ANNUITAS

JUNE 10, 2020

Answering the question, “What is Demand Marketing,” requires some context – particularly given a substantial shift in its core mission over the past twenty years. Orchestrating customer engagement” includes: Educating along the buyer journey. Maintaining a 360-degree view of buyer behavior. What does Demand Marketing mean today?

Demand 162

Demand Work Management Marketing Management Peer-to-peer 162

Tony Zambito

SEPTEMBER 26, 2018

A pivotal year for organizations as the rapid evolution of a customer-centric world calls for new approaches and new forms of interactions. What are 5 reasons and key forces forward-thinking leaders will need to gain in-depth buyer insights on for the year 2020? Accelerating Customer-Centricity.

Allocation 181

Allocation Digital Transformation Press Training 181

ANNUITAS

JULY 20, 2021

As stated in the blog post, Are You Committing Random Acts of Sales and Marketing , “quite simply, random acts of marketing require more investment and deliver less return.” Shifting to a strategic demand marketing state allows you to perpetually drive scalable, sustainable growth. In essence, success depends on guessing correctly.

Top of Funnel 147

Top of Funnel Campaigns Enterprise Management Work Management 147

Tiecas

MARCH 21, 2024

Longer sales cycles, complex technical products, and a highly analytical buyer persona are just a few factors that set it apart. My team and I helped a mid-sized valve manufacturer increase leads by 31% by rewriting and revamping their product-centric content to address engineers’ real-world challenges.

Tactics 75

Tactics B2B Marketing Webinar Metrics Marketing Strategy 75

ANNUITAS

SEPTEMBER 24, 2020

While both patient demand and legislative change have increased provider focus on patient experience over the last few years, COVID-19 has dramatically accelerated the expansion of the patient-centric care model. Patient-Centric Demand Marketing. What are the three pillars of patient-centric demand marketing?

Demand 113

Demand Top of Funnel Planning Digital Marketing Funnels 113

Tony Zambito

OCTOBER 1, 2018

This phenomenon of speed in changing behaviors will cause a shift in thinking on the gathering of human-centric insights by the year 2020. As we have gone through two decades in the use of buyer insights research and buyer personas, we moved from gaining insights about the sales funnel to that of the buyer’s journey.

Buyer Personas 174

Buyer Personas Lead Ranking Digital Marketing Funnels Urgency Marketing 174

sagefrog

FEBRUARY 7, 2024

The digital space is evolving, and B2B social media marketing is witnessing a paradigm shift in 2024. At the core of this efficiency drive is a desire to do more with less costs. With the onset of the new year, marketers are urged to assess the current state of their strategies. of overall company revenue. [1]

Marketing AI 67

Marketing AI Social Media Social Marketing B2B Marketing 67

The Marketing Blender

DECEMBER 20, 2023

Do you have a B2B marketing plan that will take you through 2024 and beyond with ease? Today, we’re diving deep into the transformative shifts in B2B marketing that might be jeopardizing your pipeline. Traditionally, buyers were two-thirds through their pre-buying research before engaging with a human.

Planning 52

Planning Marketing Plans B2B Marketing Work Management 52

Zoominfo

MAY 11, 2020

Without proper territory planning, how do you know where your sales reps should focus their time? And how do you measure year-over-year performance in particular verticals or territories – without knowing where to measure in the first place? But don’t forget about your sales territory plan. What is a Sales Territory Plan?

Planning 100

Planning Ideal Customer Profiles SWOT Verticals 100

ANNUITAS

FEBRUARY 10, 2020

” Taking a rapid approach to digital demand transformation is key to this process. It represents a fundamental shift towards aligning people, process, content, technology and data around the buyer journey. As noted in a recent blog post , numbers don’t lie. It’s an evolution, and it’s transformational.

Demand 113

Demand Lead Ranking Buyer's Journey Work Management 113

SalesIntel

FEBRUARY 19, 2024

Shifting buyer preferences and behaviors, leading to a need for a more personalized and customer-centric approach. Changing economic conditions, which can impact the budget and priorities of potential buyers. But why do these B2B sales strategies falter? Target Audience? Investment?

Sales Management 95

Sales Management B2B Sales Top of Funnel Marketing & Strategy 95

Content Marketing Institute

NOVEMBER 30, 2017

Do the words typically convey customers’ concerns? Or do they mostly call attention to the things you sell? The team discovered loads of diverse content that was hard to find, disorganized, difficult to reuse, and, most importantly, not customer-centric , says Red Hat’s marketing content curator and librarian Anna McHugh.

Enterprise Management 222

Enterprise Management Work Management Marketing & Strategy Marketing Management 222

Metadata

JUNE 1, 2021

Buyers are in control of the discovery process. But here’s an unfortunate paradox: Marketers pour resources into producing content for buyers, but buyers see most content as a commodity. So there was only one thing to do. This is the fourth post in our new content series, No Fluffs Given. Zero times? Yeah, me too.

