Marketing Insider Group

NOVEMBER 8, 2022

Blindly navigating your marketing strategy can cause your content to capsize. An ineffective strategy will both pause a business’s growth and decrease their probability of sales by 40%. If your strategy ship is sinking, it’s not too late to anchor into a new method. Not Using Data To Build Your Content Marketing Strategy.

Marketing Budget Creation 303

Marketing Budget Creation Content Marketing Lead Scoring Lead Ranking 303

Metadata

FEBRUARY 21, 2023

Welcome to our “Ask Me Anything” blog recap, where we pull together the best insights and advice from the best (and brightest) minds in B2B marketing. Sydney’s extensive global experience includes championing heroic marketing and sales software applications and aligning teams to communicate and collaborate effectively.

Communities 52

Communities Demand B2B Thought Leadership Peer-to-peer 52

Content4Demand

FEBRUARY 24, 2021

Community-based marketing offers a fresh angle to stir up your marketing mix, allowing B2B marketers to capture attention in a new way while ramping up brand loyalty among prospects and customers. With audiences dispersed in home offices around the world, now is a great time to harness their yearning for a sense of community.

Communities 67

Communities Peer-to-peer B2B Thought Leadership Paid Search Agency 67

Marketing Insider Group

MARCH 9, 2023

If you work at a SaaS company, you might hit the content jackpot by turning customer usage data into an annual report that attracts media coverage and leads, for example, Zuora’s Subscription Economy Index or Marketing Insider Group’s blog post frequency research. It’s a beautiful thing when our employer is the data source.

Stats 284

Stats Advertising Agencies Paid Search Agency Work Management 284

Salesforce Marketing Cloud

MAY 23, 2022

What is strategy design? How does strategy design differ from user experience (UX) design? Salesforce Strategy Designer Certification Skills needed to become a Salesforce Certified Strategy Designer Ready to get certified? What is strategy design? Trailhead Trail: Learn Strategy Design. DESIGN TOGETHER.

Design 98

Design Peer-to-peer Deliverability Validation 98

Navigate the Channel

NOVEMBER 28, 2023

One effective method that has gained significant popularity over the years is blogging. Whether you run a small startup or a well-established corporation, blogging can offer numerous benefits that can enhance your brand, engage your audience, and drive growth. Your potential customers might not even know you exist.

Lead Scoring 65

Lead Scoring Lead Ranking Thought Leadership Peer-to-peer 65

B2B Marketing Exchange

APRIL 10, 2024

With #B2BMXEast, we’re not just changing locations and names; we’re setting the stage for groundbreaking strategies and innovations that will define our industry in 2025 and beyond. From cutting-edge technologies to groundbreaking strategies, #B2BMXEast will equip you with the tools and insights needed to stay ahead of the curve.

Peer-to-peer 52

Peer-to-peer B2B Sales Class Network Marketing 52

Biznology

JULY 7, 2020

Not only will you gain unexpected insights, but you will also expand your breadth of communications options. The pandemic has taken away one of B2B marketing’s steadiest, most reliable sources of lead generation and customer engagement, on a global basis. What’s to be done? But now—we need workarounds. Pump up your omni-channel marketing.

B2B Marketing 166

B2B Marketing Marketing & Strategy Webinar Metrics Marketing Strategy 166

Vision Edge Marketing

SEPTEMBER 14, 2021

In each instance, a key concern was a strategy for mitigating risk of entry. W e also mentioned the importance of conducting research to validate the market, estimating the cost of entry, defining and establishing a unique and compelling value proposition , and developing a go-to-market strategy and plan. .

Peer-to-peer 178

Peer-to-peer Planning Advertising Agencies Marketing & Strategy 178

Stevens & Tate

MARCH 27, 2023

Ways You Can Utilize Social Signals to Boost SEO While social signals are just one factor in SEO, they are still an important aspect of any digital marketing strategy. Ways You Can Utilize Social Signals to Boost SEO While social signals are just one factor in SEO, they are still an important aspect of any digital marketing strategy.

SEO 112

SEO Peer-to-peer Paid Search Agency Lead Scoring 112

Salesforce Marketing Cloud

JULY 14, 2022

Before joining this community, I had forged a decent career in service and experience design. If there’s one thing I’ve learned about Salesforce, it’s that everyone is welcome and can thrive in this ecosystem. But it was a health journey that compelled me to pivot and apply my human-centered design skill sets to Salesforce solutions.

Design 98

Design Work Management Peer-to-peer Paid Search Agency 98

Oktopost

NOVEMBER 22, 2023

And it’s not just about engagement and branding – social media strategies can speed up lead generation and conversions, directly impacting your business ROI. And businesses recognize the power of social media in driving tangible results. However, social media is also the fastest-evolving channel.

