WriteSpark

NOVEMBER 11, 2008

Case Studies. White Papers. How Marketers Can Help Salespeople Succeed with Large Companies » Conference Focuses on Making the Most of Customer References. This conference is scheduled for February 17-19, 2009 near San Francisco. November 11, 2008 in Case Studies | Permalink. Case Study Writer.

Conference 120

Conference Copywriting Copyright Case Study 120

Valasys

DECEMBER 18, 2019

B2B marketers need to look forward to nothing but the best B2B marketing blogs for entrepreneurs to accentuate their levels of creativity, industry benchmarking & Martech insights. Content Marketing Institute : Next-up on the list of the best digital marketing blogs is the Content Marketing Institute.

B2B Marketing 59

B2B Marketing Paid Search Agency B2B Best Practices 59

Circle Studio

AUGUST 23, 2018

Here are a few examples of quality content worth considering: Blog articles. Blogging is a cornerstone of content marketing and one of the best ways to create the kind of educational, long-form content that users (and search engines) are looking for. One thing worth noting: don’t get concerned with the “blog” vernacular.

Traffic 99

Traffic Marketing Websites Case Studies Case Study 99

BOP Design

NOVEMBER 14, 2023

During the pandemic, traditional sales tactics like in-person meetings, trade shows, and conferences were put on hold, so a robust digital sales strategy became imperative. This is no longer the case. Convert those case study PDFs to an HTML page directly on your site. This trend has stuck.

Design 94

Design Trends Marketing Websites B2B 94

Convert

OCTOBER 18, 2022

Besides following social media posts or blogs by CRO influencers, one other way to keep your finger on this pulse is by following (and reading the newsletters of) experts who are re-thinking how optimization and A/B testing should be done, every day. Block time for studying specific newsletters. Are there research papers included?

Newsletter 98

Newsletter Curation Best Practices Case Studies 98

Sprout Social

NOVEMBER 1, 2023

Social media is an ideal channel for BTS content because it can include videos, photos, blogs and other content formats that highlight the employees, procedures and creative processes that bring the business to life. Creating an employee advocacy content strategy will extend your brand’s reach without additional paid spend.

Campaigns 86

Campaigns Work Management Content Transparency 86

Hinge Marketing

OCTOBER 22, 2020

Sponsor a Planned, Upcoming Study: This approach allows you to brand your company or firm better. Sponsoring a planned, upcoming study increases your visibility and helps your company or firm be seen as a stronger thought leader—depending on the topic and the reputation of the research provider. How effective are your blogs?

Top of Funnel 128

Top of Funnel Product B2B Thought Leadership B2B 128

ClearVoice

DECEMBER 18, 2023

Keep track of the number of times target accounts download gated content, such as white papers , case studies, or ebooks. This includes webinar attendance, conference booth visits, or exclusive event participation. For instance, suppose your ABM campaign involves a series of nurture emails leading to a gated case study.

Account Based Marketing 52

Account Based Marketing ABM Top of Funnel Webinar Metrics 52

ClearVoice

DECEMBER 18, 2023

Keep track of the number of times target accounts download gated content, such as white papers , case studies, or ebooks. This includes webinar attendance, conference booth visits, or exclusive event participation. For instance, suppose your ABM campaign involves a series of nurture emails leading to a gated case study.

Account Based Marketing 52

Account Based Marketing ABM Top of Funnel Webinar Metrics 52

KoMarketing Associates

NOVEMBER 12, 2015

While content found in email may not offer direct SEO impact, cross-linking and awareness development of content certainly provide an opportunity to acquire links, social media visibility, and,in the case above, ratings/user feedback development. Cross-links to the website, key web page information (like contact pages, company blogs, etc.),

SEO 120

SEO Content Marketing Marketing Management Paid Search Agency 120

KoMarketing Associates

NOVEMBER 8, 2018

For instance, if a potential customer is used to consuming your useful blog content, getting your email newsletter, and seeing occasional posts on Facebook or Twitter, they will be more likely to remember you when the time comes to actually make a purchase. If newsworthy, publishing a press release about the award or milestone.

Lead Generation 123

Lead Generation B2B Marketing Lead Scoring Lead Ranking 123

BOP Design

MARCH 17, 2020

This means starting with a big piece of content – maybe a white paper or guide. Each of these sections can then be written as a blog or as a case study or as a use case. Conference or trade show themes. What are the best use cases for our products or services? Seasonality or timeliness.

SME 64

SME Content Trade Show Case Studies 64

ClearVoice

AUGUST 14, 2023

You can paint a more comprehensive picture of what it’s like to work with your company through blog posts, articles, case studies , and even videos featuring your teams. Talk about your training programs, workshops, conferences, and certifications — and how they’re helping employees grow their careers.

