Golden Spiral

JANUARY 31, 2019

If you feel like nearly everyone’s got an email newsletter, you’re not wrong. billion email accounts in the world, it makes sense that nearly 70% of businesses use email marketing and send regular newsletters or product updates. lower open rate than B2C. The Foundation for Newsletter List Building. With over 4.3

Newsletter 96

Newsletter Ad Building Top of Funnel B2B 96

Roketto

APRIL 3, 2018

When you send an email to an email address in your database or newsletter subscription, that person will see the email. Did you know that 33% of email recipients open emails based on the subject line alone? If you are able to personalize the subject line, that can help increase the open rate by 22.2%.

Newsletter 93

Newsletter Email Marketing Practices Best Practices 93

Martech

JUNE 3, 2022

Email click through rates dropped significantly last year, while personalized content in the body of the email was seen to get better results than personalized subject lines, according to a study by marketing automation developer GetResponse. Get the daily newsletter digital marketers rely on. Processing.Please wait.

Advertising Benchmark 103

Advertising Benchmark Marketing Report Email Marketing Personalization 103

SendX

DECEMBER 2, 2020

You can also opt for a 'pay per campaign' plan which costs $5/campaign and 1cent per recipient. This plan is great if you are just starting out or running a newsletter and you are building your audience as you go, as it provides basic things to get you started - email builder, analytics and welcome automation journey.

Pricing 195

Pricing Price Campaigns Marketing Automation Services 195

Parse.ly

OCTOBER 16, 2019

Content teams that look at data have confirmed: newsletter subscribers visit more frequently , consume for content, and convert to paying customers at a higher rate. More than half the time spent by logged-in subscribers on wired.com was driven by our newsletters. Email Newsletter Strategy Checklist.

Newsletter 61

Newsletter Marketing & Strategy Click Rate Open Rate 61

Brandpoint

APRIL 8, 2019

A well-crafted email newsletter is a perfect way to bridge the gap between generated leads and happy clients. The more people read from you, the more they’ll be able to differentiate your company from all the others sending them B2B marketing newsletters. Newsletters are an insanely effective lead-generating tool.

Newsletter 96

Newsletter Email Marketing Marketing Strategy Marketing & Strategy 96

Roketto

APRIL 3, 2018

When you send an email to an email address in your database or newsletter subscription, that person will see the email. Did you know that 33% of email recipients open emails based on the subject line alone? If you are able to personalize the subject line, that can help increase the open rate by 22.2%.

Newsletter 64

Newsletter Email Marketing Practices Best Practices 64

SmartBug Media

JUNE 2, 2022

Not sure what type of subject line will get the best open rates? When sending to a specific email list, your bounce rate shows what percentage of your contacts are not accepted by your recipients’ email servers. A high bounce rate can hurt the overall send health of your IP address. Click-Through Rate (CTR).

Email Marketing 97

Email Marketing Privacy Policies Planning CAN-SPAM 97

SendX

MARCH 30, 2020

Few characteristics of an email blast: Email is sent only to legit subscribers (opt-in list). Notice how it is titled ‘product design report’ which covers a broad niche for everyone who ever signed up for their newsletter. Apart from promotional campaigns, newsletter is another type of email that is sent to the whole list.

Blast Campaigns 196

Blast Campaigns Opt-out CAN-SPAM Click Rate 196

SendX

MARCH 30, 2020

Email is sent only to legit subscribers (opt-in list). Notice how it is titled ‘product design report’ which covers a broad niche for everyone who ever signed up for their newsletter. Apart from promotional campaigns, newsletter is another type of email that is sent to the whole list. Harmless, if done as told in this guide.

Blast Campaigns 195

Blast Campaigns Practices Opt-out Best Practices 195

Circle Studio

FEBRUARY 21, 2019

However, there are guidelines to follow and practices to avoid in order to create a compelling email newsletter that resonates with your audience and keeps them engaged. Here are 13 dos and don’ts for your email newsletters. While this is not an exhaustive list, these tips will help you set up your eNewsletter campaigns for success.

Newsletter 60

Newsletter Email Marketing Click Rate CAN-SPAM 60

Litmus

JULY 30, 2021

Open rates can be deceptive. Read rates. Only 19% of marketers currently track read rate today, according to our latest State of Email Analytics report. Find out what 81% of marketers are missing out on—and how read rate can tell you a better story of email performance. But wait, isn’t that the same as open rate?

Open Rate 109

Open Rate Peer-to-peer Privacy Policies Click Rate 109

Binary Demand

JUNE 12, 2023

Here is an overview of how email marketing works: Building an Email List: First, develop a list of opt-in subscribers. Monitoring and Tracking: Track open rates, click-through rates, conversions, and unsubscribes for your email campaigns. Respect subscriber consent and give explicit opt-out/preference alternatives.

