Binary Demand

JUNE 12, 2023

Email marketing remains the reigning champion when it comes to successful B2B lead generation solutions and achieving higher conversion rates. This blog post delves into B2B email marketing, uncovering its vast potential and offering insights to leverage its power for business success. Let’s dive in! billion by 2027.

Email Marketing 98

Email Marketing B2B Marketing Conversion B2B 98

ConvertKit

AUGUST 4, 2021

Build a loyal community with newsletters. With a ConvertKit Free account you can share what you love on a consistent basis with your newsletter to connect with your followers and grow your business. Create your free newsletter. Welcome emails are a standard practice in ecommerce newsletters and software subscriptions.

Examples 145

Examples Newsletter Template Landing Pages 145

Parse.ly

OCTOBER 16, 2019

Content teams that look at data have confirmed: newsletter subscribers visit more frequently , consume for content, and convert to paying customers at a higher rate. More than half the time spent by logged-in subscribers on wired.com was driven by our newsletters. Email Newsletter Strategy Checklist.

Newsletter 61

Newsletter Marketing & Strategy Click Rate Open Rate 61

SmartBug Media

JUNE 2, 2022

Not sure what type of subject line will get the best open rates? When sending to a specific email list, your bounce rate shows what percentage of your contacts are not accepted by your recipients’ email servers. A high bounce rate can hurt the overall send health of your IP address. Click-Through Rate (CTR).

Email Marketing 97

Email Marketing Privacy Policies Planning CAN-SPAM 97

Circle Studio

FEBRUARY 21, 2019

However, there are guidelines to follow and practices to avoid in order to create a compelling email newsletter that resonates with your audience and keeps them engaged. Here are 13 dos and don’ts for your email newsletters. While this is not an exhaustive list, these tips will help you set up your eNewsletter campaigns for success.

Newsletter 60

Newsletter Email Marketing Click Rate CAN-SPAM 60

Unbounce

DECEMBER 9, 2021

Another thing to consider is that welcome emails also have high open rates —they’re 86% more effective than a company’s other promotional emails. This welcome email provides a simple welcome and shows their other newsletters with a CTA to set preferences. What’s a Welcome Email? The Penny Hoarder.

Impressions 129

Impressions Examples Landing Pages Opt-out 129

Only B2B

JULY 7, 2023

Your marketing efforts will be focused on the correct audience if you build a targeted, opt-in B2B email list, improving the likelihood of engagement and conversions. Optimize your website for lead capture: Place prominent and strategically positioned opt-in forms on your website to capture leads.

Marketing AI 62

Marketing AI Webinar Metrics Trends Co-Registration 62

Salesforce Marketing Cloud

DECEMBER 8, 2023

Companies have so many ways to connect with customers now, but it’s still hard to beat a well-written, well-timed email. In our latest research, 93% of people surveyed said that email was their primary channel for engaging with companies. You’ll learn how to create and send unforgettable emails for your customers and prospects with these tips.

Marketing Automation Services 115

Marketing Automation Services Email Marketing Paid Search Agency Work Management 115

Scoop.it

FEBRUARY 15, 2024

With effective email marketing strategies, you can increase your email open rates and click-through rates, resulting in more traffic to your site. Source But, of course, for subscribers to get to your site, you need a compelling subject line that entices them to open your email in the first place. Not convinced?

Small Business Marketing 93

Small Business Marketing Email Marketing Business Paid Search Agency 93

Liveintent

JUNE 1, 2021

To help others harness the power of email, he shared his insights into curating audience experiences with email newsletters and building a holistic email monetization strategy. “Email is an opt-in environment where the users choose to be a part of our user base,” said Chang. The reason? So they have full control.”

Ad Building 79

Ad Building Marketing & Strategy Newsletter Opt-out 79

ConvertKit

FEBRUARY 16, 2021

Monica Lent uses ConvertKit to build Blogging for Devs, a thriving online community. She built Blogging for Devs —a niche newsletter and a thriving paid online community. The Blogging for Devs subscriber growth trajectory. This became relevant when many of her developer friends started blogs and turned to her for advice.

Communities 76

Communities Newsletter Blogger Landing Pages 76

Optinmonster

JANUARY 29, 2024

In this blog, I will share the important metrics to track so you can successfully measure your content marketing strategy. Using inappropriate metrics to measure content performance can lead to misleading conclusions. Recommended Resource: Need to jumpstart your content marketing results? Here’s how you work it out: Step 1.

Paid Content 107

Paid Content ROI Content Marketing Marketing Analytics Tools 107

Sprout Social

FEBRUARY 17, 2022

And let’s not get into the level of skill and understanding required to design an appealing newsletter. Links (to blogs, product pages, etc.). So whether you opt for plain text or a design theme, you need these elements to increase email opens and conversions. click-thru rate. Text messaging. Direct mail.

