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Ten tips for customer reactivation

Biznology

Customer value, using indicators like RFM, cumulative margins, or intent signals. Clean up your data. Consumer and business data degrades fast. A maniacal focus on data hygiene will pay off in all areas of customer management, especially in retention and reactivation. Product usage.

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Lead-to-Account Matching and Routing: Optimizing Sales Efficiency

Zoominfo

The platform includes features for deduplication, standardization, and real-time data processing, ensuring data hygiene and efficiency at scale. Beyond its core data capabilities, ZoomInfo Operations also streamlines lead-to-account routing with customizable rules. Analytics for data-driven decision-making.

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Building a Sales Tech Stack? Start with Good Data

Zoominfo

“So you’ve got to start with a foundation of data and intelligence, and that’s just the beginning of what ZoomInfo provides … All of those systems cannot deliver on the function that they were intended to without data.”.

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The Best Email Deliverability Guide Ever

Act-On

And that doesn’t even get into planning automated nurture programs and assigning lead scores to key intent signals. Data Hygiene: The overall quality of your email list and the associated data. Once your emails go off to explore the world on their own, your work still isn’t done.

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How To Integrate Intent Data Into Your Martech Stack

NetLine

Integrating intent data into these platforms enables you to personalize your messaging based on the behaviors and interests of your target audience as well as identify the right moments to engage with prospects based on their intent signals.

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#COSeries Recap: Top Priorities For B2B Strategies In New Reality

Content4Demand

Intent signals — such as keywords — can be used to identify where the buyer is in their journey and understand their pain points. The more specific your keywords are, the better you can understand your intent signals,” said Jay Tuel, VP of Sales at Demandbase, during his session.“A

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Delivering on the M&A Growth Promise: A CDP Can Help You Beat the Odds

Leadspace

Having a handle on data hygiene and eliminating system and team silos at the outset lays the foundation as you design a joint GTM strategy, determine how to maximize new cross-sell and upsell opportunities, and deliver engaging experiences that retain customers and win deals.