Email Marketing 98

Email Marketing B2B Marketing Conversion B2B 98

Binary Demand

JUNE 12, 2023

Here is an overview of how email marketing works: Building an Email List: First, develop a list of opt-in subscribers. Monitoring and Tracking: Track open rates, click-through rates, conversions, and unsubscribes for your email campaigns. Respect subscriber consent and give explicit opt-out/preference alternatives.

Email Marketing 98

Email Marketing B2B Marketing Conversion B2B 98

Martech

OCTOBER 30, 2023

Whether it’s content in the form of a weekly newsletter, a personalized promotion or an important account update, marketers need to trust that their message will be delivered and that they’ve optimized those messages to get maximum engagement. This happens when your subscribers opt in through a sign-up form.

Email Marketing 111

Email Marketing Marketing AI Marketing & Strategy Marketing Strategy 111

ConvertKit

AUGUST 4, 2021

Build a loyal community with newsletters. With a ConvertKit Free account you can share what you love on a consistent basis with your newsletter to connect with your followers and grow your business. Create your free newsletter. Welcome emails are a standard practice in ecommerce newsletters and software subscriptions.

Examples 145

Examples Newsletter Template Landing Pages 145

ConvertKit

JANUARY 18, 2022

A newsletter that rocks? An opt-in confirmation email with a crystal clear CTA? An incredible newsletter from a creator who knows their audience and adds targeted value? 03:42] – Ben Rector’s killer opt-in confirmation email. [07:13] 12:46] – A newsletter from an author who knows her audience. [16:07]

Examples 78

Examples Deliverability Opt-out Opt-in 78

Salesforce Marketing Cloud

DECEMBER 8, 2023

Companies have so many ways to connect with customers now, but it’s still hard to beat a well-written, well-timed email. In our latest research, 93% of people surveyed said that email was their primary channel for engaging with companies. You’ll learn how to create and send unforgettable emails for your customers and prospects with these tips.

Marketing Automation Services 115

Marketing Automation Services Email Marketing Paid Search Agency Work Management 115

Unbounce

DECEMBER 9, 2021

Another thing to consider is that welcome emails also have high open rates —they’re 86% more effective than a company’s other promotional emails. This welcome email provides a simple welcome and shows their other newsletters with a CTA to set preferences. What’s a Welcome Email? The Penny Hoarder.

Impressions 129

Impressions Examples Landing Pages Opt-out 129

Stevens & Tate

SEPTEMBER 26, 2023

The goal is to optimize the available opportunities for visitors to opt into your email list by ensuring your most popular content has valuable downloadable resources for your audience. And since open and CTRs are the top KPIs in email marketing campaigns, personalization is critical to enhancing engagement rates.

ROI 103

ROI Email Marketing Marketing Strategy Marketing & Strategy 103

Only B2B

JULY 7, 2023

Your marketing efforts will be focused on the correct audience if you build a targeted, opt-in B2B email list, improving the likelihood of engagement and conversions. Optimize your website for lead capture: Place prominent and strategically positioned opt-in forms on your website to capture leads.

Marketing AI 62

Marketing AI Webinar Metrics Trends Co-Registration 62

ConvertKit

JULY 19, 2021

Our top four takeaways from this season cover everything from marketing strategy to opt-in forms and what Apple’s privacy changes mean for measuring sender success. 04:00] Stop focusing so much on open rates and prioritize other metrics such as clicks and purchases. Last season, we defined the ABCs of deliverability.

Deliverability 105

Deliverability Privacy Open Rate Opt-out 105

Sprout Social

JUNE 14, 2022

Looking to tap into the marketing strategy that gets 4x more open rates than email? For one, SMS messages have a nearly 100% open rate , which means your audience is much more likely to see your text message than your email (average open rates for emails are around 22% ). It’s something 6.57

SMS 105

SMS Marketing & Strategy Marketing Strategy Planning 105

Blue Flame Thinking

SEPTEMBER 25, 2023

If you use a CMS like WordPress you can use services like Amazon SES and popular plugins to send email newsletters directly from your website. Always use opt-in methods to ensure you have permission to send future emails. Creating high-quality content keeps users engaged and encourages newsletter subscriptions.

Enterprise Management 52

Enterprise Management Email Marketing Practices Work Management 52

Zoominfo

JULY 23, 2020

For example, maybe they: Opted in to receive a piece of gated content on your website Submitted a contact form requesting more information about a product or service Followed your company on various social media channels Signed up for an email newsletter Were referred by a friend. Not all leads are created equal. Aka, the dream leads.

