WriteSpark

NOVEMBER 11, 2008

White Papers. How Marketers Can Help Salespeople Succeed with Large Companies » Conference Focuses on Making the Most of Customer References. This conference is scheduled for February 17-19, 2009 near San Francisco. WriteSpark Blog Feeds. White Paper Writer. Case Studies. Content Marketing. Sales Materials.

Conference 120

Conference Copywriting Copyright Case Study 120

Martech

SEPTEMBER 19, 2022

These are user defined and can be things like making a purchase, completing a game level or submitting contact information. Register here for The MarTech Conference — Sept. When somebody gives you information via: An email lead A phone call Making a purchase Scrolling to the bottom of a blog Finding a location through their map tool.

Marketing Analytics Tools 97

Marketing Analytics Tools Analytics Google Paper 97

Webbiquity

JUNE 2, 2020

Whether it’s in a team meeting, a client presentation, in a webinar or Zoom meeting (probably the most likely circumstance in the current environment), or to your peers at a conference, here’s a method and specific steps to get your audience on board with your idea. Take this blog post as an example. Engage with your audience.

Peer-to-peer 198

Peer-to-peer Storytelling Ideal Customer Profiles Conference 198

Valasys

DECEMBER 18, 2019

B2B marketers need to look forward to nothing but the best B2B marketing blogs for entrepreneurs to accentuate their levels of creativity, industry benchmarking & Martech insights. Content Marketing Institute : Next-up on the list of the best digital marketing blogs is the Content Marketing Institute.

B2B Marketing 59

B2B Marketing Paid Search Agency B2B Best Practices 59

Webbiquity

OCTOBER 16, 2018

A couple sheets of paper folded neatly inside a standard business envelope isn’t going to inspire much excitement. This encompasses media, analysts, trade associations, conference producers, and complementary product vendors among others. co-exhibiting at trade shows and conferences. Host and Exhibit at Live Events.

Marketing Automation Services 245

Marketing Automation Services Trade Show Advertising Agencies Verticals 245

Lake One

JULY 27, 2023

HubSpot’s Customer Journey Analytics at a glance Launched at HubSpot’s Inbound22 conference, Customer Journey Analytics is available to Marketing Hub Enterprise users. Identify critical touchpoints in the customer journey, such as website visits, blog posts, and email campaigns. how many people completed the form).

Hubspot 80

Hubspot Paid Content Analytics Top of Funnel 80

KoMarketing Associates

NOVEMBER 8, 2018

For instance, if a potential customer is used to consuming your useful blog content, getting your email newsletter, and seeing occasional posts on Facebook or Twitter, they will be more likely to remember you when the time comes to actually make a purchase. If newsworthy, publishing a press release about the award or milestone.

Lead Generation 123

Lead Generation B2B Marketing Lead Scoring Lead Ranking 123

BOP Design

NOVEMBER 14, 2023

Advanced functionality Gone are the days when a website’s only job was to tell visitors what your company does and then ask them to contact you. During the pandemic, traditional sales tactics like in-person meetings, trade shows, and conferences were put on hold, so a robust digital sales strategy became imperative.

Design 94

Design Trends Marketing Websites B2B 94

Circle Studio

AUGUST 23, 2018

Here are a few examples of quality content worth considering: Blog articles. Blogging is a cornerstone of content marketing and one of the best ways to create the kind of educational, long-form content that users (and search engines) are looking for. One thing worth noting: don’t get concerned with the “blog” vernacular.

Traffic 99

Traffic Marketing Websites Case Studies Case Study 99

SmartBug Media

NOVEMBER 16, 2020

It allows you to enroll contacts into a series of drip emails and nurture them further along the Buyer’s Journey. In this blog post, we’ll talk about four steps to take to set scalable lead nurture workflows in HubSpot, so that all of your contacts are being touched with relevant content that moves them closer toward a purchase.

Lead Nurturing 78

Lead Nurturing Hubspot Buyer Personas Marketing Automation Services 78

Marketing Craftmanship

MAY 13, 2020

If these predictions are correct, and people continue to reduce their interpersonal contact, here are some tactical suggestions involving three major categories of marketing activity. Many have blogs featuring content that most visitors neither read nor comment on. Direct Communication. Industry Events. Industry Events.

Blast Campaigns 130

Blast Campaigns Webinar Metrics Lead Scoring Lead Ranking 130

Onalytica B2B

JULY 18, 2018

Cited as Brand Ambassador for Informa’s Ovum TMT business unit, he reaches tens of thousands of followers as part of the Big on Data blogging team at ZDNet, along with his Twitter and LinkedIn blogging feeds. WHAT WOULD BE THE BEST WAY FOR A BRAND TO CONTACT YOU? HOW DID YOU GET TO BECOME AN EXPERT IN DATA SCIENCE.

