SmartBrief - Marketing

AUGUST 23, 2023

Radio and podcast PR are essential to cut through the noise and provide a direct line to engaged audiences. Additionally, tagging relevant individuals or organizations can help your content reach new networks. Dave Purdy , a veteran of the US Navy and a University of South Florida graduate, is a publicist at Otter PR.

PR 52

PR Public Relations Broadcasting Case Study 52

Marketing Insider Group

MAY 16, 2023

A few whispers of crazy AI claims and the entire marketing community is up in flames! AI will automate mundane tasks, like generating social media copy from a blog post, not conquer the marketing industry. The Last Straw We heard from another influencer that AI is killing organic search and we’re all destined to marry robots.

SEO 232

SEO Lead Ranking Content PR 232

Thinkers360

MAY 19, 2024

Help us grow the Thinkers360 community by participating and sharing your own content and experience today! Congratulations to all organizations, thought leaders and experts who participated! CognitivePath CognitivePath is a research and advisory firm that guides marketing organizations through the AI era.

Marketing AI 145

Marketing AI Lead Ranking Lead Scoring Enterprise Management 145

Hubspot

MAY 11, 2018

If you landed on this blog post, you’re probably considering a career in public relations. On the promotional side of PR, professionals help businesses or individuals develop a positive reputation with the public through various unpaid or earned forms of communication, like placements in traditional media, social media, and blogs.

Public Relations 76

Public Relations PR Press Conference 76

Thinkers360

MARCH 31, 2024

Help us grow the Thinkers360 community by participating and sharing your own content and experience today! Help us grow the Thinkers360 community by inviting them to participate by sharing their own content today! Prashant Mali [MSc, LLB, LLM, Ph.D.] Cyber Law Consulting (Advocates & Attorneys) Contact Adv (Dr.)

Work Management 144

Work Management B2B Thought Leadership Thought Leadership Enterprise Management 144

ClearVoice

JANUARY 26, 2024

We’ve been tempted to and have poured a ton of dollars into paid before, and we’re a content-led organization that has used content to grow our organic traffic 35X (and counting over the past five years). One of our top blog posts on ClearVoice had the following performance over its first four years. Here we go!

Paid Content 92

Paid Content Top of Funnel Work Management Marketing Management 92

KoMarketing Associates

FEBRUARY 6, 2018

Interviews with an organization’s subject matter experts (SMEs) have become even more important in matching keyword strategy with B2B products and solutions. Blogs and third-party publications which are often critical for link building outreach as well. PR and Marketing Communications. Ongoing Client Communications.

SEO 179

SEO B2B Marketing SME Planning 179

Scoop.it

APRIL 4, 2019

Private Google+ communities. The Advantage of Private Google+ Communities. In general, private Google+ communities were groups created for like-minded individuals to collaborate, discuss common interests, and share relevant links. This way, your PR team can rely on all employees to be their eyes and ears! The reason?

Enterprise Management 48

Enterprise Management Communities Top of Funnel Google 48

KoMarketing Associates

SEPTEMBER 4, 2018

As I referenced in a recent post on dominating brand-based search engine results, third party sites such as business directories, software review sites, social media communities, and even hiring sites all can appear prominently for organizational searches. Contributed Community Activity. Community Events & Sponsorships.

Link Building 156

Link Building B2B Marketing Ad Building B2B 156

Outgrow

DECEMBER 20, 2022

Welcome to the Marketer Of The Month blog! . PR credibility vs social media credibility. PR credibility vs social media credibility. Future of blogging. Organic ways of gaining media coverage. EPISODE 092: Integrating PR Into Your Marketing Strategy for a Successful 2023. About our host: .

PR 52

PR Marketing & Strategy Paid Search Agency Marketing Strategy 52

Biznology

MARCH 20, 2018

Today is one of those best-of Chris Abraham’s blog posts on blogger outreach, long tail blogger outreach, influencer marketing , and micro-influencer marketing. 99% of every message model I get from clients (and I am sure that Richard Laermer gets on his Bad Pitch Blog ) must really come from their salesmen.

Long Tail Marketing 199

Long Tail Marketing Blogger Outreach Paid Content 199

Onalytica B2B

NOVEMBER 17, 2016

The main difference between traditional PR and influencer marketing is that the relationships built are mutually beneficial, genuine and organic, whereas PR often involves monetary agreements. Influencer Marketing- something you’ve probably heard a lot about recently. LEAD NURTURING. SOCIAL SELLING.

Work Management 204

Work Management Marketing Management PR Thought Leadership 204

Oktopost

DECEMBER 8, 2021

Additionally, over his 12+ year career, he has consulted with marketing and PR agencies as well as brands across an array of industries. During that time he also founded a food and cooking blog that shared their experiences and invited friends to write as they explored their passion for cooking, including recipes, and tips.

