Data Hygiene Best Practices Within HubSpot

SmartBug Media

A messy customer relationship management (CRM) database is just like an unclean house: The clutter makes it difficult to find what you need most. Routine data cleanup allows you to focus on the contacts that will be important to the success of your operations. What is data hygiene?

41 Expert Opinions on Data Hygiene Best Practices

Zoominfo

Long before cloud-based CRM systems, companies largely relied on manual data entry and cleanup processes. But this can leave your contact and company data fraught with errors and inconsistencies. What is data hygiene and why is it important? Don’t call it hygiene.

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Customer Relationship Management: 5 steps for finding the right vendor for your data hygiene

B2B Lead Generation

It would be great if cleaning and appending data was something you only needed to do once. When you consider there will always be changes in buyer behavior at play that will likely result in the need for rapid changes to your B2B marketing efforts, it becomes apparent that effective data hygiene is an ongoing process. Conceivably, if you avoid cleaning data for a year, 60% of your database could be obsolete by the end of those twelve months.

Data Hygiene Best Practices for Financial Services Firms

6sense

Big data is the driving force behind most marketing, sales, and distribution activities. When the data is accurate, or “clean,” organizations can derive insights to drive stronger results. When data is “dirty,” organizations run into problems: Time wasted managing and cleaning data.

35+ Experts Weigh In on Data Hygiene Best Practices

Zoominfo

Long before cloud-based CRM systems, companies largely relied on manual data entry and cleanup processes— leaving their contact and company data fraught with errors and inconsistencies. Although most companies have now adopted some version of a data hygiene strategy, dirty data is still very much alive and well. How can it be that technology has come so far, and yet data quality issues still plague sales and marketing professionals?

Data Hygiene Doesn’t Need to Be a Full-Time Job

6sense

But operations employees are often relegated to becoming data custodians — spending their days inputting data, updating existing lists, or chasing down errors that prevent accurate reporting. Data Reconciliation Wastes Time and Talent. Is data being duplicated anywhere?

Bad Data Hygiene Is a $13M Problem for Your Company. Here’s How 6sense Solves It.

6sense

If your business can’t trust your internal data, you’re losing money — and a lot of it. . Bad data — whether it’s incomplete, inaccurate, or simply missing — costs companies 12% of their revenue. Historical data about previous opportunities and deals.

Bad Data Hygiene is a $3.1T Problem — Here’s How 6sense Solves It

6sense

If your business can’t trust your internal data, you’re losing money — and a lot of it. . Bad data — whether it’s incomplete, inaccurate, or simply missing — costs companies 12% of their revenue. Historical data about previous opportunities and deals.

Tackling Bad Data: How Poor Data Quality Impacts Your B2B Bottom Line

Zoominfo

You hire talented sales and marketing professionals and set them up with state-of-the-art CRM and automation tools. Wait, are they working with bad data? Businesses depend on data to fuel business growth. What Is Poor Data Quality? How Does Dirty Data Affect Sales?

4 Ways to Improve Your Data Hygiene - Whiteboard Friday

Moz

Posted by DiTomaso We base so much of our livelihood on good data, but managing that data properly is a task in and of itself. In this week's Whiteboard Friday, Dana DiTomaso shares why you need to keep your data clean and some of the top things to watch out for. So today I'm going to be talking to you about data hygiene. You don't want that coming in as a conversion and then screwing up your data, especially if you're a low-volume website.

How Quickly Should I Suspend or Delete Non-Responsive Leads?

The Point

There are multiple, legitimate reasons to suspend or even delete non-responsive leads from your mailing lists or CRM database: * Non-responsive leads can weigh down engagement rates and create a distorted view of campaign metrics.

Creating a Culture of Accountability

InsightSquared

Startups are built from the ground up and one of the major stepping stones is promoting an environment of accountability among your sales reps to properly input data and to follow sales best practices. Don’t worry, most organizations have some sort of data quality issue and we’ve seen all sorts of Salesforce instances. The Road to a Cleaner CRM. Optimize your CRM to make KPI tracking simple, and train managers to lead using these metrics.

