blog post, I wanted to highlight eight key (and free ) Google resources that B2B marketers should keep bookmarked for future reference. That means you can easily monitor how and what type of structured data your competitors have implemented as well as find examples of comparable integrations for development teams.

Resources 120

Resources B2B Marketing Google Marketing Analytics Tools 120

NetLine

MAY 25, 2022

Human Resources professionals have had quite the last few years, huh? What Do Human Resources Professionals Need From Their HRIS Software? HR pros and departments have leaned on human resources software (also known as HRIS [human resources information system]) to streamline their work and empower their colleagues for decades. .

Work Management 52

Work Management Marketing Management Resources Allocation 52

Marketing Insider Group

DECEMBER 4, 2023

By comparing human, AI, and hybrid content , we aimed to uncover the true potential and limitations of AI in content creation, making sure our strategies stay at the forefront of innovation. In our ‘Man vs. Machine’ study , we wanted to compare different content creation methods to evaluate their effectiveness.

Marketing AI 260

Marketing AI Lead Ranking Research Guidelines 260

seo.co

APRIL 17, 2022

More specifically, you should zero in on blog & content writing. That said, your success in content marketing depends on your ability to write compelling blog posts. Why Your Law Firm Needs a Blog. Blogging isn’t something you do to fill your time and hear yourself talk. Establishes linkable assets.

Practices 107

Practices Best Practices Lead Scoring Lead Ranking 107

Top Rank Marketing

APRIL 1, 2024

Step 2: Compile a content inventory The first step in the content audit itself is gathering a comprehensive list of all the content on your website, including blog posts, articles, product pages, and any other destinations where content is crawled. Not only that but creating duplicative content is a waste of resources.

SEO 121

SEO Content Keywords Analysis 121

TrustRadius Marketing

MARCH 23, 2021

Free human resource software is out there but is often buried in paid advertisements and endorsements. Once the limitations are outlined, you can decide if the no-cost route is right for you in human resource management software. The features of the free version are rather basic compared to some of the others on this list.

Resource Management 52

Resource Management Work Management Marketing Management Resources 52

Sana Commerce

MARCH 16, 2022

Or do you read your favorite blog on the internet? Whether newspapers, radio, blogs, social media, emails or private messaging — we use several channels every day, even during work. More interesting resources. View all resources. What things do you pay attention to in your day-to-day work? On-demand webinar.

B2B 52

B2B Work Management B2B Sales Act-On 52

Marketing Insider Group

AUGUST 21, 2023

In this blog post, we’re diving right into the new GA4 features. You’ve probably spent a ton of time and resources building an audience in GA4 that perfectly matches your target demographic. This means you can avoid wasting resources on users who are unlikely to use your app and focus your efforts on those who will.

Features 217

Features Work Management Privacy Marketing Management 217

Parse.ly

APRIL 7, 2022

In fact, in our Content Matters 2022 Report where we surveyed over 800 content marketers, we found that video is the number one content type marketers want to do more of—if they only had the resources. Read on for a blueprint you can follow to start producing more vital video content marketing resources for your company.

Resources 52

Resources Video Marketing Planning Work Management 52

Optinmonster

JUNE 24, 2021

That makes OptinMonster the perfect solution for small businesses with tons of ambition but limited resources. ConvertKit is your all-in-one digital marketing resource. You can even automate blog releases to be sent via email or social media posts. These templates look great across devices and are fully responsive. ConvertKit.

Small Business Marketing 64

Small Business Marketing Marketing Automation Services Work Management Business 64

Marketing Insider Group

AUGUST 15, 2023

Updating and republishing outdated blog posts with new information and images can increase organic traffic by as much as 106%. Content marketing agencies have the expertise and resources to create high-quality content that aligns with your business’s goals. times the traffic compared to companies publishing only once per week.

SEO 233

SEO Marketing Agencies 2 Lead Scoring Lead Ranking 233

Zoominfo

JUNE 3, 2018

Welcome to our June B2B Blog Post Round-Up—a series where we highlight the great work our writers contribute to some of our favorite publications. Today’s blog post gives you the five key steps to develop a data-driven sales strategy. Viewers retain 95% of a message when they watch it in a video compared to 10% when reading it in text.