Marketing Analytics Tools 105

Marketing Analytics Tools Lead Scoring Lead Ranking Content 105

Marketing Insider Group

NOVEMBER 16, 2021

You know you have been involved with something or someone special for a long time when you cannot remember the date you first started working with a colleague or team, first attended an event, or became aware of key concepts that became “ah hah moments” or epiphanies. For me that is ITSMA , a confluence of all three.

Account Based Marketing 227

Account Based Marketing B2B Thought Leadership Planning Thought Leadership 227

Only B2B

FEBRUARY 16, 2022

Do you wish to increase your lead generation business in 2022? But, in 2022, what are you going to do better to enhance your B2B lead generation strategies? As a result, you’ll need to update your B2B lead generating techniques to reflect these new market shifts. As an example—. Put The Customer First.

Lead Generation 118

Lead Generation Marketing Budget Generation Webinar Metrics 118

Content4Demand

OCTOBER 6, 2021

Creating Value-Based Buyer Journeys. Randy is immersed in the world of buyer journeys and believes that the pandemic has simply accelerated trends that were already under way to transform the roles marketing teams play in engaging B2B buyers. This shift is welcome news for B2B buyers.

Buyer's Journey 81

Buyer's Journey Intent Data Intent Lead Ranking 81

Vision Edge Marketing

MAY 2, 2019

In their report, B2B Buyers Mandate A New Chart for Marketing and Sales, Forrester Research posited that, “The misalignment between sales and marketing teams continues to be a hot topic, even after a decade of B2B firms trying to solve this problem.” And according to a study by InsideView, alignment matters. They are aligned to the mission.

Top of Funnel 164

Top of Funnel Planning Work Management Paid Search Agency 164

Trade Press Services

SEPTEMBER 25, 2023

By understanding the decisions buyers make throughout their journey, marketers can take strategic actions that meet the needs of today’s B2B buyer. By understanding the decisions buyers make throughout their journey, marketers can take strategic actions that meet the needs of today’s B2B buyer.

Lead Ranking 52

Lead Ranking Buying Cycle B2B Sales Pricing 52

Zoominfo

APRIL 17, 2019

In today’s blog post we not only explain why the funnel is outdated, but we also examine a more modern alternative: the flywheel. While there’s no doubt the sales funnel produces customers, there are several reasons why it’s an outdated model for the modern buyer’s journey : 1. The sales funnel is not customer-centric.

Top of Funnel 228

Top of Funnel Word of Mouth Lead Ranking Digital Marketing Funnels 228

KoMarketing Associates

AUGUST 26, 2020

So given all that, the question isn’t if you should be doing Linkedin video marketing. It is how you should be doing Linkedin video marketing. LinkedIn video content generates five times the engagement as image or text-based content and Live video on LinkedIn generates a whopping 24x more engagement. If it is, you’re not alone.

Linkedin 209

Linkedin Video Marketing B2B Marketing Marketing Strategy 209

Marketing Insider Group

AUGUST 18, 2015

Now, in 2015, we are operating within a new age – the Age of the Customer , according to Forrester Research, one that has changed the expectation buyers have from vendors. The company who understands their buyer better and can demonstrate that understanding, wins. Customer-centricity is a leading initiative. s from the audience.)

Examples 100

Examples Paid Search Agency Companies Cross-Selling 100

Tony Zambito

JANUARY 29, 2017

Per recent surveys by IBM, KPMG, and Gartner, you will find that more than half of CEOs surveyed believe their organizations will be significantly transformed by digital-centric globalization. A Strategic Necessity In An Emerging Digital-Centric World. This applies to buyer persona development today.

Digital Transformation 100

Digital Transformation Buyer Personas Ideal Customer Profiles B2B Thought Leadership 100

Adobe Experience Cloud Blog

JUNE 12, 2019

It’s a customer experience-centric approach that requires revenue teams like sales and marketing to collaborate on best-fit account opportunities and engage specific buying groups inside those accounts with relevant experiences to generate more revenue faster and easier than before. The key word in that statement is “also.”.

Account Based Marketing 133

Account Based Marketing ABM Ideal Customer Profiles B2B 133

Content Standard

SEPTEMBER 27, 2021

Over the last several years, we’ve seen the lion’s share of the buyer’s journey go digital, transforming the customer experience into a content experience. We call this asset-centric marketing. But en masse, one-off assets and campaigns do virtually nothing to expand your brand’s sphere of influence.

Lead Ranking 121

Lead Ranking Planning Enterprise Management Marketing Plans 121

Content4Demand

MARCH 24, 2021

Buyers will want more digital, on-demand options throughout the sales journey. However, B2B buyers say they want other interactions to stay digital. McKinsey surveyed buyers during the pandemic about identifying, evaluating, placing orders and re-ordering with new suppliers to determine how they would prefer to interact with suppliers.

