SmartBug Media

SEPTEMBER 27, 2021

A messy customer relationship management (CRM) database is just like an unclean house: The clutter makes it difficult to find what you need most. Routine data cleanup allows you to focus on the contacts that will be important to the success of your operations. What is data hygiene? How do I eliminate bad data from my CRM?

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Data Hygiene Hubspot Practices Marketing Management 96

Zoominfo

APRIL 9, 2024

The final, critical step in the CRM data hygiene process is all about maintenance. Teams don’t only need clean data — they also need a way to make sure their CRM doesn’t backslide into chaotic, messy data. To maintain optimal CRM hygiene: 1.

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CRM Data Hygiene Trigger Marketing Work Management 130

KoMarketing Associates

JUNE 30, 2020

Validity recently published “The State of CRM Data Management” report, and statistics indicated that 27% of marketers report that bad data costs them 10% or more in lost revenue annually. Almost half of respondents could not estimate how bad data impacts their organization’s revenue.

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Cost Data Hygiene Statistics Validation 230

Zoominfo

APRIL 9, 2024

It’s common for a CRM to have multiple entries for the same company, each with slightly different ways of conveying the name — ZoomInfo, ZoomInfo Technologies Inc., Each record might also contain unique contact and sales data. It’s why Analyze is the second step in a comprehensive five-step CRM hygiene process.

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CRM Data Hygiene Zoominfo Validation 130

Zoominfo

JANUARY 12, 2021

Countless people change jobs, names, locations, and contact information every day—in other words, all data has an expiration date. Read more of our content on maintaining quality CRM data: B2B Growth. 7 Simple Steps to Improve Your CRM’s Data Quality [Infographic]. B2B Growth.

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Zoominfo

MARCH 15, 2024

For most companies, the first step in building that advanced data foundation is to cleanse the trove of business data already on hand in their customer relationship management (CRM) system. CRM hygiene is the practice of regularly cleaning and updating your CRM system to ensure data accuracy and relevancy.

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CRM Enterprise Management Work Management Process 130

Only B2B

JUNE 12, 2023

In today’s digital era, businesses heavily rely on customer relationship management (CRM) systems to streamline their operations and drive growth. However, without proper data hygiene practices, CRM data can quickly become messy and unreliable. So, buckle up and get ready to clean up your CRM data!

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Data Hygiene CRM Optimization Marketing Management 62

Zoominfo

APRIL 9, 2024

Beyond improving data accuracy and fueling better decision-making, removing bad data from your CRM also increases trust among your sales reps. As a team, they want to know they can trust the data given to them by their CRM to score the sale.

CRM 130

CRM Work Management Marketing Management Data Hygiene 130

KoMarketing Associates

AUGUST 13, 2020

About 53% believe that insights into B2B customers will become clearer by focusing on data integrity as well, such as data hygiene, cleanliness and robustness. In terms of existing data and analytics practices, most marketers and sales professionals (41%) say that they perform manual maintenance based on data governance rules.

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Marketing Report Data Hygiene InsideView Work Management 165

Inbox Insight

DECEMBER 18, 2024

Maintaining clean and accurate data is a critical aspect of any successful demand generation strategy. With the increasing reliance on data-driven decision-making, good data hygiene can help ensure that marketing and sales efforts are driven by reliable information. Data hygiene is also essential for reliable A/B testing.

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Data Hygiene Demand Generation Agencies Demand Generation Demand 52

Zoominfo

MARCH 4, 2021

Integrate your CRM system with other lead management systems. Update your CRM (or invest if you don’t have one). Practice data hygiene in all data systems. Align with your marketing team for unified lead scoring and qualification. Build a list of lead qualifying questions (i.e., Product Offering & Presentation.

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Sales Cycle Ideal Customer Profiles Tips Lead Ranking 246

Zoominfo

APRIL 9, 2024

Before solving their biggest CRM cleansing challenges, go-to-market teams need to define the rules of engagement for their data. The idea is to keep a living, breathing CRM that’s constantly being updated with customized rule-based workflows — a CRM that’s always “on.” Doe” from “johnd@example.com.”

Ideal Customer Profiles 130

Ideal Customer Profiles CRM Enterprise Management Work Management 130

Zoominfo

APRIL 9, 2024

Enhanced data is a crucial component of a customer-centric approach built to grow long-term, mutually beneficial relationships with customers that drive bottom-line results. On the journey to a clean CRM, you aren’t just taking out bad data — you’re infusing your empty or outdated field data with quality data.