Work Management 52

Work Management Marketing Management Software Content Marketing 52

KoMarketing Associates

DECEMBER 15, 2016

With this membership, they will gain access to seminars, webcasts, case studies, conference discounts, and more, which are all designed to lead them in the direction of a more successful marketing program. Some people are strict “pen and paper” people, and that might not change, but it’s worth a shot!

Product 120

Product Planning Work Management Marketing Management 120

KoMarketing Associates

DECEMBER 15, 2016

With this membership, they will gain access to seminars, webcasts, case studies, conference discounts, and more, which are all designed to lead them in the direction of a more successful marketing program. Some people are strict “pen and paper” people, and that might not change, but it’s worth a shot!

Product 120

Product Planning Work Management Marketing Management 120

Biznology

AUGUST 30, 2018

White papers, implementation guides, case studies, blogs, and video can all address needs like these. It’s the focus of the 2018 Gartner Sales & Marketing Conference — so it’s a trend to watch in 2019. Buyers don’t expect video demos, webinars, tech talks, and the like to be short and punchy.

Video Marketing 120

Video Marketing Gartner Case Study Case Studies 120

KoMarketing Associates

OCTOBER 9, 2018

This can show you which of their blog posts performed well on social media, which is a good indicator of what might be popular with your own audience. No matter the case, be sure to use the same metrics every year or regular reporting period so you can properly evaluate what is working and what isn’t. A conference or retreat center.

Planning 123

Planning Budget Programs Marketing Plans B2B Marketing 123

KoMarketing Associates

FEBRUARY 5, 2015

This is especially important because based on a study last year, many B2B marketers (63%) are planning on spending more on video over the next year. Manufacturing distributor Cisco Eagle offers a library of product-specific video tutorials and case examples. Interviews. Announcements and Launches.

B2B Marketing 120

B2B Marketing Video Marketing Organization Planning 120

Adobe Experience Cloud Blog

MAY 30, 2017

I recently had the pleasure of attending one of the biggest marketing conferences of the year— Marketo’s Marketing Nation Summit. At the very least, it should include the following: 70% original content: The bulk of your content should be original—articles, white papers, videos, case studies, webinars, etc.

Webinar Metrics 133

Webinar Metrics Ad Building B2B Thought Leadership Peer-to-peer 133

nDash

FEBRUARY 23, 2022

In the content arena, I write blog posts, long-form articles, white papers, and case studies. I have spoken at conferences around the globe, and authored popular books in the mental health space – 2 on bipolar disorder and 2 on stress management. I started freelance writing in 2011 and never looked back.

Blogspot 52

Blogspot Personalization Paid Search Agency Copywriting 52

Content4Demand

FEBRUARY 21, 2019

These intriguing conversations and case studies not only drove eyeballs and downloads but stirred some interesting comments and dialogue along the way. Set up email triggers so that account reps when anyone reads case studies or watches product videos. Study: 80% of Marketers Say ABM Improves Customer Lifetime Value.

Marketing AI 63

Marketing AI Account Based Marketing Lead Scoring Lead Ranking 63

Content Marketing Institute

NOVEMBER 17, 2017

People do a lot of waiting – for an appointment, for food to arrive at the restaurant, for a conference presentation to begin. Following Scott Abel’s seven “rights” for an excellent customer relationship with your content as shared at the Intelligent Content Conference a few years ago, content creators must aim for: The right person (to get).

Content 101

Content Landing Pages Curation Conference 101

Buzz Marketing for Technology

JUNE 27, 2008

Blog Search. Categories Blogging (13). Conferences (36). H809 OU course blog. case studies. conference. conferences. research paper.  I’m at the Eden 2008  conference in Lisbon. Steve Wheeler has also blogged about this on the conference blog.

Wiki 100

Wiki RSS Web 2.0 Conference 100

markempa

AUGUST 17, 2007

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. A lead nurturing program can leverage existing investments that you have made in other marketing tactics such as events, white papers, contributed articles, or any other thought leading content. What can you send via email?

Lead Nurturing 120

Lead Nurturing Lead Generation Tactics Lead Scoring 120

SmartBug Media

JANUARY 30, 2020

A case for adequate channel marketing funds is twofold. First, you must make a case for how your marketing campaigns will increase revenue for your company. Guest blogging is another excellent way to get in front of a new audience. Blogging can be done more frequently than email marketing.

