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4 Downsides of Quick and Easy Customer Growth | What’s Your Edge

Vision Edge Marketing

Who wouldn’t want fast and easy customer growth for your business? How can there be a downside to quickly closing new deals and acquiring easy wins? It turns out Ash in comparison to other trees is short-lived. You will often find the limbs of fast-growing trees cannot withstand the stress of high winds.

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The Top Sales Podcasts, Blogs, and More to Follow in 2022

Vidyard

There’s a whole world of great free sales content out there to help you do your job better. So much so that it can be overwhelming, and as a busy sales professional, you probably don’t have a lot of extra time on your hands to keep on top of it all. A podcast to amp you up during your mid-day walk? Like, a lot.

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3 Reasons Why Branding (Really) Matters in the Modern Business World

Zoominfo

Gone are the days of the distant businesses, where complaints and comments from consumers were lodged by mail and responses from companies were slow, if they came at all. The proliferation of social media has made it easier than ever to check the pulse of your customers and create a community centered around your brand.

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B2B Lead Generation: The Ultimate Guide

Zoominfo

In the not-so-distant past, a significant portion of a typical business-to-business (B2B) sales professional’s life revolved around in-person meetings with key prospects and high-value clients. B2B lead generation, often shortened to lead gen, is the lifeblood of a healthy business.

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10 B2B Sales Strategies for Building a Better Sales Pipeline

SalesIntel

So, what is the first thing that occurs to you when you start brainstorming about your B2B sales strategy? Build Strong B2B Sales Strategies: 5 Mistakes to Avoid in 2024 Lead generation is akin to a high-stakes chess game. Despite meticulous planning, many businesses find themselves grappling with failed lead-generation strategies.

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Out with the Funnel, In With the Flywheel: The Modern Buyer’s Journey

Zoominfo

But, there’s one business concept that’s stood the test of time like no other. It’s a model so deeply ingrained in modern strategies that most businesses don’t even think to question it. Marketers structure their entire strategy around moving prospects through the funnel, towards the ultimate goal of winning a new customer.

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Four B2B Digital Marketing Strategies to Help You Generate Leads

The Marketing Blender

How do you best reach decision-makers in a time of ever-changing rules? Generating leads with B2B marketing strategies is not low effort. With big events like tradeshows and conferences on hold indefinitely, you may want to know how to handle your marketing in the near future: How will I replace tradeshow leads?