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What’s New: Admin Portal, TalentOS, and Chorus Updates

Zoominfo

Updates this month to the ZoomInfo platform include a refreshed admin portal experience, TalentOS feature improvements, and upgrades within our Chorus platform. Admin Portal We now offer customizable Do Not Call suppression options within our admin portal. Here’s a breakdown of what’s new.

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How HubSpot Built a World-Class Conversational Marketing Program

Hubspot

Users didn't have to wait for a human to answer documented questions, like "How do I add a user to my portal?", Conversational marketing is an iterative strategy, one that works best when we listen and act on what users want. We more than doubled the mix of chats that came from high-value free users inside the HubSpot portal.

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Marketing to the 50+ crowd: A booming opportunity

Martech

Ogilvy’s 2030 Forecast asserts 60+ is the fastest-growing and wealthiest consumer class, representing a lucrative “silver economy” for product and service brands. This article explores actionable insights and best practices for marketers aiming to captivate the booming boomers. This is especially true in large urban centers.

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Employee Self-Service: The Complete Guide

Salesforce Marketing Cloud

Often made available through a web portal or internal portal, ESS usually facilitates common tasks, including updating personal information, accessing employee handbooks, and logging vacation and personal days. Let’s take a closer look at how self-service portals work for employees.

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Increase Your Sales Rep Performance with Outreach’s New Highspot Integration

Outreach

When best-in-class sales engagement comes together with best-in-class sales enablement, it elevates the customer experience,” said Rajit Joseph, VP of Product for Outreach. Create personalized interactions with prospects without leaving Outreach.

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32 social media training resources and courses every marketer needs

Sprout Social

And continuing your social media training is the best way for you, and your team, to achieve a quick knowledge and credentials boost. The more team members you onboard, the more important it becomes to keep up with the best training resources out there. And using inclusive marketing best practices is a piece of the puzzle.

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Social Spotlight: Four brands that shine through dark times

Sprout Social

From strategy through execution and results, we’ll examine what makes the best brands on social tick — and leave you with some key takeaways to consider for your own brand’s social strategy. The brand acted quickly to adapt that business model for the shelter-in-place reality by offering virtual, online classes.