KoMarketing Associates

NOVEMBER 2, 2017

Industry Events. Even if you don’t regularly attend this type of large-scale event, you can leverage any event you’re involved in as an opportunity for UGC. Even if you don’t regularly attend this type of large-scale event, you can leverage any event you’re involved in as an opportunity for UGC.

User-Generated Content 123

User-Generated Content Organization Generation B2B Thought Leadership 123

sagefrog

NOVEMBER 14, 2023

The aim is to accelerate lead generation and yield a quicker ROI while supporting your long-term inbound efforts. Unlike outbound methods, which push your message to a broad audience, inbound tactics pull interested prospects toward your brand. Backlinko found that 72% of B2B companies make the most of their website’s blog.

Ideal Customer Profiles 52

Ideal Customer Profiles Paid Content Webinar Metrics Marketing Strategy 52

SmartBug Media

SEPTEMBER 12, 2022

After two years of attending INBOUND through a virtual platform, we were finally able to get together in person. Over the next week, we’ll be publishing a series of INBOUND 2022 recap blogs about: Business growth. Here are my SmartBug® colleagues' highlights on four great INBOUND 2022 sessions. Marketing trends.

Marketing AI 52

Marketing AI Digital Asset Management Work Management Marketing Management 52

Hubspot

AUGUST 12, 2020

Whether your sales process relies on inbound leads or targeted outreach, whether you’re a big company or small, whether your sale is complex or simple; inbound sales is relevant. That’s because inbound sales transforms selling to match today’s empowered buyer -- so sales reps can sell the way people buy. What is inbound sales?

Sales Management 96

Sales Management Top of Funnel Buy Advertising Agencies 96

SmartBug Media

OCTOBER 15, 2021

Another year, another INBOUND. I swear INBOUND has the same effect as leaving summer camp. We stayed busy feverishly capturing notes and ideas to take back and implement across our clients' inbound marketing strategies. Top 4 Marketing SEO, Video and Google Ad Learnings from INBOUND 2021. Email Marketing Sessions.

SEO 52

SEO Paid Search Agency Planning Lead Scoring 52

Hubspot

AUGUST 23, 2018

Ecstatic, you exchange high fives with your teammates, book the flights and hotels, and start your countdown clock to the event. Instead of getting back to your regular work routine, you’ll want to take some time to plan for your week at Inbound before you go. An Event like No Other. Trust, us, you’ll be glad you did.

Budget Programs 55

Budget Programs Buzz Network Marketing Planning 55

SmartBug Media

SEPTEMBER 14, 2022

This year, INBOUND gave us a whole section called “What’s Next” that specifically tackles different marketing, sales, and business trends from incredible sources such as the B2B Institute, LinkedIn’s marketing think tank; the Ehrenberg-Bass Institute for Marketing Science; and top marketing companies like Atlassian. Stay tuned!

Trends 52

Trends Work Management Marketing Management Paid Search Agency 52

Hubspot

SEPTEMBER 2, 2019

Maybe it’s to see that a blog post from your favorite media site was uploaded. If your business hosts events, and you’d like to boost attendance and thank attendees, consider using Carousels to recap those events. Take this example, from INBOUND: View this post on Instagram. Image source: INBOUND.

Tips 76

Tips Cable Paid Search Agency Amazon 76

SnapApp

JANUARY 12, 2017

All too often, marketers under-plan their marketing content for events. They promote what’s coming beforehand, but then they forget to continue the process during, and after the event. So how can you keep the content flowing before, during, and after your event? Pre-event Marketing Content.

Planning 48

Planning Top of Funnel Promotion Content 48

SnapApp

JANUARY 12, 2017

All too often, marketers under-plan their marketing content for events. They promote what’s coming beforehand, but then they forget to continue the process during, and after the event. So how can you keep the content flowing before, during, and after your event? Pre-event Marketing Content.

Planning 48

Planning Top of Funnel Promotion Content 48

Content4Demand

SEPTEMBER 5, 2019

There are tons of e-books and blog posts highlighting what we already know: ABM works. If you missed his “MKTG 2030” presentation at Content Marketing World , CMSWire’s recap covers the basics. INBOUND 2019. It was a common theme at Hubspot ’s recent INBOUND 2019 event in Boston. Conversation Changers.

Co-Registration 54

Co-Registration InsideView Account Based Marketing ABM 54

SmartBug Media

SEPTEMBER 14, 2022

This year, INBOUND gave us a whole section called “What’s Next” that specifically tackles different marketing, sales, and business trends from incredible sources such as the B2B Institute, LinkedIn’s marketing think tank; the Ehrenberg-Bass Institute for Marketing Science; and top marketing companies like Atlassian and IMPACT.