Social Media 117

Social Media Trends Media B2B 117

Onalytica B2B

NOVEMBER 15, 2018

The concept of your employees being influencers may sound odd to some. When most hear the term ‘influencer’ they think of the social media influencers on platforms such as Instagram, Twitter and YouTube endorsing consumer products to their audience in return for a pay cheque. Employees don’t quite fit this definition.

Peer-to-peer 279

Peer-to-peer Thought Leadership Social Media Work Management 279

Vidyard

OCTOBER 12, 2017

The Vidyard community is making the rounds to help you win more with videos! Are you interested in getting together with your peers to learn and share tips, tactics, and experiences using Vidyard? Video enables us to communicate more easily but nothing beats in-person conversations. How do you scale video production ?

Communities 68

Communities Peer-to-peer Advertising Agencies Response Rate 68

Valasys

NOVEMBER 8, 2023

So, let’s dive into the world of B2B customer retention and explore eight effective strategies that can help you achieve it. Personalize Your Communication You wouldn’t speak to a long-time friend the same way you would to a stranger, right? After all, a company needs to keep growing to stay healthy.

Peer-to-peer 40

Peer-to-peer Marketing & Strategy B2B Business 40

Scoop.it

FEBRUARY 22, 2024

Whether you want to improve talent acquisition, boost retention, position your company as an employer of choice, or establish thought leadership – these practical strategies will help you make your mark in the digital world. But with so much competition and noise out there, it takes work to stand out.

Work Management 78

Work Management Marketing Management Content Marketing Peer-to-peer 78

Content4Demand

JULY 2, 2021

Nominate yourself or a peer via the 2021 B2B Innovator Awards Nominations Form by 5 p.m. Connect with experts and peers in the martech community in this smaller, more exclusive event that blends the best of both virtual and physical worlds. Add Intent to Your Strategy. ET on July 16, 2021. Back to Connecting.

Peer-to-peer 108

Peer-to-peer Intent Data Content Intent 108

Marketing Insider Group

JANUARY 16, 2023

Adapt your content marketing strategy to the needs of your target audience to overcome the biggest marketing challenges of 2023 . Marketing Insider Group’s team of experts asked Open Ai’s ChatGPT to identify the biggest marketing challenges of 2023, and we’re ready to tackle them. Is your business ready to have its most productive year yet?

Allocation 187

Allocation Privacy Peer-to-peer Ethics 187

ClearVoice

MARCH 14, 2024

The same is true for content creation — you can spend several hours creating great content, but if your distribution strategy falls short, your content’s reach and impact will also fall short. Despite its high production value and the fact that it’s based on a popular series, it bombed at the box office.

Advertising Agencies 52

Advertising Agencies Planning Distribution Peer-to-peer 52

Salesforce Marketing Cloud

JUNE 12, 2023

Nearly all (97%) global workers believe businesses should prioritize AI skills in their employee development strategy.” Whether you’re baffled by AI or becoming increasingly knowledgeable each day, one thing is for sure: AI is the future of work, and Trailhead, Salesforce’s online learning platform, is here to help you skill up.

Marketing AI 98

Marketing AI Peer-to-peer Correlation Lock-In 98

Launch Marketing

APRIL 8, 2022

Looking for digital marketing best practices , strategies and actionable tips? Today’s buyers are more often seeking peer advice when making purchasing decisions. Public relations (PR) can be a challenge to some B2B marketers who get caught up in the mainstream of typical media relations and interactions with the public.

Public Relations 131

Public Relations Tactics Creativity Peer-to-peer 131

Martech

JANUARY 30, 2024

That was largely driven by conversations about our overall customer acquisition strategy, the different sources we look at to get in front of our audience, and the customer journey overall.” The community of open-source developers will push back hard if their values aren’t respected. We took a slightly different approach.

Paid Search Agency 125

Paid Search Agency Marketing Attribution Top of Funnel Companies 125

Salesforce Marketing Cloud

APRIL 14, 2022

Lean on the community when you need a boost 4. No matter if you’re a seasoned member of the Salesforce ecosystem or just starting to plug into the community, we’re happy to have you and are here to help! Ditch imposter syndrome by skilling up 2. Don’t let roadblocks get you down 3. Sending resumes. Dusting off cover letters.

Peer-to-peer 98

Peer-to-peer Tips Communities Lead Scoring 98

Metadata

AUGUST 15, 2023

I feel proud seeing our name next to our fast-growing private company peers, especially as we’ve continued to define and build the Marketing OS.” Through AI and automation, Metadata frees B2B marketers from having to manually do these tasks so they can spend their time on the work that matters most: strategy, creativity, and experimentation.

Peer-to-peer 52

Peer-to-peer Customer Satisfaction Conference Communities 52

Strategic-IC

APRIL 6, 2022

Those statistics don’t show what is REALLY being shared privately through Slack channels or other online communities. Online communities eg. Slack, Peak Community, Pavilion, etc. What do you mean - I can’t see its real impact? Of course I can. I can measure impressions, clicks, views, etc. Sorry to disappoint you. Word of mouth.

