Zoominfo

DECEMBER 12, 2019

Spam traps instill fear in marketers because most people don’t really understand how spam traps work or how common they are. While it’s impossible to avoid spam traps entirely, good data hygiene will help you limit exposure. The purpose of a spam trap is to identify spammers and senders with poor emailing practices.

Data Hygiene 195

Data Hygiene CAN-SPAM Marketing Automation Services Zoominfo 195

Zoominfo

JULY 2, 2020

For those who aren’t familiar, marketing automation tools are exactly what they sound like—tools that automate certain marketing practices. How Does Marketing Automation Work? We now know what marketing automation is, but how does it work? What is Marketing Automation, And Why is it Important? Get the right people on board.

Marketing Automation Services 246

Marketing Automation Services Marketing Automation Automation Work Management 246

NetLine

DECEMBER 27, 2023

Partnering with a reliable intent data provider ensures access to high-quality data to drive effective marketing strategies. It’s also important that any provider you choose to work with offers first-party buyer-level intent data. That’s why having a data management platform (DMP) is a key component of any martech stack.

Intent Data 52

Intent Data Intent Data Hygiene Lead Ranking 52

Only B2B

SEPTEMBER 7, 2022

Businesses-to-business (B2B) organizations must regularly update and correctly preserve data assets to stop data deterioration in order to meet the growing need for data-driven choices. However, a vast majority of firms still lack the ability to secure their data hygiene, which has a negative impact on their operations.

Ideal Customer Profiles 118

Ideal Customer Profiles B2B Sales Data Hygiene Work Management 118

Martech

MAY 8, 2023

Here’s what a built-out abandon-cart series might look like: That might look like a lot of set-up work, but with an effective approach, you’ll get a huge return for your effort. Sometimes: They have several fields mapped to the same data type. They are not collecting the right data at al.

Marketing Automation Services 115

Marketing Automation Services Marketing Automation Email Marketing Automation 115

Zoominfo

JANUARY 28, 2019

Whether you’re looking for a daily dose of inspiration or simply want to network with the best in the business, #ChatZoomInfo is for you. If the two concentrations work independently, the end result is resentment and frustration—ultimately impacting your ability to generate revenue. Data Hygiene. What is #ChatZoomInfo?

Zoominfo 157

Zoominfo Twitter Account Based Marketing Cold Calling 157

Litmus

SEPTEMBER 13, 2022

Read on to learn about why email click-through rates are important, how to increase CTR with best practices , and ways to improve them with each send. . The best measure of success is tracking your own campaign performances and progress over time. Data hygiene. What is email click-through rate?

CTR 73

CTR Email Marketing Data Hygiene Click Rate 73

Rev

FEBRUARY 15, 2023

The real key to accessing the benefits of RevOps is in the execution—and that means knowing and implementing best practices. In this blog post, we’re going to give you an overview of 27 RevOps best practices that can help drive growth for B2B companies. Address any roadblocks that may be hindering progress.

Ideal Customer Profiles 78

Ideal Customer Profiles Practices Lead Ranking De-duplication 78

Zoominfo

JANUARY 5, 2021

You fuel your CRM with powerful deal-making data. With this intel, you can: Identify and target your best prospects Access up-to-date company and contact information Prioritize leads Close more sales. Instead of working on activities that help close business, they spend time cross-referencing information. Let’s take a look.

Zoominfo 173

Zoominfo Data Hygiene Paid Search Agency Lead Scoring 173

Only B2B

JULY 19, 2023

The Power of Personalization in Database Marketing Definition and Significance of Personalization in Database Marketing Personalization in database marketing refers to the practice of tailoring marketing efforts to individual customers based on their unique characteristics, preferences, and behaviors.

Database Marketing 62

Database Marketing Personalization Planning Data Hygiene 62

Zoominfo

JUNE 3, 2018

Welcome to our June B2B Blog Post Round-Up—a series where we highlight the great work our writers contribute to some of our favorite publications. If you worked in sales or marketing in the past year—you’ve already heard the news: Account-Based Marketing (ABM) is an incredibly effective way to target qualified prospects and close more deals.

Account Based Marketing 154

Account Based Marketing Data Hygiene B2B ABM 154

Zoominfo

OCTOBER 5, 2021

And it should go without saying that poor data quality costs organizations a lot of money annually. In fact, data quality issues cost the U.S Before you attempt to incorporate market data into your day-to-day business practices, we recommend you evaluate your data collection processes. economy an estimated $3.1

Planning 130

Planning Work Management Marketing Management Data Hygiene 130

Zoominfo

JULY 2, 2020

For those who aren’t familiar, marketing automation tools are exactly what they sound like—tools that automate certain marketing practices. How Does Marketing Automation Work? We now know what marketing automation is, but how does it work? What is Marketing Automation, And Why is it Important?