Differentiation 246

Differentiation Sales Qualified Leads Lead Scoring Lead Ranking 246

Scoop.it

FEBRUARY 15, 2024

With effective email marketing strategies, you can increase your email open rates and click-through rates, resulting in more traffic to your site. Source But, of course, for subscribers to get to your site, you need a compelling subject line that entices them to open your email in the first place. Not convinced?

Small Business Marketing 93

Small Business Marketing Email Marketing Business Paid Search Agency 93

Liveintent

JUNE 1, 2021

To help others harness the power of email, he shared his insights into curating audience experiences with email newsletters and building a holistic email monetization strategy. “Email is an opt-in environment where the users choose to be a part of our user base,” said Chang. The reason? So they have full control.”

Ad Building 79

Ad Building Marketing & Strategy Newsletter Opt-out 79

xiQ

APRIL 29, 2020

To achieve each of these objectives, i2c leveraged xiQ’s AI-powered content marketing platform and adopted the following content marketing approach: Weekly News Digest vs Monthly Newsletter. The core objective of B2B content marketing is to engage and influence prospective buyers early in their decision making cycle. i2c’s Objectives.

B2B Thought Leadership 103

B2B Thought Leadership Content Marketing Peer-to-peer Thought Leadership 103

Optinmonster

JANUARY 29, 2024

Using inappropriate metrics to measure content performance can lead to misleading conclusions. In this blog, I will share the important metrics to track so you can successfully measure your content marketing strategy. Recommended Resource: Need to jumpstart your content marketing results? Here’s how you work it out: Step 1.

Paid Content 108

Paid Content ROI Content Marketing Marketing Analytics Tools 108

Ontraport

JANUARY 21, 2021

Your leads opted in…now what? Here’s a common strategy for finding out: The next time leads opt in to your list — whether to receive a free download, join your newsletter, or sign up for your webinar — keep the conversation going. Everyone struggles with getting ghosted by leads. So where do you begin?

Sales Qualified Leads 105

Sales Qualified Leads Lead Scoring Lead Ranking Leads 105

Optinmonster

DECEMBER 28, 2023

Not sure where to start: email marketing vs. social media? Both email and social media marketing are promising channels to grow your business. But they also have their pros and cons. In this post, we’ll share important insights into email and social media marketing. This is a 138.2% jump from 2015 , when only 2.08 As stated earlier, 4.95

Social Media 111

Social Media Email Marketing Social Marketing Marketing Budget 111

Litmus

JULY 16, 2021

And because Apple’s caching servers will inflate the counts of total opens and make it very difficult to get an accurate open rate. Often, re-engagement campaigns rely heavily on open rate data. Here at Litmus, we’re redefining re-engagement for our own lists using opens and clicks. Why keep opens in there?

Webinar Metrics 103

Webinar Metrics Privacy Protection Analytics Privacy 103

SendX

APRIL 22, 2021

With a 45-to-1 ROI (return on investment), email newsletters are among the most effective tools for generating sales in e-commerce. Read on to discover the 15 best practices for e-newsletters that will skyrocket your engagement and conversions. Plan Your Email You need to have a clear goal and audience for your newsletter.

Newsletter 246

Newsletter Practices Best Practices Deliverability 246

Optinmonster

DECEMBER 22, 2020

Are you struggling with low open rates for your email campaigns? It could be that your subscribers never even get the chance to open them. Globally, email has an inbox placement rate of about 83% , which is OK. Because your emails are winding up in spam folders. Want to jump ahead? Spam Filter Testing and Spam Checkers.

CAN-SPAM 140

CAN-SPAM Trigger Marketing Open Rate Deliverability 140

BenchmarkONE

AUGUST 25, 2021

You also most likely use email open rate as one of the metrics that determines the success of your email templates and the health of your email list. With Apple’s iOS 15 update, users will have the option to opt-out of email tracking – including when and where they open their emails.

Privacy Protection 73

Privacy Protection Opt-out Click Rate Opt-in 73

Optinmonster

NOVEMBER 11, 2023

13 Different Types of Emails With Examples The Welcome Email The Offer Email The Survey Email The Request Email The Newsletter Email The Free Gift Email The Value Email The We’re Hiring Email The New Product Email The Reorder Email The Abandoned Cart Email The Announcement Email The Anniversary Email 1. However, not all emails are the same.

Lead Ranking 73

Lead Ranking Newsletter Email Marketing Lead Scoring 73

SendX

MAY 6, 2021

Email Marketing An off-shoot of digital marketing, email marketing relies on sending targeted newsletters and other valuable content to a list of subscribers who have opted into receiving messages from you. You know your target audience, ideal buyer persona and have a strong market fit. But now you need leads.

Email Marketing 195

Email Marketing Enterprise Management Work Management Marketing Automation Services 195