Convince & Convert

APRIL 20, 2010

But the reality is, your blog is probably a lot more broad than you think. Last week, I co-published a white paper with Chris Baggott , the CEO of Compendium Blogware (I’m on their advisory board). If you get a chance, please check out the white paper. That group used 3,126 different search terms to get here.

Long Tail Marketing 117

Long Tail Marketing Blogger Paper Content 117

B2B Marketing Directions

FEBRUARY 18, 2023

Source: Kogan Page That's the tagline adopted by Third Door Media a few years ago for its MarTech conferences and martech.org website. Scott Brinker, the MarTech conference chair and editor of the Chiefmartec Blog , captured the interconnectedness of marketing strategy and marketing technology when he wrote , "Strategy alone isn't enough.

Work Management 40

Work Management Marketing Management Marketing Automation Services Conference 40

Velocity Partners

NOVEMBER 22, 2023

Keep explaining and evangelising the model Do it in content, ebooks, videos, white papers, blog posts, emails, TikTok dances… Do it till you’re blue in the face, then do it more. Crash panels at conferences. Give talks on it. Do webinars. Teach executives to talk the talk.

Lead Ranking 94

Lead Ranking Differentiation Work Management Marketing Management 94

Convert

OCTOBER 18, 2022

Besides following social media posts or blogs by CRO influencers, one other way to keep your finger on this pulse is by following (and reading the newsletters of) experts who are re-thinking how optimization and A/B testing should be done, every day. Are there research papers included? Dig in deeply. Consume them right away.

Newsletter 98

Newsletter Curation Best Practices Case Studies 98

BOP Design

DECEMBER 26, 2018

Has your marketing team recently asked you to be a subject matter expert for a new piece of content (such as a blog post, article, white paper, or ebook) for your company? Take a few moments to prepare for the conference call or interview. How you prepare can vary. How to create articles your audience can’t resist.

SME 48

SME Content Copywriting Paper 48

ClearVoice

DECEMBER 18, 2023

Keep track of the number of times target accounts download gated content, such as white papers , case studies, or ebooks. This includes webinar attendance, conference booth visits, or exclusive event participation. This metric helps identify the specific assets that resonate with your audience. Event attendance and engagement.

Account Based Marketing 52

Account Based Marketing ABM Top of Funnel Webinar Metrics 52

ClearVoice

DECEMBER 18, 2023

Keep track of the number of times target accounts download gated content, such as white papers , case studies, or ebooks. This includes webinar attendance, conference booth visits, or exclusive event participation. This metric helps identify the specific assets that resonate with your audience. Event attendance and engagement.

Account Based Marketing 52

Account Based Marketing ABM Top of Funnel Webinar Metrics 52

NetLine

OCTOBER 17, 2019

The piece of content that got the most downloads this year was an eBook called “Contingency Planning 101”. On the other hand, the one with highest ROI was a white paper called “New business practices drive down pharmaceutical costs”. Launching our blog in 2017, as the pioneer team in the globe to do so, was very gratifying.

Planning 45

Planning Top of Funnel Contingency Planning SEM 45

Hubspot

AUGUST 29, 2014

Go to a conference without having any goals. For a conference, you really just need a basic, high-level goal such as, “I’m here to learn,” or “I want to meet people” -- you don’t need to get into the nitty-gritty details. For example, I once attended a conference where my goal was simply to learn.

Conference 28

Conference Network Marketing Planning Paper 28

Hinge Marketing

MARCH 26, 2020

Digital content can take a wide range of guises, such as blog posts, online articles, webinars, educational videos, online tutorials, courses and podcasts. In the process, they encounter websites, blogs and free educational materials that put their problem in context and describe various solutions.

Marketing Budget 121

Marketing Budget Work Management Marketing Management Webinar Metrics 121

Ambal's Amusings

JULY 22, 2010

For example, how can trade show marketing strategy be consistent with blogging and other social media strategy? Blog Marketing Interactions Twitter Ardath421. Whether those prospects are at your website, blog, receive an email, or are attending a trade show, the story your company shares with them needs to be compelling and consistent.

B2B Marketing 100

B2B Marketing Planning B2B Trade Show 100

NuSpark Consulting

APRIL 28, 2012

Conferences? A blog post, a white paper, a video, a podcast, or another piece of original content all have hard costs; copy and design. 2 weeks later, the firm produces a new white paper and promotes it on Twitter. I download the paper. 4 blog posts: $2,000. I say stop the insanity. LinkedIn ads: $500.

Lead Ranking 100

Lead Ranking Social Media Paid Search Agency Lead Generation 100

Directive Agency

OCTOBER 20, 2017

Any old blog post just won’t do. There are plenty of types of content you can produce that may fall into any of these categories, including blogs, social media posts, video, and so on. Blog and Resource Content. The easiest way to do this is through a blog or a resource section of your site. Image Source ).

