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Legal Versus Ethical: Web Scraping Edition

Webbiquity

There is a huge quantity of data available on the Internet consisting of structured, unstructured, and semi-structured qualitative and quantitative data available in the form of web pages, databases, HTML tables, emails, blog posts, tweets, images, video, and so much more. Copyrighted material. Is the data copyrighted?

Ethics 278
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The 4 categories of AI that impact marketing: Generative AI

Martech

They use underlying technologies like GPT (Generative Pre-trained Transformer, used for text generation) or Stable Diffusion (used for image generation). They are trained on specific or more general sets of data and information. That, combined with the materials that the tools are “trained” on, determines the quality of the output.

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Your LLM Gets Its Data From Where??

Salesforce Marketing Cloud

You can’t know why the AI does what it does until you understand how the LLM was trained and where its data came from. Corpus data Corpus data includes written or spoken data from books, newspapers, articles, websites (including blogs), academic papers, and more. The bad: Scraped data may include copyrighted or trademarked material.

Copyright 113
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Top 5 XR and AI marketing trends in 2023

Martech

Rapidly disrupting our personal and professional environments like a runaway train, AI is poised to be more impactful than the internet. With the right tools, you can build, design, write copy for, optimize and publish an entire website with a fully populated blog in under two hours. Coming soon — an AI version of you!

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The 6 Risks of AI Content

Animalz blog

Personalizing ABM campaigns. Risk of copyright infringement and legal challenges. Does an AI-generated article still count as spam if it’s edited or rewritten by a real person? Should artists be compensated for their role in building training data? Lack of copyright protection. Risk of Google penalization.

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Human-Centered Marketing Meets AI Efficiency: Yes, We CAN Have It All

Marketri

I’ve written many blogs that explore how to use marketing to solve a business problem. And while we’re still in the Wild West days—as evidenced by the New York Times’ lawsuit alleging copyright violations by OpenAI —the transformation is happening at warp speed. This one is a little different. It’s a real quandary for marketers.

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Five Reasons Not to Trust AI to Write Your Content

Trade Press Services Newsletter

With AI tools that generate website copy, blogs, sales emails and social media posts at the click of a button, it’s easy to be tempted by the promise of quick and easy content production. Artificial intelligence tools are only as good as the information they are trained on. It lacks personalization and creativity.