Account Based Marketing 154

Account Based Marketing Data Hygiene B2B ABM 154

ClearVoice

MARCH 29, 2023

Generating conversions is the holy grail of all blog goals. Table of Contents Why don’t blogs convert? How to increase content conversion rates How to write an engaging blog post Blog engagement metrics to keep an eye on Customers Also Ask Skyrocket content conversions with ClearVoice Why don’t blogs convert?

Cost Per Click 52

Cost Per Click Content Purchase Intent Keywords 52

Hubspot

FEBRUARY 23, 2021

Now, with the rise of video and podcasts, it's blogging's turn to feel the heat. I reached out to marketers with backgrounds in product marketing, SEO, YouTube, podcasting, and more and asked them, " Are Blogs dead? In all fairness, this question surrounding blogs is not without reason. Blogs vs. Other Marketing Channels.

Paid Content 101

Paid Content Planning Work Management Paid Search Agency 101

Scoop.it

SEPTEMBER 30, 2022

It is well-known as it allows you to start your blog without the complicated coding work. With that out of the way, bloggers can focus on making content and growing their blogs. You can write about anything from a personal diary style blog to discussing the best website development proposal tips. Source: Google Search Console.

Tips 84

Tips CMS Development Blogger AIO 84

Webbiquity

JUNE 10, 2021

Larger companies may struggle with being nimble, but have greater resources to actively invest in creating an environment that encourages fresh ideas and sharing. Others can’t choose to invest scarce resources in areas other than marketing, and instead rely on traditional sales and marketing practices that have reliably generated income.

Work Management 259

Work Management Marketing Management Paid Search Agency Marketing & Strategy 259

Marketing Insider Group

APRIL 12, 2021

Investment is for resources, not ad dollars. Companies that blog regularly gain 68 percent more leads than those that don’t. Going inside the analytics on this can help you calculate earn media metrics like: Amplification rate: ratio of shares compared to total followers. Owned Media Benefits. Image: Smart Insights.

Paid Content 360

Paid Content ROI Paid Search Agency Media 360

Hubspot

JUNE 16, 2020

When I sit down to write a blog post, I stick to a routine that has some flexibility. If you're writing for the professional who is part of a large organization, how does your blog cater to their needs? Many marketers agree — blogging is an important part of their content strategy. Are you keeping your audience in mind?

Enterprise Management 95

Enterprise Management CMS Development Marketing Automation Services Marketing Management 95

Contently

APRIL 20, 2023

Content Value in Organic Traffic vs. Paid Traffic Organic traffic and paid traffic are two primary ways to drive traffic to your website or blog. One of the primary benefits of organic traffic is that it can be more cost-effective in the long run compared to paid traffic.

Lead Scoring 179

Lead Scoring Lead Ranking Traffic Organization 179

Marketing Insider Group

MARCH 13, 2023

Sharing meaningful newsletters, blog posts, and social media updates, can make a serious impact on the success of your business. Most Resourceful: Contract Logix Contract Logix, a B2B SAS company, needed an effective way to teach potential clients about their contract management software. Not convinced? We have proof!

Marketing Budget 225

Marketing Budget Work Management Marketing Management Marketing Budget Creation 225

Parse.ly

SEPTEMBER 19, 2019

So, how should you proceed to develop a marketing video strategy that achieves the results you want if you’re part of a lean team that already feels pressed for time, money, and resources? . Read on for a simple blueprint you can follow to start producing more vital video content marketing resources for your company.

High Quality Lead 69

High Quality Lead Resources Video Marketing Planning 69

ClickDimensions

JANUARY 9, 2024

Small to medium sized businesses (SMBs) with well-defined sales processes and effective pipeline management experience an 18% increase in revenue growth compared to those without. Ensuring that leads are a good fit for your product or service can be time-consuming and may lead to wasted resources on unqualified prospects.

Work Management 109

Work Management Marketing Management Allocation SMB 109

Whale Pages

APRIL 1, 2020

Google Cloud Services offers computing resources (Compute Engine, App Engine), storage (Cloud Storage, Cloud SQL), Networking (Virtual Private Cloud), big data tools (BigQuery, Cloud Dataflow) and machine learning tools (Cloud Machine Learning Engine). Google is one of the most trusted names in technology.