Marketing Automation Services 113

Marketing Automation Services Marketing Automation Automation Work Management 113

Zoominfo

FEBRUARY 12, 2019

Companies with mature lead generation and management practices have a 9.3% All of these steps work together to produce your ideal outcome— an increase in revenue. Think about it— if you don’t understand your best buyers, how can you accurately qualify them, nurture them, or route them to sales at precisely the right moment?

Lead Ranking 172

Lead Ranking Work Management Lead Management Marketing Management 172

Zoominfo

JULY 29, 2019

Although most companies have now adopted some version of a data hygiene strategy, dirty data is still very much alive and well. How can it be that technology has come so far, and yet data quality issues still plague sales and marketing professionals? So marketing is better positioned to maintain clean data.

Data Hygiene 216

Data Hygiene Zoominfo Practices Marketing AI 216

Litmus

NOVEMBER 30, 2023

Email geeks, we see all the hard work you put into your email marketing campaigns. Once you have a great idea, there’s the copywriting, the design work, the coding, the endless back-and-forth editing, and then finally, the operational side of pulling lists or behavioral triggers and actually pressing, “Send.” It’s a lot of work.

Deliverability 108

Deliverability CAN-SPAM Opt-out Opt-in 108

Anteriad

JANUARY 20, 2023

Once you know what type of data you need, it’s easier to choose the right avenue to get it. And there isn’t one correct answer—data can come from a variety of sources, and you may need to collect from multiple sources or work with a data provider to ensure you have everything you need.

Data Hygiene 52

Data Hygiene Marketing & Strategy Work Management Marketing Management 52

Zoominfo

JUNE 28, 2018

But there’s something to be said for taking a quick break during the day to catch up on the latest trends, best practices, and breaking industry news. They dive deep into the various channels, tactics, and trends flooding the recruiting industry to help you decipher what will work best for each individual recruiter.

Resource Management 170

Resource Management Zoominfo Enterprise Management Data Hygiene 170

Zoominfo

JANUARY 5, 2021

You fuel your CRM with powerful deal-making data. With this intel, you can: Identify and target your best prospects Access up-to-date company and contact information Prioritize leads Close more sales And for many companies, Salesforce serves as their CRM and ‘system of record’ for interactions with prospects and customers.

Zoominfo 130

Zoominfo Data Hygiene Paid Search Agency Lead Scoring 130

Zoominfo

JULY 5, 2018

Our round-up blog posts are a series in which we highlight the best work our writers have contributed to outside publications. 3 Ways to Operate a More Data-Driven Marketing Program. Enter data-driven marketing. Data Hygiene and The Future of Recruiting. Continue reading. Continue reading. Let’s get into it.

Data Hygiene 113

Data Hygiene B2B Zoominfo Storytelling 113

DiscoverOrg

JUNE 9, 2017

They’re scary because most people don’t really understand how spam traps work or how common they are. While it’s impossible to avoid them entirely, good data hygiene may limit exposure. The purpose of a spam trap is to identify spammers and senders with poor emailing practices. They ended up hitting a spam trap too.

CAN-SPAM 217

CAN-SPAM Marketing Automation Services Deliverability Opt-out 217

DealSignal

FEBRUARY 18, 2024

When sales reps are reaching out to the right people, they can focus on what they do best: relationship building and, of course, selling. There’s only so much a person can do in an eight-hour work day—or even a 10, 12, or 14-hour work day. Table of Contents [Open] [Close] What Is Sales Prospecting?

Top of Funnel 52

Top of Funnel Sales Qualified Leads Generation Account Based Marketing 52

Liveintent

FEBRUARY 16, 2023

Data hygiene is a critical component of any successful business. People and businesses across the globe are generating more and more data daily. And, with more data comes a greater responsibility to properly verify, connect, audit, cleanse, and qualify that data for use. That’s where data hygiene comes in.

Data Hygiene 62

Data Hygiene High Quality Lead Work Management Mobile Advertising 62

Adobe Experience Cloud Blog

MAY 15, 2019

Define the best criteria. Of course, there’s no such thing as the “best” criteria. Only the criteria that’s best for you. To deliver the most impactful campaigns, make sure your team knows these platforms inside out and understands the best way spread your content on them. Treat data as your marketing lifeblood.

Demand Generation 134

Demand Generation Segmentation Demand Generation 134

SalesIntel

MAY 17, 2021

Working on Deliverability Itself. This typically comes into practice when email marketers are trying to build trust within a large email list volume at one time. A good practice is to send a few ungated, relevant pieces of content to recipients to engage with. Keep in mind: Staying above 70 is the best place to be.