Lead Ranking 130

Lead Ranking CRM Lead Scoring Work Management 130

Zoominfo

JULY 2, 2020

Here are the individuals necessary for a successful implementation: Email marketing specialists CRM managers Sales leadership Content teams. Prioritize Data Hygiene. As we said earlier, data hygiene can be one of the biggest obstacles to success when it comes to automation.

Marketing Automation Services 246

Marketing Automation Services Marketing Automation Automation Work Management 246

ClickZ

JULY 29, 2019

NS : I lead the marketing team for Pardot, the B2B marketing automation solution from Salesforce built on our CRM platform. . After we talked about what we could do to help her, one of the first things she said was, “we probably need to take a look at our data first, because I’m sure we have a data hygiene issue.”

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Data Hygiene Enterprise Management Work Management B2B Marketing 100

Zoominfo

OCTOBER 31, 2024

On-Demand Webinar “Think of the 70% of tasks that don’t directly contribute to closing deals — updating CRM records, scheduling follow-ups, sorting through data,” Blount says. That’s why it’s critical to ensure that your data is clean, up-to-date, and reliable,” Iannarino says. This shift is already underway.

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Allocation Data Hygiene Outreach Zoominfo 235

Zoominfo

DECEMBER 12, 2019

While it’s impossible to avoid spam traps entirely, good data hygiene will help you limit exposure. In most cases, this happens as a result of the sender’s lack of data hygiene , and the consequences can be severe. Clean out inactive contacts in your CRM and marketing automation tool.

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Data Hygiene CAN-SPAM Marketing Automation Services Zoominfo 195

Zoominfo

FEBRUARY 6, 2019

Data hygiene. That is, data quality is one of the biggest challenges facing businesses today. Consider these statistics ( source ): 62% of organizations rely on marketing and prospect data that’s up to 40% inaccurate. Perhaps you’ve seen these numbers before and are well aware of the problem that is dirty data.

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Data Hygiene Zoominfo Lead Scoring Lead Ranking 178

Zoominfo

FEBRUARY 28, 2018

Adoption of cloud-based CRM. A salesperson’s CRM—or customer relationship management platform—is one of the most used tools in their technology stack. And for good reason—your CRM manages customer and prospect data and contains valuable information regarding customer behavior and buying habits. of sales reps’ time.

Work Management 225

Work Management B2B Marketing Management B2B Sales 225

Leadspace

AUGUST 8, 2017

Like data hygiene. Your marketing and sales data is among the most valuable assets your company has; yet for all the talk of “data-driven marketing” (another buzzword marketers love to throw around), most B2B organizations are in a state of denial about the state of their actual marketing data.

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Data Hygiene Marketing AI Lead Ranking Account Based Marketing 66

Zoominfo

APRIL 17, 2018

Whether a person intentionally provides a fake email address or makes an unintentional error—we recommend you take steps to prevent these invalid email addresses from entering your CRM. from entering your CRM. Remember, it’s important to be proactive about data collection. An occasional database audit isn’t going to cut it.

Lead Ranking 224

Lead Ranking Lead Scoring CAN-SPAM Data Hygiene 224

Zoominfo

JANUARY 12, 2021

Over the last two decades, customer relationship management (CRM) systems have become the center of the universe for enterprises and small- to medium-sized businesses (SMB) alike. A costly problem—with analysts citing CRM implementation costs reaching up to $100 million. Henry Schuck, ZoomInfo founder and CEO.

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Zoominfo

NOVEMBER 30, 2023

Data warehouses, CRMs, and marketing automation tools that rely solely on first-party data still face unacceptable rates of decay — in one industry survey , data professionals estimated their CRM data degrades 34% a year without intervention. Fortunately, this is a solvable problem. The result?

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Marketing Analytics Tools CRM Lead Scoring Lead Ranking 147

Zoominfo

AUGUST 2, 2020

Data Hygiene: Data decay is unavoidable. One downside of working with a vendor who sells their own data is that many don’t have ways to verify or update their database. . When comparing B2B data providers, be sure to ask if they verify it against multiple independent sources.

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Enterprise Management Ad brokers Work Management Marketing Management 245

Zoominfo

MAY 13, 2019

What is a B2B data provider? The term data provider covers a wide array of business services. Think sales intelligence, pipeline prediction, data hygiene , CRM management, and so much more. In the early days, data providers started out as a way to sell contact information. Lets, jump into it!