B2B Data Hygiene: It Pays to Scrub Your Lists

MLT Creative

Any B2B marketer who has initiated an email or direct mail campaign lately knows that business marketing data degrades quickly. Data master Dun & Bradstreet says the current level of data quality costs U.S. Overall business data is said to breakdown at a rate of 3% to 6% a month. That’s one-third to three-quarters of obsolete data per year. Bad data is an enormous liability that can lead to: Undeliverable communications.

The 4 Steps to Marketing Data Hygiene in an Era of Big Data

Leadspace

Like data hygiene. Your marketing and sales data is among the most valuable assets your company has; yet for all the talk of “data-driven marketing” (another buzzword marketers love to throw around), most B2B organizations are in a state of denial about the state of their actual marketing data. In great part, that’s due to how frustratingly tedious data management and in particular data hygiene is.

Building a Sales Tech Stack? Start with Good Data

Zoominfo

But without high-quality data to connect them all, many of those tools can essentially turn into empty boxes that fall short of their goals. In sales , this technology forms a system that tracks customer profiles, transactions, communications, financial data, and related information.

Creating a Culture of Accountability

InsightSquared

Startups are built from the ground up and one of the major stepping stones is promoting an environment of accountability among your sales reps to properly input data and to follow sales best practices. Don’t worry, most organizations have some sort of data quality issue and we’ve seen all sorts of Salesforce instances. The Road to a Cleaner CRM. Optimize your CRM to make KPI tracking simple, and train managers to lead using these metrics.

6 thorny data problems that Vex B2B marketers, and how to solve them

Biznology

Business-to-business marketers are plagued by data problems. Business data is complex and fast-changing. To shed some light on B2B data problems, Bernice Grossman and I compiled a working list of problems and solutions. Data entered by our sales people ends up as mush in our database. Here’s the best practice: Create a centralized data input group. Then, develop a very simple process by which reps pass their data to this group.

Transforming the CRM From a System of Record to a System of Insight

Zoominfo

Over the last two decades, customer relationship management (CRM) systems have become the center of the universe for enterprises and small- to medium-sized businesses (SMB) alike. A costly problem—with analysts citing CRM implementation costs reaching up to $100 million.

6 important data points to record on your customers

Biznology

Customer data is one of the most important parts of your business success. If you’re not already using a customer relationship management (CRM) platform to collect and manage the data , you should be. But what kinds of data should you collect? Collect the data when you encourage signups for a store loyalty program, when asking them to subscribe to your email list, or when they make a purchase. Demographics Data. Demographics data includes: Age.

7 Simple Steps to Improve Your CRM’s Data Quality [Infographic]

Zoominfo

We get it: Cleaning your CRM data can feel like a burden. There is so much data and so little time. Spoiler alert: the very first step in achieving data integrity is recognizing your CRM isn’t reaching its fullest potential. B2B Growth B2B Data Data Hygiene

How bad data is harming your company and how can you be on its good side?

Data Cleaning/CRM Appending

The post How bad data is harming your company and how can you be on its good side? Data data solution b2b companies bad data data decay data hygiene Data Mining data scraping Data Verification email marketing lead generation marketing campaign

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How Good Content can Help Improve Database Health

The Point

According to business information provider ZoomInfo (see graphic below, further data here ), more than 70 percent of business cards have one or more changes during a 12-month period. Most commonly, companies looking to clean up CRM data turn to database providers like ZoomInfo, Data.com , and InsideView to append and replace outdated contact information.

10 Reasons Why Your Sales Team Needs a CRM tool

SalesIntel

The global customer relationship management (CRM) market was worth USD 43.7 According to the Grandview research report , CRM tools are used by 82% of the businesses studied for sales reporting and process automation. Centralize Data . The finest CRM systems have workflows.

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5 Ways Dirty Data Hurts Your CRM—and Revenue [Infographic]

Zoominfo

If you’re unfamiliar with dirty data—allow us to introduce you. Dirty data has been plaguing CRMs since they were invented. Countless people change jobs, names, locations, and contact information every day—in other words, all data has an expiration date.

Leveraging Integration Projects: How to Keep Your CRM Data Clean

SmartBug Media

Before diving into a customer relationship management (CRM) platform integration project , one step to take is the always important but somewhat dreaded task of data cleaning. What Is Data Cleaning? Data cleaning helps ensure decisions are made with the best possible information.