Trends 52

Trends Work Management Marketing Management Paid Search Agency 52

Zoominfo

AUGUST 5, 2021

Our research suggests that the events of 2020 have made SaaS customers more demanding than ever. It’s excellent not only for integrating different approaches to sales enablement in ways that suit your individual team members but also for recapping sales principles through features like quizzes and certification.

Top of Funnel 130

Top of Funnel Webinar Metrics Work Management Marketing Automation Services 130

Aberdeen

DECEMBER 21, 2022

The following is an an event recap from Aberdeen’s VP & Principal Analyst, Contact Center & Customer Experience Management, Omer Minkara. Last week, I joined Verint’s analyst days event in the Washington D.C The event provided an opportunity for many insightful conversations with company executives and customers.

Marketing Analytics Tools 40

Marketing Analytics Tools CPO Work Management Marketing Management 40

markempa

SEPTEMBER 16, 2012

We’ve been blogging a lot lately on the importance of a ULD (for good reason, obviously). Not everyone who could be your ideal customer is going to see or respond to your inbound marketing efforts,” she explains. By the time the event ended, Tinsen and Staley noted how excited the attendees were to start their Labor Day weekend.

Work Management 120

Work Management Marketing Management B2B Marketing SIC 120

Vidyard

NOVEMBER 6, 2018

Ellie Twigger at Forrester is boosting attendance at events and booking more meetings for their account team with authentic one-to-one video messages. Inbound Lead Management: As our market becomes more and more competitive we have to find creative ways to set ourselves up as top contenders earlier on.

Video Marketing 117

Video Marketing Sales Cycle Work Management Marketing Proposals 117

Hubspot

MAY 7, 2019

Inbound marketers work to turn strangers into customers and promoters of your business. With this integration, marketers can manage everything on their roadmap in one place, including HubSpot blogs, landing pages, and emails. Recapping Platform Partner Day. Add Outgrow to your HubSpot instance here.

Hubspot 76

Hubspot Advertising Agencies Outgrow Lead Scoring 76

SmartBug Media

FEBRUARY 18, 2019

Your company should create three to five of these if you’re just getting started with content or inbound marketing. Another way to show this connection is through blog posts recapping the main takeaways from a recent industry event or tradeshow.

Conversion Rate 84

Conversion Rate Conversion Privacy Policies Case Studies 84

Parse.ly

JANUARY 28, 2021

Whether you’re creating a blog post, an ebook, an article, a video, or any other form of content, you need to have the right data in place in order to know how it’s contributing to your business. The post [WEBINAR RECAP] 4 Marketing Leaders Share their 2021 Content Strategy appeared first on Parse.ly. Table of Contents.

Webinar Metrics 52

Webinar Metrics Top of Funnel Enterprise Management Work Management 52

Zoominfo

AUGUST 5, 2021

Our research suggests that the events of 2020 have made SaaS customers more demanding than ever. It’s excellent not only for integrating different approaches to sales enablement in ways that suit your individual team members but also for recapping sales principles through features like quizzes and certification.

Top of Funnel 100

Top of Funnel Webinar Metrics Work Management Marketing Automation Services 100

Marketing Insider Group

MARCH 22, 2011

They announced on their blog that there are now 400 employees to support the 140 million Tweets per day and 500,000 accounts created every day. Aaron recaps everything he learned from Twitter’s video and then adds his own reason for using Twitter when he says “For me, I use it to connect.&#. Happy Birthday Twitter!

Social Media 100

Social Media Twitter Paid Search Agency Linkedin 100

Convince & Convert

MAY 21, 2014

Your email subscribers are really the life-blood of any inbound marketing strategy. Use lots of images in your blog posts, make sure they work well as good stand-alone bite-size pieces of content, and share them on social networks, with a link back to the source (your blog post). Are you ready? So what’s the solution?

Social Networks 167

Social Networks Marketing Analytics Tools Click Rate Network Marketing 167

Engagio

SEPTEMBER 23, 2019

So think about which events (such as having new meetings or creating a new deal on the account) are for your Journey. Often Sales teams or SDR teams already have a definition that they are working with, and it’s helpful to align with this definition and track the same events. Journey Stage = Meeting. Non-targets self-select.

Sales Management 103

Sales Management Multi-Touch Attribution Lead Ranking Top of Funnel 103

PureB2B

JANUARY 19, 2017

For effective lead generation , you have to establish a strong inbound strategy that will capture customers’ interest and help them make informed decisions. You exchange more messages, and they invite you to an event or ask you to hang out. Here’s a recap of suggestions for your lead nurturing strategy: Say Thank You.

Lead Scoring 81

Lead Scoring Lead Ranking Sales Qualified Leads Leads 81

Hubspot

SEPTEMBER 11, 2013

Fall fundraising event season is here! How are you going to amplify your event online? With your event season in full swing, your organization is focused on making sure everything runs smoothly. But first, what type of event are you having? Amplify before your event. Create a microsite or an event fundraising page.