Template 132

Template Email Marketing Blast Campaigns Planning 132

Ontraport

JANUARY 21, 2021

Your leads opted in…now what? Here’s a common strategy for finding out: The next time leads opt in to your list — whether to receive a free download, join your newsletter, or sign up for your webinar — keep the conversation going. Everyone struggles with getting ghosted by leads. So where do you begin?

Sales Qualified Leads 105

Sales Qualified Leads Lead Scoring Lead Ranking Leads 105

ConvertKit

NOVEMBER 20, 2020

ConvertKit landing pages were designed by world-class pros to be fully customizable and give you the quick data to improve your conversion rates and grow your business. You can see that and send a different email they might open instead! ). Jump ahead. Why focus on growing your email list in 2021? 3 steps to growing your list for free.

Opt-out 135

Opt-out Opt-in Landing Pages Work Management 135

Optinmonster

NOVEMBER 11, 2023

This blog will dive into the diverse world of emails, exploring the different email types and their specific uses. The Welcome Email Your welcome email is the email you send a subscriber within 24 hours after they opt in to your list. Offer emails typically have high open rates. Emails are pivotal in keeping us connected.

Lead Ranking 73

Lead Ranking Newsletter Email Marketing Lead Scoring 73

Optinmonster

DECEMBER 28, 2023

By the end of this blog, you’ll have a better idea of which platform works best for you to grow your brand. Both email and social media marketing are promising channels to grow your business. But they also have their pros and cons. In this post, we’ll share important insights into email and social media marketing. As stated earlier, 4.95

Social Media 111

Social Media Email Marketing Social Marketing Marketing Budget 111

Litmus

JULY 16, 2021

And because Apple’s caching servers will inflate the counts of total opens and make it very difficult to get an accurate open rate. Often, re-engagement campaigns rely heavily on open rate data. Here at Litmus, we’re redefining re-engagement for our own lists using opens and clicks. Why keep opens in there?

Webinar Metrics 103

Webinar Metrics Privacy Protection Analytics Privacy 103

xiQ

APRIL 29, 2020

To achieve each of these objectives, i2c leveraged xiQ’s AI-powered content marketing platform and adopted the following content marketing approach: Weekly News Digest vs Monthly Newsletter. The core objective of B2B content marketing is to engage and influence prospective buyers early in their decision making cycle. i2c’s Objectives.

B2B Thought Leadership 103

B2B Thought Leadership Content Marketing Peer-to-peer Thought Leadership 103

ViewPoint

JULY 26, 2018

The following is a story, really a compiled story about different real people we know, using podcasting in many ways. A few podcasters use almost every tactic listed here. How George and Jane use podcasting to reach 4,000 people in 18 different ways. She rubs her hands together in anticipation of the future results. per minute. _. Testimonials.

Thought Leadership 120

Thought Leadership PointClear Case Studies Budget Programs 120

SendX

APRIL 22, 2021

With a 45-to-1 ROI (return on investment), email newsletters are among the most effective tools for generating sales in e-commerce. Read on to discover the 15 best practices for e-newsletters that will skyrocket your engagement and conversions. Plan Your Email You need to have a clear goal and audience for your newsletter.

Newsletter 249

Newsletter Practices Best Practices Deliverability 249

Optinmonster

DECEMBER 22, 2020

Are you struggling with low open rates for your email campaigns? It could be that your subscribers never even get the chance to open them. Globally, email has an inbox placement rate of about 83% , which is OK. Because your emails are winding up in spam folders. Want to jump ahead? Spam Filter Testing and Spam Checkers.

CAN-SPAM 140

CAN-SPAM Trigger Marketing Open Rate Deliverability 140

Optinmonster

JANUARY 26, 2023

We’ll cover how to improve conversion rates for each part. Having an email marketing strategy will also help you keep your email newsletters and email marketing automations aligned with your other marketing channels and brand identity. Email marketing remains the most effective way to reach customers and leads across industries.

Email Marketing 92

Email Marketing Marketing Strategy Marketing & Strategy Work Management 92

Tiecas

OCTOBER 30, 2023

While rented lists can quickly boost numbers, in-house lists, cultivated over time, offer more targeted engagement and significantly higher conversion rates. Another option is to ride the coattails of respected industry media publications that have a captive audience of opt-in emails who want to hear from you.

Email Marketing 52

Email Marketing Effectiveness Tips Marketing Analytics Tools 52

SendX

JANUARY 5, 2020

Source: [link] In simple terms, an email list is a collection of emails collected through a form or sign-up area on a blog or a website. For yet others, it may just be an avenue to send out feelers or newsletters with interesting information and specific calls-to-action. What is an email list? How do you build an email list?