Enterprise Management 100

Enterprise Management Work Management Marketing Management Multi-Channel 100

KoMarketing Associates

OCTOBER 5, 2017

With hundreds of trade shows, conferences, and meet-ups happening every year, events tend to “die” once they are over. Some have argued that attending conferences and tradeshows are a waste of money in the digital age , yet thousands of attendees still go to live events every year. In-Person Conversations.

Work Management 138

Work Management B2B Marketing Marketing Management B2B 138

KoMarketing Associates

DECEMBER 5, 2018

Recently one of our client contacts asked for more guidance on the SEO best practices they should consider when linking internally between web pages. Within the main body content of an individual web page, like a blog post or article perhaps. Blog Posts and Articles. A web page sitemap. Lead Nurturing Assets.

Practices 123

Practices SEO Marketing Websites B2B Thought Leadership 123

KoMarketing Associates

NOVEMBER 12, 2015

Thorough contact information. For general contact forms: Consider adding cross-links on the confirmation page to case studies, white papers, free research, and product information. For download requests (white paper submissions, etc.): Add links to related product marketing collateral, case studies, etc. Image Source.

SEO 120

SEO Content Marketing Marketing Management Paid Search Agency 120

Marketing Craftmanship

JUNE 11, 2015

White Paper…check. Blog…check. The classic complaints against marketing sound like this: “We’ve attended the XYZ conference for 3 years, and it hasn’t generated any new clients.” Or “We were mentioned in the Wall Street Journal and Forbes , and no one has contacted us based on that exposure.”. Trade Show…check.

Planning 100

Planning Trade Show Paper Marketing & Strategy 100

KoMarketing Associates

SEPTEMBER 12, 2017

B2B marketers are still investing in conferences and tradeshows to expand their reach, but a survey conducted by Certain, Inc. The stat we found most shocking was that more than 73 percent of marketers are still using dated methods to capture contact info, data, and leads during events. found that their post-event follow-up is lagging.

Event Marketing 124

Event Marketing B2B Marketing Planning B2B 124

KoMarketing Associates

DECEMBER 15, 2016

With this membership, they will gain access to seminars, webcasts, case studies, conference discounts, and more, which are all designed to lead them in the direction of a more successful marketing program. Some people are strict “pen and paper” people, and that might not change, but it’s worth a shot!

Product 120

Product Planning Work Management Marketing Management 120

KoMarketing Associates

DECEMBER 15, 2016

With this membership, they will gain access to seminars, webcasts, case studies, conference discounts, and more, which are all designed to lead them in the direction of a more successful marketing program. Some people are strict “pen and paper” people, and that might not change, but it’s worth a shot!

Product 120

Product Planning Work Management Marketing Management 120

SpotMe Blog

JUNE 29, 2022

With the right virtual event software , you can turn conferences, trade shows, company-wide events, sales events, and product launches into successful hybrid experiences. . A hybrid conference can reduce your overall costs while also increasing your revenue from the event. Why should enterprise companies host a hybrid event?

Event Marketing 52

Event Marketing Enterprise Management Webinar Metrics Paid Search Agency 52

Buzz Marketing for Technology

JUNE 27, 2008

The debate was recently posted on again in a useful way on this blog by Tom Mandel, Transforming enterprise work â?? He also closes his piece with another thought that is consistent with a number of posts on this blog, including mine. In the early days of blogs, Tom was skeptical of their role for knowledge workers.

Enterprise Management 100

Enterprise Management Work Management Paid Content Marketing Management 100

SalesIntel

DECEMBER 6, 2023

These tools come in various forms, aiding in tasks such as task automation, contact management, email tracking, performance analytics, and communication enhancement. Sales Intelligence Tools Sales intelligence consists of a wide spectrum of technologies that provides contact information as well as additional information on the prospects.

Marketing Automation Services 97

Marketing Automation Services B2B Sales Enterprise Management Work Management 97

BOP Design

MARCH 17, 2020

This means starting with a big piece of content – maybe a white paper or guide. Each of these sections can then be written as a blog or as a case study or as a use case. Conference or trade show themes. Contact us today to learn more. From there, break down the guide into chapters or sections. Subject matter expertise.

SME 64

SME Content Trade Show Case Studies 64

nDash

FEBRUARY 23, 2022

In the content arena, I write blog posts, long-form articles, white papers, and case studies. I’ve written for brands like Martindale-Avvo, Constant Contact, and edX, plus many more I can’t mention because of ghostwriting agreements. More than 10 years later, I’m a full-time content writer and copywriter.

Blogspot 52

Blogspot Personalization Paid Search Agency Copywriting 52

PureB2B

NOVEMBER 10, 2021

The lead's name and contact information, as well as pertinent qualifying facts about them or their company, may be included in the data (e.g., Creating a must-read newsletter that encourages interested prospects to engage and remain in contact with your business is another approach to utilize content as a lead magnet.