Microsite 28

Microsite Tactics Hubspot Network Marketing 28

Hubspot

MARCH 15, 2016

As companies adopt inbound marketing as a way to generate more leads, the importance of having an effective lead nurturing strategy becomes very clear. In most cases only a relatively small percentage of your inbound leads will be ready to make an immediate purchase, leaving upwards of 90% of your inbound leads on the table.

Sales Management 28

Sales Management Lead Nurturing Lead Scoring Lead Ranking 28

Hubspot

JANUARY 30, 2012

These days, inbound marketers have to crank out content like never before. Between blog posts, ebooks, webinars, videos, podcasts, and more, it's hard to keep fresh topics on the horizon. For example, say in the past you produced 1 ebook and wrote 15 blog articles in a month, which generated X visits and X leads.

Planning 28

Planning Buying Cycle Content Inbound Marketing 28

PureB2B

JANUARY 19, 2017

For effective lead generation , you have to establish a strong inbound strategy that will capture customers’ interest and help them make informed decisions. You exchange more messages, and they invite you to an event or ask you to hang out. Here’s a recap of suggestions for your lead nurturing strategy: Say Thank You.

Top of Funnel 62

Top of Funnel Lead Scoring Lead Ranking Sales Qualified Leads 62

Hubspot

JUNE 8, 2011

From tweet-ups and other social gatherings to conferences and high-profile events, thousands of events take place every day all over the world. The message you send to your audience a few months in advance should be much different than the message you send a few weeks or days before your event. Do you want to sell your product?

Inbound Marketing 28

Inbound Marketing Planning Buzz Advertising Agencies 28

Hubspot

MARCH 30, 2015

While your decision will ultimately depend on what your team does, what your goals are, and how much budget you have available, below are some questions you can ask yourself to figure out whether you should be packing your suitcase for the event. Competitors: Are they going to the event? What connections would you miss out on?

Conference 28

Conference Allocation Work Management Budget Programs 28

Hubspot

MAY 6, 2010

The event brought together B2B marketers from all industries to share best practices and case studies. Most of the content at this year's conference focused on online marketing, particularly social media , but other aspects of B2B marketing such as event marketing and lead management were also well represented. was held in Boston.

B2B Marketing 28

B2B Marketing Paid Search Agency Work Management B2B Thought Leadership 28

Hubspot

JUNE 30, 2014

This post originally appeared on the Insiders section of Inbound Hub. They offer endless community and dealership events where you can sit in an Airstream to experience it yourself. They hosts events, run multiple blogs, and have an app -- showing they''re way ahead of their competition. 3) Oscar Health Insurance.

Differentiation 28

Differentiation Brand Identity Branding Transparency 28

Hubspot

MAY 19, 2011

Dan Zarrella , social media scientist, author, and speaker, joins us for another exciting episode of Inbound Now, HubSpot's Social Media and Inbound Marketing Podcast ! For the full recap and transcript head here: Justifying Social Media With Real Numbers About Real Money With Dan Zarrella. We have a giant blog.

Social Media 28

Social Media Webinar Metrics Media Co-Registration 28

Launch Marketing

MAY 11, 2023

1) Generate Inbound B2B Leads with Content Marketing Content marketing (aka; inbound marketing) is a well-known method for lead nurture and generation. If you need help, defining or researching your buyer personas we have a blog post that can guide you.

Paid Content 118

Paid Content Top of Funnel Sales Qualified Leads Webinar Metrics 118

SmartBug Media

SEPTEMBER 16, 2022

So far, our INBOUND 22 recap blog posts have summarized this year's event’s sessions about NFTs, AI, data, and marketing trends. Note: Powerhouse Pass attendees have access to the INBOUND 2022 virtual event platform for one year from today to rewatch any session on demand. Community events.

Social Media 52

Social Media Media Communities Paid Search Agency 52

Hubspot

OCTOBER 27, 2020

Think of it like a buffet — take a few things from the podcast section, enroll in a course or two, subscribe to three or four blogs. How to Build a Search Insights Report to Grow Organic Traffic to Your Blog. And it's not just a recap. you get the drift. SEO Podcasts. SEO Newsletters. SEO Courses. SEO Slack groups. SEO Podcasts.

Resources 100

Resources SEO Lead Ranking Marketing Analytics Tools 100

Vidyard

FEBRUARY 18, 2021

And while in-person meetings and events are expected to return to some degree in the latter half of 2021, the most successful businesses will embrace a strategy where physical supports digital instead of the other way around. Video Trend 4: Virtual Events and Live Video Experiences Go Mainstream 5.1 Consolidate Disparate Systems 6.1.2

Sales Management 127

Sales Management Trends Video Marketing B2B 127