Enterprise Management 52

Enterprise Management Marketing Management Paid Search Agency Companies 52

TrustRadius Marketing

JUNE 19, 2019

What type of learning & training resources does the vendor offer? Wish there was a place you could go to get the skinny on some of the most used marketing software and compare things like features and ‘great-fit-for’ across products? Where to find more Marketing Automation resources. But it’s not the only resource out there.

Marketing Automation Services 40

Marketing Automation Services Work Management Marketing Management Marketing Automation 40

ClearVoice

SEPTEMBER 29, 2022

That’s why it’s essential to learn how to get your blog to rank on google — preferably in the top ten results. Ranking your blog on Google’s first page can seem daunting, but it doesn’t have to be. In this blog post, we will go over the steps you need to take to compete for those top spots.

Lead Scoring 52

Lead Scoring Lead Ranking Long Tail Marketing FAQ 52

EveryoneSocial

AUGUST 7, 2018

It’s really pretty simple: Job seekers rank social media and professional networks as the most useful job search resource compared to job boards, job ads, recruiting agencies, and recruiting events ( Source ). Get employees active in taking pictures, videos, helping with company events, and contributing ideas to the blog and business.

Resources 62

Resources Work Management Paid Search Agency Marketing Management 62

Valasys

DECEMBER 18, 2019

Let’s face it – we all draw our inspirations from several people and resources – whether online or offline. According to research by Forbes, 89% of the companies today compete primarily based on customer experience, as compared to 36% back in the year 2010. This blog helps you with every how-to advice about content marketing.

B2B Marketing 59

B2B Marketing Paid Search Agency B2B Best Practices 59

seo.co

FEBRUARY 18, 2021

In terms of digital marketing , there’s arguably no investment more valuable and profitable over the long run than blogging. Why Should Dentists Start Blogs? Dentists often ignore blogging for a couple of reasons. Companies who blog generate 97 percent more links to their sites. In the U.S., Trust and preeminence.

SEO 69

SEO Marketing Websites Tips Peer-to-peer 69

Tiecas

APRIL 23, 2024

Low search volumes: Relevant industry keywords may have less search traffic compared to broader consumer markets. For more on these challenges, see my earlier blog post, “Industrial Lead Generation for Sales – It’s Complicated!” downloading resources, requesting further information), even if they’re not ready for an immediate RFQ?

Lead Ranking 64

Lead Ranking Lead Generation Lead Scoring Sales Qualified Leads 64

Hubspot

MAY 27, 2020

If you're looking for the best way to divide a room full of marketers, bring up the topic of guest blogging. As always, the truth is somewhere in the middle: yes, it can be a waste of time and resources, but, done right, it can be a powerful fuel for your growth. Find reputable guest blogging sites. What is guest blogging?

Lead Scoring 69

Lead Scoring Lead Ranking Blogger Ideal Customer Profiles 69

Martech

OCTOBER 10, 2023

There are also over 16% more online shoppers in 2023 compared to 2020. Despite these challenges, ad spending rises, raising questions about its effectiveness compared to alternative strategies. Address their needs by creating informative content like videos, blog posts, ingredient guides, or web pages.

Marketing AI 113

Marketing AI Paid Search Agency Allocation Marketing Management 113

Golden Spiral

DECEMBER 30, 2021

There is a hard truth in digital marketing: if your blog article doesn’t make it on the first page of search results for your prospects, they won’t see it. The #1 organic result is ten times more likely to receive a click compared to a page in the #10 spot. How are your blog articles ranking? The issue grows even more acute.

Lead Scoring 62

Lead Scoring Lead Ranking Keywords Paid Search Agency 62

Only B2B

APRIL 24, 2024

Key demand generation marketing tactics include: Social media marketing Community building Blogging Podcasting Live events But how do you measure the success of inbound marketing efforts? blog downloads, content offers). Here are some metrics to consider: High-intent Marketing Qualified Leads (MQLs). MQL through inbound channels (e.g.,

Demand Generation Agencies 71

Demand Generation Agencies Demand Generation Inbound Marketing Top of Funnel 71

Salesforce Marketing Cloud

OCTOBER 12, 2023

In this blog post, we’ll review the different strategies to work with LLMs, and take a deeper look at the easiest and most commonly used option: using existing LLMs through APIs. Resources: You’ll need a significant amount of computational resources, including GPU, CPU, RAM, storage, and networking. More on this later.)

API 138

API Generation Ad Building Paid Search Agency 138