Lead Generation 62

Lead Generation Marketing Budget Sales Qualified Leads Top of Funnel 62

PureB2B

NOVEMBER 10, 2021

The lead’s name and contact information, as well as pertinent qualifying facts about them or their company, may be included in the data (e.g., Creating a must-read newsletter that encourages interested prospects to engage and remain in contact with your business is another approach to utilize content as a lead magnet.

Lead Generation 62

Lead Generation Marketing Budget Sales Qualified Leads Top of Funnel 62

Hinge Marketing

MARCH 15, 2017

Here’s one way you might approach such a plan: Downloadable Content/Email Marketing/Blogging: Email marketing and guest blog swaps are common in partnerships. You might agree to write (and host) guest blog posts a little more frequently than you exchange emails — say monthly. But what if they don’t?

Planning 91

Planning Marketing Plans Advertising Agencies Ad Exchange 91

Biznology

JUNE 26, 2015

I’m bothered by much of what I read and hear today when marketing people and agencies pontificate about B2B in presentations, webinars, white papers, and even blogs like Biznology. In response, for this blog, I’m taking the mantel of “curmudgeon,” and am going to spout off on five currently held beliefs and trends.

Work Management 80

Work Management Marketing Management B2B Marketing Trends 80

SugarCRM

DECEMBER 11, 2013

White Papers. Contact Us. You are here: Home Marketing Blog. Marketing Blog. Blog Series. Marketing Blog. I was asked to write a blog post about what I am thankful for to be posted on our corporate website. Contact Us. Salesfusion Marketing Blog. Fused Conference. Case Studies.

Marketing Automation Services 50

Marketing Automation Services Marketing Automation Lead Generation Email Marketing 50

SmartBug Media

DECEMBER 9, 2019

B2B customers are about 70 percent of the way through the decision-making process before they ever contact a sales agent. It is likely that you already have a list of all your connections’ names and email addresses that can be downloaded as a.CSV file, — and LinkedIn allows you to download all your LinkedIn contacts into their own.CSV file?

Linkedin 81

Linkedin Paid Search Agency Companies B2B Sales 81

markempa

AUGUST 17, 2007

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. A lead nurturing program can leverage existing investments that you have made in other marketing tactics such as events, white papers, contributed articles, or any other thought leading content. What can you send via email?

Lead Nurturing 120

Lead Nurturing Lead Generation Tactics Lead Scoring 120

Marketing Craftmanship

AUGUST 14, 2015

To make matters worse, business owners often engage ad agencies, PR firms and outside (and internal) marketing “experts” who are always ready to prescribe a long list of tactical solutions (white papers, blogs, newsletters, publicity, social media, direct mail, conferences, advertising, etc.)…all

Paid Search Agency 100

Paid Search Agency Advertising Agencies Planning B2B Thought Leadership 100

Buzz Marketing for Technology

OCTOBER 4, 2008

The Bamboo Project Blog. The Power of Blogging ISNT Just in Reading Them. In a few weeks were going to be looking at blogs in the Work Literacy course. In fact, I have to go on record right now as saying that reading blogs is only a small part of what makes blogs powerful for learning. RANT ALERT! )

Web 2.0 100

Web 2.0 Ning Wiki Blogger 100

Exo B2B

JULY 9, 2019

I’ve already written many articles about marketing influencers and pseudo-experts on my personal blog , but I hadn’t done synthesis yet. In a recent post on this blog , we wrote about the real influencers: “Here, we are in another league. Self-proclaimed influence. ” Exit the stars and gurus.

BtoB 45

BtoB B2B Social Networks Opinions 45

Televerde

AUGUST 23, 2021

Collecting leads from webinars and white paper downloads can be useful for top of funnel efforts. The map connects their favorite channels (such as social media, blogs, PPC, email, direct mail) with personalized tactics that speak to their challenges and needs. Contact us today for an ABM consultation.

Account Based Marketing 78

Account Based Marketing Sales Management ABM Top of Funnel 78

SalesIntel

OCTOBER 27, 2022

Additional human verification adds high accuracy to the contact information of decision-makers. . You can do real-time prospecting and obtain respectable company and contact information with the RevDriver free chrome plugin. It provides B2B analytics and corporate contact data to assist you power your go-to-market strategy.

Sales Qualified Leads 52

Sales Qualified Leads Ideal Customer Profiles High Quality Lead Leads 52

SmartBug Media

JANUARY 30, 2020

Maintaining alignment between marketing, branding, and sales is crucial in every company, but it’s even more important in working with partners because companies might not have direct contact with the end user. Guest blogging is another excellent way to get in front of a new audience.

Paid Content 95

Paid Content Advertising Channels Advertising Agencies Brand Identity 95