Planning 73

Planning B2B Marketing B2B Account Based Marketing 73

ANNUITAS

MAY 26, 2016

Much is written about how the role of the B2B marketers changed over the years due to the shift in the buying process. And while this is true, and has been mentioned more than several times here on the ANNUITAS blog, I see very little being written or spoken about the role of B2B sales and how their roles have changed.

B2B Sales 113

B2B Sales Demand Generation Agencies B2B Work Management 113

Tony Zambito

NOVEMBER 1, 2015

A recent survey by B2B Marketing, in conjunction with the UK-based agency Tomorrow People, indicated only 38% of marketers considered their content to be “very customer-centric.” One of the key premises of user personas and buyer personas, since their origins, are they can foster a common view of customers within organizations.

Buyer Personas 100

Buyer Personas Ideal Customer Profiles B2B Marketing Paid Search Agency 100

SalesIntel

FEBRUARY 19, 2024

Shifting buyer preferences and behaviors, leading to a need for a more personalized and customer-centric approach. Changing economic conditions, which can impact the budget and priorities of potential buyers. But why do these B2B sales strategies falter? Target Audience? Investment?

Sales Management 52

Sales Management B2B Sales Top of Funnel Marketing & Strategy 52

Adobe Experience Cloud Blog

MARCH 23, 2018

A shifting focus to a more customer-centric world makes this true: Consumers demanding personalized and on-demand products and services, and brand recall becoming more critical than ever as customer attention span decreases. Marketing has always struggled to show its value. Only 21% had a marketing background among FTSE 100 CEOs.

Ideal Customer Profiles 134

Ideal Customer Profiles Marketing AI Enterprise Management Account Based Marketing 134

Sana Commerce

MARCH 4, 2022

This is the age of the omnichannel approach to commerce. It is customer-centric: whether customers prefer digital self-serve options, remote communication with sales reps or in-person interactions, an omnichannel approach enables customers to choose how they receive service. The omnichannel approach isn’t new.

Forrester 52

Forrester Barriers B2B Sales Work Management 52

DiscoverOrg

MARCH 27, 2017

This post is an original piece from guest author, Brandon Redlinger, and first published on DiscoverOrg’s blog on 3/27/2017. Are these just buzzwords to describe what we’ve always been doing? Recently, we sat down with our partners at Engagio to discuss their approach. Check it out!

Account Based Marketing 120

Account Based Marketing Sales Management ABM Top of Funnel 120

Adobe Experience Cloud Blog

DECEMBER 17, 2019

Smart Company illustrates why this approach doesn’t work by contrasting the demographic profiles of England’s Prince Charles and rock star Ozzy Osbourne. Like many of us, I’m clicking and reading quite a few of these futuristic articles because I want to be aware of how marketing will innovate in 2025 and beyond.

Marketing AI 174

Marketing AI Marketing Strategy Marketing & Strategy Peer-to-peer 174

Tony Zambito

AUGUST 14, 2016

As the concept of buyer personas has crept into the conscious of both B2C and B2B Marketing, so has misguided representations of buyer personas become prevalent. With many touted frameworks and processes being representative of buyer personas in name only. Why do I say labeled in name only ? Data Overload.

Buyer Personas 102

Buyer Personas Ideal Customer Profiles Profiling CMO 102

Adobe Experience Cloud Blog

MARCH 13, 2017

Author: Ellen Gomes If you’re like me, you follow a set of marketing influencers on Twitter, LinkedIn, and SnapChat, and almost religiously read their blogs for new ideas, fresh perspectives, and interesting content. There is no substitute for asking your question in person and having a discussion. Why am I belaboring this point?

Sales Management 126

Sales Management Account Based Marketing Planning ABM 126

Zoominfo

APRIL 17, 2019

In today’s blog post we not only explain why the funnel is outdated, but we also examine a more modern alternative: the flywheel. While there’s no doubt the sales funnel produces customers, there are several reasons why it’s an outdated model for the modern buyer’s journey: 1. The sales funnel is not customer-centric.

Top of Funnel 130

Top of Funnel Word of Mouth Lead Ranking Digital Marketing Funnels 130

Marketing Insider Group

JANUARY 21, 2015

Their response is to get back to what they do best: creativity, design and storytelling. Their response is to get back to what they do best: creativity, design and storytelling. Publishers are clearly feeling the pressure of consumers’ shifting information habits from print to digital and mobile content experiences.

Paid Content 100

Paid Content Advertising Agencies Banner Ads Paid Search Agency 100

PureB2B

JUNE 20, 2022

So, what can marketers do to generate some additional fodder for a pipeline that’s constantly hungry for leads? Third, it delivers immediate actionable insight, provided you do it right and do it consistently. A systematic approach is key. 92% of B2B buyers are more likely to buy after reading a positive review.

Lead Scoring 62

Lead Scoring Lead Ranking Sales Qualified Leads Generation 62