DemandBase 109

DemandBase Advertising Agencies Transparency Social Media 109

Webbiquity

MAY 31, 2016

Often, the best ideas come from talking with your customers, or with customer-facing employees in your organization, like people in sales or customer service. The best apps for capturing, organizing and prioritizing ideas? ” — B2B PR Sense Blog. Here you can find all of the top blogs on any given topic.

Tools 100

Tools Best Practices Enterprise Management PR 100

Contently

SEPTEMBER 17, 2021

But it’s honestly the feeling I get every time I pick up a bottle of Dr. Bronner’s—the largest organic soap company in North America, and the most batsh*t, inspirational, and actually meaningful example of marketing I’ve ever seen. These efforts generated plenty of favorable PR. For we’re ALL-ONE OR NONE!

Advertising Agencies 214

Advertising Agencies Brand Identity Branding Paid Search Agency 214

ClearVoice

MAY 14, 2024

Depending on the size of your organization, individuals may juggle multiple content distribution roles, while larger organizations may have dedicated teams for each function. “In The Problem Jerome’s TV presence wasn’t enough to boost organic SEO and improve website traffic.

Effectiveness 52

Effectiveness Content Paid Social Agency Work Management 52

Only B2B

APRIL 24, 2024

Key demand generation marketing tactics include: Social media marketing Community building Blogging Podcasting Live events But how do you measure the success of inbound marketing efforts? blog downloads, content offers). Here are some metrics to consider: High-intent Marketing Qualified Leads (MQLs).

Demand Generation Agencies 71

Demand Generation Agencies Demand Generation Inbound Marketing Top of Funnel 71

Bluetext

MAY 28, 2024

In this blog post, we’ll explore the immense potential of micro-influencers and how they can be leveraged across public relations, social media, content marketing, and video campaigns. Unlike their mega counterparts, micro-influencers tend to focus on niche topics, creating highly engaged communities around their interests.

Campaigns 38

Campaigns Public Relations Advertising Agencies Paid Search Agency 38

Optinmonster

MAY 16, 2023

In the ever-evolving world of search engine optimization (SEO) , on-page optimization alone is not enough to achieve high rankings and drive organic traffic to your website. Promoting your content and brand on external platforms can attract a larger audience, generate more organic traffic, and enhance your online presence.

SEO 77

SEO Lead Scoring Lead Ranking Link Building 77

Navigate the Channel

MARCH 6, 2023

Here are five suggestions (and two truths) you can implement to make the most of your PR efforts: Let’s start with the truths because if you get those wrong, all the other ideas will drift aimlessly and hit or miss haphazardly. Internal communications/PR comes first. Truth #1 There is no general public. And it comes first.

Public Relations 65

Public Relations Lock-In Work Management PR 65

Martech

JULY 27, 2023

Q: Looking back, does this transition from art to marketing and business feel organic? A: It felt organic because I was still creating graphics for websites, doing things with photos for blog posts, for example. It was a pretty natural shift. Q: How would you describe RevOps?

Marketing Automation Services 89

Marketing Automation Services Advertising Agencies Work Management Hubspot 89

Onalytica B2B

DECEMBER 14, 2017

It requires a PR culture of building 1-to-1 relationships with a marketing activation of scaling engagement with a 1-to-many model. If we look at the engagement approaches as being on a spectrum ranging from truly organic to paid, content will come within the organic range, whereas product is more likely to be closer to paid.

Ad Exchange 233

Ad Exchange Work Management B2B Thought Leadership Marketing Management 233

Buffer

FEBRUARY 21, 2023

When I first started building Diversability with the vision of creating a community of people with disabilities (and the allies who support us) elevating disability pride, I kept encountering roadblocks when trying to get the word out. Now, in 2023, we have 80,000 followers across our social networks and 5,800 in our closed communities.

Brand Identity 88

Brand Identity Branding Press Peer-to-peer 88

Sword and the Script | B2B

JUNE 15, 2021

less-than half (48%) participate in online communities with their audience. More than a proactive partner: an extension of your marketing and PR team. B2B Marketing Writers and the Sales Organization. It’s one of the drawbacks to the sales organization in B2B: customers are often tended to by an account executive (AEs).

Contact Marketing 77

Contact Marketing Customer Surveys Contacts B2B Marketing 77

Launch Marketing

SEPTEMBER 9, 2020

If you haven’t already thought about implementing a public relations (PR) strategy into your integrated marketing plan, now is a great time to get started. Many people often confuse PR and marketing. To support this, the communications you create should deliver clear, consistent and concise communications to all audiences.