Top of Funnel 53

Top of Funnel B2B Marketing Work Management Marketing Management 53

Convince & Convert

SEPTEMBER 21, 2010

Many social media software packages (great ebook analysis of them here) can provide highly detailed reports on the impact of social media programs. Social media is not about Facebook or MySpace or Flickr or Twitter or blogs or YouTube. This blog is great as encouragement and validation for my own endeavors in social media marketing.

Social Media 152

Social Media Media Webinar Metrics Paid Search Agency 152

Litmus

MAY 18, 2020

blog posts, podcasts, webinars, events, etc.). We actually have a great blog post and email brief workbook to help guide you through the process of creating your first email brief. Find ebooks, blog posts, conference talks, and white papers online from others that have faced similar challenges. Subject line.

Webinar Metrics 48

Webinar Metrics Email Marketing Planning Budget Programs 48

Marketing Insider Group

JANUARY 24, 2013

Earlier this month, I released the 20 B2B Marketing Blogs you need to read. Presenters of Inbound Conference. B2BLeadBlog – B2B Lead Roundtable – B2B Lead Roundtable (MECLABS) reaches 9,000+ daily LinkedIn Group and Blog on: markting, lead generation, management, nurturing, research, case studies. Taco connoisseur.

Twitter 100

Twitter Demand Generation Agencies Paid Search Agency B2B Marketing 100

Convince & Convert

JULY 28, 2010

×11, tri-fold rack brochure, printed on bright yellow paper, and available for free just about everywhere in town. Let me hear about it: View Comments | Subscribe To This Blog | Sign Up For Our Newsletter Share This Post: Similar Posts That You Might Enjoy: Is Starbucks the Most Dangerous Competitor to Facebook?

Social Media 151

Social Media Media Webinar Metrics Marketing & Strategy 151

Convince & Convert

MARCH 23, 2010

Your blog works exactly the same way. There’s a First Time for Everything New research (pdf) by my clients at Compendium Blogware show that for more than two-thirds of corporate blogs, new visitors comprise more than 80% of total blog traffic. State Indicator – Turns orange when you’re in that section 2.

Social Media 120

Social Media Media Webinar Metrics Marketing & Strategy 120

Adobe Experience Cloud Blog

OCTOBER 18, 2013

Without audience engagement (comments, shares, likes, and so on), curated content isn’t doing all that it could be for your brand, or your blog. Readers consume content in different ways, so don’t limit yourself to your own blog and social media channels. Brainstorm topics for guest blog posts you could contribute to other sites.

Curation 48

Curation Webinar Metrics Content Opinions 48

Webbiquity

FEBRUARY 16, 2016

Live events (conferences, trade shows and forums) remain the top lead generation source for B2B marketers. White paper and eBook downloads are the top producers of B2B leads, cited by 59% of marketers. 81% of B2B decision makers use online communities and blogs to help make purchasing decisions. MediaPost ). MediaPost ).

Stats 110

Stats Social Media Marketing Automation Services B2B Marketing 110

Convince & Convert

MARCH 25, 2010

Want to print out all your key metrics on one piece of paper, for easy distribution and circulation within your organization? A write up on a blog. Presto, a pretty graph in about 3 seconds flat. Want to compare the historical growth of your RSS subscribers to your YouTube channel subscribers? A new product launch. Trade show.

Social Media 117

Social Media Media Webinar Metrics Marketing & Strategy 117

Ambal's Amusings

DECEMBER 17, 2009

Forrester Blog for Interactive Marketing Professionals. Ardath Albee's blog Marketing Interactions. Rebel Brown's blog Phoenix Rising. Brian Carroll's blog B2B Lead Generation Blog. Patsi Krakoff's blog Writing on the Web. Mac McIntosh's Sales Lead Insights: A B2B marketing Blog. via Beth Harte).

Marketing Automation Services 100

Marketing Automation Services Work Management Marketing Management B2B Thought Leadership 100

Adobe Experience Cloud Blog

JULY 27, 2011

Blog: Amy Africa’s QLOG. Chair, Conversion Conference. Website & blog: SiteTuners. Website & blog: Eisenberg & Associates. Website & blog: Occam’s Razor. Website & blog: [link]. Blog: QuickSprout. Website & blog: VisionEdge Marketing. Amy Africa. CEO, SiteTuners.

Analytics 48

Analytics Advertising Agencies Forecasting ROI 48

Ambal's Amusings

OCTOBER 12, 2009

ClickLaunch is ClickDocument's platform for launching new and exciting eBooks, books and white papers. We have invited Joe Pulizzi and Jonathan Kranz the authors of The Content Marketing Playbook to get an insider look into the making of this great and informative eBook. Blog Junta42 Twitter juntajoe Junta42. Joe Pulizzi.

Content Marketing 100

Content Marketing Advertising Agencies Paid Search Agency Content 100

Convince & Convert

APRIL 28, 2010

Let me hear about it: View Comments | Subscribe To This Blog | Sign Up For Our Newsletter Share This Post: Similar Posts That You Might Enjoy: 7 Surprising Statistics About Twitter in America Why Influence Mining is the Next Gold Rush Is Twitter for Business Even Worth the Trouble? How do you define success in terms of outcomes?