Top of Funnel 62

Top of Funnel Peer-to-peer Account Based Marketing Paid Search Agency 62

ClearVoice

JANUARY 31, 2024

These were the ingredients chosen to create a successful content strategy, right? What we’re trying to say is there’s more than meets the eye when developing your content strategy. By incorporating the information they provide in your strategy, you can set up performance benchmarks and develop tools to achieve them.

Marketing Budget 52

Marketing Budget Marketing Budget Creation Marketing & Strategy Allocation 52

ClearVoice

JANUARY 31, 2024

These were the ingredients chosen to create a successful content strategy, right? What we’re trying to say is there’s more than meets the eye when developing your content strategy. By incorporating the information they provide in your strategy, you can set up performance benchmarks and develop tools to achieve them.

Marketing Budget 52

Marketing Budget Marketing Budget Creation Marketing & Strategy Allocation 52

Adobe Experience Cloud Blog

JULY 17, 2018

Peer-to-peer marketing is not only a viable channel you should be exploring, but it’s also one that has seen great success in both B2B and B2C marketing. In fact, 91% of B2B purchasers say past buying decisions had been influenced by word of mouth from industry peers. 2) Open Your Blog to Customers.

Peer-to-peer 109

Peer-to-peer B2B Thought Leadership Thought Leadership Case Studies 109

Sword and the Script | B2B

AUGUST 15, 2023

38% are conducting a more detailed ROI analysis; 31% are spending more time researching purchase decisions ; 24% are altering decision timelines based on changing business needs/priorities; 24% are spending more time using social media to research vendors ; and 23% are relying more on peer recommendations or review sites.

Marketing Management 75

Marketing Management Vendors Studies Top of Funnel 75

New North

AUGUST 14, 2023

“How many blog posts did we publish this quarter? ” If you’re a B2B marketer, at some point you’ve heard these questions in a marketing strategy meeting. They’re the symptom of a larger issue — marketing teams struggle to craft an overarching content marketing strategy designed to help their customers.

Marketing Strategy 52

Marketing Strategy Marketing & Strategy B2B Marketing Ad Building 52

Salesforce Marketing Cloud

OCTOBER 19, 2022

I started learning through Trailhead—Salesforce’s free online learning platform— and collaborated with others in the Trailblazer Community to help me skill up and grow my career. Learn in-demand skills, earn resume-worthy credentials, and connect with a community of Trailblazers for mentorship and employment opportunities. 100 points.

Consulting 98

Consulting Peer-to-peer Work Management Cable 98

ClearVoice

MARCH 18, 2019

While it may not be a surprise that 70 percent of millennial consumers value and trust peer reviews and conversations over celebrity reviews, what is a surprise to many content marketing pros is that they can help enable those peer conversations. This has led to a need for companies to grow brand influencers. for every $1 spent.

Communities 63

Communities Marketing Automation Services Enterprise Management Work Management 63

Salesforce Marketing Cloud

JUNE 9, 2022

Level up with the Marketer Career Path Grow your skills with marketing content Connect with the Marketing Trailblazer Community Group. Worldwide, Trailblazers are building successful careers, communities, and companies with Salesforce. Boost efficiency with a customer data platform strategy. HIT THE TRAILS.

Enterprise Management 98

Enterprise Management Advertising Agencies Marketing Management Peer-to-peer 98

Adobe Experience Cloud Blog

JUNE 11, 2021

Each year we shine a light on the amazing ways our customers use Adobe Experience Cloud solutions to better serve their customers, partners, and communities. Recognizing an individual who shares his or her expertise to help peers or colleagues succeed in digital transformation and customer experience management initiatives. The Closer.

Peer-to-peer 146

Peer-to-peer Digital Transformation B2B Thought Leadership Advertising Agencies 146

Influitive

AUGUST 3, 2015

With the wide array of technology options available, and the ability to easily get opinions from peers online, buyers have a lot of choice and information at their disposal. These exclusive customer communities are the most successful when there is a balance between offering value to advocates and asking for favors.

Peer-to-peer 100

Peer-to-peer Marketing Report Buy Process 100

Sprout Social

FEBRUARY 11, 2021

At Sprout, we’re lucky enough to work with an all-star cast of agency partners who continue to impress us with their dedication to their clients and communities. Over the past few years, our partner community has grown exponentially to become a go-to resource for agencies to collaborate, strategize and request and give feedback.

Advertising Agencies 109

Advertising Agencies Paid Search Agency Paid Social Agency Ad Agencies 109

Zoominfo

JULY 4, 2018

Consider these statistics ( source ): 78% of salespeople using social media perform better than their peers. Today’s blog post breaks down some of these social selling mistakes and provides alternatives for sales reps who want to improve their social selling efforts. Keep reading! Social Selling Mistake #1: Leading with a sales pitch.

Peer-to-peer 233

Peer-to-peer Zoominfo Blast Campaigns B2B Sales 233