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Be Sure Your B2B Data Appending Consists of Decay Defense

Data Cleaning/CRM Appending

Every business needs data as its ultimate driving wheel. In the B2B world, where interaction with the end-user is relatively less, data becomes an even more crucial asset. As a B2B company, you need to constantly run multiple rounds of checking to maintain the sanctity of your data. B2B data appending is a service provided […]. The post Be Sure Your B2B Data Appending Consists of Decay Defense appeared first on BizProspex.

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How Bad CRM Data Can Hurt Your Cybersecurity Business

SalesIntel

Reaching out to the companies that need your solution requires reliable and accurate data, especially when the competitors are ready to grab any opportunity. However, data quality is one of the major roadblocks for cybersecurity marketers and sales professionals. Duplicate Data.

CRM 52

CRM Data: Why Data Quality and Good CRM Management Are Essential for Sales and Marketing Success

DealSignal

CRM Databases Explained. A CRM database is a complex system of data storage that contains the information you’ve collected on people and organizations that have come into contact with your business. CRM Data Types. CRM Account Data Types and Examples.

CRM 52

CRM Data: Why Data Quality and Good CRM Management Are Essential for Sales and Marketing Success

DealSignal

CRM Databases Explained. A CRM database is a complex system of data storage that contains the information you’ve collected on people and organizations that have come into contact with your business. CRM Data Types. CRM Account Data Types and Examples.

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What is CRM Automation? Definition, Marketing Best Practices with Examples

Martech Advisor

Customer Relationship Management (CRM) automation is defined as the process of automating sales and customer service functions to help teams track and manage their engagement efforts with current and prospective customers. What Is CRM Automation? 5 key functions of CRM automation.

CRM Contact Data Quality: Impact on Sales & Marketing Results

DealSignal

CRM data quality is a critical variable in ensuring a strong ROI for your investment in a CRM system. Judging by this lack of out-of-the-box support, you would think that data is expected to be miraculously keyed into CRMs perfectly without the possibility of decay.

Five Steps to Plan a Successful Tech Stack Integration Project

SmartBug Media

If there are files involved, you should document the layouts of the file, where the individual fields should map to in each target system, and any transformation of the data that is needed. CRM Software Tech Stack Integrations

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Report: Marketing and Sales Professionals to Team Up, Clean Up Data

KoMarketing Associates

In addition, this may become the key to more accurate data and analytics. About 53% believe that insights into B2B customers will become clearer by focusing on data integrity as well, such as data hygiene, cleanliness and robustness.

Tips for Preventing Data Decay in B2B Sales

Only B2B

The role of data is changing along with the digital future of B2B sales. The increasing push toward digital transformation, say 72% of company leaders, has rendered organizations more dependent than ever on data when making critical business choices. Data Decay: What Is It?

27% of Marketers Say ‘Bad Data’ Costs Them 10% or More in Lost Revenue Annually

KoMarketing Associates

Although marketers now have an abundance of data and analytics at their disposal, new research shows that those who do not regularly check their information for inaccuracies may be at a disadvantage. Marketers and the Investment in Data Quality.

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How to Reduce Unsubscribes Using Subscription Management

The Point

In sum, subscription management is an effective way to reduce unsubscribes, increase response rates (by allowing subscribers to choose the emails that most interest them), and improve data hygiene. I’ve written previously in this space about how to reduce unsubscribes by giving prospects and customers the option to update their contact information rather than forcing them to opt out of email entirely.

28 Effective Tips for Shortening Your Sales Cycle

Zoominfo

Integrate your CRM system with other lead management systems. Update your CRM (or invest if you don’t have one). Practice data hygiene in all data systems. The B2B selling process is slow but steady.

HubSpot Database Decay & Hygiene Strategy Made Simple

Marketing Envy

In one of our recent blogs on the HubSpot email health tool I covered the importance of keeping your CRM data clean. You can create duplicates during data migrations or manual inputs. Success in the digital-first world we live in requires effective data management.

A Guide to Marketing Automation

Zoominfo

Without getting too much into the nitty-gritty complexities of it, marketing automation campaigns send specific content (that you’ve programmed) to leads based on certain behaviors and data. Prioritize Data Hygiene.

How to Avoid the Spam Trap

Zoominfo

While it’s impossible to avoid spam traps entirely, good data hygiene will help you limit exposure. In most cases, this happens as a result of the sender’s lack of data hygiene , and the consequences can be severe.

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