Paid Content 95

Paid Content Advertising Channels Advertising Agencies Brand Identity 95

Hubspot

JANUARY 27, 2020

And it's rampant in our internal meetings, blog posts, and presentations.". You can see it in the constant flurry of 315% conversion uplift case studies shared on Twitter, and at the top of GrowthHackers (and also, of course, in the glorious rise and tremendous fall of WeWork ). Be Careful With Case Studies.

Multi-Touch Attribution 100

Multi-Touch Attribution Lead Ranking Case Studies Case Study 100

Hubspot

JULY 30, 2020

In this blog, we'll take a look at why technical marketing is so important, as well as the skills necessary to successfully implement it as part of your wider marketing strategy. Case studies on specific use cases and scenarios will help build trust and establish fit, and help consumers to better weigh up the product or service.

Work Management 101

Work Management Marketing Strategy Marketing & Strategy Marketing Management 101

SugarCRM

DECEMBER 11, 2013

White Papers. Case Studies. You are here: Home Marketing Blog. Marketing Blog. Blog Series. Marketing Blog. I have a serious case of wanderlust. I was asked to write a blog post about what I am thankful for to be posted on our corporate website. Salesfusion Marketing Blog.

Marketing Automation Services 50

Marketing Automation Services Marketing Automation Lead Generation Email Marketing 50

SalesIntel

DECEMBER 6, 2023

According to recent studies, sales productivity tools usage has surged by over 120% since 2017, with 75% of high-performing sales organizations attributing their success to the strategic implementation of these tools. As a result, businesses are preferring video conferences for running online meetings to demo and/or share their offerings.

Marketing Automation Services 97

Marketing Automation Services B2B Sales Enterprise Management Work Management 97

WriteSpark

DECEMBER 16, 2008

Case Studies. White Papers. « Conference Focuses on Making the Most of Customer References | Main. | WriteSpark Blog Feeds. Case Study Writer. White Paper Writer. All content on this blog is Copyright (c) 2007-current year by Janice King/WriteSpark, except as noted. Social Media.

Paid Search Agency 120

Paid Search Agency Companies Copywriting Copyright 120

Hinge Marketing

MARCH 26, 2020

Digital content can take a wide range of guises, such as blog posts, online articles, webinars, educational videos, online tutorials, courses and podcasts. In the process, they encounter websites, blogs and free educational materials that put their problem in context and describe various solutions. Why Digital Content Matters.

Marketing Budget 122

Marketing Budget Work Management Marketing Management Webinar Metrics 122

KEO Marketing

JULY 13, 2017

According to a study from EConsultancy, in 2016, 72% of company and agency marketers increased their digital marketing budgets. Case studies. Look on the digital marketing company’s website for these case studies. . Digital marketing is on the rise. Did their users receive a return on investment?

Paid Search Agency 48

Paid Search Agency Companies Planning Advertising Agencies 48

NuSpark Consulting

SEPTEMBER 7, 2016

To do that, you need to help him where he’s weak — building the business case for technological change. He does want to be educated. [v] How-to content, which describes solutions to problems, can come in the form of blog posts, articles, white papers, guides, webinars, newsletters and emails. Education Breaks Down Barriers.

Sales Qualified Leads 100

Sales Qualified Leads Gartner B2B Thought Leadership Barriers 100

SmartBug Media

MARCH 19, 2021

As early pioneers of the inbound marketing movement, it should come as no surprise that the HubSpot blog is one of the most comprehensive resources for inbound marketers out there. In addition to blog articles and content, HubSpot also offers an amazing inbound marketing training curriculum —and it’s free! Terminus Blog.

Paid Content 105

Paid Content Inbound Marketing Resources B2B Marketing 105

WriteSpark

AUGUST 19, 2008

Case Studies. White Papers. « Technology PR Sessions at 2008 PRSA Conference | Main. Brochures, Web content, press releases, white papers, customer success stories, blog posts, and other sales material. User manuals, online help files, release notes; sometimes very technical articles and white papers.

Copywriting 120

Copywriting Public Relations Paid Search Agency Case Study 120

Marketing Craftmanship

AUGUST 14, 2015

To make matters worse, business owners often engage ad agencies, PR firms and outside (and internal) marketing “experts” who are always ready to prescribe a long list of tactical solutions (white papers, blogs, newsletters, publicity, social media, direct mail, conferences, advertising, etc.)…all

Paid Search Agency 100

Paid Search Agency Advertising Agencies Planning B2B Thought Leadership 100

WriteSpark

JANUARY 4, 2011

Project Factors A professional freelance writer can be a cost-effective resource for project and workload challenges such as: Writing powerful content for high-value documents e.g., a technology white paper that is intended to generate leads and advance the sales cycle. listed in the righthand column of this blog. .

Cost 120

Cost Copywriting Allocation Paid Search Agency 120