Public Relations 71

Public Relations PR Paid Search Agency Budget Programs 71

Convince & Convert

FEBRUARY 22, 2017

(Our 2014 report on the employment histories of guests on my Social Pros podcast found more than 50% of that unscientific sample had degrees in PR/journalism/English). Organic social can work, of course. Perhaps, but that’s a different blog post. Overseeing organic Facebook and Twitter is one thing. What do you get?

Paid Social Agency 164

Paid Social Agency Paid Search Agency Advertising Agencies Social Media 164

Valasys

MARCH 14, 2023

As a result, depending on the campaigns’ objectives, the actual implementation of any two PR campaigns can look very different. Modern digital communication, traditional media placements, large-scale event planning, and other related tasks frequently require a unique blend of abilities. More than 1.6

Public Relations 52

Public Relations Work Management Budget Programs Marketing Management 52

Sword and the Script | B2B

AUGUST 15, 2023

Observation: These steps reinforce what B2B marketing and sales organizations should already know. If you aren’t managing your social channels effectively, including sharing your content organically, you are missing a way buyer say they are discovering products they need. What is it that buyers are looking for in B2B content?

Marketing Management 83

Marketing Management Vendors Studies Top of Funnel 83

Martech

JUNE 26, 2023

Marketing today is driven by online reputation, social media community management, SEO, and digital media. We should ensure that similar-level people from our organization are involved, so if there are CIOs in the room, then a VP or SVP+ must also be there (like Salim.) You don’t have to limit your reach to just social media.

Event Marketing 104

Event Marketing Paid Search Agency Marketing Management Storytelling 104

Conductor

APRIL 29, 2022

He currently leads and manages a team of SEO experts at Getty Images to help define and prioritize the team’s focus to deliver growth through organic search. If you’re a loyal reader of our blog, you’ll recognize Kathryn. Prior to joining Conductor, Pat served as Director of Organic Search in advertising and founded two companies.

SEO 111

SEO Enterprise Management Digital Marketing Funnels Work Management 111

Valasys

JANUARY 23, 2024

In the end, backlinks increase organic traffic by confirming your website’s authority. BlueTree The mainstay of BlueTree is BlueTree Digital PR. This can aid in the growth of their brands and organic monthly traffic. Building links may take a lot of work. If so, you’re at the proper location.

Link Building 40

Link Building Service Ad Building Acquisitions 40

Brandpoint

JUNE 9, 2021

But just as newspapers and the PR industry have changed over the last few decades, the MAT release has changed, too. Finally, go on a competitor’s site and review news and blogs. One word of caution: Avoid quoting marketing/PR leaders at the company. You can get even more mileage from your MAT with minimal PR effort.

Media 122

Media PR Paid Search Agency Distribution 122

Kapost

AUGUST 23, 2016

Ensure all communications, from PR to the website to sales conversations, are consistent in message and aligned with the value you bring to the market. There are clear signs that indicate the way your organization understands product marketing needs help. Feel free to suggest improvements or to adapt it to your organization.

Organization 48

Organization Product B2B Marketing Planning 48

Stevens & Tate

FEBRUARY 20, 2020

For example, PR helps maintain your reputation through winning audience approval. PR offers an excellent toolset for generating attention, whenever there is something newsworthy. Your PR agency will have the right connections already in place, that way when your company has something newsworthy to share with the public.

Public Relations 65

Public Relations Marketing Strategy Marketing & Strategy Paid Search Agency 65

Convince & Convert

FEBRUARY 24, 2010

Southwest Airlines has to coordinate its marketing and customer service response, in real-time, create its own content on its blog and Twitter account, while also dealing with the media jackals. I developed 6 new requirements that all social media savvy, marketing-centric organizations need to have. Now, he tweeted it to his 1.6

Conference 116

Conference Organization Paid Search Agency PR 116

Onalytica B2B

AUGUST 23, 2017

So, each week we’re going to bring you an easy-to-digest blog post covering each step of the influencer marketing process as per the definitive practical guide. Word-of-mouth, social influence, PR and Public Affairs are highly relevant to the way we should be approaching influencer marketing.

Peer-to-peer 192

Peer-to-peer Advertising Agencies Word of Mouth Work Management 192

Onalytica B2B

APRIL 26, 2018

More on this over on our blog post called: How to Guarantee Content Shares from Influencers. Create a community with your influencers to facilitate the influencers to build relationships not only with your brand and its employees but with other influencers too. More on this in a blog post here on whether you need to pay influencers.

Work Management 279

Work Management Lead Scoring Lead Ranking Budget Programs 279