Deliverability 52

Deliverability Data Hygiene CAN-SPAM Lead Scoring 52

Zoominfo

FEBRUARY 12, 2019

Companies with mature lead generation and management practices have a 9.3% All of these steps work together to produce your ideal outcome— an increase in revenue. Think about it— if you don’t understand your best buyers, how can you accurately qualify them, nurture them, or route them to sales at precisely the right moment?

Lead Ranking 100

Lead Ranking Work Management Lead Management Marketing Management 100

DealSignal

JULY 27, 2023

When sales reps are reaching out to the right people, they can focus on what they do best: relationship building and, of course, selling. There’s only so much a person can do in an eight-hour work day—or even a 10, 12, or 14-hour work day. A salesperson who is good at prospecting will create a database full of likely customers.

Top of Funnel 52

Top of Funnel Generation Account Based Marketing Sales Qualified Leads 52

InsightSquared

AUGUST 28, 2019

Startups are built from the ground up and one of the major stepping stones is promoting an environment of accountability among your sales reps to properly input data and to follow sales best practices. A best practice we share with our customers, is to email this dashboard to each sales rep every Friday.

Forecasting 218

Forecasting CRM Process Startups 218

Martech

SEPTEMBER 8, 2021

Identify prerequisite steps to realize medium and long-term ambitions Example: Improve data hygiene Example: Implement knowledge base for AI-driven tools to use Serve as an internal technical consultant to the marketing department Help identify strategies to meet needs (buy vs. build, right-size contracts, etc.) Data Analyst.

Marketing AI 64

Marketing AI Work Management Marketing Management Marketing Automation Services 64

Litmus

AUGUST 29, 2022

Thankfully, they should stay in the healthy range on their own as long as you follow email deliverability best practices. . Sending emails to spam traps , which can happen in cases of poor data hygiene or acquisition sources. Your email deliverability is a result of your email reputation. Re-engagement campaigns.

CAN-SPAM 103

CAN-SPAM Deliverability Domain Lead Scoring 103

Zoominfo

SEPTEMBER 5, 2018

Consider these statistics ( source ): 60% of companies have an overall data health that is “unreliable”. 62% of organizations rely on marketing and prospect data that’s up to 40% inaccurate. Before you attempt to incorporate market data into your day-to-day business practices, we recommend you evaluate your data collection processes.

Planning 140

Planning Zoominfo Data Hygiene Multi-Channel 140

Launch Marketing

JANUARY 2, 2019

Develop campaigns around the product feature that brings the most repeat business, targeting prospects whose needs would best be addressed by that feature. You can evaluate whether the primary CTA is receiving enough focus by following these CTA best practices: DO make sure that at least 90% of the email content speaks to the primary CTA.

A/B testing 82

A/B testing Email Marketing Campaigns Effectiveness 82

DealSignal

APRIL 11, 2022

2-Why Sales Prospecting Is Key in 20223-Challenges of Sales Prospecting4-Top Sales Prospecting Techniques5-The Best Sales Tools for Prospecting6-How to Scale Sales Outreach Without Draining Resources. When sales reps are reaching out to the right people, they can focus on what they do best: relationship building and, of course, selling.

Top of Funnel 52

Top of Funnel Tools Data Hygiene Generation 52

DealSignal

JULY 5, 2022

Email authentication protocols work behind the scenes to build rapport with your customer base and improve your email deliverability score. BIMI takes advantage of your company’s work of implementing SPF, DKIM and DMARC into your email automation platform. Then, it would be best if you considered using a postmaster tool.

Deliverability 52

Deliverability Phishing Domain CAN-SPAM 52

DealSignal

AUGUST 30, 2021

It’s a good idea to loop in product managers, R&D teams, business development, and other departments that work closely with the solutions you are selling. This is crucial among account based marketing best practices but is often overlooked. Research suggests that only 30 to 50% of your data is accurate.

Account Based Marketing 52

Account Based Marketing Tactics Work Management Marketing Strategy 52

Biznology

JANUARY 30, 2015

To shed some light on B2B data problems, Bernice Grossman and I compiled a working list of problems and solutions. Data entered by our sales people ends up as mush in our database. Here’s the best practice: Create a centralized data input group. The most recent data is the one you should default to.

De-duplication 80

De-duplication Work Management Marketing Management Marketing Attribution 80

InsightSquared

AUGUST 28, 2019

Startups are built from the ground up and one of the major stepping stones is promoting an environment of accountability among your sales reps to properly input data and to follow sales best practices. A best practice we share with our customers, is to email this dashboard to each sales rep every Friday.

Forecasting 136

Forecasting CRM Process Startups 136