Paid Search Agency 196

Paid Search Agency Google Ads Ad Building 196

Optinmonster

APRIL 3, 2024

For instance, “Quick question for you” is vague, but “Question about your recent blog post on SEO” is specific and more likely to be opened. Timing: Choosing the Right Time to Send Your Emails Timing can significantly impact your email’s open rates. What is an Outreach Email?

Outreach 67

Outreach Tips Marketing & Strategy Email Marketing 67

SmartBug Media

JANUARY 23, 2023

So, the higher rate at which you collect subscribers leads to higher business revenue. In this blog post, you’ll learn about: The true value of email and SMS List growth strategies The order of contact collection Offers in exchange for contact information And the best tools to use for list growth strategies Let’s dive in!

SMS 98

SMS Marketing Automation Services Marketing & Strategy Ad Exchange 98

Vision6

APRIL 25, 2023

They should leave a positive first impression which will help contribute to higher engagement rates. But let’s take a look at all the benefits in finer detail: Higher open and click rates Did you know welcome emails have an average open rate of 42%, which is significantly higher than your average email open rate?

Best Practices 98

Best Practices Godaddy CAN-SPAM Urgency Marketing 98

Lead Liaison

JULY 16, 2018

and many others keep track of the open rate of emails sent from your system. If you have a very low open rate, then they interpret that to mean that you’re not sending good content. While a low open rate isn’t the biggest factor in determining your email deliverability, it can be enough to make a difference.

Deliverability 48

Deliverability Lead Liaison Open Rate CAN-SPAM 48

Vision6

JULY 5, 2023

Try including links to your blog posts, social profiles and other content you want to promote. Increase your enagagement on newsletters by sharing it with your community on social media. You can track open rates, click-through rates, conversions, and other important metrics to gauge the success of your campaign.

Email Marketing 52

Email Marketing Budget Programs Webinar Metrics Marketing & Strategy 52

xiQ

APRIL 29, 2020

To achieve each of these objectives, i2c leveraged xiQ’s AI-powered content marketing platform and adopted the following content marketing approach: Weekly News Digest vs Monthly Newsletter. The core objective of B2B content marketing is to engage and influence prospective buyers early in their decision making cycle. i2c’s Objectives.

B2B Thought Leadership 62

B2B Thought Leadership Content Marketing Peer-to-peer Thought Leadership 62

Optinmonster

APRIL 4, 2024

We’ve tested, experimented, and optimized our way to a 59% open rate and a 99.08% deliverability rate for our own email campaigns. Many small businesses and startups begin with Mailchimp because of its free plan and simply because of its name recognition. SMS Marketing: Do you plan to also send SMS marketing messages ?

Enterprise Management 61

Enterprise Management Email Marketing Marketing Automation Services Work Management 61

Ontraport

JANUARY 21, 2021

Your leads opted in…now what? Here’s a common strategy for finding out: The next time leads opt in to your list — whether to receive a free download, join your newsletter, or sign up for your webinar — keep the conversation going. Everyone struggles with getting ghosted by leads. So where do you begin?

Sales Qualified Leads 59

Sales Qualified Leads Lead Scoring Lead Ranking Leads 59

SalesIntel

OCTOBER 5, 2023

This blog will explore the symbiotic relationship between email marketing and email list segmentation. Higher Engagement Rates: Segmented email campaigns typically result in higher open rates, click-through rates, and conversion rates compared to non-segmented campaigns.

Segmentation 52

Segmentation CAN-SPAM Deliverability Privacy 52

Vision6

OCTOBER 12, 2022

Best of all they reel in an average open rate of around 46% and a 24% click-to-open rate. For starters, a well-constructed drip campaign can boost your click rates by 119% compared to one-off promotional messages. Anniversary emails are a simple yet effective example of a personalised drip campaign.

Top of Funnel 52

Top of Funnel Email Marketing Campaigns Content Marketing 52

Adobe Experience Cloud Blog

MARCH 16, 2018

Trying to get existing databases to fully opt-in will be difficult. Consumers must be able to opt-out at any time. This is obviously great news for consumers, but what about marketers? Is GDPR a burden or a blessing? On the surface, GDPR is a lot to take in. But for marketers, GDPR doesn’t have to be intimidating.

Marketing Automation Services 134

Marketing Automation Services Marketing Automation Automation Enterprise Management 134

Binary Demand

JUNE 12, 2023

In this blog, we delve more into B2B email marketing automation, unraveling its immense potential, functioning, and different types to help you elevate your email marketing game and achieve extraordinary success. However, managing and enhancing email campaigns can be time-taking.

Marketing Automation Services 98

Marketing Automation Services Marketing Automation Email Marketing Automation 98