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Work Management Marketing Management Sample Data Hygiene 199

The Point

NOVEMBER 29, 2017

And yet most companies, even those with sophisticated marketing automation and CRM technologies at their disposal, do a poor job of genuinely measuring campaign success beyond basic metrics like clicks and leads. Know What’s Working. It seems almost quaint to suggest that B2B marketers should track success.

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Demand Generation Agencies Demand Generation Demand Generation 181

Zoominfo

FEBRUARY 20, 2019

These numbers may catch your attention— but statistics alone don’t explain how and why dirty data hurts your bottom line. Without additional context, it’s easy to see why some companies continue to neglect data hygiene. In today’s blog post, we’re digging a bit deeper into the issue of dirty data. Let’s get into it!

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Data Hygiene Marketing Automation Services Zoominfo Marketing Management 157

SmartBug Media

JUNE 2, 2021

Before diving into a customer relationship management (CRM) platform integration project , one step to take is the always important but somewhat dreaded task of data cleaning. When compiling a lot of information or maintaining a large CRM, it’s common to run into duplication issues. Validate Your Data Regularly.

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De-duplication CRM Data Hygiene Analysis 94

Zoominfo

JULY 31, 2019

With decay like that, it’s no wonder companies struggle to keep their data clean. But, before we begin to teach you the ways of data hygiene, here’s exactly what we mean when we refer to bad data : Missing fields. Data entered in the wrong field. In an environment where data is currency, quality is key.

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B2B Sales Enterprise Management Data Hygiene B2B 173

Zoominfo

JANUARY 5, 2021

You fuel your CRM with powerful deal-making data. And for many companies, Salesforce serves as their CRM and ‘system of record’ for interactions with prospects and customers. And for many companies, Salesforce serves as their CRM and ‘system of record’ for interactions with prospects and customers. Let’s take a look.

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Zoominfo Data Hygiene Paid Search Agency Lead Ranking 173

LeanData

NOVEMBER 2, 2022

Clue #3 — The number of contact records in your CRM seems inflated. Clue #4 — Leadership has been commenting that pipeline data seems inaccurate. You’ve got dirty data. . Why You Should Care About Data Hygiene. Data is the fuel for your organization’s decision-making. Getting Started with Data Cleansing.

Work Management 98

Work Management Data Hygiene Marketing Analytics Tools Marketing Management 98

Zoominfo

FEBRUARY 12, 2019

As a marketer, you can get lead management exactly right and still see terrible results if you don’t prioritize data hygiene. Here are a few tips to avoid dirty data throwing off your lead management process: Identify duplicate records: 15% of leads contain duplicated data ( source ). Keep your database clean.

Lead Ranking 172

Lead Ranking Work Management Lead Management Marketing Management 172

Only B2B

SEPTEMBER 7, 2022

Businesses-to-business (B2B) organizations must regularly update and correctly preserve data assets to stop data deterioration in order to meet the growing need for data-driven choices. However, a vast majority of firms still lack the ability to secure their data hygiene, which has a negative impact on their operations.

Ideal Customer Profiles 118

Ideal Customer Profiles B2B Sales Data Hygiene Work Management 118

Zoominfo

JANUARY 28, 2019

Data Hygiene. Modern sales and marketing professionals are starting to understand the importance of contact and account data. But—what many businesses fail to understand is that data only maintains its value if you prioritize its upkeep. Think everything from CRM to auto-dialers. Sales Enablement.

Zoominfo 157

Zoominfo Twitter Account Based Marketing Cold Calling 157

SalesIntel

OCTOBER 1, 2021

The global customer relationship management (CRM) market was worth USD 43.7 According to the Grandview research report , CRM tools are used by 82% of the businesses studied for sales reporting and process automation. Here are ten primary reasons why a CRM is often the first investment for sales departments. . Centralize Data .

Marketing Automation Services 98

Marketing Automation Services CRM Tools Work Management 98

Zoominfo

JUNE 3, 2018

4 Reasons Why CRM Data Hygiene is Critical to ABM Success. There’s one caveat, though– you must have access to clean, high-quality data in order to reap these benefits. And, unfortunately, data hygiene is a significant problem amongst modern marketers. Bad data costs U.S. Bad data costs U.S.

Account Based Marketing 154

Account Based Marketing Data Hygiene B2B ABM 154

Zoominfo

OCTOBER 29, 2019

In business, people have become contacts and companies have become accounts — just a growing list of names and phone numbers in your CRM. And, because contact and account data is a high-value form of currency in the corporate world, it often feels like the human element of B2B is gone.

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List Brokers Zoominfo Ad brokers Business 178