Social Media 150

Social Media Media Webinar Metrics Marketing & Strategy 150

Vidyard

JANUARY 21, 2013

We’ve seen lead capture done endlessly for white papers or ebooks but as more expert content is developed on video, having this video content accessed via email submission is a natural evolution. Our integration with Eloqua enables two cool new capabilities for marketers.

Eloqua 50

Eloqua Video Marketing Lead Capture Paid Search Agency 50

The Effective Marketer

MAY 29, 2009

Initially I got the paper version of WSJ and later was an avid reader of WSJ.com. They can’t fight it for long, especially if other papers start using the Kindle and other ebook devices to try to gain subscribers. Blog at WordPress.com. Why not use it to increase even more the membership base? United States License.

Planning 100

Planning Work Management Effectiveness Marketing Management 100

SalesIntel

DECEMBER 6, 2021

Imagine you go to a conference or wherever your prospects and customers hang out, and you just talk to them, and you listen to their conversations. Marketing Content (eBook, White Paper, Webinar). Yes, they might not be happy with their website, but it’s not what they want right now. Join a Peer Roundtable. Customer Field Trip.

Top of Funnel 52

Top of Funnel Ad Building Work Management Peer-to-peer 52

Launch Marketing

MAY 31, 2023

In this blog, we present strategies to help your content rise above the noise, making it resonate with your target audience and truly stand out in the crowded digital landscape. How to Present or Repurpose Thought Leadership Content White papers:  Like a research report,  white papers are a complete guide to a complex topic or focus area.

B2B Thought Leadership 117

B2B Thought Leadership Thought Leadership Lead Ranking Lead Scoring 117

BuzzSumo

DECEMBER 17, 2020

Blog post ideas, newsletter or ebook ideas, ideas for courses or whitepapers—we need them all. Business blogs must focus on topics that support the product offering. To support the business, with a profitable blog , content creators take a static subject area and write about it over and over again in (hopefully!)

Marketing & Strategy 145

Marketing & Strategy Marketing Strategy Content Marketing SMB 145

Adobe Experience Cloud Blog

JUNE 12, 2012

by Rick Siegfried Our friends at MarketingProfs hosted the most recent installation of their Digital Marketing World virtual conference series last Friday. Sharpening the harpoon of your social lead generation strategy is the new white whale that will be wrestled with and “white papered” to no end in this new era.

Social Marketing 48

Social Marketing Paid Search Agency B2B Thought Leadership Ideal Customer Profiles 48

Vidyard

APRIL 4, 2014

Promote your epic content pieces Larger content offerings like gated eBooks and white papers take a lot of effort to produce and, as valuable pieces in your marketing mix, you should extend their lifecycle for as long as possible. One of the best ways to do this is to use a short preview video to prompt a download.

Landing Pages 52

Landing Pages Youtube Eloqua Sales Qualified Leads 52

Integrated B2B

MARCH 4, 2020

The mention of a ‘white paper’ is likely to send shivers down the spine of any marketing manager today. And it’s no surprise, because the work it takes to produce a good white paper should not be underestimated. Here, I’m going to look at some of the key reasons you should start planning your white papers now!

Paper 52

Paper Top of Funnel Marketing Strategy Marketing & Strategy 52

Hubspot

JANUARY 1, 2014

Do these values align with the projects you''re working on, or would your time be better spent on a blog post or ebook? Maybe you''re doing a follow-up presentation to a live conference you hosted or had a lot of people ask you questions about a recent book you wrote. which is why I made this a blog post. Probably not.

Webinar Metrics 28

Webinar Metrics Adwords Word of Mouth Viral Marketing 28

Convince & Convert

JUNE 29, 2010

Before TV we entertained ourselves by interacting, making and doing, whether it was paper airplanes, a game of Yahtzee, or family harmonica night. TV watching on a per capita basis has increased for 50 years in a row, and that staggering amount of time has come largely at the expense of human connectedness and innovation.

RSS 119

RSS Paid Search Agency Advertising Agencies PR 119

Online Marketing Institute

MARCH 21, 2011

Take a pad of paper and create a list of keywords, as well as two and three and four-word keyword phrases, that you believe are related to your business, products and services. Use your list of search phrases as a guide when creating new web pages, blog posts, and even social media posts. Don’t forget geographic keywords!

Marketing Websites 40

Marketing Websites Long Tail Marketing Marketing Analytics Tools Lead Scoring 40

Hubspot

APRIL 26, 2016

When we started a blog on femtosecond laser technology, and started offering educational whitepapers, our web traffic tripled and our contact database grew 6x in just three months through whitepaper downloads. We created a blog for a company that excels at creating hermetic seals for implantable medical devices. 3) Big value.

Paid Search Agency 28

Paid Search Agency Companies Lead Scoring Lead Ranking 28